RIM (1)

Research In Motion Limited

Company Profile

Publication Date: 22 Jun 2011

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Research In Motion Limited

TABLE OF CONTENTS

Company Overview..............................................................................................4

Key Facts...............................................................................................................4

Business Description...........................................................................................5

History...................................................................................................................6

Key Employees...................................................................................................10

Key Employee Biographies................................................................................11

Major Products and Services............................................................................15

Revenue Analysis...............................................................................................16

SWOT Analysis...................................................................................................17

Top Competitors.................................................................................................22

Company View.....................................................................................................23

Locations and Subsidiaries...............................................................................28


Research In Motion LimitedTABLE OF CONTENTS

COMPANY OVERVIEW

Research in Motion (RIM or “the company”) is engaged in the research, design, manufacture andsale of wireless communications products, services and software. The company operates in NorthAmerica, Europe and Asia Pacific. It is headquartered in Ontario, Canada.

The company recorded revenues of $19,907 million during the financial year ended February 2011(FY2011), an increase of 33.1% over 2010. The operating profit of the company was $4,636 millionin FY2011, an increase of 43.2% over 2010.The net profit was $3,411 million in FY2011, an increaseof 38.8% over 2010.

KEY FACTS

Research In Motion LimitedHead Office295 Phillip StreetWaterlooOntario N2L 3W8CAN

1 519 888 7465Phone

1 519 888 7884Fax

http://www.rim.comWeb Address

19,907.0Revenue / turnover(USD Mn)

FebruaryFinancial Year End

RIMToronto Ticker

RIMMNASDAQ Ticker


Research In Motion LimitedCompany Overview

BUSINESS DESCRIPTION

Research in Motion (RIM or “the company”) designs, manufactures and markets wireless solutionsfor the worldwide mobile communications market. The company supports multiple wireless networkstandards by developing integrated hardware, software and services. RIM provides platforms andsolutions for seamless accessing information, including e-mail, voice, instant messaging, shortmessage service (SMS), internet and intranet-based applications and browsing. RIM’s products andservices are used by consumers and organizations.The company’s product lines include BlackBerrywireless solution, the RIM Wireless Handheld product line, software development tools and othersoftware and hardware.The company sells its products through collaboration with strategic partnersand distribution channels, as well as its own supporting sales and marketing channels.

RIM operates as a single business segment. The company primarily derives its revenues from theBlackBerry wireless solution, which includes sales of BlackBerry wireless devices, software andservices.The BlackBerry wireless solution primarily provides users with a wireless extension of theirwork and personal e-mail accounts, including Microsoft Outlook, IBM Lotus Notes, Novell GroupWise,and many ISP e-mail services. RIM’s revenues can be further categorized into hardware and other,and software and services.

The hardware revenues are derived from sales, primarily to carriers, of BlackBerry wireless devices,which provide users with the ability to send and receive wireless messages and data. RIM’s BlackBerrywireless devices include a mobile phone, web browsing capability and enable the use of data functionssuch as calendar, address book, task and memo lists and other functions associated with personalorganizers. Certain BlackBerry devices also include multimedia capabilities.

The service revenues encompass the billings to its BlackBerry subscriber account base which isprimarily a monthly infrastructure access fee charged to a carrier or reseller, and the carrier or resellerin turn bills the BlackBerry subscriber. RIM’s BlackBerry wireless solution includes the software thatis installed at the corporate or small- and medium-size enterprise server level, and in some cases,on personal computers. Software revenues include fees from: licensing RIM’s BlackBerry EnterpriseServer (BES) software; BlackBerry Client Access Licenses, which are charged for each subscriberusing the BlackBerry service via a BES; maintenance and upgrades to software; and technicalsupport. RIM also generates revenues from non-warranty repairs, sales of accessories andnon-recurring engineering development contracts.

In addition, the company has also launched its tablet under the brand, BlackBerry PlayBook in 2011.


Research In Motion LimitedBusiness Description

HISTORY

Mr. Michael Lazaridis and Mr. Douglas Fregin founded Research in Motion (RIM or “the company”)in 1984. The company was incorporated in 1984 in Waterloo, Ontario under the Ontario BusinessCorporations Act.

In 1988, RIM became the first wireless data technology developer in North America. The companyintroduced the first Mobitex mobile point-of-sale solution in 1992. Four years later, RIM introducedthe Inter@ctive Pager and the RIM OEM Radio Modem.

The company's IPO on the Toronto Stock Exchange took place in 1998. In the same year, it alsointroduced the RIM Wireless PC Card. In 1998, RIM 850 and RIM 950, pager-sized handhelds, wereintroduced.

The year 1999 was a significant year for the company as it introduced its flagship BlackBerry wirelesse-mail solution, and its stock began trading on the NASDAQ Stock Exchange. In 2002, RIM launchedBlackBerry 5810 with built-in phone, and T Support, a suite of technical support and softwaremaintenance programs. In the following year, the company introduced new devices with color displays.In 2004, RIM launched BlackBerry in a number of new markets in alliance with various carriers.These markets included Cayman Islands, Barbados, India, Malaysia, South Africa, Germany, France,Belgium, Netherlands, Ireland, Portugal and Spain besides various others. In the same year, itintroduced a program that allowed other device manufacturers to incorporate BlackBerry software.Subsequently, RIM introduced SureType, a combination of phone keyboard and QWERTY keyboardin the BlackBerry 7100 series. PalmSource and RIM launched e-mail API with first version of thePalmSource mail client to enable development of secure mobile data applications.

In 2005, the company entered into collaborations with, Yahoo! and America Online to offer Yahoo!services and AOL instant messaging on the BlackBerry platform. Subsequently, RIM expandedBlackBerry networks to Hungary, Czech Republic, Poland, Russia, Romania, Switzerland, Israel,and Latin America covering Argentina, Brazil, Chile, Colombia, Ecuador, Guatemala, El Salvador,Nicaragua, Panama, Peru, Mexico, Uruguay and Venezuela. In 2006, the company acquiredAscendent Systems and introduced BlackBerry Pearl smartphone.

