Rise of E-Tailing in Indonesia-An External Analysis

7/23/2019 Rise of E-Tailing in Indonesia-An External Analysis

1/19

Xcsk oe K-ticmc`g

C` C`do`ksci:

I` Kxtkr`im I`imyscs

Vuryo Ircyi`to @ugrolo

Acddmkskx [`cvkrscty Husc`kss Vfloom


2/19

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5"22,$#$6 7-"=1&&, 0

Tihmk oe Fo`tk`t

Kxkfutcvk Vuaairy .................................................................................8

C`troduftco` ..............................................................................................6

C`dustry Ovkrvckw ....................................................................................4

Fou`try Ovkrvckw ....................................................................................;

Aifro K`vcroàk`t Iìmyscs .................................................................3

C`dustry Iìmyscs ....................................................................................99

Xkfoaak`ditco`s ..................................................................................9;

Fo`fmusco` ...............................................................................................97

Xkekrk`fk .................................................................................................97


3/19

!"#$ &' ()*+","-. "- /-2&-$#"+9 8- (6*$4-+, 8-+,;#"#

? 5"22,$#$6 7-"=1&&,

Kxkfutcvk Vuaairy

I` kxtkrìm iìmyscs cs tlk aic` tlc`g tlit tlk iutlor wi`ts to provcdk c` tlcs rkport.

Tlkrk irk two ispkfts oe kxtkrìm iìmyscs tlit wcmm hk kmihoritkd dkkpkr, sufl isaifro-kfoòacf i`d c`dustry. Hkeork goc`g to tlk kxtkrìm iìmyscs tlk iutlor wi`ts

to prksk`t tlk ovkrvckw oe tlk k-ticmc`g (rkticm k-foaakrfk) i`d imso tlk ovkrvckw oe

C`do`ksci. Eor doc`g tlk iìmyscs c` tlk aifro-kfoòacf ispkft, RKVTKM eriakworn

wcmm hk uskd i`d tlk iìmyscs c` tlk c`dustry i`d skftor wcmm hk do`k hy Rortkrs ecvk

eorfks eriakworn. Eroa tlk iìmyscs, tlk iutlor ec`ds out tlit C`do`ksci lis i mot oe

potk`tcim eor k-ticmc`g airnkt, lowkvkr o` tlk otlkr li`d tlk rkgumitco` c` C`do`ksci

fi`òt support tlk ripcd growtl oe k-ticmc`g airnkt tlkrk. Hy nòwc`g tlosk ec`dc`gs,

i rkfoaak`ditco` cs aidk i`d ct cs dcvcdkd c`to two, ecrst cs eor `kw k`tri`ts tlit

wi`t to k`tkr tlk c`dustry i`d skfo`d cs eor tlk c`fuahk`ts tlit livk hkk` c` tlk

c`dustry. Tlcs rkport fo`fmudks wctl i rkfip eroa tlk ovkrvckw oe tlk c`dustry,

ovkrvckw oe tlk fou`try, iìmyscs, i`d stritkgcf rkfoaak`ditco`.


4/19

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5"22,$#$6 7-"=1&&, B

C`troduftco`

Tlk ripcd growtl oe C`tkr`kts dkvkmopak`t lis aidk husc`kssks fi` hk do`k c` ai`y

wiys wctlout i`y mcactitco`s i`d aink tlk wormd skkas mcnk ct cs emit hy just scttc`g cèro`t oe i foaputkr. O`k oe tlk husc`kssks tlit irk dkvkmopc`g swcetmy rcglt òw cs k-

foaakrfk, hiscfimmy k-foaakrfk fi` kìhmk or provcdk pkopmk wctl huy i`d skmm

iftcvcty, i`d ct imso immows suppmckr i`d fustoakr to kxfli`gk cèoraitco` i`d

produft, tlk dceekrk`fk cs tlcs iftcvcty tinks pmifk c` i` c`tkriftcvk vcrtuim k`vcroàk`t

ritlkr tli` c` i rkim wormd stork or airnkt pmifk (Guìskniri` i`d @gic 822;).

@owidiys k-foaakrfk lis hkfoak o`k oe tlk aost proacsc`g husc`kssks i`d cts

rkvkùk cs eorkfistkd to rkifl $356 hcmmco` hy 8296 (Xio 8299) i`d ct lis fli`gkd tlk

rumk oe tlk giak c` rkticm c`dustry hy ainc`g ct aork fo`vk`ck`t eor tlk fustoakrs to

slop o`my hy tlk tcp oe tlkcr ec`gkr.

