SNACK PURCHASE DRIVERS 1 SNACKING MOTIVATORS 1 of consumers snack between meals at least once a day. Rise of Protein-Based Snacks As consumers have less time for meals and increasingly replace meals with snacks, they look for protein-packed snacks to fill the hunger gap. 1 Flavor or taste It will satisfy my hunger Quality Speed of preparation Portability Healthfulness Made with just a few simple ingredients 81% 63% 60% 50% 48% 42% 35% I’m used to having small snacks between meals 21 % I’m feeling stressed 18 % It’s easier to consume a snack on-the-go than a full meal 15 % I don’t have enough time to eat a meal 21 % I’m hungry and it’s not time for a meal 43 % I’m bored 26 % I’m not really hungry, just enjoy snacking 21 % I want to give myself a treat 29 % I like to snack while doing activities 25 %
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Rise of Protein-Based Snacks - Wayne Farms · Rise of Protein-Based Snacks As consumers have less time for meals and increasingly replace meals with snacks, they look for protein-packed
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