In the following year, RIM and Eatoni Ergonomics agreed to work jointly on the next generation ofpredictive text technology in ambiguous keyboards. Subsequently, Telefonica and RIM introducedBlackBerry Unite!, a free PC-based software offering that allows small groups to stay connected,and BlackBerry Professional Software, a wireless communications and collaboration solution forsmall and medium-sized businesses. In the same year, the company launched Facebook forBlackBerry Smartphones, a new BlackBerry software application that enables fast, streamlined andoptimized mobile access to the popular Facebook social utility using a BlackBerry smartphone.

In 2008, the company launched BlackBerry smartphone models in various countries like Uganda,Madagascar, Qatar, Romania, and others through regional and international players like MTN, QTel,


Research In Motion LimitedHistory

Telma, Alcatel-Lucent, Vodafone Spain, and 3, among others. In the same year, RIM launchedBlackBerry Pearl 8110 smartphone, and launched BlackBerry solutions in Lithuania, Botswana,Madagascar, and Nigeria in association with regional players in the respective markets. Subsequently,RIM launched BlackBerry Certification Program, which provides certification testing service in supportof the BlackBerry wireless platform.

During the same year, SAP and RIM entered into a co-innovation partnership to work on enterprisemobility, which enables mobile access to SAP enterprise applications through BlackBerry platform.In the same year, RIM, RBC and Thomson Reuters announced plans to launch the BlackBerryPartners Fund, a $150 million venture capital fund, to invest in mobile applications and services forthe BlackBerry platform and other mobile platforms. Subsequently, the company added a host ofcapabilities to its BlackBerry platform including Microsoft Windows Live; and IBM Lotus collaborationsoftware and information on demand solutions powered with Web 2.0.

In 2008, the company launched BlackBerry Bold, the first BlackBerry to support tri-band HSDPAhigh-speed networks around the world and integrated GPS and Wi-Fi. Subsequently, RIM continuedto add capabilities to its BlackBerry platform, by entering into an agreement with Slacker to providea free Slacker Personal Radio application, which will enable listeners to use radio even when notconnected to a wireless network; partnered with TiVo to provide customized TiVo services; and RIMjoined forces with MySpace to develop an integrated and customized MySpace Mobile service.Vodafone and RIM launched BlackBerry Storm, the world's first clickable touch-screen smartphone,in 2008.

In 2009, RIM acquired Chalk Media, a publicly-held company based in Vancouver, British Columbia.Later, the company expanded its retail distribution in India through collaboration with RedingtonIndia to establish national retail distribution channels for BlackBerry smartphones. In the same year,the company settled its historical stock option granting practices review commenced in 2006 withthe Ontario Securities Commission, Canada, and the Securities and Exchange Commission, theUS.

RIM also acquired Certicom, a provider of software and hardware solutions for protecting content,applications and devices, in 2009. In the following month, the company launched BlackBerry AppWorld, an on-device store of application for BlackBerry smartphones.

In 2009, the company launched BlackBerry Enterprise Server 5.0, its next generation secure,push-based server software for business mobility that supports advanced IT administration featuresand smartphone controls. Subsequently, RIM extended its push technology to consumer market bylaunching BlackBerry push application programming interface that enables developers to make pushreal-time content to BlackBerry smartphones. Furthermore, HP and RIM established a strategicalliance to deliver a portfolio of solutions for business mobility on the BlackBerry platform.Subsequently, SAP and RIM introduced integrated solution that provides customers with anytime,anywhere access to the SAP Customer Relationship Management application on BlackBerrysmartphones.



RIM and Visto entered into a definitive agreement to settle all outstanding litigation between thecompanies in 1999. Subsequently, the company disclosed that it was prevented from submitting anoffer for the Nortel Networks Wireless Business that was the subject of a bankruptcy auction scheduledon July 24, 2009. The company launched the new BlackBerry Curve 8520 smartphone, a newaddition to the BlackBerry Curve series of smartphones.

In the same year, the company introduced a new model of the BlackBerry Smart Card Reader, whichenables proximity controlled access to a user's BlackBerry smartphone and computer. In 2009,Adobe and RIM collaborated to bring Adobe Flash Player support to the BlackBerry platform. RIMintroduced the BlackBerry Widget Software Development Kit to enable third-party applicationdevelopers to build rich, integrated applications for BlackBerry smartphones using common webtechnologies. Subsequently, the company launched the New BlackBerry Bold 9700 smartphone.

RIM and Adobe expanded their collaboration and announced that creative professionals andapplication developers will be able to use the Adobe Flash Platform technology and Adobe CreativeSuite content development and authoring tools to create content and application experiences forBlackBerry smartphones towards the end of 2009. Later, the company signed a distribution agreementwith Digital China Holdings for distribution of BlackBerry smartphones in China. In 2009, ChinaMobile and RIM announced plans to support TD-SCDMA and TD-LTE technologies on the BlackBerrysmartphone platform. Both companies also planned to launch BlackBerry Internet Service andBlackBerry smartphones for small to medium-sized businesses and professional consumers.

In January 2010, Chalk Media Service, a subsidiary of RIM, introduced Chalk Pushcast Software5.4, which facilitates a trackable and secure communication channel for delivering audio- andvideo-rich content to BlackBerry smartphones. In the same month, RIM launched the new BlackBerryClient for IBM Lotus Quickr, enabling secure mobile access to IBM's document-based collaborationsoftware from BlackBerry smartphones.The company also unveiled a new version of the BlackBerryClient for IBM Lotus Connections for enterprise social networking.

RIM introduced BlackBerry Enterprise Server Express, a free server software that wirelessly andsecurely synchronizes BlackBerry smartphones with Microsoft Exchange or Microsoft WindowsSmall Business Server, in February 2010. In April 2010, the company signed an agreement to acquireQNX Software Systems from Harman International. Subsequently, RIM launched BlackBerry Pearl3G smartphone. Also, in the same month, the company introduced BlackBerry Mobile Voice System5 with voice over Wi-Fi calling capabilities. This version enables employees to make or receiveenterprise phone calls through Cisco Unified Communications Manager from their BlackBerrysmartphones over Wi-Fi at work, hotspots and home.