C` kakrgc`g airnkt mcnk C`do`ksci, k-foaakrfk cs imso growc`g ripcdmy, wctl tlk

kstcaitkd husc`kss vimuk oe $;22 acmmco` c` 8296 i`d kxpkftkd kxpo`k`tcim growtl oe

52 72 pkrfk`t wctlc` tlk `kxt tlrkk ykirs (Cni 8296). Imtlougl tlk airnkt sczk oe

C`do`ksci cs o`my 2.286 pkrfk`t oe gmohim airnkt sczk, wlcmk gmohim airnkt sczk eor k-

foaakrfk wis kstcaitkd it rouglmy $8.8 trcmmco` (Jiy Mc` 822


5/19

!"#$ &' ()*+","-. "- /-2&-$#"+9 8- (6*$4-+, 8-+,;#"#

I 5"22,$#$6 7-"=1&&,

Eor i`swkrc`g tlosk qukstco`s ihovk, soak kxtkrìm k`vcroàk`t iìmyscs tooms wcmm

hk uskd. Tlky irk:

9. Tlk RKVTKM Eriakworn to iìmyzk tlk aifro k`vcroàk`t>8. Rortkrs ecvk eorfks eriakworn to iìmyzk tlk c`dustry i`d tlk foapktctco`

C`dustry Ovkrvckw

K-foaakrfk hkfoaks o`k oe tlk hcggkst c`dustry skftors c` tlk wormd hkfiusk oe cts

ihcmcty to do foaakrfcim tri`siftco`s eistkr i`d flkipkr tli` tlk otlkr tridctcoìm

rkticm husc`kss hkfiusk ct cs do`k kmkftro`cfimmy tlrougl C`tkr`kt (Guìskniri` i`d@gic 822;). Iffordc`g to (Rk`tcì i`d Listy 8223) tlk ripcd dkvkmopak`t oe c`-loak

hroidhi`d fo``kftcvcty ainks ai`y fustoakrs fi` kiscmy iffkss C`tkr`kt i`d prkekr

to slop o`mc`k tli` goc`g to tlk stork to huy soaktlc`g, tlcs fo`dctco` cs imso

k`li`fkd hy tlk caprovkak`t oe skirfl k`gc`k tkflòmogy tlit aink tlk fustoakrs

fi` skirfl eor tlkcr `kkds c` tlk c`tkr`kt kiscmy i`d swcetmy.

"#$%$&'($) *+++,dcvcdkd k-foaakrfk c`to tlrkk hroid strufturks, tlky irk:

9. RortimTlcs typk oe k-foaakrfk provcdks tlkcr uskrs wctl cèoraitco` ihout produft

i`d skrvcfks tlit tlk uskrs `kkd i`d imso tlky fi` eu``km tlkcr uskrs to i

spkfcecf tirgktkd wkhsctk tlit lis hkk` c` pirt`krslcp wctl tlka.

8. Airnkt AinkrHiscfimmy airnkt ainkr lis tlk siak romk is portim c` hucmdc`g i foaau`cty oe

fustoakrs i`d/or foaau`cty oe suppmckrs eor tlk cèoraitco` oe tlk produft

i`d skrvcfk. Lowkvkr tlk dceekrk`fk cs airnkt ainkrs, c`stkid oe o`my

eu``kmc`g tlk fo`suakrs to tlk suppmckrs wkhsctk, frkitk i pmifk wlkrk

fo`suakrs i`d suppmckrs fi` do tlk huy / skmm iftcvcty dcrkftmy c`scdk tlk

airnkt ainkrs wkhsctk i`d tlky imso guiri`tkk tlk skfurcty oe tlk husc`kss

tri`siftco` tlit cs lippk`kd c` tlkcr wkhsctk, so hotl fo`suakrs i`d suppmckrs

fi` gkt iddctcoìm vimuk oe kisckr huyc`g / skmmc`g profkss i`d imso siekty wlk`

ct foaks to piyak`t.


6/19

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5"22,$#$6 7-"=1&&, H

6. Rroduft / skrvcfk provcdkrs (k-ticmc`g)Rroduft / skrvcfk provcdkr k-foaakrfk (k-ticmc`g) dkims dcrkftmy wctl tlk

fustoakrs wctlout i`y suppmckrs c`vomvkak`t. Ct cs hiscfimmy i rkticm husc`kss /

husc`kss to fo`suakrs (H8F) c`scdk tlk C`tkr`kt. Tlcs typk oe k-foaakrfk wcmm

hk kxpmic`kd hkmow.

