Rise of the Bots

Rise of the

Rakuten Technology Conference

October 22, 2016

Who Am I & What Is Dexter?

Daniel Ilkovich CEO & Founder

@danielilkovich

Dexter is the simplest way to build, launch, and host chatbots and automated messaging solutions without writing a single line of code.

rundexter.com

What’s a bot?

A “bot” can mean many things. Let’s think of them as conversational interfaces.

What’s a bot?

1950

Alan Turing Can machines think?

1966

ELIZAA bot psychotherapist

2000

SmarterChildAOL Instant Messenger

TODAY

“Everything old is new again… kind of”

The Botscape

Bots are hot.

Bots are hot.

Bots are hot.

Bots are hot.

Bots are hot.

Bots are hot.

Bots are hot.

Bots are hot.

Bots are hot.

Bots are hot.

Bots are hot.

Bots are hot.

like, really hot

Title TextBody Level One Body Level Two Body Level Three Body Level Four

Bots By The Numbers3bn MAU

2.5bn MAU

*via Business Insider

Usage of messaging apps has surpassed that of social networks

065.5% of smartphone users download

apps/month

Key Use Cases* Information Retrieval &

Customer Service

* Marketing

* Transactions

* Content Publishing & Advertising

Bots: EconomicsCharge your users directly, just like in an app. utilize the payment methods and credit cards your users already have on file in messaging apps.

Charge your advertisers too. They’ll love you: 49% of millennial* smartphone users use messaging apps.

Reengage Your Customers Take advantage of a relatively clean notification screen.

*millennials = age 18–29; via Pew Research Center

Bots: Development?

“Writers are the new designers”

Bots > Apps?They accomplish the same functionality and share similar interaction & economic paradigm and more:

* Highly engaged, young audience * Reach your audience where they already are * Bots are simpler to build * Bots are the ultimate deep link

But then there’s this:

Key Takeaways* As NLP / AI continues to improve the bot

ecosystem will continue to expand * They’re only good for SOME problems, but for

those problems they’re REALLY good * Writers have a shiny new role * Distribution is a problem

Now how can Dexter help?

If you can write, you can build a bot.

Built on Dexter.Dad Joke Bot: Father’s day marketing campaign that has told 1mm dad jokes and counting.

Botline Bling: Onion writer’s parody Drake bot ("BOTLINE" to 630-755-6641)

BFF Trump: political bot telling you the Donald’s most egregious sayings (https://m.me/bfftrump)

Thanks! 👋

Quick Demo then Q&A

[email protected] @danielilkovich

+1 919-296-0230