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Lampiran 1. Instrumen (Kuesioner) Penelitian KUESIONER PENELITIAN Penelitian tentang: Manajemen Pemasaran PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, KUALITAS HUBUNGAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN (Studi pada Pelanggan Speedy Telkom di Kabupaten Tabanan) Kepada Yth, Pelanggan Speedy di Tabanan Dengan Hormat, Bersama ini saya : Nama : I WAYAN SUDASTRA Pekerjaan : Mahasiswa Magister Manajemen konsentrasi Pemasaran Universitas Udayana (UNUD) NIM : 06 90 661 028 Sedang mengadakan penelitian dengan judul Tesis “Pengaruh kualitas produk, kualitas pelayanan, kualitas hubungan terhadap kepuasan dan loyalitas pelanggan”. Untuk keperluan tersebut, saya mohon bantuan Bpk/Ibu atau Saudara/i dengan hormat untuk memberikan penilaian melalui kuesioner ini dengan sebenar-benarnya berdasarkan atas apa yang Bpk/ Ibu/ Sdr/ i lakukan berkaitan dengan apa yang Bapak/ Ibu/ Sdr/I rasakan terhadap produk Speedy. 149
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RISET KUISONER

Feb 07, 2023

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Page 1: RISET KUISONER

Lampiran 1. Instrumen (Kuesioner) Penelitian

KUESIONER PENELITIAN Penelitian tentang: Manajemen Pemasaran

PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, KUALITAS HUBUNGAN TERHADAP KEPUASAN DAN

LOYALITAS PELANGGAN (Studi pada Pelanggan Speedy Telkom di Kabupaten Tabanan)

Kepada Yth,PelangganSpeedy di Tabanan Dengan Hormat, Bersama ini saya :

Nama : I WAYAN SUDASTRA Pekerjaan : Mahasiswa Magister Manajemenkonsentrasi Pemasaran

Universitas Udayana (UNUD) NIM : 06 90 661 028 Sedang mengadakan penelitian dengan judul Tesis

“Pengaruh kualitas produk, kualitas pelayanan,kualitas hubungan terhadap kepuasan dan loyalitaspelanggan”. Untuk keperluan tersebut, saya mohonbantuan Bpk/Ibu atau Saudara/i dengan hormat untukmemberikan penilaian melalui kuesioner ini dengansebenar-benarnya berdasarkan atas apa yang Bpk/ Ibu/Sdr/ i lakukan berkaitan dengan apa yang Bapak/ Ibu/Sdr/I rasakan terhadap produk Speedy.

149

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Semoga partisipasi yang Bpk/ Ibu/ Sdr/ i berikandapat bermanfaat untuk kepentingan ilmu pengetahuanserta dapat membantu upaya meningkatkan kepuasanpelanggan. Atas kerjasama dan partisipasi yangdiberikan, saya ucapkan terima kasih.

Hormat saya,

I Wayan SudastraNIM. 06 90 661 028

Petunjuk pengisian : Pada pertanyaan di bawah ini, Anda dimohon untuk mengisi pertanyaanpertanyaan tersebut dengan keadaan/ kondisi yang sebenarnya. IDENTITAS RESPONDEN 1. Jenis Kelamin : a. Pria b. Wanita 2. Usia saat ini : (Pilih salah satu dibawah ini)

a. < 20 thn d. 41 thn - 50 thn b. 20 thn - 30 thn e. > 50 thn

c. 31 thn - 40 thn 3. Pendidikan terakhir : (Pilih salah satu dibawah ini)

a. SD d. Diploma b. SMP e. S1

c. SMU f. S2/S3 4. Pekerjaan saat ini : (Pilih salah satu dibawah

ini) a. PNS d. TNI/ POLRI b. Peg. Swasta e. Lain-lain ..........................

150

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c. Wiraswasta 5. Penghasilan per bulan : (Pilih salah satu dibawah

ini) a. < Rp500 ribu

b. ≥Rp 500 ribu - Rp 1 juta c. ≥ Rp 1 juta - Rp 2 juta d. ≥ Rp 2 juta - Rp 5 juta

e. > Rp 5 juta 6. Sudah berapa lama menggunakan speedy: (Pilih salah satu

dibawah ini) a. < 3 bulan

b. ≥ 3 – 6 bulan c. ≥ 6 – 12 bulan d. ≥1 – 2 tahun e. > 2 tahun

Petunjuk Pengisian Silahkan anda pilih jawaban yang menurut anda palingsesuai dengan kondisi yang ada dengan jalan memberikantanda (√) pada pilihan jawaban yang tersedia. Keterangan : SS = Sangat Setuju

TS = Tidak Setuju

ST = Setuju STS = Sangat TidakSetuju

151

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RG = Ragu-ragu

152

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Lampiran 2. Data Hasil Penelitian

No X1.1

X1.2

X1.3

X1.4

X1.5

X1.6

X2.1

X2.2

X2.3

X2.4

X2.5

X3.1

X3.2

X3.3

X3.4

X3.5

Y1.1

Y1.2

Y1.3

Y2.1

Y2.2

Y2.3

Y2.4

Y2.5

1 5 4 4 5 4 5 3 4 5 2 4 3 2 4 3 3 3 5 2 4 4 2 4 4

2 3 1 2 3 5 4 4 3 2 3 5 5 4 3 3 3 3 3 4 2 2 3 2 3 3 5 2 3 3 1 3 4 3 5 2 4 3 3 2 3 5 2 3 3 3 3 3 3 3 4 3 2 4 3 5 5 4 3 4 4 4 5 5 5 4 3 3 2 3 2 2 3 2 2

5 4 4 3 2 4 5 4 3 3 3 3 5 3 2 3 5 3 2 2 3 2 3 2 2 6 5 4 4 4 2 5 5 5 5 3 5 5 5 5 5 3 5 5 4 4 3 4 3 3

7 4 4 4 4 4 5 2 1 3 3 1 5 2 3 4 4 3 3 3 3 2 3 3 3 8 2 3 3 5 4 5 5 5 5 5 2 2 4 1 3 2 5 3 5 4 2 4 2 3

9 1 3 3 2 1 2 5 4 4 4 5 5 5 4 4 3 3 4 3 4 3 4 4 4 10 4 3 3 4 5 5 5 4 4 5 5 4 4 2 3 2 3 4 4 4 4 4 4 4 11 4 4 3 3 5 5 2 4 5 3 3 2 1 3 2 1 3 4 3 4 3 3 2 3 12 1 2 3 3 1 2 3 3 4 4 4 2 3 2 3 4 2 3 3 2 3 1 3 2 13 5 4 5 4 5 5 2 2 2 2 2 2 3 3 4 3 4 2 2 4 4 4 3 3

14 5 3 5 2 4 4 4 5 4 5 4 2 2 5 1 2 5 5 3 2 4 3 2 3 15 4 5 4 4 4 5 5 4 3 4 5 5 3 5 4 5 4 5 4 4 4 4 4 4

16 4 3 5 4 5 4 4 2 5 3 4 3 3 4 3 5 3 3 4 4 2 4 2 3 17 4 4 5 3 3 4 4 3 5 4 2 5 3 5 3 4 5 4 3 3 3 3 2 3

18 3 2 2 3 3 4 4 4 3 4 2 3 1 3 3 3 3 2 3 4 5 2 3 3 19 5 5 5 3 5 4 5 5 5 3 4 3 5 4 3 4 5 5 4 4 4 4 3 4

153

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20 1 3 3 4 5 2 2 3 1 4 4 2 4 3 2 3 3 2 3 3 5 4 3 3

21 3 1 4 3 3 3 2 5 3 3 2 5 3 3 4 3 3 3 2 2 4 2 2 2 No X1.