Tlk growtl oe purk k-ticmc`g foapi`cks òwidiys lis go`k hkyo`d caigcìtco`. Ct

lis kvk` kxfkkdkd otlkr c`dustrys growtl, wlcfl cs wly wlkrkvkr tlkrk cs i lcgl

growtl tlkrk aust hk imso i lcgl foapktctco` wctlc` tlcs c`dustry. C` ordkr to survcvk

i`d suffkkd c` tlcs lcglmy foapktctcvk k`vcroàk`t i` k-ticmkr lis to dkvkmop cts ow`

foapktctcvk idvi`tigk, i foapktctcvk idvi`tigk cs tlk u`cquk rksourfks i`d fork

foapktk`fcks tlit i foapi`y lis c` ordkr to survcvk tlk foapktctco` i`d gkt i

prospkrcty hy wc``c`g tlk foapktctco` (Jol`so`, Wlcttc`gto` i`d Vflomks 8299).

Ai`y suffksseum k-ticmkrs, mcnk Iaizo`.foa, livk frkitkd tlkcr ow` foapktctcvk

idvi`tigk i`d mkidc`g tlk foapktctco` c` tlk k-foaakrfk husc`kss.

Fou`try Ovkrvckw

C`do`ksci cs i fou`try c` Voutl Kist Isci tlit lis tlk eourtl mirgkst popumitco` c` tlk

wormd. (C`tkr`kt wormd stits 8298) rkports tlit tlk ùahkr oe popumitco` c` 8296 lis

rkiflkd 846 Acmmco` pkopmk wctl tlk i`ùim popumitco` growtl oe ;.3% i`d ct cs

posctco`kd hkmow Flcì (9.64 hcmmco` pkopmk), C`dci (9.8 hcmmco` pkopmk), i`d [`ctkd

Vtitks (694 acmmco` pkopmk).

C`do`ksci cs ri`nkd is ùahkr 95 c` tlk iftuim top 82 gmohim kfoòacks ri`nc`g wctl

tlk Gross Doakstcf Rrodufts oe $9.969 hcmmco`, i`d C`do`kscis kfoòay imso

projkftkd to fmcah up tlk ri`nc`g hkfoac`g ùahkr < c` 82;2 wctl tlk Gross

Doakstcf Rroduft oe $5.645 hcmmco` (Liwnswortl i`d Fli` 8296).


7/19

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F 5"22,$#$6 7-"=1&&,

Tihmk 9. Iftuim i`d projkftkd top 82 kfoòacks ri`nkd hiskd o` GDR c` RRR* tkras

Vourfk: (Liwnswortl i`d Fli` 8296)

*RRR sti`ds eor Rurflisc`g Rowkr Rircty

Iffordc`g to (Liwnswortl i`d Fli` 8296) C`do`ksci lis i stro`g growtl c` cts

kfoòay, ct cs rkemkftkd hy i` i`ùim GDR growtl oe 4 - ;%. Tlk iìmyscs imso slow`

tlit tlk stro`g kfoòay growtl oe C`do`ksci cs fiuskd hy C`do`kscis ow`

aoak`tua oe growtl i`d ct cs imso ieekftkd hy tlk Flc`ksk lugk kfoòay. Tlk

aoak`tua oe growtl c` C`do`ksci cs lippk`kd hkfiusk C`do`ksci cs kxpkrck`fc`g iripcd growtl c` tlk acddmk-fmiss pkopmk tlit lis lkmpkd to tri`seora C`do`kscis


8/19

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5"22,$#$6 7-"=1&&, D

fo`suakr airnkt i`d husc`kss òwidiys c` C`do`ksci fi` kxpkft to fipctimczk o` hotl

stro`g purflisc`g powkr i`d lcgl mihor sncmms oe tlk acddmk fmiss (Lodgso` 8298).

Ecgurk 9.@uahkr oe Lousklomds wctl I`ùim Dcsposihmk C`foak ovkr [V$92,222(Fo`sti`t) i`d Lousklomd Dcsposihmk C`foak Xkim Growtl c` C`do`ksci: 8225-8282

Vourfk: (Lodgso` 8298)

Tlk ihovk ecgurk slows ihout tlk rcsk c` fo`suakr kxpk`dcturk wlcfl aki`s imso tlk

rcsk oe tlk acddmk fmiss, c` 8225 tlkrk wkrk o`my 5.5 acmmco` lousklomds tlit livk i`

i`ùim c`foak oe ovkr $92.222, lowkvkr c` 8299 tlk ùahkr lis c`frkiskd to hkfoak

96.7 acmmco` lousklomds. I`d imso c` 8299, pkr lousklomd i`ùim dcsposihmk c`foak

stood it Xp52.5 acmmco` ([V$5,329), rkprksk`tc`g i` ivkrigk growtl ritk oe ;.2% pkr

ykir c` rkim tkras durc`g 8225-8299 wlcmk fo`suakr kxpk`dcturk cs imso growc`g eist,

it i` ivkrigk ritk oe 4.7% pkr ykir c` rkim tkras durc`g 8225-8299 to rkifl Xp;7.7

acmmco` ([V$5,;53) pkr lousklomd (Lodgso` 8298).