In May 2010, China Telecom and RIM launched the BlackBerry solution for China Telecom enterprisecustomers in China. In the following month, RIM and Motorola entered into a Settlement and LicenseAgreement which ends all outstanding worldwide litigation between the two companies. Subsequently,Yonhap News Agency made available its Yonhap News application for BlackBerry smartphones inSouth Korea. Also, in the same month, eBay and RIM extended eBay Application for BlackBerrysmartphones in six more countries, including Australia, France, Germany, Italy, Spain and the UK.



RIM introduced BlackBerry 6, a new operating system for BlackBerry smartphones, in August 2010.In the same month, the company along with AT&T launched BlackBerry Torch 9800 smartphonewith BlackBerry 6 operating system. Subsequently, RIM introduced BlackBerry Curve 3G, an additionto its BlackBerry Curve series of smartphones. Also, in the same month, the company launchedBlackBerry Podcasts, a free application and service that allows BlackBerry smartphone users toaccess podcasts from leading content providers.

In September 2010, RIM launched its advertising service for the BlackBerry Application Platformwhich helps developers integrate advertising in their BlackBerry smartphone applications quicklyand easily, while also allowing advertisers, agencies and brands to work with a broad selection ofadvertising networks. In the same month, the company also launched BlackBerry EnterpriseApplication Middleware, an application development platform that will enable commercial enterpriseand corporate developers to more easily build enterprise applications and services for BlackBerrysmartphones.The BlackBerry Enterprise Application Middleware will make it easier to build essentialenterprise functions in BlackBerry smartphone applications that are currently not available or easilybuilt on any other mobile platform. Tapping into the growing table market, RIM has launchedBlackBerry PlayBook tablet and BlackBerry Tablet OS in September 2010.

The company continues to partner with several peers to launch enhancements to its offerings andin December 2010 launched Amazon MP3 for BlackBerry smartphones in beta in the US, incollaboration with Amazon.

In February 2011, RIM launched two additional BlackBerry 4G PlayBook tablets, featuring supportfor the evolving LTE and HSPA+ high speed wide area wireless networks.

RIM along with China Telecommunications announced plans to launch BlackBerry services for smallbusinesses in China in May 2011.

In June 2011, the company expanded the market for its tablet by launching it in 16 markets acrossthe world.



KEY EMPLOYEES

CompensationBoardJob TitleName

5112128 CADExecutive BoardPresident and Co-Chief ExecutiveOfficer

Michael Lazaridis

5112128 CADExecutive BoardCo-Chief Executive Officer andCo-Chairman

James L. Balsillie

380000 CADNon Executive BoardLead DirectorJohn E. Richardson

300000 CADNon Executive BoardDirectorDavid Kerr

300000 CADNon Executive BoardDirectorRoger Martin

350000 CADNon Executive BoardDirectorBarbara Stymiest

300000 CADNon Executive BoardDirectorAntonio Viana-Baptista

330000 CADNon Executive BoardDirectorJohn Wetmore

1747741 CADSenior ManagementChief Operating Officer, BlackBerryDon Morrison

Senior ManagementChief Information OfficerRobin Bienfait

1769973 CADSenior ManagementChief Financial OfficerBrian Bidulka

Senior ManagementChief Technology Officer, SoftwareDavid Yach

1921663 CADSenior ManagementChief Operating Officer, GlobalManufacturing and Supply Chain

Jim Rowan

1922643 CADSenior ManagementChief Operating Officer, ProductEngineering

Thorsten Heins


Research In Motion LimitedKey Employees

KEY EMPLOYEE BIOGRAPHIES

Michael Lazaridis

Board: Executive BoardJob Title: President and Co-Chief Executive OfficerAge: 49

Mr. Lazaridis is the President and Co-CEO at RIM. He has been a Director at the company since1984. Mr. Lazaridis founded the company while he was a student at the University of Waterloo, fromwhich received honorary Doctor of Engineering degree. He is an Officer of the Order of Canada. Mr.Lazaridis has founded two research institutions, the Perimeter Institute for Theoretical Physics andthe Institute for Quantum Computing at the University of Waterloo.

James L. Balsillie

Board: Executive BoardJob Title: Co-Chief Executive Officer and Co-ChairmanSince: 2010Age: 49

Mr. Balsillie has been the Co-CEO at RIM since 1992 and has been the Co-Chairman of the boardsince 2010. He served as the company's Director from 1993 to 2009 and was reappointed as aDirector in 2010. Prior to joining and investing in the company in 1992, Mr. Balsillie was the ExecutiveVice President and a Member of the Board of Directors at Sutherland-Shultz in Kitchener, Ontario.In 2002, he founded the Centre for International Governance Innovation, a research institute focusedon the restructuring of international governance practices, with a particular emphasis on financialand economic institutions.

John E. Richardson

Board: Non Executive BoardJob Title: Lead DirectorSince: 2007Age: 77

Mr. Richardson has been a Lead Director at RIM since 2007. He was the Chairman at OntarioPension Board from 2004 to 2007. Previously, Mr. Richardson was a Senior Partner at ClarksonGordon; Executive Vice President at Lonvest (now London Insurance Group); President at GreatLakes Power; Deputy Chairman at London Insurance Groups; Chairman, President and CEO atWellington Insurance; and Chairman at London Guarantee Insurance. He was a past Board Member


Research In Motion LimitedKey Employee Biographies

with The Insurance Bureau of Canada and the Facility Association. Mr. Richardson is currently theChairman at Boiler Inspection and Insurance and a Trustee at Armtec Infrastructure Income Fund.

David Kerr

Board: Non Executive BoardJob Title: DirectorSince: 2007Age: 66

Mr. Kerr has been a Director at RIM since 2007. He is the Managing Partner at Edper Financial, aninvestment holding company. From 2002 to 2006, Mr. Kerr was the Chairman at Falconbridge(formerly Noranda) and prior to that he was the President and CEO at Falconbridge. He also servesas a Director at Sustainable Developments Technology Canada, the Toronto Rehabilitation HospitalFoundation, the Special Olympics Canada Foundation and is involved with the Schulich School ofBusiness, York University.

