Towards a Robust Modeling of Temporal Interest Change Patterns for Behavioral Targeting Mohamed Aly(Seeloz Inc.), Sandeep Pandey(Twitter), Vanja Josifovski(Google), Kunal Punera(Relate IQ) WWW2013 Presented by Annaka 2013-11-07
Jul 19, 2015
Towards a Robust Modeling of Temporal Interest Change Patterns for Behavioral Targeting
Mohamed Aly(Seeloz Inc.), Sandeep Pandey(Twitter),
Vanja Josifovski(Google), Kunal Punera(Relate IQ)
WWW2013
Presented by Annaka 2013-11-07
Summary
2
SVMWEB
(i)(ii)
conversion/email/
conversion()4%
Summary
3
SVMWEB
(i)(ii)
conversion/email/
conversion()4%
Outline
1. / WEB
2. 3 + 4
3.
4.
4
focus
Outline
1. / WEB
2. 3 + 6
3.
4.
5
6
() [19th ~ ]
SVMWEB[2000~]
7
WEB
8
SVMWEB[2000]
frequencyintensityrecency
absolute-long-termabsolute-short-termrelative-long-term-positiverelative-long-term-negativerelative-short-term-positiverelative-short-term-negative
6
Outline
1. / WEB
2. 3 + 6
3.
4.
9
3 + 4
10
P1 P2 P3
1
2
3
click etc
3 + 4
11
FrequencyX
Decayed-intensityX
RecencyX
3
3 + 4
12
- Fr
equency
2p 4q
d
ecayed intensity
-
Recency
()
()
3 + 4
13
absolute-long-term
absolute-short-term
relative-long-term
relative-short-term
4
3 + 6
14
pi
pi
absolute-long-term6
3 + 6
15
absolute-short-term6
Pi
3 + 6
16
relative-long-term-positive6
negative
i[/day]
i[/day]
(i) /i
3 + 6
17
relative-short-term-positive6
negative
1i[/day]
(i) / (i)
2i[/day]
Outline
1. / WEB
2. 3 + 6
3.
4.
18
19
58282005283.4 66%33%
conversion-weighted average of AUC
20
33 P
Outline
1. / WEB
2. 3 + 6
3.
4.
21
22
33
23
24
25
P=14[day]
P
26
27
28
2 twitter