RIPE NCC PR, Outreach and IPv6 Chris Buckridge External Relations Officer, RIPE NCC TERENA Task Force on Communications and Public Relations 10 February 2011 Thursday, February 10, 2011
RIPE NCCPR, Outreach and IPv6Chris BuckridgeExternal Relations Officer, RIPE NCC
TERENA Task Force on Communications and Public Relations
10 February 2011
Thursday, February 10, 2011
Chris Buckridge, 10 February 2011
• Policy forum – Not a legal entity
– No official membership
– Open to everyone
• No voting – "consensus" decision making
• Work happens at meetings and on mailing lists:– Working Groups
– Task forces
2
RIPE community
Thursday, February 10, 2011
Chris Buckridge, 10 February 2011
• Some figures:– 2000+ subscribed to Address Policy mailing list
– 430 attendees at RIPE 61, September 2010
3
RIPE community
• RIPE community includes government, regulators, law enforcement agencies, civil society, private citizens...
Thursday, February 10, 2011
Chris Buckridge, 10 February 2011
• Began operating in 1992 – Formally established in 1997 as Membership Association under Dutch law
• One of the five Regional Internet Registries
• Supports the coordination of Internet operations
• Not-for-profit membership organisation
• Over 7200 members (Local Internet Registries)
• Neutral, Impartial, Open, Transparent
4
RIPE NCC
Thursday, February 10, 2011
Chris Buckridge, 10 February 2011
The Five Regional Internet Registries
5
Thursday, February 10, 2011
Chris Buckridge, 10 February 2011
RIPE NCC Activities
• Distributing resources – IPv4
– IPv6
– AS Numbers
6
• Public services– RIPE Database
– Reverse DNS
– ENUM (e164.arpa)
– K-root name server
– RIPEstat
– E-learning
– RIPE Labs
– IPv6 Act Now
• Training courses– LIR
– Routing Registry
– DNS for LIRs
– IPv6
Thursday, February 10, 2011
Chris Buckridge, 10 February 2011
IP Address Distribution
7
Allocation PA Assignment PI Assignment
IANA
End User
LIR
RIR
Thursday, February 10, 2011
Chris Buckridge, 10 February 2011
RIPE Policy Development Process
• Open – Anyone can participate
– Policy meetings
– Mailing lists
• Transparent – List discussions archived publicly
– Meetings transcribed
• Developed bottom-up – By the Internet community
8
Thursday, February 10, 2011
RIPE NCC OutreachOur ever-growing audience...
Thursday, February 10, 2011
Chris Buckridge, 10 February 2011
RIPE NCC Outreach
• Outreach within our “traditional” community
• Outreach in a multistakeholder environment– Internet governance issues now a major concern for the RIPE NCC and RIPE community
• Tools for outreach– Events
– Social Media
– Media and PR
10
Thursday, February 10, 2011
Chris Buckridge, 10 February 2011
RIPE Meetings
• Biannually – Somewhere in the RIPE NCC service region
• Plenary discussions – Wide ranging topics
• Working Group meetings – More specific focus
• Policy discussions • Exchange of views and information • Interaction with other Internet stakeholders
11
Thursday, February 10, 2011
Chris Buckridge, 10 February 2011
Other Events
• Network Operators’ Groups– Middle East, Russian region, Balkan region
• Industry partners– Internet Exchange meetings, IETF, ICANN, other RIR meetings
• MENOG IPv6 Roadshow – Standalone workshop hosted by a government or enterprise organisation
– Hands-on training for network operators
2
Thursday, February 10, 2011
Chris Buckridge, 10 February 2011
RIPE NCC Roundtable Meetings
• Opportunity to speak with governments and regulators about Internet issues– Eight events held since 2005
– Last event in Amsterdam on 22 February 2010
– 38 attendees from 12 different countries
– First Middle East Roundtable in 2011
• Topics covered – IPv6 deployment, IPv4 exhaustion, Internet governance, DNSSEC, Internet resource certification
3
Thursday, February 10, 2011
Chris Buckridge, 10 February 2011
Flow of Information
RIPE community
14
Government
RIPE Cooperation Working Group
RIPE NCC Government Roundtables
Thursday, February 10, 2011
Chris Buckridge, 10 February 2011
Other Fora
• Internet Governance Forum (IGF)
• International Telecommunications Union (ITU)
• OECD
• European Commission
• Council of Europe
• Network Operators’ Groups, technical fora
15
Thursday, February 10, 2011
Chris Buckridge, 10 February 2011
Social Media
• RIPE NCC Social Media Plan launched in April 2010
• Utilising Twitter, Facebook, LinkedIn, Youtube...
• ...and the enthusiasm and networking skills of RIPE NCC employees
– Internal Communications Plan developed
• Currently building first-year impact analysis
16
Thursday, February 10, 2011
Chris Buckridge, 10 February 2011
Social Media
17
General Guidelines
You may publish, post or con-tribute to blogs. micro-blogs and forums in a professional capac-ity during your working hours if your manager agrees. You must agree with him or her how long you will spend on this task.
