Rising Sun Energy Center\'s "Return of the Plastiki" Event Proposal

RISING SUN ENERGY CENTER’S

DS 856 FINAL PRESENTATIONTodd Davidson, Liz Greigg, Soe Hlaing, Teo Tertel

“RETURN of the PLASTiKi” EVENT

PROPOSAL OVERVIEW• Introduction• Milestones• Site Selection Analysis• Time and Cost Estimates• Work Breakdown Structure• Responsibility Assignment Matrix• Project Scheduling• Financial Analysis• Risk Management Plan

INTRODUCTION

AwarenessEducation

Action

“RETURN of the PLASTiKi” FESTIVAL• OBJECTIVE: Festival at AT&T Park, Saturday, July 24, 2010

• DELIVERABLES: Site Location, Venue tickets/invitations, Bands, the PLASTiKi, Catering vendors, Corporate sponsors, Merchandise, Advertising,Marketing, Staff, and Security

• LIMITS/EXCLUSIONS: Capacity, Event hours, Reserve Venue, Sponsors

• 2/11: Meet with City of San Francisco to reserve venue • 2/16: Identify food vendors• 2/23: Confirm food vendors• 2/22: Identify bands to play at day-long concert • 3/3: Identify corporate sponsors• 3/15: Confirm bands to play at day-long concert • 3/19: Request corporate sponsor deposits• 3/25: Make tickets available for sale• 4/8: Reserve truck/trailer to shuttle PLASTiKi from marina launch ramp to venue• 4/9: Reserve staff and security• 5/7: Create marketing/advertising collateral for event• 6/7: Develop merchandise and produce• 6/22—7/24: Marketing in media channels• 7/22: Confirm PLASTiKi's arrival in SF marina

MILESTONES

• Reserve AT&T Park: $150,000– Field, Promenade, Club Levels

• Corporate Sponsors and Ticket Sales

• Profits: Rising Sun Projects/Services

• Marketing Campaign

THE CHALLENGE

MARKETING CAMPAIGN

SITE SELECTION ANALYSISSite Evaluation Criteria• Availability during Event Hours/Timing

• Truck & Trailer Access for PLASTiKi Delivery

• Concert Stage & Audio-Visual Systems

• Access/Availability of Security & Medics

• Adequate Parking Spaces, Restrooms, Seating

• Box Office/Online Ticketing Infrastructure

SITE SELECTION ANALYSISInitial Site Options:•AT&T Park, San Francisco

•Oakland Coliseum

•HP Pavilion, San Jose

•Memorial Stadium, UC Berkeley

•Crissy Field, San Francisco

•Fort Mason Pavilion, San Francisco

•Speedway Meadow, Golden Gate Park, San Francisco

•Stanford Stadium, Palo Alto

SITE SELECTION ANALYSIS

SITE SELECTION ANALYSIS

SITE SELECTED: AT&T PARK, SF

TIME AND COST ESTIMATES

• Time Estimate – 227 days• Critical Path Time – 142 days• Signif. Time Task – Marketing • Cost Estimation – $192,000• Significant Cost – Location

WORK BREAKDOWN STRUCTURE• 1.1 Site Location• 1.2 Festival Tickets/Invitations• 1.3 Food and Beverage Vendors• 1.4 Corporate Sponsors/Partners• 1.5 Equipment• 1.6 Staff• 1.7 Marketing

– 1.7.1 List possible advertising and announcement ideas for event– 1.7.2 Develop advertising announcements and commercials– 1.7.3 Design freebies for event and event merchandise – 1.7.4 Produce marketing collateral – 1.7.5 Launch and distribute advertising and merchandise

• 1.8 Launch Day

RESPONSIBILITY ASSIGNMENT MATRIX

• Personnel Roles– President – Marketing Manager– Personnel Manager– Facilities Manager– Finance Manger

PROJECT SCHEDULING

• All tasks assigned to Managers– Overlapping Duties

• Preparing for this event– Start Date: Feb 1st, 2010– Most tasks completed by: June 23rd, 2010– PLASTiKi arrival date: July 22nd, 2010

• Launch Day!

FINANCIAL ANALYSISCash Flow Analysis

• Donations• Sale of Booth Spaces• Ticket Sales• Profit Sharing • Final Profit

$1,758,500

Cash Net Budget• Feb - $45,000• Mar - $29,275• Apr - $176,325• May - $316,325• Jun - $756,325• Jul - $1,758,500

RISK MANAGEMENT PLAN

RISK MITIGATION STRATEGIES

RISK MITIGATION STRATEGIES

PROJECTED RESULTS

• Successfully planned/prepared for event– Saturday, July 24, 2010 @ AT&T Park

• Ideal Accessibility, Capacity, Parking, Concert Requirements

• Tickets/Sponsorships = PROFIT: $1,758,500– Funding for Sustainable Projects/Services

• Meet on regular basis to ensure on schedule• Risk Management Plan in place

www.thePlastiki.com