Roger Martin


Mr. Martin has been a Director at RIM since 2007. He is the Dean and Professor of Strategy at theJoseph L. Rotman School of Management at the University of Toronto. Mr. Martin was formerly aDirector at Monitor, a Cambridge, Massachusetts-based consulting firm. He also serves as theChairman at Ontario Task Force on Competitiveness, Productivity and Economic Progress; a Directoron the Board at Skoll Foundation; Vice Chairman at Tennis Canada; a Trustee at The Hospital forSick Children; and Director at AIC Institute for Corporate Citizenship.

Barbara Stymiest


Ms. Stymiest has been a Director at RIM since 2007. She joined Royal Bank of Canada in 2004 andserves as the Group Head, Strategy, Treasury and Corporate Services. Prior to that role, Ms. Stymiestwas the CEO at TSX Group, Executive Vice-President and Chief Financial Officer at BMO NesbittBurns, and Partner at Ernst & Young. She currently serves as the Chairman and a Director at Symcor,Toronto Rehabilitation Institute Foundation, the Canadian Institute for Advanced Research and theRoyal Ontario Museum. Ms. Stymiest has also served on a number of professional and charitable



organizations, including the Canadian Institute for Chartered Accountant's Accounting OversightCommittee, United Way Campaign Cabinet and Hincks-Dellcrest Children's Centre.

Antonio Viana-Baptista


Mr. Viana-Baptista has been a Director at RIM since 2009. Prior to his retirement in 2008, he heldvarious executive roles at Telefonica including as the General Manager and CEO, Telefonica Spain;and Chairman and CEO, Telefonica Moviles and Telefonica International. Prior to joining Telefonica,Mr. Viana-Baptista held positions with Banco Portugues de Investimento as the Executive Directorand with McKinsey as the Principal Director, Madrid, Spain and Lisbon.

John Wetmore


Mr. Wetmore has been a Director at RIM since 2007. He is the former President and CEO and alsothe former Chief Financial Officer at IBM Canada. Mr. Wetmore also held various finance positionsat IBM Americas. He has previously served as a Director at Sunnybrook Hospital Foundation, aMember at University of Waterloo Board of Governors and a Member at United Way of GreaterToronto Campaign Cabinet.

Don Morrison

Board: Senior ManagementJob Title: Chief Operating Officer, BlackBerry

Mr. Morrison is the Chief Operating Officer of BlackBerry at RIM. Before joining the company in2000, he undertook a number of senior leadership positions in Canada, the US, Europe and theMiddle East with AT&T and Bell Canada. Mr. Morrison holds an MBA and BA from the University ofToronto and also participated in the Executive Program at the University of Virginia, Darden BusinessSchool.

Robin Bienfait

Board: Senior Management



Job Title: Chief Information Officer

Ms. Bienfait is the Chief Information Officer at RIM. She oversees BlackBerry Operations andCorporate IT at the company. Prior to joining RIM, Ms. Bienfait held senior leadership positions withinAT&T Labs and Global Network Services. She graduated from the Georgia Institute of Technologywith a Master’s degree in Management of Technology, and also holds a Bachelor’s degree inengineering from Central Missouri State University and an associate in business degree from MarylandUniversity – European Division.

Brian Bidulka

Board: Senior ManagementJob Title: Chief Financial Officer

Mr. Bidulka is the Chief Financial Officer at RIM. Prior to joining the company in 2005, he heldnumerous finance positions at Molson and Ernst & Young.

David Yach

Board: Senior ManagementJob Title: Chief Technology Officer, Software

Mr.Yach is the Chief Technology Officer, Software at RIM. He oversees and manages thedevelopment of software at the company. Prior to joining RIM in 1998, Mr.Yach held variousleadership positions at Sybase.

Jim Rowan

Board: Senior ManagementJob Title: Chief Operating Officer, Global Manufacturing and Supply Chain

Mr. Rowan is the Chief Operating Officer, Global Manufacturing and Supply Chain at RIM. Prior tojoining the company, he was the Executive Vice President of World Wide Operations at Celestica.

Thorsten Heins

Board: Senior ManagementJob Title: Chief Operating Officer, Product Engineering

Mr. Heins is the Chief Operating Officer, Product Engineering at RIM. Prior to joining the companyin 2007, he held several positions in the wireless arena including the Chief Technology Officer atSiemens' Communications division and several general management positions in hardware andsoftware businesses.



MAJOR PRODUCTS AND SERVICES

Research in Motion (RIM or “the company”) is engaged in the research, design, manufacture and sale of wireless communications products, services and software. The company's key products and services include the following:

Wireless handheld communication devicesConvergent devices/Smartphones Application softwareBlackBerry wireless platformSoftware development tools

Brands:

BlackBerry


Research In Motion LimitedMajor Products and Services

REVENUE ANALYSIS

Research in Motion

The company recorded revenues of $19,907 million during the financial year ended February 2011(FY2011), an increase of 33.1% over 2010. For FY2011, the US, the company's largest geographicmarket, accounted for 39.3% of the total revenues.

RIM generates revenues through two business lines: hardware and other (82.5% of the total revenuesduring FY2011) and software and services (17.5%).

Revenues by Division

In FY2011, the hardware and other division recorded revenues of $16,416 million, an increase of31% over 2010.

The service and software division recorded revenues of $3,491 million in FY2011, an increase of44.4% over 2010.

Revenues by Geography

The US, RIM's largest geographical market, accounted for 39.3% of the total revenues in FY2011.Revenues from the US reached $7,823 million in 2011, a decrease of 9.2% compared to 2010.

The UK accounted for 11.1% of the total revenues in FY2011. Revenues from the UK reached $2,218million in 2011, an increase of 53.3% over 2010.

Canada accounted for 7.1% of the total revenues in FY2011. Revenues from Canada reached $1,408million in 2011, an increase of 66.8% over 2010.

Other accounted for 42.5% of the total revenues in FY2011. Revenues from other reached $8,458million in 2011, an increase compared to $4,042 in 2010.


Research In Motion LimitedRevenue Analysis

SWOT ANALYSIS

Research in Motion (RIM or “the company”) is engaged in the research, design, manufacture andsale of wireless communications products, services and software. The company has established astrong presence in the enterprise niche which has facilitated a favorable competitive environmentfor the company. However, intense competition in the mobile communications market has led toerosion of RIM’s unique competitive advantages rendering it vulnerable to market share losses.