1 X1.2

X1.3

X1.4

X1.5

X1.6

X2.1

X2.2

X2.3

X2.4

X2.5

X3.1

X3.2

X3.3

X3.4

X3.5

Y1.1

Y1.2

Y1.3

Y2.1

Y2.2

Y2.3

Y2.4

Y2.5

22 2 4 3 2 4 5 5 5 4 2 1 3 3 3 3 4 3 3 4 4 4 2 4 3

23 4 2 4 3 3 3 5 4 5 4 5 3 3 2 2 3 1 2 3 4 2 2 3 2 24 3 3 2 4 3 5 4 4 4 3 3 2 2 3 1 3 5 4 4 4 4 4 4 5

25 4 2 3 3 4 5 4 3 3 5 5 3 4 4 2 3 4 3 4 2 3 4 2 3 26 2 3 3 2 1 1 4 3 5 5 2 5 4 5 4 5 5 4 3 4 4 3 3 3

27 4 3 3 2 4 4 1 3 4 3 1 4 3 4 3 3 5 3 5 4 4 3 3 3 28 5 4 4 5 3 5 5 5 3 5 5 4 4 4 4 5 5 3 4 4 5 4 4 3

29 5 2 3 3 5 5 3 3 4 5 4 3 4 3 3 3 5 3 3 4 4 4 4 3 30 2 4 3 5 5 5 4 3 5 5 3 5 4 5 5 4 5 4 3 4 3 2 4 4 31 4 1 2 4 3 3 5 5 2 4 4 2 2 4 4 3 3 3 2 2 2 2 3 2 32 2 3 3 2 5 4 4 2 3 3 3 5 5 5 4 4 4 3 4 3 3 2 4 3

33 4 4 4 4 5 5 2 2 4 2 4 4 4 3 4 2 5 4 3 4 4 4 4 3 34 4 3 4 4 5 5 4 4 5 5 5 5 5 5 3 5 3 3 5 3 3 1 5 3 35 2 2 3 3 5 1 5 5 4 3 4 5 4 4 4 4 5 3 4 4 4 4 3 4 36 4 4 4 4 5 5 3 3 2 3 3 4 4 4 5 3 3 3 3 4 4 4 4 4 37 3 3 2 3 3 2 5 5 3 4 5 3 3 4 4 3 1 3 2 3 2 3 3 4

38 1 1 3 2 1 2 4 3 2 5 2 5 3 3 2 4 4 3 4 4 4 3 2 4 39 5 3 5 4 3 5 3 3 4 5 2 3 3 3 4 2 3 5 2 4 4 3 4 3

40 3 5 3 4 5 5 5 4 5 5 4 2 3 3 3 2 5 5 3 4 4 5 4 4

154

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41 2 2 4 5 3 4 3 2 3 5 3 3 2 4 3 4 4 3 3 3 1 3 2 3

42 3 3 4 2 4 4 4 5 5 5 4 5 5 5 4 5 2 3 4 3 4 2 3 3 43 4 4 3 2 3 4 3 3 3 2 2 4 3 3 4 3 3 3 3 4 3 3 3 3

No X1.1

X1.2

X1.3

X1.4

X1.5

X1.6

X2.1

X2.2

X2.3

X2.4

X2.5

X3.1

X3.2

X3.3

X3.4

X3.5

Y1.1

Y1.2

Y1.3

Y2.1

Y2.2

Y2.3

Y2.4

Y2.5

44 1 2 5 4 3 3 3 3 4 3 3 4 5 5 4 4 4 5 4 4 4 4 2 3 45 5 5 4 5 5 5 4 2 3 4 1 5 4 3 3 4 3 3 5 4 4 4 4 3

46 4 4 4 5 4 5 1 3 1 1 3 5 5 4 4 5 5 4 3 3 3 3 2 3 47 5 3 4 3 3 5 3 3 5 3 2 2 3 2 3 4 4 2 4 3 2 4 3 3

48 4 2 3 4 5 4 4 3 4 4 5 5 5 3 4 5 4 4 3 4 4 5 3 3 49 4 4 5 4 5 5 3 3 3 5 3 2 3 2 1 2 4 3 3 3 1 3 4 3 50 4 3 4 4 2 2 2 4 2 2 2 2 4 3 2 2 2 2 2 2 2 1 2 2 51 4 4 5 4 5 5 4 3 4 2 4 4 4 5 3 2 3 3 3 4 3 4 3 4

52 4 3 3 2 5 5 5 4 5 4 4 5 4 2 3 3 3 2 2 4 3 3 4 3 53 4 3 3 4 2 3 2 3 4 2 3 3 4 1 3 2 3 3 4 3 3 4 3 2

54 1 4 2 3 5 5 4 3 2 5 3 4 4 3 3 3 4 5 4 3 3 2 4 3 55 2 4 2 2 1 2 5 5 3 4 4 3 3 3 2 3 3 1 2 2 2 2 4 2

56 3 4 4 3 4 3 4 3 3 3 2 4 3 2 3 3 2 2 2 4 4 4 4 2 57 5 4 4 4 4 4 2 1 2 2 2 2 2 2 5 5 2 2 3 2 4 3 3 2 58 3 2 4 3 2 4 2 2 2 1 3 3 3 3 3 4 2 1 2 3 2 3 3 3 59 3 3 3 2 2 2 5 5 4 5 3 5 4 4 5 4 5 5 4 3 4 2 2 2

60 4 5 5 4 4 5 3 2 3 4 3 2 4 3 2 3 3 2 3 3 2 4 3 3 61 5 4 3 3 4 4 4 4 3 4 3 5 5 2 2 4 4 3 3 3 4 3 4 3

155

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62 4 5 3 2 3 4 3 2 4 5 5 5 5 4 4 3 5 3 4 3 3 4 3 3

63 4 4 4 4 5 4 4 3 3 4 3 4 3 3 3 3 3 3 4 4 4 4 2 4 64 2 4 2 3 4 3 4 3 5 4 3 4 3 3 3 3 2 3 2 2 3 2 1 3 65 5 2 4 5 3 5 4 3 3 4 3 3 3 4 2 3 3 3 3 4 4 4 4 3 66 3 4 3 3 2 2 3 3 3 5 2 4 2 2 4 5 2 4 3 3 2 3 3 4