9/19

!"#$ &' ()*+","-. "- /-2&-$#"+9 8- (6*$4-+, 8-+,;#"#

K 5"22,$#$6 7-"=1&&,

Iffordc`g to tlk rkskirfl tlit lis hkk` do`k hy ([toyo i`d Xiadi 8298), tlkrk irk

soak eifts ihout tlk k-foaakrfk fo`dctco` c` C`do`ksci:

9. Tlk totim `uahkr oe c`tkr`kt uskrs c` C`do`ksci cs ;; acmmco` pkopmk, wlcflaki`s 86% oe tlk popumitco` oe C`do`ksci i`d wctl tlk i``uim growtl oe 6%

eor tlk pkopmk tlit go eor o`mc`k sloppc`g

8. 8;% oe C`tkr`kt uskrs c` C`do`ksci (ct kquims to 96.7; acmmco` C`do`ksci`pkopmk) spk`d ovkr 62 lours pkr wkkn to iffkss tlk c`tkr`kt

6. Tlk k-foaakrfk airnkt sczk c` C`do`ksci cs $322 acmmco` i`d cts o`my 2.7%oe tlk totim rkticm simks c` C`do`ksci wlcfl cs $964 hcmmco`

4. Tlk aost popumir produfts / skrvcfks tlit tlk C`tkr`kt uskrs skirfl cs eislco`produfts i`d ietkr tlit eommowkd hy o`mc`k trivkm hoonc`g, auscf, vcdko,

giaks, kmkftro`cfs, i`d hoons


10/19

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5"22,$#$6 7-"=1&&, E

;. Tlk aost popumir dkstcìtco` eor o`mc`k sloppkrs to huy soaktlc`g csEifkhoon.foa i`d ietkr tlit eommowkd hy nisnus.foa, dcsdus.foa,

tonohigus.foa, dkimnkrk`.foa, iaizo`.foa, khiy.foa, hlc``kni.foa,

aumtcpmy.foa, i`d tonopkdci.foa

Aifro K`vcroàk`t Iìmyscs

Iffordc`g to (Jol`so`, Wlcttc`gto` i`d Vflomks 8299), c` ordkr to survcvk i`

orgi`czitco` lis to hk sk`sctcvk ihout tlk kxtkrìm k`vcroàk`t, hkfiusk ct fi`

foaprklk`d hotl opportu`ctcks i`d tlrkits. O`k oe tlk kxtkrìm k`vcroàk`t ispkftstlit wcmm hk iìmyzkd c` tlcs rkport cs aifro-k`vcroàk`t i`d eor doc`g tlk iìmyscs o`

tlcs aifro-k`vcroàk`t, i RKVTKM eriakworn wcmm hk uskd. RKVTKM sti`ds eor

pomctcfim, kfoòay, sofcim, tkflòmogy, k`vcroàk`t, i`d mkgim. Tlosk ispkfts wcmm hk

iìmyzkd c` dkticm spkfcecfimmy eor C`do`ksci.

Romctcfim ispkft. Iffordc`g to (@urlidryi`c, Aismow i`d Siaiaoto 8223), ietkr tlk

fruahmc`g oe Vulirto rkgcak (`kw ordkr) c` 933 ct lis i growtl c` GDR

oe 4 ;% pkr ykir iffordc`g to (Liwnswortl i`d Fli` 8296). Ct cs ri`nkd is ùahkr

95 c` RwF Kfoòacfs iftuim top 82 gmohim kfoòacks ri`nc`g wctl tlk GDR oe


11/19

!"#$ &' ()*+","-. "- /-2&-$#"+9 8- (6*$4-+, 8-+,;#"#

0G 5"22,$#$6 7-"=1&&,

$9.969 hcmmco` i`d ct cs imso projkftkd eor fmcahc`g tlk ri`nc`g to hkfoak ùahkr 99

c` 8262 wctl tlk GDR oe $8.398 hcmmco`, tlk` to hkfoak ùahkr < c` 82;2 wctl tlk

GDR oe $5.645 hcmmco`. Wlcmk c` tkras oe fo`suakr kxpk`dcturk, tlkrk cs imso i ripcd

growc`g it i` ivkrigk 4.7% i`ùimmy (Lodgso` 8298).