WeaknessesStrengths

Market share lossesEnterprise niche provides a favorablecompetitive environment Glitches in product launchesStrong brand recognition Patent infringement claimsFocus on research and development

ThreatsOpportunities

Intense competition erodes RIM’scompetitive advantages

BlackBerry will continue dominating thegrowing enterprise smartphone market

Margins will be impacted as the averageprice of devices decline

Positive trends in the tablets marketIncreased adoption of cloud computing

Rapid technological changes and short lifecycles

Strengths

Enterprise niche provides a favorable competitive environment

RIM has historically focused on business-grade solutions which has won the company amarket-leading role in the enterprise market.The functionality, security and reliability of the BlackBerryEnterprise Solution has enabled the company to become the leader in the enterprise market withmore than 90% of the Fortune 500 companies deploying the BlackBerry solution. RIM’s uniquesecurity architecture of the BlackBerry platform is of value addition to the corporations andgovernments around the world and continues to stand out in the marketplace. UK’s National TechnicalAuthority for Information Assurance confirmed in April of 2011 that the BlackBerry Enterprise Solutionis still the only smartphone system approved for use with restricted data by Government departmentsand organizations, which is a testimony to RIM’s security architecture.

RIM has also forayed into the cloud technology and it has been part of the company’s business fora long time.The always-on connectivity of a BlackBerry smartphone is powered by RIM’s own cloudinfrastructure – an infrastructure which has been developed, managed and refined for more than 10


Research In Motion LimitedSWOT Analysis

years.This infrastructure helps RIM deliver real-time data push, market-leading security and backendintegration with carrier systems. This cloud infrastructure will be a competitive advantage as theenterprise adaption of cloud continues to increase.

While the mobile communication device market is highly competitive, RIM was able to successfullyestablish a niche in the enterprise market. The company offers a unique set of services while itscompetitors are yet to target the enterprise market effectively. As a result, in this niche segment,RIM is able to establish a favorable competitive environment. The company’s leadership position inthe enterprise market will facilitate competitive advantages.

Strong brand recognition

RIM’s BlackBerry enjoys strong brand recognition. BlackBerry is listed in leading top 100 globalbrand rankings. According to one such ranking, BlackBerry was ranked 54th in 2010 which washigher than the 63rd rank in 2009. BlackBerry brand is valued at $6,762 million according to 2010estimates, which is an increase of 32% compared to 2009. RIM is one of the leading players in themobile communications market. The company offers its products in over 175 countries, throughmore than 595 operators and distribution partners, According to the company’s research, BlackBerryis the highest selling smartphone brand in the US, Canada, Latin America and the UK. Furthermore,BlackBerry service adoption in prepaid markets has also been launched around the world andBlackBerry is the leader in the prepaid smartphone market in the Netherlands, Indonesia and theUK.The company’s brand has enabled it to penetrate new markets and product lines effectively andwell positions the company for further such expansions. Strong brand recognition can be convertedinto higher sales and customer loyalty, which will be meaningful drivers of revenues.

Focus on research and development

RIM has been consistently spending on research and development to enhance the product offering.R&D expenses were 6.8%, 6.5% and 6.2% of the revenues in 2011, 2010 and 2009 respectively.Comparatively, Apple’s R&D expenditure as a percentage of its revenues for FY2010 was 2.7% and3.1% in 2009. Sustained R&D expenditure will enable the company to maintain its competitivepositioning. Additionally, converting the expenditure into revenues will enhance the top-line growth.

Weaknesses

Market share losses

RIM has lost market share due to product positioning and intense competition.The company’s shareof the US smartphone subscribers dropped 4.7 percentage points to 25.7% in April 2011 from threemonths earlier, according to industry estimates. RIM's US market share declined from around 30%in January 2011 to 26% in April 2011. BlackBerry's unit sales growth has been volatile and hasranged between 40% and 110% between 2005 and 2010, indicating that the product line lackedconsistent appeal over the past five years. Although RIM has been in the mobile handset market for



over a decade, the company has lost the consumer market to rivals like Apple, which only enteredthe mobile handset market in 2007, and Google, which entered it in 2008.

RIM has been lagging in the introduction of mobile applications (apps), which have been of primaryappeal to the consumers. As of March 2011, Apple App Store had 350,000 and Android Market had250,000 apps, while RIM had a mere 20,000 apps. Lack of new product launches, intense competitionand lack of strong positioning in the smartphone market have been the primary reasons for marketshare losses. Continued market share losses will convert into revenue and profitability declines forthe company.

Glitches in product launches

RIM has witnessed a series of product delays and has lost the traction of new product launches.The company has been unable to keep pace with the rapidly evolving mobile market where Appleand Google’s Android platform are adding customers at a fast pace.The company hasn’t introduceda major new BlackBerry model since August 2010 and has repeatedly delayed the launch ofBlackBerry Bold 9900 model. Furthermore, RIM’s QNX operating system is supposed to be acompetitor to the iPhone, but the iPhone was launched years ago and have released newer versionsas well. On the other hand, QNX will be released only by early 2012. RIM despite launching its tabletdevice quickly had recalled some of its PlayBook tablet computers due to an operating system flaw.The product has been criticized to have been rushed for launch before completely ready. RIM hadseveral glitches with the product launches which severely hampered the company’s ability toseamlessly move between platforms and product lines. The company’s inability to launch a majorBlackBerry model has been one of the reasons for losing the market share to Apple and Google.The glitches in the product launches had an unfavorable impact on the market share and have beensevere competitive disadvantages. The company will find it very hard to retain customers in suchscenario. Furthermore, as its competitors continue to foray ahead with new products, RIM will findit difficult to take customers from the competitors at a later stage when it launches new products.This will render the profitability and market appeal of the new product launches highly questionable.