No X1.1

X1.2

X1.3

X1.4

X1.5

X1.6

X2.1

X2.2

X2.3

X2.4

X2.5

X3.1

X3.2

X3.3

X3.4

X3.5

Y1.1

Y1.2

Y1.3

Y2.1

Y2.2

Y2.3

Y2.4

Y2.5

67 4 4 5 4 4 5 4 5 5 4 5 2 2 3 3 4 3 5 5 3 4 4 3 3 68 4 3 3 3 4 2 5 5 5 5 4 3 4 3 3 3 3 2 4 3 2 4 3 3

69 4 2 5 4 2 5 5 2 5 5 3 2 4 3 2 3 3 3 3 2 4 2 2 3 70 2 2 3 3 5 4 2 3 2 2 2 5 5 4 3 3 2 2 2 2 2 3 2 3

71 5 4 4 4 4 5 5 5 3 4 5 3 3 3 3 2 3 3 2 4 4 3 3 4 72 3 1 2 2 3 2 2 2 3 3 5 4 5 3 4 2 3 2 4 3 2 3 2 2 73 5 4 4 3 4 5 5 4 5 3 3 3 4 2 3 3 5 3 4 4 5 4 3 4 74 4 1 4 4 3 5 4 4 5 3 3 3 5 3 3 4 1 2 2 2 3 3 2 2

75 2 4 5 5 5 5 2 4 2 1 2 5 5 3 3 5 2 2 2 3 3 3 5 3 76 4 3 4 3 4 5 5 5 5 5 5 5 4 5 4 4 2 5 3 3 3 3 3 3

77 4 4 5 3 1 5 4 5 3 4 3 2 4 2 3 3 3 3 3 3 4 3 2 2 78 5 4 3 2 4 5 3 3 2 2 2 2 3 3 2 1 4 3 4 2 3 2 2 2

79 5 2 3 2 1 1 5 5 4 3 5 2 2 3 3 3 2 2 3 2 4 3 2 2 80 4 4 3 4 5 5 3 5 3 4 3 4 3 3 4 2 4 3 3 4 3 4 2 4 81 4 3 2 3 2 5 2 3 4 5 3 4 5 2 2 3 4 2 3 2 2 3 4 2 82 4 3 3 3 4 3 4 4 4 5 1 5 3 2 3 4 2 4 4 4 3 4 2 4

156

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83 4 3 5 3 5 5 3 3 5 3 3 5 5 5 3 3 5 4 5 4 2 4 2 4

84 4 2 3 5 5 5 4 2 4 3 4 4 3 3 4 3 3 3 4 4 4 4 4 4 85 5 4 3 4 3 4 3 5 3 1 4 2 4 4 3 2 5 3 5 4 2 2 4 3

86 2 3 3 4 3 5 4 5 5 3 4 3 3 3 1 3 1 1 2 2 2 3 2 3 87 4 3 5 5 3 5 2 1 2 3 3 3 3 3 4 4 2 2 2 3 3 2 2 2 88 3 5 3 3 1 5 5 3 5 4 4 5 3 5 3 3 4 5 5 3 4 3 3 3 89 5 3 4 4 4 5 5 4 5 5 4 5 3 4 3 4 5 5 4 4 4 3 3 3

No X1.1

X1.2

X1.3

X1.4

X1.5

X1.6

X2.1

X2.2

X2.3

X2.4

X2.5

X3.1

X3.2

X3.3

X3.4

X3.5

Y1.1

Y1.2

Y1.3

Y2.1

Y2.2

Y2.3

Y2.4

Y2.5

90 3 2 3 2 2 3 2 5 2 3 1 2 4 4 3 3 3 2 2 2 2 3 3 3 91 1 1 3 3 1 2 3 1 2 2 5 5 5 4 3 5 3 2 2 2 2 4 3 2

92 4 3 3 2 3 3 2 4 3 2 4 5 3 5 4 3 3 4 3 4 3 5 4 3 93 4 4 5 4 5 5 4 3 5 2 5 2 4 5 2 3 5 2 2 4 4 4 3 4

94 4 5 5 4 4 5 4 4 2 5 4 5 4 2 4 3 4 3 3 4 5 4 4 3 95 3 5 5 4 5 4 2 2 3 2 2 3 3 2 2 3 4 3 3 3 4 4 2 3 96 4 5 3 3 1 4 2 3 2 3 2 5 3 5 3 4 3 4 4 4 4 3 4 3 97 4 3 5 5 5 5 5 3 5 2 2 4 3 4 4 5 4 3 4 5 4 5 3 3

98 1 4 4 5 1 3 3 2 3 1 4 3 3 1 4 3 2 2 3 4 4 3 3 4 99 4 5 2 3 3 5 2 3 3 4 2 5 4 3 2 3 3 3 4 4 3 4 4 4

