Rise of the Content Robots

CONTENT ROBOTSThe Rise of the

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RECORDING & SLIDESAVAILABLE

Why This Matters?

Top 3 Priorities for Marketing

Optimizing the customer journey across multiple touchpoints 70%

0% 10% 20% 30%40% 50% 60% 70%

Ensuring message consistency across channels 63%

Training teams in new techniques and disciplines 52%

…but doing thiswell is hardreally really hard

70% Buyer JourneyThrough Digital Channels

…and you have a lot at stake

Better Content = Better Results

Source: 2016 Content Quality Research

High Acrolinx Score

2x BetterBrand

Perception

High Acrolinx Score

3x Higher

ConversionRates

Low Acrolinx Score

High Acrolinx Score

2x More Likely to Purchase

Low Acrolinx ScoreLow Acrolinx Score

Content With High Acrolinx Score vs. Low Acrolinx Score

3 Perspectives onAI and Content

#1 Resistanc

e

Shakespeare doesn’t scale

#2 Replacemen

t

What is the impact on your brand voice?

#3Reciprocity

About Us

DEVELOPEDGerman Research Center for

Artificial IntelligenceCompany Started

2002

LAUNCHED GROWTH250+ customers75 employees

The Acrolinx ScorecardGives you a 360° view of your content in one beautiful interface.

Acrolinx is the only software that can actually “read” your content and help you make it better.

Voice ScoresWrite with perfect pitch for every persona by tuning readability, informality, and liveliness.

Acrolinx Helps the World‘s Greatest Brands Create Amazing Content:On-Brand, On-Target, and at Scale

Next Steps1. Get the report 2. Share the news…we’ll

help3. See how it’s done