Patent infringement claims

Several patent infringement violation cases were filed against the company by several parties. Thecompany has allegedly used several patented products without obtaining licenses. Most recently inJune 2011, Dolby Laboratories filed patent infringement lawsuits in the US and Germany againstRIM. The company has allegedly infringed Dolby Laboratories’ patents covering digital audiocompression technologies and is said to have used the patented technologies in its BlackBerry smartphones and PlayBook tablet devices, without having obtained licenses. Litigations involve hugeexpenses and in case the allegations are found to have basis, the company will have to incur hugeexpenses as penalties. Furthermore, RIM might be prohibited from using such technologies whichwill impact the product appeal as well. The company suffers high expenses, contingent liabilitiesand might be restricted from using certain technologies which will impact RIM’s cost structureadversely.

Opportunities



BlackBerry will continue dominating the growing enterprise smartphone market

RIM is estimated to continue its dominance in the enterprise smartphone market, which is estimatedto grow strongly. According to industry estimates, global smartphone shipments to mobile businesscustomers are estimated to grow at a CAGR of 15%. Furthermore, the mobile business customersmartphone installed base is estimated to exceed 30% worldwide while in North America, it isexpected to exceed 65%. The industry estimates also suggest that the BlackBerry devices will bemarket leader even by 2015 despite the Android and Apple platforms gaining market share. RIMhas established a niche in the enterprise segment. More than 100,000 application developers havesigned up with BlackBerry taking the total to 350,000 developers, to offer competitive applicationsfor the BlackBerry smartphones.The growing enterprise market coupled with the company’s marketdominance in the area will be beneficial for the top-line.

Positive trends in the tablets market

The tablets market is estimated to record strong growth amid growing demand for personalcommunication devices. BlackBerry has recently launched PlayBook tablet which will enable RIMto tap into this market. According to the industry estimates, the total available market for the tabletPCs will grow two-fold in 2011 reaching 51.3 million by the end of 2011. Additionally, enterprisesare increasingly investing in tablets. According to industry estimates, about 7% of companies providedsome of their employees with tablets and the figure will double in the first quarter of 2011. Furthermore,enterprise customers are estimated to account for up to 50% of tablets sold by 2015. The companyhas sold over 500,000 PlayBooks since the time of its launch and can tap into the tablet market toenhance revenues and gain market share in one of the fastest growing segments of the personalcommunication device market.

Increased adoption of cloud computing

As the adoption of cloud computing increases, RIM’s well established infrastructure can gain marketshare in the segment. According to industry estimates, the global cloud computing market is expectedto grow from $37.8 billion in 2010 to $121.1 billion in 2015 at a CAGR of 26.2% from 2010 to 2015.Corporate customers are increasingly moving their IT infrastructure to cloud-based architecturesand RIM is well positioned to benefit from this shift. The BlackBerry solution was developed fromthe beginning as a cloud-based service and it is this robust architecture that enables many competitiveadvantages for the BlackBerry solution, including real-time push services, industry leading securityand back-end integration with carrier provisioning and billing systems. RIM plans to further leveragethese strengths to grow presence as a cloud-based enterprise service provider through a variety ofstrategies including partnerships with other leading suppliers of cloud-based solutions. By leveragingits established cloud infrastructure the company can bolster competitive position in the growing cloudcomputing market.

Threats



Intense competition erodes RIM’s competitive advantages

RIM’s competitive advantages have been witnessing slow erosion and its peers gear up to increasemarket share. The company has been a leader in the smartphone market and has lost sharesignificantly to the competitors due some unsuccessful models launched in the market. RIM isdominated by the iPhone in the premium smartphone sector and by cheap Android phones in Asiaat the low-end. According to the industry estimates, Android phones in China sell for less than $50.Furthermore, the company’s competitors are changing the landscape rapidly and several uniquefeatures that BlackBerry devices enjoyed are replicated. Apple launched iMessage service in directcompetition to BlackBerry messenger. Apple also launched iCloud and its enhancements. This isestimated to further make iTunes more powerful and the competition even tougher. RIM has difficultycompeting with iTunes. On the other hand, Android devices are competing on the price drivingpenetration into the smartphone market. RIM faces significant competition from formidable playerslike Google and Apple, the companies with history of launching several successful products. Thiscompetition could lead to market share losses and will negatively impact the sales.

Margins will be impacted as the average price of devices decline

The average prices of the smartphones and tablets continue to decline. In line with the industrytrend, the industry estimates forecast an 8% decline in BlackBerry’s smartphone average pricing in2011 compared to 2010. The average prices are estimated to be around $283, and are furtherestimated to drop to $250 by 2013. Similar trend is noticed in tablets as well. In 2011, average salesprice of a tablet is expected to be around $423 which will decline to $300 in 2013 and $263 in 2015.Additionally, the consumers are opting for lower priced devices creating an unfavorable product mix.RIM’s gross margins will be adversely impacted due to these declines in the prices and will adverselyaffect the profitability of investments in new products.

Rapid technological changes and short life cycles

The wireless communications industry is characterized by rapid technological changes, evolvingindustry standards, frequent new product introductions and short product life cycles. Consequently,RIM’s operational performance is directly correlated to the company’s ability to keep pace with thesetechnological advancements and offer products at competitive prices. The process of developingnew technology however is complex and is associated with uncertainty. RIM’s business will behampered if it is unable to accurately predict emerging technological trends and keep pace with thechanging consumer preferences. Additionally, if the company’s competitors launch any newtechnologically advanced products, the demand for RIM’s products will be adversely affected.

In addition to the uncertainty associated with the rapid technological changes, the short life cyclesassociated with the industry will adversely affect the return on the investments for new productlaunches. A technology could become obsolete before the costs are recovered. All these factorsimpact the revenue generation potential and the profitability of operations adversely. RIM has in therecent past suffered market share losses partly due to its inability to predict the end user demandaccurately and partly as its competitors launched advanced products at a faster pace. Any suchrapid technological advancement could further impact the company’s operations adversely.



TOP COMPETITORS

The following companies are the major competitors of Research In Motion Limited

Motorola, Inc.Nokia CorporationSamsung Electronics Co., Ltd.Apple Inc.Sony Ericsson Mobile Communications ABHTC CorporationHewlett-Packard CompanyLG Electronics, Inc.Google Inc.Dell Inc.


Research In Motion LimitedTop Competitors

COMPANY VIEW

A statement by Michael Lazaridis, President and Co-CEO; and James L. Balsillie, Co-CEO andCo-Chairman at Research In Motion is given below. The statement has been taken from thecompany's 2011 annual report.