100

1 2 3 3 5 2 3 2 4 3 3 3 4 3 3 3 3 4 3 2 2 3 2 3

101

2 4 2 3 2 3 3 2 5 2 3 3 2 3 2 2 3 2 2 4 3 3 4 2

157

Page 10: RISET KUISONER

102

5 3 5 3 4 4 4 3 5 4 4 2 1 3 3 2 2 3 2 2 3 2 2 3

103

3 4 3 3 5 4 5 5 5 5 2 3 3 3 2 3 3 3 3 4 3 5 4 3

104

5 5 5 5 4 5 5 5 5 4 5 4 3 3 3 3 3 4 3 4 4 3 4 3

105

4 2 4 5 5 5 5 4 4 5 4 3 5 4 2 1 4 5 5 4 5 4 4 4

106

5 5 4 5 5 5 3 3 3 3 2 5 5 3 3 4 3 3 2 4 4 5 4 2

107

4 4 3 4 4 4 3 4 3 5 4 5 5 5 4 3 3 2 2 4 4 3 3 3

108

4 3 3 4 5 5 4 5 4 2 1 5 4 5 3 3 1 2 2 4 2 4 5 3

109

2 3 3 3 4 3 2 5 5 2 3 5 3 5 3 3 5 5 3 4 4 4 3 4

110

5 3 2 2 2 5 5 4 5 5 5 5 5 3 3 5 5 5 4 5 5 4 4 4

111

4 4 5 4 3 5 5 5 3 4 5 2 3 2 3 1 3 4 5 3 4 4 3 2

112

2 3 4 2 5 5 3 3 2 4 3 3 3 3 2 5 3 3 4 4 3 4 3 3

No X1.1

X1.2

X1.3

X1.4

X1.5

X1.6

X2.1

X2.2

X2.3

X2.4

X2.5

X3.1

X3.2

X3.3

X3.4

X3.5

Y1.1

Y1.2

Y1.3

Y2.1

Y2.2

Y2.3

Y2.4

Y2.5

113

3 4 5 4 2 5 3 3 3 3 2 4 5 5 3 4 4 3 3 4 5 3 2 3

158

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114

1 2 2 3 4 2 4 3 5 2 2 4 4 3 3 2 3 3 3 3 4 2 3 2

115

5 5 3 5 2 5 5 5 4 5 5 5 5 5 3 5 3 4 2 4 4 4 3 4

116

1 4 4 4 3 3 3 5 3 2 5 2 2 3 2 3 3 3 3 3 2 3 2 3

117

5 3 3 4 4 4 4 2 3 3 5 3 5 4 4 3 2 1 2 2 2 3 2 2

118

5 2 4 3 3 4 5 4 5 5 4 2 3 3 3 3 2 4 2 4 4 2 2 4

119

4 1 2 3 5 4 5 5 5 5 5 3 5 3 1 3 3 3 3 3 4 3 3 2

120

4 3 3 2 1 3 5 2 5 2 5 3 2 3 1 2 1 3 2 3 2 3 4 2

159

Page 12: RISET KUISONER

Lampiran 3. Karakteristik Responden Jenis Kelamin

Frequency Percent

Valid Percent

CumulativePercent

Valid

PriaWanitaTotal

8733

120

72.527.5100.0

72.527.5100.0

72.5100.0

Usia

Frequency Percent

Valid Percent

CumulativePercent

Valid

< 20 thn20-30 thn31-40 thn41-50 thn>50 thnTotal

53645295

120

4.230.037.524.24.2

100.0

4.230.037.524.24.2

100.0

4.234.271.795.8100.0

Pendidikan

Frequency Percent

Valid Percent

CumulativePercent

Valid

SMAD3S1S2/S3Total

30235611

120

25.019.246.79.2

100.0

25.019.246.79.2

100.0

25.044.290.8100.0

160

Page 13: RISET KUISONER

Pekerjaan

Frequency Percent

Valid Percent

CumulativePercent

Valid

PNSPeg. SwastaWiraswastaTNI/POLRIPelajar/MahasiswaTotal

254826912

120

20.840.021.77.510.0100.0

20.840.021.77.510.0

100.0

20.860.882.590.0100.0

Penghasilan

Frequency Percent

Valid Percent

CumulativePercent

Valid

> 1 juta -2 juta>2 juta - 5juta> 5 jutaTotal

104124

120

86.710.03.3

100.0

86.710.03.3

100.0

86.796.7100.0

Lama Penggunaan

Frequency Percent

Valid Percent

CumulativePercent

Valid

< 3 bulan3-6 bulan6 - 12 bulan1 - 2 tahun> 2 tahunTotal

932153727120

7.526.712.530.822.5100.

7.526.712.530.822.5

100.0

7.534.246.777.5100.0

161

Page 14: RISET KUISONER

0

162

Page 15: RISET KUISONER

Lampiran 4. Uji Validitas dan Reliabilitas Instrumen

Cronbach's

AlphaN of Items

.704 6

Item-Total Statistics

Scale MeanifItem Deleted

ScaleVariance

ifItem Deleted

CorrectedItem-Total

Correlation

Cronbach's

Alpha if ItemDeleted

X1.1X1.2X1.3X1.4X1.5

17.8618.1617.8

13.36614.23514.25

.392.359.45

.680.687.66

163

A. Variabel Kualitas Produk (X1) Correlatio

ns .620** .000 120 .571** .000 120 .618** .000 120 .616** .000 120 .597** .000 120 .812** .000 120 1 12

0

Pearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationN

X1.1

X1.2

X1.3

X1.4

X1.5

X1.6

X1

X1

Correlation is significant at the 0.01 level (2-tailed

).

**. Reliability Statistics

Page 16: RISET KUISONER

X1.6 617.9817.8417.35

714.27713.36111.692

0.448.337.680

2.663.703.579

Cronbach's

AlphaN of Items

.700 5

Item-Total Statistics

Scale MeanifItem Deleted

ScaleVariance

ifItem Deleted

CorrectedItem-Total

Correlation

Cronbach's

Alpha if ItemDeleted

164

B. Variabel Kualitas Layanan (X2) Correlations

.839** .000 120 .637** .000 120 .636** .000 120 .644** .000 120 .624** .000 120 1

120

Pearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationN

X2.1

X2.2

X2.3

X2.4

X2.5

X2

X2

Correlation is significant at the 0.01 level (2-tailed

).

**. Reliability Statistics

Page 17: RISET KUISONER

X2.1X2.2X2.3X2.4X2.5

14.0814.2414.0614.2314.37

9.17910.90710.91310.64610.822

.712.411.410.403.373

.540.669.669.674.687

Cronbach's

AlphaN of Items

.692 5

165

C. Variabel Kualitas Hubungan (X3) Correlations

.821** .000 120 .632** .000 120 .630** .000 120 .619** .000 120 .631** .000 120 1

120

Pearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationN

X3.1

X3.2

X3.3

X3.4

X3.5

X3

X3

Correlation is significant at the 0.01 level (2-tailed

).

**. Reliability Statistics

Page 18: RISET KUISONER

Cronbach's

AlphaN of Items

.705 3

Item-Total Statistics

Scale MeanifItem Deleted

ScaleVariance

ifItem Deleted

CorrectedItem-Total

Correlation

Cronbach's

Alpha if ItemDeleted

Y1.1Y1.2Y1.3

6.346.506.48

2.6973.0423.378

.551

.509

.517

.580

.630

.627

166

Item-Total Statistics

13.31 6.719 .646 .542 13.38 8.524 .395 .664 13.58 8.515 .389 .667 13.88 8.934 .416 .656 13.66 8.597 .401 .661

X3.1X3.2X3.3X3.4X3.5

Scale Mean ifItem Deleted

ScaleVariance ifItem Deleted

CorrectedItem-TotalCorrelation

Cronbach's Alpha if Item Deleted

D. Variabel Kepuasan Pelanggan (Y1)

Correlations

.827** .000 120 .788** .000 120 .764** .000 120 1

120

Pearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationN

Y1.1

Y1.2

Y1.3

Y1

Y1

Correlation is significant at the 0.01 level (2-tailed

).

**. Reliability Statistics

Page 19: RISET KUISONER

Cronbach's

AlphaN of Items

.696 5

Item-Total Statistics

Scale MeanifItem Deleted

ScaleVariance

ifItem Deleted

CorrectedItem-Total

Correlation

Cronbach's

Alpha if ItemDeleted

167

E. Variabel Loyalitas Pelanggan (Y2) Correlations

.847** .000 120 .652** .000 120 .652** .000 120 .585** .000 120 .651** .000 120 1

120

Pearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationN

Y2.1

Y2.2

Y2.3

Y2.4

Y2.5

Y2

Y2

Correlation is significant at the 0.01 level (2-tailed

).

**. Reliability Statistics

Page 20: RISET KUISONER

Y2.1Y2.2Y2.3Y2.4Y2.5

12.5912.6612.6812.9012.91

4.8655.4545.5995.9735.983

.728.383.410.330.470

.528.683.666.698.645

Lampiran 5. Deskripsi Variabel Penelitian A. Variabel Kualitas Produk (X1)

Descriptive Statistics

N Minimum

Maximum Mean Std. Deviation

X1.1X1.2X1.3X1.4X1.5X1.6Valid N (listwise)

120120120120120120120

112211

555555

3.553.253.553.433.574.06

1.2291.094.951.9501.3271.154

X1.1

Frequency Percent

Valid Percent

CumulativePercent

Valid

Sangat Tidak SetujuTidak SetujuRagu-RaguSetujuSangat Setuju

1115184927120

9.212.515.040.

