Rise of the conscious consumer

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Rise of the Conscious Consumer

Tiffany ApczynskiZendeskVice President, Public Policy and Social Impact@Tifferatti

CSRTrust with Customers

Empathetic Employees

Your Business

Our story, isn’t unlike this.

That obligation, however, became one of our greatest

opportunities

Little did we know this transformation of our culture was a major

consumer trend.

Rise of the Conscious Consumer

90% 90%

Global consumers are likely to switch brands to

one associated with a good cause

(given comparable price and quality)

Consumers more likely to trust a company that

supports social and environmental issues

Consumers more loyal to these kinds

of companies as well

%88

2015 study by Cone Communications

Rise of the Millennial

What millennials buy or where they shop (84%)Where they work (78%)Which stocks or mutual funds to invest in (64%)Which products and services they recommend to people (82%)

}$2.45 Trillion Dollars

80 Million Millenials

in United States Consumer Spending

the largest percentage of United States population

323 Million Americans

Global consumers have officially embraced

corporate social responsibility

2015 Cone Communications/ Ebiquity Global CSR Study

Consumer Expectations

91% 84%

Expect companies to do more than make a

profit

Try to purchase socially

responsible products or

services

Would like to see more socially responsible

products and services available

%90

It’s Time to Jump In

Don’t overthink it

Education was key

Being humble…

CSRTrust with Customers

Empathetic Employees

Your Business

Tiffany ApczynskiVP Public Policy and Social Impact,Zendesk

@Tifferatti

Kevin McCrackenCOO, Social Imprints

@Kevin_Imprints

Dave HeathCEO, Bombas Socks

@BOMBAS

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