Vofcim ispkft. Tlk rcsk oe acddmk fmiss cs hkfoac`g i hcg cssuk rcglt òw c` C`do`ksci

i`d aost oe tlk pkopmk tlit c`fmudkd c` tlk acddmk fmiss irk tlk erkquk`t uskrs oe

C`tkr`kt i`d tlky imso livk i dkkp u`dkrsti`dc`g oe tlk hk`kects oe iffkssc`g c`tkr`kt,

ct lippk`s hkfiusk aost oe tlka irk wkmm-kdufitkd pkopmk i`d soak oe tlka imso

livk go`k ihroid eor studyc`g (Lodgso` 8298). Iffordc`g to ([toyo i`d Xiadi

8298), tlk ùahkr oe C`tkr`kt uskrs rcglt òw c` C`do`ksci cs ;; acmmco` pkopmk, wlcfl

aki`s 86% oe tlk totim popumitco` c` C`do`ksci i`d 8;% oe tlcs C`tkr`kt uskrs spk`d

irou`d 62 lours pkr wkkn to iffkss tlk C`tkr`kt wlcfl aki`s irou`d 4 lours i diy.

Tkflòmogcfim ispkft. (Kfoòacst C`tkmmcgk`fk [`ct 8227) stitkd tlit tlkrk wis i`

c`vkstak`t oe $9.; hcmmco` eroa Jinirti hiskd RT @IR Cèo Mc`tis @usi eor i

dkvkmopak`t oe i `kw 96;2 ncmoaktkrs suhairc`k echkr optcf mc`n wctl Vc`gipork. Tlk

fo`struftco` ctskme lid hkk` ec`cslkd hy 822< i`d ct lis caprovkd tlk C`tkr`kt

fo``kftco`s spkkd c` C`do`ksci. I`d tlk govkràk`t imso lis aidk i hudgkt eor

$;32 acmmco` eor tlk fo`struftco` oe ;2.222 ncmoaktkrs echkr optcf ifross tlk

C`do`ksci` irflcpkmigo, hy 8298 tlk govkràk`t lid ec`cslkd hucmdc`g tlk echkr optcf

eor wkst C`do`ksci` i`d acddmk C`do`ksci` rkgco`, i`d òw tlky irk hucmdc`g tlk

echkr optcf c` Kist C`do`ksci rkgco` (C`dil 8298).

K`vcroàk`tim ispkft. Iffordc`g to (Ecfltkr 8226), tlkrk irk tlrkk k`vcroàk`tim

keekfts tlit fi` hk fiuskd hy k-foaakrfk, sufl is:

9. Ecrst ordkr keekfts. Aitkrcim emows, usk oe lizirdous suhsti`fks, i`d mkid tok`krgy fo`suaptco` i`d kmkftro`cf wistk

8. Vkfo`d ordkr keekfts. Tlk mogcstcf profkss oe k-ticmc`g wcmm usk i mottri`sportitco`, rksourfk produftcvcty, i`d usk oe tlk mi`d

6. Tlcrd ordkr keekfts. Lcglkr mcekstymk i`d fo`suaptco` pittkr`s i`d c` tlk k`dwcmm c`frkisk tlk produftco` oe CFT cèristrufturks


12/19

!"#$ &' ()*+","-. "- /-2&-$#"+9 8- (6*$4-+, 8-+,;#"#

5"22,$#$6 7-"=1&&, 00

Mkgim ispkft. Iffordc`g to (K`dksliw 8228), C`do`ksci o`my lis i mcglt toufl

C`tkr`kt iffkss fo`trom miw i`d ò miw lis hkk` aidk rkgirdc`g to tlksk suhjkfts,

sufl is C`tkr`kt fo`tk`t fo`trom, k-foaakrfk, skfurcty, prcvify, fo`suakr protkftco`,

c`tkmmkftuim propkrty, i`d dcsputk rksomutco`.

Ecgurk 8. RKVTKM eriakworn

C`dustry Iìmyscs

To iìmyzk tlk ittriftcvk`kss oe k-ticmc`g c`dustry c` C`do`ksci, Rortkr ecvk eorfks

eriakworn wcmm hk uskd. Tlkrk irk ecvk foapktctcvk eorfks tlit wcmm hk iìmyzkd c` tlcs

rkport, sufl is tlk tlrkit oe k`try, tlk tlrkit oe suhstctutks, tlk powkr oe huykrs, tlk

powkr huykrs, tlk powkr oe suppmckrs, i`d tlk foapktctcvk rcvimry. Tlcs rkport wcmm

iìmyzk tlk dkgrkk oe foapktctco` c` tlcs c`dustry, ce tlosk ecvk eorfks wcmm hk lcgl,

tlcs c`dustry cs òt ittriftcvk to hk k`tkrkd / foapktkd or ct fi` hk tlk otlkr wiy

irou`d.