9.212.515.040.822.5100.0

9.221.736.777.5100.0

168

Page 21: RISET KUISONER

Total 822.5100.0

X1.2

Frequency Percent

Valid Percent

CumulativePercent

Valid

Sangat Tidak SetujuTidak SetujuRagu-RaguSetujuSangat SetujuTotal

822364014

120

6.718.330.033.311.7100.0

6.718.330.033.311.7100.0

6.725.055.088.3100.0

X1.3

Frequency Percent

Valid Percent

CumulativePercent

Valid

Tidak SetujuRagu-RaguSetujuSangat SetujuTotal

15483324120

12.540.027.520.0100.0

12.540.027.520.0100.0

12.552.580.0100.0

X1.4

Frequency Percent

Valid Percent

CumulativePercent

169

Page 22: RISET KUISONER

Valid

Tidak SetujuRagu-RaguSetujuSangat SetujuTotal

22414017120

18.334.233.314.2100.0

18.334.233.314.2100.0

18.352.585.8100.0

X1.5

Frequency Percent

Valid Percent

CumulativePercent

Valid

Sangat Tidak SetujuTidak SetujuRagu-RaguSetujuSangat SetujuTotal

1313253138120

10.810.820.825.831.7100.0

10.810.820.825.831.7

100.0

10.821.742.568.3100.0

X1.6

Frequency Percent

Valid Percent

CumulativePercent

Valid

Sangat Tidak SetujuTidak SetujuRagu-RaguSetujuSangat SetujuTotal

314162760

120

2.511.713.322.550.0

2.511.713.322.550.0100.0

2.514.227.550.0100.0

170

Page 23: RISET KUISONER

100.0

B. Variabel Kualitas Layanan (X2)

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

X2.1X2.2X2.3X2.4X2.5Valid N (listwise)

120120120120120120

11111

55555

3.673.503.683.523.38

1.1181.1301.1301.2021.210

X2.1

Frequency Percent

Valid Percent

CumulativePercent

Valid

Sangat Tidak SetujuTidak SetujuRagu-RaguSetujuSangat SetujuTotal

221263734

120

1.717.521.730.828.3100.0

1.717.521.730.828.3100.0

1.719.240.871.7100.0

X2.2

Frequen Percent Valid Cumulati

171

Page 24: RISET KUISONER

cy PercentvePercent

Valid

Sangat Tidak SetujuTidak SetujuRagu-RaguSetujuSangat SetujuTotal

418432431

120

3.315.035.820.025.8100.0

3.315.035.820.025.8100.0

3.318.354.274.2100.0

X2.3

Frequency Percent

Valid Percent

CumulativePercent

Valid

Sangat Tidak SetujuTidak SetujuRagu-Ragu Setuju

Sangat SetujuTotal

218352639

120

1.715.029.221.732.5100.0

1.715.029.221.732.5100.0

1.716.745.867.5100.0

X2.4

Frequency Percent

Valid Percent

CumulativePercent

Valid

Sangat Tidak SetujuTidak SetujuRagu-RaguSetuju

523302933

4.219.225.0

4.219.225.024.227.5

4.223.348.372.5100.

172

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Sangat SetujuTotal

120 24.227.5100.0

100.0 0

X2.5

Frequency Percent

Valid Percent

CumulativePercent

Valid

Sangat Tidak SetujuTidak SetujuRagu-RaguSetujuSangat SetujuTotal

725313027

120

5.820.825.825.022.5100.0

5.820.825.825.022.5100.0

5.826.752.577.5100.0

C. Variabel Kualitas Hubungan (X3)

Descriptive Statistics

N Minimum

Maximum Mean Std. Deviation

X3.1X3.2X3.3X3.4X3.5Valid N (listwise)

120120120120120120

21111

55555

3.643.573.383.083.29

1.1651.0351.046.9001.007

173

Page 26: RISET KUISONER

X3.1

Frequency Percent

Valid Percent

CumulativePercent

Valid

Tidak SetujuRagu-RaguSetujuSangat SetujuTotal

26322141120

21.726.717.534.2100.0

21.726.717.534.2100.0

21.748.365.8100.0

X3.2

Frequency Percent

Valid Percent

CumulativePercent

Valid

Sangat Tidak SetujuTidak SetujuRagu-RaguSetujuSangat SetujuTotal

313443327

120

2.510.836.727.522.5100.0

2.510.836.727.522.5100.0

2.513.350.077.5100.0

X3.3

Frequency Percent

Valid Percent

CumulativePercent

Valid

Sangat Tidak SetujuTidak SetujuRagu-Ragu

3195124

2.515.842.

2.515.842.520.0

2.518.360.880.8

174

Page 27: RISET KUISONER

SetujuSangat SetujuTotal

23120

520.019.2100.0

19.2100.0

100.0

X3.4

Frequency Percent

Valid Percent

CumulativePercent

Valid

Sangat Tidak SetujuTidak SetujuRagu-RaguSetujuSangat SetujuTotal

62156325

120

5.017.546.726.74.2

100.0

5.017.546.726.74.2

100.0

5.022.569.295.8100.0

X3.5

Frequency Percent

Valid Percent

CumulativePercent

Valid

Sangat Tidak SetujuTidak SetujuRagu-RaguSetujuSangat SetujuTotal

418552518

120

3.315.045.820.815.0100.0

3.315.045.820.815.0100.0

3.318.364.285.0100.0

D. Variabel Kepuasan Pelanggan (Y1)

175

Page 28: RISET KUISONER

Descriptive Statistics

N Minimum

Maximum Mean Std. Deviation

Y1.1Y1.2Y1.3Valid N (listwise)

120120120120

112

555

3.323.163.18

1.1151.037.917

Y1.1

Frequency Percent

Valid Percent

CumulativePercent

Valid

Sangat Tidak SetujuTidak SetujuRagu-RaguSetujuSangat SetujuTotal

619502124

120

5.015.841.717.520.0100.0

5.015.841.717.520.0100.0

5.020.862.580.0100.0

Y1.2

Frequency Percent

Valid Percent

CumulativePercent

Valid

Sangat Tidak SetujuTidak SetujuRagu-RaguSetujuSangat SetujuTotal

427522017

120

3.322.543.316.714.

