Creating brands that transform business Interactive Pvt. Ltd.
Mar 09, 2016
Creating brands that transform business
Interactive Pvt. Ltd.
- Andrew Welch
Branding is a journey,
not a destination.
Small is the
new BIG
So…what is an idea? A small notion with a power to transform
something into very big. We strongly deem that great work and
size are not related, and literally size doesn't matter nowadays,
what matters is your skill, will and dedication. Rioconn truly
believes in small idea's big power and that is what it yearns to do.
With an aim to redefine creative communication, Rioconn has till
date made a big difference to various brands helping them
realize their potential with comprehensive and far-reaching
strategic and creative communication solutions.
Effervescent and Impactful concept…
Systematic & Strategic approach…
Swift and insightful implementation…
We catapult our small idea into big success for our client and that
forms the core of our every practice.
Don't expect the work to
speak for itself.
Even the most ingenious
solutions must be sold.
- Suzanne Young
Introduction Brands matter and they matter even more in the fast-paced world of today. In the escalating din of global
choice and competition, brands are the most effective way of cutting through the racket to reach people's
hearts and minds.
Rioconn is a creative strategy boutique specializing in designing brand identity, marketing communications,
web solutions and social media activation. We help our clients keep their brand levitated* and adaptable to
changing conditions in the market place.
When organization realignments or external market shifts occur, objectives change. New products ideas and
solutions offerings are drafted. Companies merge and competitors emerge. Creative strategies are needed to
respond to all types of business challenges with innovation and speed. For any organization, its brand is one
great differentiator from competitors to maintain strong connections of business vision with audiences to
positively impact on bottom-line.
At Rioconn, Levitation is a conscious process. The IT in “levitate” stands for Information Technology and
Innovative Thinking. The “levitate” approach lifts us above the normal, the regular, the said and the common.
This Levitation effect infuses life in every contribution of ours and touches our clients in a special RIOCONN
way
A brand becomes stronger
when you narrow the focus.
- Al Ries & Laura Ries
Our Ideology There is no doubt about the influence of graffiti on cities all over the world. It's also been an influence on the
strategic process for delivering consistently creative and impactful design solutions for our clients.
Our creative process has transformed the core elements of imagination, planning and expertise into a creative
delivery environment where strategists, business analysts, creative designers, and cutting edge technologists
can combine their experience to produce innovative solutions for our clients.
Rioconn has the instinctive ability to help you bring your business or project vision to life. We work closely with
you to understand your needs and goals. We are experts at analyzing the gap between where you are and
where you wish to see yourself; and outline the necessary steps to get you there. Our creative solutions hit
your target audience with force.
Colour creates emotion,
triggers memory,
and give sensation.
- Gael Towey
Our Capabilities To arrive at the right communications solutions, you need more than just a plan. You need experience and
leadership that can collaborate, coordinate and deliver. Rioconn has the unique ability to undertake complex
projects that require valor, energy, great imagination and initiative. Our best in class solutions include all forms
of business communications, from brand analysis and identity, to creative strategy, to web design and social
media integration.
Marketing
Advertising
Collateral Writing & Design
Content strategy, Writing and Development
Communication Strategies Executive Presentations
Flash CD-ROM Demonstration
Graphic Design &Illustration
Internal & External Communications
Marketing Microsites
Branding
Brand Analysis & strategy
Brand identity Systems
Brand Positioning strategies
Brand Extension & Integration
Brand Messaging & Standards
Creative Direction & Campaign Development
Geo-Branding/ place Marketing
Web
Web Redesign Strategies
Website Usability &Performance Analysis
Information architecture
User Interface Design & CSS
Web Design & Implementation
Content Management System(CMS)
Corporate Internet & Intranet websites
Social Media
Compete successfully in the online market
Grow the customer base online
Increase the brand awareness
Increase traffic, inquiries and sales
Building customer loyalty by connecting
emotionally and influence them to take desired
actions
Penetration in new markets, growing in existing
market
Showcasing your products and services online
Any one can put on a deal,
but it takes genius,
faith and perseverance
to create a brand.
