n Bailey, Peter Hewitt, Hazel Pallie, Emily Jeffery, Peter Gr Research In Motion
Rim IMC PLAN Rough Draft 4
Jan 18, 2015
Still working on the flow chart.
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Transcript
- 1. Research In Motion
By: Severn Bailey, Peter Hewitt, Hazel Pallie, Emily Jeffery, Peter Greenfield
2. Marketing Objectives
Marketing Strategies
Basis For Segmentation
Target Market
Positioning
Competitive Approach
Proposed Budget
Communications ObjectivesCreative Strategy
Creative Executions
Media Strategies
Flow Chart
Marketing Objectives
- Increase market share among younger generation by 10 % in North America in 2011
3. Launch new Blackberry Swirl phone line, directed at North American youth 4. Increase sales in North American Market by 5%
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