3.322.543.316.714.2100.0

3.325.869.285.8100.0

176

Page 29: RISET KUISONER

2100.0

Y1.3

Frequency Percent

Valid Percent

CumulativePercent

Valid

Tidak SetujuRagu-RaguSetujuSangat SetujuTotal

31463310

120

25.838.327.58.3

100.0

25.838.327.58.3

100.0

25.864.291.7100.0

E. Variabel Loyalitas Pelanggan (Y2)

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

Y2.1Y2.2Y2.3Y2.4Y2.5Valid N (listwise)

120120120120120120

21112

55555

3.343.283.263.033.03

.804.961.884.859.704

Y2.1

Frequency Percent

Valid Percent

CumulativePercent

Vali Tidak 23 19. 19.2 19.2

177

Page 30: RISET KUISONER

d SetujuRagu-RaguSetujuSangat SetujuTotal

35602

120

229.250.01.7

100.0

29.250.01.7

100.0

48.398.3100.0

Y2.2

Frequency Percent

Valid Percent

CumulativePercent

Valid

Sangat Tidak SetujuTidak SetujuRagu-RaguSetujuSangat SetujuTotal

22931508

120

1.724.225.841.76.7

100.0

1.724.225.841.76.7

100.0

1.725.851.793.3100.0

Y2.3

Frequency Percent

Valid Percent

CumulativePercent

Valid

Sangat Tidak SetujuTidak SetujuRagu-RaguSetujuSangat SetujuTotal

32046456

120

2.516.738.337.55.0

100.0

2.516.738.337.55.0

100.0

2.519.257.595.0100.0

Y2.4

Frequency

Percent Valid Percent

Cumulative

178

Page 31: RISET KUISONER

PercentValid

Sangat Tidak SetujuTidak SetujuRagu-RaguSetujuSangat SetujuTotal

13644363

120

.830.036.730.02.5

100.0

.830.036.730.02.5

100.0

.830.867.597.5100.0

Y2.5

Frequency Percent

Valid Percent

CumulativePercent

Valid

Tidak SetujuRagu-RaguSetujuSangat SetujuTotal

2764281

120

22.553.323.3.8

100.0

22.553.323.3

.8100.0

22.575.899.2100.0

Lampiran 6. Pengujian Asumsi dalam SEM A.Normalitas

Assessment of normality (Group number 1) Variable min max skew c.r. kurtosi

s c.r.

Y1.3 2.000 5.000

.288 1.288 -.785 -1.756

X1.6 1.000 5.000

-.970 -4.336

-.228 -.510

X1.5 1.000 5.000

-.578 -2.584

-.794 -1.776

X3.5 1.000 5.00 .085 .381 -.365 -.81

179

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0 5 Y2.5 2.000 5.00

0 .111 .496 -.570 -

1.274Y2.4 1.000 5.00

0 .096 .429 -.910 -

1.035Y2.3 1.000 5.00

0 -.307 -

1.373-.263 -.58

9 Y2.2 1.000 5.00

0 -.230 -

1.028-.864 -

1.933Y2.1 2.000 5.00

0 -.498 -

2.226-.947 -

1.118Y1.1 1.000 5.00

0 .010 .044 -.656 -

1.466Y1.2 1.000 5.00

0 .270 1.209 -.502 -

1.122X3.1 2.000 5.00

0 -.105 -.471 -1.464-

1.274X3.2 1.000 5.00

0 -.202 -.903 -.576 -

1.288X3.3 1.000 5.00

0 .091 .405 -.673 -

1.504X3.4 1.000 5.00

0 -.217 -.970 -.008 -.01

7 X2.1 1.000 5.00

0 -.368 -

1.646-.957 -

1.141X2.2 1.000 5.00

0 -.123 -.549 -.878 -

0.964X2.3 1.000 5.00

0 -.268 -

1.198-1.060-

1.371X2.4 1.000 5.00

0 -.258 -

1.154-1.029-

1.301X2.5 1.000 5.00

0 -.177 -.794 -.999 -

1.234X1.1 1.000 5.00

0 -.702 -

3.141-.493 -

1.102X1.2 1.000 5.00 -.275 - -.619 -

180

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0 1.231 1.385X1.3 2.000 5.00

0 .121 .540 -.947 -

1.118X1.4 2.000 5.00

0 .045 .199 -.913 -

1.042Multivariate

-4.357 -.676

B.Outlier

Observations farthest from the centroid (Mahalanobis distance) (Group number 1) Observation number

Mahalanobis d-squared

p1 p2

8 39.864 .022

.932

34 39.075 .027

.835

85 37.301 .041

.872

98 34.854 .071

.973

38 34.632 .074

.948

20 34.402 .078

.912

57 33.809 .088

.912

120 33.106 .102

.931

31 33.015 .104

.886

108 32.799 .108

.850

75 32.034 .126

.904

181

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14 31.589 .138

.912

21 30.842 .158

.954

22 30.738 .161

.933

86 30.064 .183

.965

112 30.058 .183

.941

91 29.751 .193

.943

54 29.671 .196

.920

46 29.414 .205

.920

115 29.158 .214

.920

111 28.997 .220

.907

49 28.873 .225

.887

88 28.868 .225

.838

90 28.810 .227

.793

110 28.320 .247

.861

24 28.297 .248

.813

50 28.258 .249

.762

105 28.255 .249

.691

93 27.857 .266

.758

182

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81 27.781 .269

.716

30 27.524 .281

.738

23 27.436 .285

.700

66 27.201 .295

.717

5 27.119 .299

.678

41 27.025 .303

.642

11 26.997 .305

.578

78 26.981 .305

.506

Observation number

Mahalanobis d-squared

p1 p2

39 26.945 .307

.443

35 26.906 .309

.384

42 26.647 .321

.421

69 26.395 .333

.458

79 26.127 .347

.505

67 26.082 .349

.449

64 25.913 .358

.452

55 25.853 .361

.405

72 25.798 .364

.358

183

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18 25.697 .369

.332

101 25.604 .374

.305

119 25.384 .385

.332

82 25.304 .389

.300

45 25.278 .391

.249

26 25.204 .395

.219

97 25.061 .402

.216

118 24.896 .411

.221

9 24.895 .411

.171

92 24.862 .413

.137

2 24.709 .422

.138

114 24.421 .438

.180

116 24.289 .445

.175

109 24.180 .451

.164

19 24.023 .460

.167

1 23.783 .474

.200

44 23.596 .485

.215

62 23.533 .489

.187

184

Page 37: RISET KUISONER

40 23.511 .490

.148

106 23.486 .491

.116

74 23.355 .499

.113

27 23.262 .504

.101

94 23.187 .509

.087

59 22.947 .523

.108

96 22.915 .525

.084

37 22.763 .534

.086

77 22.747 .535

.063

6 22.659 .540

.055

117 22.197 .568

.119

107 22.089 .574

.110

52 21.728 .595

.174

83 21.724 .596

.131

Observation number

Mahalanobis d-squared

p1 p2

113 21.696 .597

.102

47 21.485 .610

.119

16 21.340 .619

.119

185

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102 21.327 .619

.088

12 21.197 .627

.084

53 21.078 .634

.079

28 20.965 .641

.072

32 20.783 .651

.079

99 20.741 .654

.060

3 20.572 .664

.063

100 20.422 .673

.063

61 20.214 .685

.072

68 19.912 .702

.103

103 19.396 .731

.217

84 18.738 .766

.456

4 18.713 .767

.384

17 18.649 .770

.334

73 18.621 .772

.270

48 18.304 .788

.339

80 18.224 .792

.295

87 18.157 .795

.248

186

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C.Liniaritas

Model Summary and Parameter Estimates

Dependent Variable: Y1

Equation

Model Summa ry ParameterEstimates

R Square F df1 df2 Sig. Constant

b1

Linear .043 5.363 1 118 .022 7.118 .119The independent variable is X1.