13/19

!"#$ &' ()*+","-. "- /-2&-$#"+9 8- (6*$4-+, 8-+,;#"#

0? 5"22,$#$6 7-"=1&&,

-

*

.

/

29%8'$6 4; ')68$)65

9%8'$6 4; 57


14/19

!"#$ &' ()*+","-. "- /-2&-$#"+9 8- (6*$4-+, 8-+,;#"#

5"22,$#$6 7-"=1&&, 0B

Iffkss to suppmy or dcstrchutco` fli``kms (lcgl). @kw k`tri`ts fi` kiscmy gktiffkss to tlk suppmckrs sc`fk tlk c`fuahk`ts do òt livk fo`trom ovkr tlk

suppmckrs or dcstrchutco` fli``kms. Lowkvkr `kw k`tri`ts fi` òt isn eor i

fo`scgàk`t tkras or humn dcsfou`t eroa tlk suppmckrs sc`fk tlkcr trieecf i`d

tri`siftco` cs òt rkimmy lcgl

Mkgcsmitco` i`d govkràk`t iftco` (mow). Is stitkd hy (K`dksliw 8228),C`do`ksci` govkràk`t o`my lis ò rkgumitco` ovkr k-foaakrfk, so tlkrk cs

ò protkftco` eor k-ticmc`g husc`kss òr tlk fustoakrs ce tlky eifk i`y nc`d oe

fyhkr frcaks

Fipctim rkqucrkak`t (aodkritk). C`ctcim c`vkstak`t eor stirtc`g i` k-ticmc`ghusc`kss fi` hk viry, ct fi` hk lcgl ce tlk `kw k`tri`ts dkfcdk to c`vkst c` tlkcr

ow` mogcstcf systka i`d imso wirklousk hut ct fi` caprovk tlkcr dkmcvkry tcak

to tlk fustoakr wlcmk ct fi` hk imso mow hkfiusk tlk `kw k`tri`ts dkfcdk to

outsourfk tlkcr mogcstcf to tlcrd pirty i`d do tlk purflisk o` fustoakrs ordkr

c` ordkr to ac`caczk tlk slcppc`g fost eroa suppmckrs, c`vk`tory fost, i`d

li`dmc`g fost, lowkvkr ct fo`tic`s tlk rcsn oe mo`g dkmcvkry tcak to tlk

fustoakrs

Dceekrk`tcitco` (aodkritk). Tlkrk irk soak ispkfts tlit fi` hk dceekrk`tcitkdhy tlk c`fuahk`ts eor nkkpc`g tlk fustoakrs moyimty, mcnk produft hu`dmc`g,

dcsfou`t, eistkr dkmcvkry tcak, mo`gkr rktur` pomcfy tcak, erkk dkmcvkry, i`d so

o`, so tlk tlrkit oe `kw k`tri`ts fi` hk rkdufkd

Tlrkit oe suhstctutks (lcgl)

Tlk tlrkit oe suhstctutks foaks eroa soak ispkfts, mcnk fustoakrs fi` kiscmytur` to i tridctcoìm hrcfn-i`d-aortirs rkticm stork hkfiusk tlky fi`

caakdcitkmy gkt tlk produfts tlit tlky wi`t u`mcnk huyc`g produfts c` k-ticmkrs

tlit wcmm fost tlka soak diys eor gkttc`g tlk produfts slcppkd to tlk

fustoakrs loak. I`d i airnkt ainkr husc`kss mcnk Khiy, Nisnus, Tono

Higus, Hkr`cigi, Tonopkdci, i`d Aumtcpmy fi` imso hk tlk suhstctutco` eor k-

ticmc`g c`dustry, hkfiusk tlkrk irk ai`y pkrsoìm skmmkrs c` tlosk airnkt ainkr

wkhsctks tlit acglt oeekr tlk siak produft


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0I 5"22,$#$6 7-"=1&&,

Rowkr oe huykrs (lcgl)

Tlk fustoakr fi` kiscmy go eroa o`k to iòtlkr k-ticmkrs wkhsctk hkfiusktlkrk cs ò swctflc`g fost eor tlk fustoakrs i`d tlky o`my livk to fmcfn eroa

tlkcr RF ce tlky wi`t to skirfl eor iòtlkr flkipkr ctkas c`stkid oe goc`g

irou`d eor o`k rkticm stork to iòtlkr. Vo wlokvkr oeekrs i mowkr prcfk wcmm

hkfoak tlk fustoakrs flocfk

Rowkr oe Vuppmckrs (aodkritk)

Eor k-ticmkrs tlit oeekr skrvcfk tlk powkr oe tlk suppmckrs wcmm hk mow, wlcmk eortlk k-ticmkrs tlit oeekr produfts tlky wcmm rkmy lkivcmy o` tlkcr suppmckr.

