Rise Above the Noise – Outpace Your Competition Through Content Curation April 15, 2015 Presented by: Julio Viskovich VP of Marketing at rFactr Gene Sobolev Co-founder of inbound.li Chris Raulf Founder & Digital Marketing Expert Boulder SEO Marketing www.rfactr.com www.inbound.li www.boulderseomarketing.com
21
Embed
Rise Above the Noise - Outpace Your Competition Through Content Curation
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Poll I: Social media marketing is an important part of our online marketing strategy. Poll II: We use tools to support our social media marketing efforts.
Google’s Algorithm
Check out the entire infographic at: http://www.entrepreneur.com/article/226884
What is content curation Content curation is about delivering the most relevant and valuable content for your target audience. This is achieved by searching, annotating and sharing content in a consistent and organized way.
Why curate content Content marketing requires dedication, continuity and, most notably, a lot of content to be effective. Most companies don’t have the resources to create enough original, high quality content.
Benefits of content curation • Establish Thought Leadership • Build a channel to enhance in-house content and promotional posts • Start conversations with prospects as part of lead generation and nurturing campaigns • It’s cheaper • It’s faster