Model Summary and Parameter Estimates

Dependent Variable: Y1

Equation

Model Summa ry ParameterEstimates

R Square F df1 df2 Sig. Constant

b1

Linear .073 9.352 1 118 .003 6.653 .169The independent variable is X2.

Model Summary and Parameter Estimates

Dependent Variable: Y1

Equation

Model Summa ry ParameterEstimates

R Square F df1 df2 Sig. Constant

b1

Linear .051 6.277 1 118 .014 6.972 .158The independent variable is X3.

Model Summary and Parameter Estimates

Dependent Variable: Y2

Equation

Model Summa ry ParameterEstimates

R Square F df1 df2 Sig. Constant

b1

Linear .154 21.512

1 118 .000 10.356

.261

The independent variable is X1.

187

Page 40: RISET KUISONER

Model Summary and Parameter Estimates

Dependent Variable: Y2

Equation

Model Summa ry ParameterEstimates

R Square F df1 df2 Sig. Constant

b1

Linear .034 4.192 1 118 .043 13.539

.135

The independent variable is X2.

Model Summary and Parameter Estimates

Dependent Variable: Y2

Equation

Model Summa ry ParameterEstimates

R Square F df1 df2 Sig. Constant

b1

Linear .038 4.624 1 118 .034 13.227

.160

The independent variable is X3.

Model Summary and Parameter Estimates

Dependent Variable: Y2

Equation

Model Summa ry ParameterEstimates

R Square F df1 df2 Sig. Constant

b1

Linear .204 30.235

1 118 .000 10.848

.526

The independent variable is Y1.

188

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Lampiran 7. Pengujian Model SEM

Khi kuadrat=256.544 Khi Kuadrat/DF=1.047 p_value=.293

Page 42: RISET KUISONER

181

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Analysis Summary

Notes for Group (Group number 1) The model is recursive. Sample size = 120

Parameter summary (Group number 1) Weights Covariances

Variances Means Interce

pts Total

Fixed 31 0 0 0 0 31 Labeled 0 0 0 0 0 0 Unlabeled

26 0 29 0 0 55

Total 57 0 29 0 0 86

Notes for Model (Default model)

Computation of degrees of freedom (Default model)

Number of distinct sample moments: 300

Number of distinct parameters to be estimated: 55

Degrees of freedom (300 - 55): 245

Result (Default model) Minimum was achieved Chi-square = 256.544 Degrees of freedom = 245 Probability level = .293

191

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Estimates (Group number 1 - Default model)

Scalar Estimates (Group number 1 - Default model)

Maximum Likelihood Estimates

Regression Weights: (Group number 1 - Default model)

Estimate

S.E. C.R. P Label

Kepuasan <--- Produk

.431 .190 2.264 .024

Kepuasan <--- Layanan

.349 .166 2.102 .036

Kepuasan <---Hubungan

.50

1

.222 2.250 .024

Loyalitas <---Kepuasan

.395 .124 3.196 .001

Loyalitas <--- Produk

.439 .161 2.728 .006

Loyalitas <---Hubungan

.28

6

.172 1.656 .098

Loyalitas <--- Layanan

.132 .125 1.055 .292

X1.4 <--- Produk

1.000

X1.3 <--- Produk

.925 .229 4.035 ***

X1.2 <--- 1.018 .260 3.912 ***

192

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Produk X1.1 <---

Produk 1.240 .299 4.140 ***

X2.5 <--- Layanan

1.000

X2.4 <--- Layanan

1.082 .275 3.934 ***

X2.3 <--- Layanan

1.065 .264 4.039 ***

X2.2 <--- Layanan

1.009 .258 3.914 ***

X2.1 <--- Layanan

1.866 .411 4.536 ***

X3.4 <---Hubungan

1.000

X3.3 <---Hubungan

1.080

.297 3.643 ***

X3.2 <---Hubungan

1.167

.303 3.855 ***

X3.1 <---Hubungan

2.436

.546 4.462 ***

Y2.1 <---Loyalitas

1.000

Y2.2 <---Loyalitas

.680 .129 5.259 ***

Y2.3 <---Loyalitas

.655 .119 5.518 ***

Y2.4 <--- .518 .117 4.449 ***

193

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LoyalitasY2.5 <---

Loyalitas.606 .094 6.450 ***

X3.5 <---Hubungan

1.107

.292 3.793 ***

Y1.1 <---Kepuasan

.949 .177 5.363 ***

Y1.2 <---Kepuasan

1.000

X1.6 <--- Produk

1.213 .314 3.863 ***

X1.5 <--- Produk

1.881 .368 5.115 ***

Y1.3 <---Kepuasan

.736 .146 5.046 ***

Standardized Regression Weights: (Group number 1- Default model)

Estimate

Kepuasan<---

Produk .286

Kepuasan<---

Layanan .254

Kepuasan<---

Hubungan

.282

Loyalitas<---

Kepuasan

.423

Loyalitas<---

Produk .312

Loyalitas Hubunga .172

194

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<--- n Loyalitas<---

Layanan .102

X1.4 <---

Produk .534

X1.3 <---

Produk .493

X1.2 <---

Produk .472

X1.1 <---

Produk .512

X2.5 <---

Layanan .459

X2.4 <---

Layanan .500

X2.3 <---

Layanan .524

X2.2 <---

Layanan .496

X2.1 <---

Layanan .928

X3.4 <---

Hubungan

.478

X3.3 <---

Hubungan

.444

X3.2 <---

Hubungan

.485

X3.1 <---

Hubungan

.899

Y2.1 <---

Loyalitas

.888

Y2.2 <-- Loyalit .506

195

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- as Y2.3 <--

- Loyalitas

.529

Y2.4 <---

Loyalitas

.431

Y2.5 <---

Loyalitas

.615

X3.5 <---

Hubungan

.472

Y1.1 <---

Kepuasan

.699

Y1.2 <---

Kepuasan

.685

X1.6 <---

Produk .464

X1.5 <---

Produk .827

Y1.3 <---

Kepuasan

.613

Variances: (Group number 1 - Default model)

Estimate

S.E.

C.R.

P Label

Produk

.25

6

.091

2.799

.005

Layanan

.30

6

.126

2.441

.015

Hubungan

.18

.074

2.483

.013

196

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3 u1

.448

.134

3.336

***

u2 .27

6

.067

4.094

***

d4 .64

0

.093

6.891

***

d3 .67

9

.096

7.061

***

d2 .92

3

.129

7.135

***

d1

1.105

.158

6.988

***

d11

1.145

.156

7.326

***

d10

1.074

.149

7.194

***

d9 .91

9

.129

7.099

***

d8 .95

5

.132

7.210

***

d7 .17

.134

1.279

.201

197

Page 50: RISET KUISONER

2 d15

.619

.087

7.146

***

d14 .87

1

.120

7.263

***

d13 .81

3

.114

7.119

***

d12 .25

9

.157

1.646

.100

e2 .54

6

.108

5.067

***

e1 .65

4

.124

5.257

***

e4 .13

5

.051

2.677

.007

e5 .68

2

.094

7.221

***

e6 .55

8

.078

7.148

***

e7 .59

6

.081

7.397

***

e8 .30

.045

6.773

***

198

Page 51: RISET KUISONER

5 d16

.782

.109

7.167

***

d5

1.370

.191

7.162

***

d6 .41

8

.121

3.462

***

e3 .51

9

.086

6.063

***

Squared Multiple Correlations: (Group number 1 -Default model)