Lowkvkr ce tlk k-ticmkrs livk i hcg iaou`t oe fustoakrs (mcnk tlk Mizidi,

Hlc``kni, hmchmc, i`d Zimori) tlk powkr oe tlk suppmckr cs rkdufkd, hkfiusk tlk

suppmckrs wcmm `kkd tlk iffkss to tlk k-ticmkrs fustoakr to aink proect. C`

gk`krim tlk powkr oe suppmckrs cs aodkritk c` tlcs c`dustry

Foapktctcvk Xcvimry (aodkritk)

Tlkrk irk o`my top eour k-ticmkrs c` C`do`ksci, sufl is Hlc``kni, Mizidi,Hmchmc, i`d Zimori. Ct aki`s tlit tlk c`tk`scty oe rcvimry cs mow hkfiusk òt

ai`y pmiykrs foapktk c` tlcs c`dustry. Wlcmk eroa c`dustry growtl, tlk k-

ticmc`g wcmm kxpkrck`fk i` i`ùim growtl oe 6% ([toyo i`d Xiadi 8298) i`d

ct aki`s tlit tlkrk wcmm hk i` c`frkisk c` tlk rcvimry c`tk`scty c` tlk euturk

hkfiusk tlkrk wcmm hk aork opportu`cty to gic` proect hy kxpmoctc`g tlk i`ùim

growtl


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5"22,$#$6 7-"=1&&, 0H

Xkfoaak`ditco`s

Ecgurk ; Opportu`ctcks-tlrkits aitrcx

Ietkr i`imyzc`g tlk opportu`ctcks i`d imso tlk tlrkits tlit kxcst c` k-ticmc`g c`dustry,

tlkrk irk soak rkfoaak`ditco`s oe stritkgy hotl eor `kw k`tri`ts i`d c`fuahk`ts c`

tlcs c`dustry, sufl is:

@kw k`tri`ts

Tlkrk cs i lugk opportu`cty eor kstihmcslc`g i `kw k-ticmc`g stirt up, ct lis tohk do`k qucfnmy to ivocd tlk c`tk`scty oe rcvimry c` tlcs c`dustry

K`tkrc`g tlk c`dustry wctl i mow c`ctcim c`vkstak`t cs posschmk, outsourfks tlkmogcstcf to tlk tlcrd pirty wcmm rkdufk tlk fost oe mogcstcf. I`d eor tlk prohmka

oe tlk mo`gkr dkmcvkry tcak, ct fi` hk somvkd hy rk`tc`g i saimm wirklousk,


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0F 5"22,$#$6 7-"=1&&,

lowkvkr ct wcmm `kkd i` iffuritk stofn eorkfistc`g i`d kxfkmmk`t c`vk`tory

aiìgkak`t, hkfiusk tlk stofn turòvkr lis to hk qucfn, otlkrwcsk tlk

c`vk`tory wcmm livk ò pmifk to hk nkpt. Ce tlosk tlc`gs fi` hk do`k tlk

fustoakr ifqucsctco` iutoaitcfimmy wcmm lippk` hy oeekrc`g eistkr dkmcvkry i`d

mow prcfk hkfiusk mogcstcf fost, c`vk`tory fost, i`d dkmcvkry tcak livk hkk`

rkdufkd

Ifqucrk i`d aic`tic` tlk fustoakr moyimty hy frkitc`g soak dceekrk`tcitco`wctl tlk tkflòmogy i`d uskr-erck`dmc`kss oe tlk wkhsctk. I`d skgak`titco`

stritkgy fi` imso hk do`k hy skmmc`g spkfcimczkd produft eor soak spkfcecf

airnkt skgak`ts

Aiìgc`g tlk rcsn oe fyhkr frcak hy prkvk`tc`g tlk frcak ctskme, ct fi` hk do`khy isnc`g tlk uskrs to scg` up i`d provcdk tlkcr dkticm diti, tlk` ietkr tlit tlk

k-ticmkrs fi` do i fross flkfnc`g to tlk C`do`ksci` Fcvcm Xkgcstry to aink surk

tlk diti cs vimcd

C`fuahk`ts (kxcstc`g k-ticmkrs)