Fiscal 2011 was another year of exceptional growth and accomplishment with consistent, strongfinancial performance, further expansion of global market share, and record shipments of over 52million BlackBerry smartphones. These achievements are a direct reflection of the dedication andhard work of more than 17,000 employees and the strength of our business partnerships aroundthe world. We are entering fiscal 2012 with a clear direction and set of priorities that will leverageour strong competitive advantages in order to capitalize on what we believe will be another year oftremendous opportunities for Research In Motion. Our confidence in the year ahead is made strongerby the talented people in our organization, the groundwork we laid in Fiscal 2011, and our continuedcommitment to innovation and growth.We believe the new BlackBerry PlayBook tablet and BlackBerryTablet OS will redefine the limits of mobile computing and set the stage for an exciting year of newproduct and service launches that will further entrench the BlackBerry platform as one of the world’sleading mobile platforms for both businesses and consumers.

Strong Financial Performance

RIM delivered record revenue and earnings growth in Fiscal 2011. Revenue grew 33.1% over theprior year to a record $19.9 billion and net income grew 38.8% to $6.34 per share fully diluted. Wecontinue to invest in innovation with Research and Development expenses representing approximately6.8% of revenue for the year. Sales and marketing expense represented 12.1% of revenue as weexpanded these efforts to drive growth in international markets and new market segments. RIMcontinues to have a strong balance sheet and generated approximately $4 billion from cash operationsduring fiscal 2011, exiting the year with approximately $1.8 billion in cash and equivalents.We remainfocused on building shareholder value and we repurchased 37.2 million shares during the year.Fiscal 2011 was also busy in terms of corporate acquisitions with several strong companies joiningthe RIM family of companies, including QNX Systems, The Astonishing Tribe, Viigo and Cellmania.

Industry Leading Smartphone Technology

RIM is focused on high quality engineering and delivering a portfolio of products and services thatoffer exceptional value and unique mobile experiences for our customers. In Fiscal 2011, we launchedseveral successful smartphones including new additions to the BlackBerry Bold, BlackBerry Curveand BlackBerry Pearl families of smartphones, as well as the new BlackBerry Style and BlackBerryTorch smartphones. The BlackBerry Torch is the first smartphone to feature a BlackBerry keyboardtogether with a full touch screen display and the new BlackBerry 6 operating system. In 2010,BlackBerry was the #1 selling smartphone brand in a number of markets around the world includingthe United States, Canada, Latin America,1 and the United Kingdom.2 Heading into the new fiscal


Research In Motion LimitedCompany View

year, we have an exciting roadmap of products and services planned, including 4G tablets and avariety of new QWERTY, hybrid and touch screen smartphone models.

The BlackBerry 6 operating system was launched on the BlackBerry Torch smartphone last fall andis now available on a range of BlackBerry smartphones. BlackBerry 6 delivers an expanded andenhanced set of features, as well as a compelling new user interface. Key features include a powerfulWebkit browser for an improved mobile internet experience, universal search for quick access toinformation, and an integrated social networking platform that allows users to send and receiveupdates on their various social networking applications.

Global Success

Research In Motion’s global presence expanded substantially over the past year as the attractivenessof BlackBerry smartphones in prepaid and entry level segments helped drive record sales outsideof North America. International markets accounted for approximately 54% of revenue in fiscal 2011versus 37% a year ago, and BlackBerry products and services are now available through over 595carriers and distribution channels in over 175 countries around the world.The BlackBerry Messenger(BBM) service continues to help drive growth in many markets as it becomes a preferred mode ofmessaging for tens of millions of people across all walks of life. There are now over 39 million BBMusers globally and the popularity of BBM continues to grow. RIM rolled out an integrated marketingcampaign featuring BBM over the past year which helped drive strong adoption of the service inmany markets, including Latin America where BBM has achieved an impressive penetration of morethan 85% of BlackBerry subscribers in the region. Prepaid BlackBerry service plans are also asignificant growth driver, particularly in international markets where our partners have stronglyembraced prepaid BlackBerry service offerings. The efficiency of the BlackBerry solution on botholder and newer networks allows our partners to offer economical pricing plans for the messagingand social networking applications that matter most to end users. Offerings such as BlackBerryInternet Service Social plans, which deliver unlimited BBM and social networking, are gatheringmomentum and are helping drive growth around the world. These offerings have had particularsuccess in Asia Pacific and Latin America, and they are beginning to be adopted more broadly inWestern Europe and North America as well.

Enterprise Leadership

The phenomenal success of the BlackBerry solution began in the enterprise market and this segmentremains important to RIM’s growth strategy for the future. The unique security architecture of theBlackBerry platform is valued by corporations and governments around the world and continues tostand out in the marketplace. In fact, the UK’s National Technical Authority for Information Assurance(known as CESG) confirmed in April of 2011 that the BlackBerry Enterprise Solution is still the onlysmartphone system approved for use with restricted data by Government departments andorganizations. We continue to enhance the BlackBerry solution for enterprise customers and, in thepast year, we added several new platform extensions including BlackBerry Balance which allowscorporate IT departments to securely enable access to corporate messaging and other corporatedata from an employee’s personal BlackBerry smartphone without imposing incremental costs onthe company. Corporate customers are also increasingly moving their IT infrastructure to cloud-based



architectures and RIM is in an excellent position to benefit from this shift. The BlackBerry solutionwas developed from the beginning as a cloud-based service and it is this robust architecture thatenables many competitive advantages for the BlackBerry solution, including real-time push services,industry leading security and back-end integration with carrier provisioning and billing systems. Overthe coming year, RIM plans to further leverage these strengths to grow our presence as a cloud-basedenterprise service provider through a variety of strategies including partnerships with other leadingsuppliers of cloud-based solutions such as Microsoft. The BlackBerry PlayBook tablet also adds toRIM’s portfolio of professional grade products and services and establishes a new standard fortablets in the enterprise segment, allowing organizations to leverage their existing BlackBerry solutionand the trusted BlackBerry security architecture when deploying these productivity enhancing devices.