Estimate

Kepuasan .226 Loyalitas .454 Y1.3 .376 X1.6 .684 X1.5 .215 X3.5 .223 Y2.5 .379 Y2.4 .186 Y2.3 .280 Y2.2 .256 Y2.1 .789 Y1.1 .469 Y1.2 .488

199

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X3.1 .808 X3.2 .235 X3.3 .197 X3.4 .228 X2.1 .861 X2.2 .246 X2.3 .275 X2.4 .250 X2.5 .211 X1.1 .262 X1.2 .223 X1.3 .243 X1.4 .285 Matrices (Group number 1 - Default model)

Standardized Total Effects (Group number 1 - Default model)

Hubungan Layanan Produk

Kepuasan

Loyalitas

Kepuasan

.282 .254 .286 .000 .000

Loyalitas

.291 .210 .433 .423 .000

Y1.3 .173 .156 .176 .613 .000 X1.6 .000 .000 .827 .000 .000 X1.5 .000 .000 .464 .000 .000 X3.5 .472 .000 .000 .000 .000 Y2.5 .179 .129 .266 .260 .615 Y2.4 .125 .090 .186 .182 .431 Y2.3 .154 .111 .229 .224 .529 Y2.2 .147 .106 .219 .214 .506 Y2.1 .258 .186 .384 .375 .888

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Y1.1 .193 .174 .196 .685 .000 Y1.2 .197 .177 .200 .699 .000 X3.1 .899 .000 .000 .000 .000 X3.2 .485 .000 .000 .000 .000 X3.3 .444 .000 .000 .000 .000 X3.4 .478 .000 .000 .000 .000 X2.1 .000 .928 .000 .000 .000 X2.2 .000 .496 .000 .000 .000 X2.3 .000 .524 .000 .000 .000 X2.4 .000 .500 .000 .000 .000 X2.5 .000 .459 .000 .000 .000 X1.1 .000 .000 .512 .000 .000 X1.2 .000 .000 .472 .000 .000 X1.3 .000 .000 .493 .000 .000 X1.4 .000 .000 .534 .000 .000 Standardized Direct Effects (Group number 1 - Default model)

Hubungan Layanan Produk

Kepuasan

Loyalitas

Kepuasan

.282 .254 .286 .000 .000

Loyalitas

.172 .102 .312 .423 .000

Y1.3 .000 .000 .000 .613 .000 X1.6 .000 .000 .827 .000 .000 X1.5 .000 .000 .464 .000 .000 X3.5 .472 .000 .000 .000 .000 Y2.5 .000 .000 .000 .000 .615 Y2.4 .000 .000 .000 .000 .431 Y2.3 .000 .000 .000 .000 .529

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Y2.2 .000 .000 .000 .000 .506 Y2.1 .000 .000 .000 .000 .888 Y1.1 .000 .000 .000 .685 .000 Y1.2 .000 .000 .000 .699 .000 X3.1 .899 .000 .000 .000 .000 X3.2 .485 .000 .000 .000 .000 X3.3 .444 .000 .000 .000 .000 X3.4 .478 .000 .000 .000 .000 X2.1 .000 .928 .000 .000 .000 X2.2 .000 .496 .000 .000 .000 X2.3 .000 .524 .000 .000 .000 X2.4 .000 .500 .000 .000 .000 X2.5 .000 .459 .000 .000 .000 X1.1 .000 .000 .512 .000 .000 X1.2 .000 .000 .472 .000 .000 X1.3 .000 .000 .493 .000 .000 X1.4 .000 .000 .534 .000 .000 Standardized Indirect Effects (Group number 1 - Default model)

Hubungan Layanan Produk

Kepuasan

Loyalitas

Kepuasan

.000 .000 .000 .000 .000

Loyalitas

.119 .107 .121 .000 .000

Y1.3 .173 .156 .176 .000 .000 X1.6 .000 .000 .000 .000 .000 X1.5 .000 .000 .000 .000 .000 X3.5 .000 .000 .000 .000 .000 Y2.5 .179 .129 .266 .260 .000

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Y2.4 .125 .090 .186 .182 .000 Y2.3 .154 .111 .229 .224 .000 Y2.2 .147 .106 .219 .214 .000 Y2.1 .258 .186 .384 .375 .000 Y1.1 .193 .174 .196 .000 .000 Y1.2 .197 .177 .200 .000 .000 X3.1 .000 .000 .000 .000 .000 X3.2 .000 .000 .000 .000 .000 X3.3 .000 .000 .000 .000 .000 X3.4 .000 .000 .000 .000 .000 X2.1 .000 .000 .000 .000 .000 X2.2 .000 .000 .000 .000 .000 X2.3 .000 .000 .000 .000 .000 X2.4 .000 .000 .000 .000 .000 X2.5 .000 .000 .000 .000 .000 X1.1 .000 .000 .000 .000 .000 X1.2 .000 .000 .000 .000 .000 X1.3 .000 .000 .000 .000 .000 X1.4 .000 .000 .000 .000 .000

Model Fit Summary

CMIN Model NPAR CMIN DF P CMIN/DFDefault model 55 256.544

245 .293 1.047

Saturated model

300 .000 0

Independence model

24 832.749276

.000 3.017

RMR, GFI Model RMR GFI AGFI PGF

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I Default model .076 .854

.821.697

Saturated model

.000 1.000

Independence model

.192 .551 .512

.507

Baseline Comparisons

Model NFI

Delta1 RFI IFIrho1Delta2

TLI rho2 CF

I

Default model .692

.653 .980

.977 .979

Saturated model

1.000

1.000

1.000

Independence model

.000

.000 .000

.000 .000

Parsimony-Adjusted Measures Model PRATIO PNFI

PCFI Default model .888 .614

.869

Saturated model

.000 .000 .000

Independence model

1.000 .000 .000

NCP

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Model NCP LO 90 HI 90

Default model 11.544

.000 53.885

Saturated model

.000

.000 .000

Independence model

556.749 473.811647.304

FMIN Model FMIN F0 LO 90 HI

90 Default model 2.156 .097

.000 .453

Saturated model

.000 .000 .000

.000

Independence model

6.998 4.679 3.982

5.440

RMSEA Model RMSEA LO 90 HI

90 PCLOSE

Default model .020

.000 .043 .990

Independence model

.130

.120 .140 .000

AIC Model AIC BCC BIC CAIC Default model 366.544 395.799

519.856 574.856

Saturated model

600.000 759.574 1436.248

1736.248

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Independence model

880.749 893.515 947.649

971.649

ECVI Model ECVI LO 90 HI

90 MECVI

Default model 3.080 2.983 3.436

3.326

Saturated model

5.042 5.042 5.042

6.383

Independence model

7.401 6.704 8.162

7.509

HOELTER

Model HOELTER .05

HOELTER.01

Default model 132 139Independence model

46 48

206