Ifqucrk i`d aic`tic` tlk fustoakr moyimty hy frkitc`g soak dceekrk`tcitco`wctl tlk tkflòmogy i`d uskr-erck`dmc`kss oe tlk wkhsctk, ct fi` rkdufk tlk

tlrkit oe suhstctutco`s

C`vkstak`t to caprovk tlk mogcstcf pkreorai`fk hy kxpi`dc`g tlk mogcstcfhusc`kss aodkm i`d imso tlk emkkt or capmkak`tc`g tlk vkrtcfim c`tkgritco`

stritkgy hy ifqucrc`g o`k mogcstcf foapi`y. Ce ct worns ct fi` tlk otlkr rkvkùk

strkia hy provcdc`g tlk `kw k`tri`ts or tlk otlkr c`fuahk`ts wctl mogcstcf

tlcrd pirty

Aiìgc`g tlk rcsn oe fyhkr frcak hy prkvk`tc`g tlk frcak ctskme, ct fi` hk do`khy isnc`g tlk uskrs to scg` up i`d provcdk tlkcr dkticm diti, tlk` ietkr tlit tlk

k-ticmkrs fi` do i fross flkfnc`g to tlk C`do`ksci` Fcvcm Xkgcstry to aink surk

tlk diti cs vimcd. I`d imso c`vkst to do i rkskirfl i`d dkvkmopak`t to aink or

to skirfl rcglt pirt`kr eor i aork skfurk piyak`t tri`siftco`, tlk fo`fkr` eor

tlk fustoakrs wlk` tlky wi`t to slop o`mc`k cs tlk skfurcty oe tlkcr prcvify

diti, frkdct fird diti, i`d fyhkr eriud, so hy ainc`g i dkvkmopak`t c` skfurk

piyak`t tri`siftco` wcmm aink tlk fustoakrs ekkm siekr i`d hkfoac`g moyim


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5"22,$#$6 7-"=1&&, 0D

Fo`fmusco`

Tlk swcet i`d vist dkvkmopak`t oe loak hroidhi`d fo``kftcvcty ainks ai`y pkopmk

fi` kiscmy iffkss tlk c`tkr`kt i`d prkekr to huy soaktlc`g o`mc`k tlrougl k-ticmkrs

wkhsctk. C`do`ksci cs o`k oe tlk fou`trcks tlit grkitmy ieekftkd hy tlcs C`tkr`kt

dkvkmopak`t, wctl tlk popumitco` oe 846 acmmco` pkopmk, i`ùim GDR growtl oe 4-;%,

i`ùim fo`suakr kxpk`dcturk growtl oe 4,7%, i`d i`ùim c`tkr`kt uskr growtl oe 6%,

tlcs fou`try cs vkry proacsc`g eor k-ticmc`g dkvkmopak`t. Tlk kxtkrìm iìmyscs, wlcfl

cs prksk`tkd c` tlcs rkport, icas to provcdk soak c`scglts ihout opportu`ctcks i`d

tlrkits tlit mck ilkid eor dkvkmopc`g k-ticmc`g c` C`do`ksci, wlcmk tlk rkfoaak`ditco`

cs aidk eor gucdc`g hotl `kw k`tri`ts i`d c`fuahk`ts to survcvk tlk husc`kss. Eorc`sti`fk, ct cs posschmk to usk tlcs rkport eor i eurtlkr purposk.

Xkekrk`fk

[toyo, @i`c`g, i`d S Xiadi. "DV Xkskirfl i`d Ukrctri`s Xkmkisk C`do`ksci k-Foaakrfk Xkport 8298." lttp://k`.dicmysofcim.`kt. Iugust 95, 8298.lttp://k`.dicmysofcim.`kt/post/c`do`ksci-kfoaakrfk-rkport-8298 (iffksskd Ekhruiry8


19/19

!"#$ &' ()*+","-. "- /-2&-$#"+9 8- (6*$4-+, 8-+,;#"#

0K 5"22,$#$6 7-"=1&&,

Cni, Iprcmci. K-Foaakrfk Grows Vcg`cecfi`tmy. Ekhruiry 96, 8296.lttp://k`.c`do`ksciec`i`fktodiy.foa/rkid/83979/K-Foaakrfk-Grows-Vcg`cecfi`tmy(iffksskd Airfl 9, 8296).

C`dil, Wcwcw Dwc. Echkr Optcf Tkmnoa: Dc Vkmurul Vumiwksc Tu`tis, Nc`c Eonus Nk

Iaho` & Ripui. Iugust 5, 8298. lttp://www.hcs`cs.foa/irtcfmks/echkr-optcf-tkmnoa-dc-skmurul-sumiwksc-tu`tis-nc`c-eonus-nk-iaho`-i`d-pipui (iffksskd Ekhuriry 8

Rise of E-Tailing in Indonesia-An External Analysis

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