Remember to always respect the privacy and confidentiality of your colleagues, the community and our members.
Only distribute information that you know is already public or ap-proved for release.
Remember that no policy discus-sion can take place on social media platforms – direct people to the appropriate mailing list.
Keep your tone neutral and factual and do not engage in arguments.
Don’t say anything online that you wouldn’t say in a face-to-face dialogue.
Remember that once you have a social media account, you’re no longer anonymous.
Inform [email protected] before setting up any official RIPE NCC/RIPE account on Twitter, Face-book or LinkedIn.
Read the in-depth guidelines on your use of social media at: http://i3.ripe.net/social-media/social-media-guidelines-for-staff
Twitter – Engage the audience in 140 characters!
Post from your personal account or a RIPE NCC account (name_ripencc, department_ripencc)
Use hash tags: http://i3.ripe.net/social-media/social-media-accounts
Shorten urls using http://bit.ly
Build an appropriate following. Be selective and don’t follow everyone who follows you.
Always reply to direct messages or tweets that ask a ques-tion. Ask your colleagues to reply or provide you with infor-mation if you do not know the answer.
www.twitter.com/ripe_ncc www.twitter.com/ripemeetingwww.twitter.com/mir_ripe_labswww.twitter.com/trainingripenccwww.twitter.com/pdo_ripe_ncc
Facebook – Share, discuss and promote
Comment on, like or share our official posts on your profile.
Post relevant links and news or inform Comms and we’ll post for you.
Tag photos wisely! Avoid tagging your colleagues or the com-munity in embarrassing situations.
www.facebook.com/ripenccwww.facebook.com (search on “RIPE Meeting” in groups)
LinkedIn – Share and networkPost news and announcements relevant to the RIPE NCC or RIPE community to your profile or the RIPE community group.
Share links to RIPE NCC job vacancies on your profile.
www.linkedin.com (Search on “RIPE Community” in groups)
RIPE NCC Social Media: Quick Guide
Need More Info?http://i3.ripe.net/social-media or contact [email protected].
t
fb
in
• Always reply to direct messages or tweets that ask a question
• Don’t say anything online that you wouldn’t say in a face-to-face dialogue!
• Only distribute information that you know is already public or approved for release
Thursday, February 10, 2011
Chris Buckridge, 10 February 2011
Call in the Professionals!
• Hired Racepoint Group PR company in early 2008
• London-based company (with US-based parent)
• Connecting RIPE NCC with range of publications for industry, government, mainstream media
• Racepoint Group contracted to work with AfriNIC from 2010
18
Thursday, February 10, 2011
Case Study: IPv6Not your father’s IP addressing...
Thursday, February 10, 2011
Chris Buckridge, 10 February 2011
What We Know
• RIRs have been consistently allocating around 10 /8s each year worldwide
• There were 12 /8s remaining at the IANA as of 18 October 2010 (less than 5%)
• Projected exhaustion of unallocated IPv4 pool: April 2011
20
Thursday, February 10, 2011
Chris Buckridge, 10 February 2011
0
64
128
192
256
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
IPv4 Allocation TimelineIANA Pool RIR Allocations Advertised RIR Pool
Data Projection
21
Today
Thursday, February 10, 2011
Chris Buckridge, 10 February 2011
Miami, Florida... last week!
...but our work’s just beginning!
22
Thursday, February 10, 2011
Chris Buckridge, 10 February 2011
Why Act Now?
• IPv6 adoption is the only way to ensure continued Internet growth
• Business continuity– IPv6-only parties can still communicate with you
• To calm your panicked CEO when he reads about IPv4 depletion
• For governments:– How is an IPv6-only citizen going to e-vote or file e-tax?
23
Thursday, February 10, 2011
Chris Buckridge, 10 February 2011
Spreading the Message
• Websites– IPv6 Act Now (www.ipv6actnow.org)
– RIPE Labs (labs.ripe.net)
• Events– MENOG IPv6 Roadshows
– IPv6 for LIRs training course
– IPv6 Deployment Monitoring Survey 2009, 2010
• Press, publications, websites– RIPE NCC as a “trusted source of data”
5
Thursday, February 10, 2011
Chris Buckridge, 10 February 2011
IPv6 Act Now
• Launched June 2009
• One-stop shop for IPv6 information
• Audience includes business, government and technical communities
• Sections include: - How To Act Now - Community interviews - Statistics- Links, news and information
25
Thursday, February 10, 2011
Questions?
Thursday, February 10, 2011
Chris Buckridge, 10 February 2011
Some URLs
• RIPE NCC and Internet governance http://www.ripe.net/info/
• IPv6 Act Now http://www.ipv6actnow.org
• RIPE Labs
http://labs.ripe.net/
7
Thursday, February 10, 2011