In addition to providing solutions for large enterprises, RIM is also committed to helping small businessprofessionals improve communications and business productivity. Over the past year we had strongadoption of BlackBerry Enterprise Server Express and we expect penetration in this market tocontinue as we leverage offerings such as MDaemon Messaging Server – BlackBerry Edition,BlackBerry Protect, and BlackBerry Management Center, a cloud services offering for small andmedium-sized businesses.

Accelerating Consumer Adoption

Consumer adoption of BlackBerry smartphones continued to grow over the past year as customersincreasingly recognized the unique value of the BlackBerry solution and more people made theswitch from feature phones to smartphones. Throughout the year, we launched new consumerfocused offerings to strengthen the mobile experience, including the user friendly BlackBerry 6 andenhancements to the BBM platform. As we move into the new fiscal year, we believe theuncompromised user experience delivered by the BlackBerry PlayBook tablet will also win over newconsumers as they see the benefits and advantages of the product. RIM has designed the BlackBerryPlayBook tablet to be both professional grade and consumer friendly since so many customers usemobile devices for both work and personal purposes. The ultra portable BlackBerry PlayBook tabletis a multitasking powerhouse that provides the performance needed to properly deliveruncompromised web browsing and stunning visuals for 3D gaming and High Definition video. Theincredible performance is a function of both the premium hardware design choices RIM made forthis important new product as well as the underlying BlackBerry Tablet OS that is based on thePOSIX certified QNX Neutrino microkernel from QNX Software Systems (which RIM acquired lastyear). In addition to the BlackBerry PlayBook tablet, we also have an exciting line-up of newsmartphone offerings on the roadmap for fiscal 2012 and more and more of the high-end featuresof the BlackBerry PlayBook tablet platform will be integrated into BlackBerry smartphones over time.We have also been focused on growing the number of apps available for the BlackBerry platform.BlackBerry users can download and purchase applications through BlackBerry App World which isnow available in more than 100 countries around the world. There are now more than 3 million appsdownloaded per day from BlackBerry App World and the number is growing. During fiscal 2011, wealso made it easier than ever for consumers to purchase apps by adding new payment options,including the ability for customers to add purchases directly to the mobile phone bill they receivefrom their carrier. Over the coming year we plan to further grow the number of apps on BlackBerryApp World and to make these new payment options more broadly available to our customer base.



Growing Application Platform

In fiscal 2011, the number of registered BlackBerry application developers grew by more than 100,000to over 350,000 and RIM remains committed to delivering a powerful software and services platformto enable these developers to create, distribute and monetize innovative and compelling offeringsfor BlackBerry smartphones. Over the past year a number of software development kits (SDKs)were launched to make it easier for developers to leverage unique capabilities of the BlackBerryplatform such as BBM, geo-location, presence, integrated calendar and alerts and to generateadditional revenue through the new BlackBerry Advertising Platform and BlackBerry Payment Service.To further extend the flexibility in payment options for BlackBerry subscribers we are also introducingthe BBM Mobile Gifting platform which will integrate with BlackBerry App World and carrier billingsystems to allow BlackBerry subscribers to seamlessly and instantaneously gift airtime, applicationsand other carrier services from one subscriber to another.

The new BlackBerry Tablet OS also provides significant opportunities for both current and prospectiveBlackBerry developers and the response from the developer community has been excellent. It offerssupport for industry standard tools that are already familiar to millions of developers, full POSIXcompliance and support of Open GL for 2D and 3D graphics. The BlackBerry Tablet OS alreadysupports an incredibly robust platform with support for Web development standard HTML5, throughthe BlackBerry WebWorks SDK for Tablet OS, and Adobe AIR, through the BlackBerry Tablet OSSDK for Adobe AIR. The BlackBerry Tablet OS is built from the ground up to run WebKit and AdobeFlash as well, giving developers a fast and true Web experience to leverage. In addition, with theupcoming BlackBerry Tablet OS native development kit (NDK), C/C++ tools will be added to ourrepertoire to give developers one of the broadest and deepest development platforms.

BlackBerry Service

RIM’s global BlackBerry Infrastructure remains a core advantage for our business and is an integralpart of RIM’s ability to deliver industry leading push services, security, manageability and spectralefficiency for RIM’s customers and partners. The amount of global data traffic supported by theBlackBerry Infrastructure more than doubled year over year to more than 15 petabytes each monthand our focused investments made throughout the year helped us evolve and expand the infrastructureto support this growth and to build for the future.

BlackBerry Customer Care efforts also expanded in Fiscal 2011. In addition to our multiple existingcustomer care facilities around the world which offer 24/7 service, RIM continues to assess needsand respond with localization efforts and support for new markets, offering support in multiplelanguages. We also continue to extend our online reach to provide additional support options forcustomers.

The Year Ahead

RIM is well positioned to build on the success of the past year and to continue driving growth in theadoption of BlackBerry products and services in new markets and segments. Over the next year,we plan to expand our leadership in the enterprise market, further penetrate prepaid and entry level



segments, expand our cloud services offerings, further entrench the BlackBerry platform as a leadingmobile social networking platform, expand the footprint of QNX software in automotive and othermarkets and continue delivering leading edge, high quality smartphone and tablet products andservices in markets around the world. Collaboration and partnerships will be key to meeting ourgoals and we look forward to working with carriers, distributors, software developers, suppliers andother partners to deliver growth in Fiscal 2012. We thank our shareholders for their support over thepast year and we look forward to providing updates on our progress over the coming year.



LOCATIONS AND SUBSIDIARIESHead Office

Research In Motion Limited295 Phillip StreetWaterlooOntario N2L 3W8CANP:1 519 888 7465F:1 519 888 7884http://www.rim.com

Other Locations and Subsidiaries

Research In Motion — OttawaRIM Manufacturing Facility450 March Road451 Phillip StreetKanataWaterlooOntario K2K 3K2Ontario N2L 3X2CANCAN

Research In Motion — TexasResearch In Motion — MississaugaGlobal Dept. of Licensing & Standards4701 Tahoe Boulevard122 West John Carpenter ParkwayMississaugaSuite 430Ontario L4W 0B5IrvingCANTexas 75039USA


Research In Motion LimitedLocations and Subsidiaries

RIM (1)

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