- David Ogilvy
About Our Team We are a team of creative minds that work together as a force to complement the activities of communication.
We believe in sharing of ideas and indulge into brainstorming sessions that lead to generation of innovative
ideas. Our team's unity of purpose and a common vision allows the team to achieve goals. Our strength is the
vast experience of our team members who are passionate about their work.
Our approach towards or work is Fresh, Natural, Innovative and Research driven, at the same time simple and
updated. We work closely with our clients to deliver and implement a strategy that aids their sales process,
after all that marketing is all about! Through a process that we like to call “Intelligent marketing” we utilize
unusual concepts and ideas as well as tried and tested methods to generate enquiries for service based
businesses and straight forward sales for companies.
Visualization
Understanding creativity as a value and not as “personal taste” is the privileged means that form the basis of
visual communication. It requires continuous updates and constant research of style and trends along with a
creative bent of the mind that enables one to conceptualize innovative ideas.
Team Strength: 4 Members
Creatives
Rioconn is the place where creativity is conceptualized honed and realized with the aim of achieving the
objectives set by a plan in full compliance with budget and timing, optimizing resources and assets, achieving
results that are characterized by freshness, innovation and, when necessary, irony.
Team Strength: 6 Members
I regard a great ad as the
most beautiful thing in the world.
- Leo Burnett
About Our Team Web Designing & Application Development
The whole world is glued to the internet these days and you need to be different in order to be noticed. Your
website is the face of your company. Your website, just like your face speaks a lot about you and your company.
We design and develop websites that will make you stand out among the frivolous web of websites and create
a niche for you in the wild web world.
Team Strength: 4 Members
Social Media
The world of social media is growing rapidly and in order to sustain in this fast lane one needs to have a strong
presence in the social media. The task of defining a social media strategy is the absolute first step in building a
successful online presence. Social Media Strategy is the blueprint for creating a strong presence in the social
media.
Team Strength: 4 Members
Accounts & Admin
Team Strength: 3 Members
When a critic knows what she
or he is looking at and writes
revealingly about it,
it's sublime.
- Charles Saatchi
About Our Team Hemaang Gandhi (Founder & CEO)
He carries more than 14 years of experience in Marketing Communication, PR and Sales. His creative vision and
a knack of creativity come from his diverse experience, vigilant streak of creativity and high level of dedication
towards organizational goals. An MBA from Gujarat University started his career as Marcomm Executive at
VSTL and moved over to Reliance Group as Sr. Executive Marcomm & PR, where he worked for 3 years in
different verticals like Telecom, Petroleum, Petrochemicals and Real Estate. Later he joined Piramyd Retail as
Marketing Manager from where he started to perceive his dream of having his own advertising firm. A leap
jump came as he joined Pratham Group as a Chief Marketing officer in 2006, over 3 years he worked on various
aspects of branding and sales. Soon he decided to start his own firm and finally gave wings to his dream in late
2009 by starting Rioconn.
His dream is to develop an advertising group that nurtures values of collaboration with clients, transparency
and mutual cooperation. Rioconn's work process is defined by essential guidelines and fundamental values,
which you will find as a signature mark in all its creative work.
Sagar Arya (Director& Agency Head)
He started his career as customer service head at Piramyd Retail and worked there for 3 years. During this
stage he developed his insights about customer needs, relation and impact of advertising on consumers. His
stint with Pratham Developers as Manager (Sales and Customer Service) for a year proved more fruitful as he
gained hands on experience on dealing with customers and vendors.
His major leap came in form of Havmor Group of Companies as a Sr. Manager (Advertising and Media) in the
year 2009.His dedication and hard work paved way for his success and a number of accolades for him at
Havmor during 4 years. It is here that he honed his skills for advertising and developed enormous
understanding and impact of advertising. He joined hands with friend and former colleague Hemaang Gandhi
as Director & Agency Head of Rioconn and envisioned to establish Rioconn as a leading creative agency in the
coming future.
Corp. Office:
B-606, Shapath-IV, S.G.Highway, Ahmedabad-15.
Tel: +91 079 30072706, +91 89800 07200
E-Mail: [email protected]