RIley Blake Designs July Consumer Mailer

www.rileyblakedesigns.com | www.alpinefabrics.com

Exclusive distributor of:

MARCH 2014

Designer SpotlightsShari Butler Unicorns & Rainbows fabric

Mixi Heart Patterns

New Fabric LinesHoundstooth by RBD Designers

Lazy Days by Lori WhitlockRocket Age by October Afternoon

Vintage Happy by Lori Holt

Also IncludedDesigner Patterns, Free Patterns and Notions from Clover & Olfa.

ABOUT SHARI BUTLERHello! Im Shari Butler and Im excited to tell you a little about myself. Since childhood Ive always been involved with the arts and crafts following in the footsteps of my mother. Whether its from tickling the ivory keyboard, singing a song, or doodling on a piece of paper. I always have something brewing in my creative mind and spirit.

On road trips as a child, my mother always taught me something whether it was from cross stitch, embroidery, or simply drawing on a doodle pad, she always fed my creative side. I knew then I wanted to find a field that would fuel that fire. Graphic Design and Illustration became my passion as I went off to college and I found my career and calling.

While working in the corporate world, I had many opportunities that helped me with branding, creative mapping and laying out brochures and ads. I began freelancing with many national companies and brands that inspired me to follow my own dream and to search for my own creative niche.

I fell in love with quilting, sewing, and the idea of fabric. I love seeing what others make with my designs, knowing that it will be passed down from generation to generation. When I found Riley Blake Designs and they took a chance on me, I found my passion and dream job in designing fabric.

I always love to be involved in projects and I adore the world of quilting. I love to spend my time with my husband, Dan and our two puppies, Reeses and Benji. We currently reside in Layton, Utah nestled in the mountains. Everything around me inspires me to continue to create.

If you want to learn more about me, I invite you to visit my blog at: www.doohikeydesignstudio.com

Quilt Project Sparkles Quilt Size: 43 x 50

C - Cotton 32014 Riley Blake Designs | www.rileyblakedesigns.com

AVAILABLE MARCH

by Doohikey Designs | 100% Fine Cotton only

14 - C3716 Multi Unicorn Dot 15 - C3710 Pink Unicorn Main | 16 - C3711 Pink Unicorn Glitter | 17 - C3712 Yellow Unicorn Poster 18 - C3713 Pink Unicorn Rainbow | 19 - C3714 Pink Unicorn Deco | 20 - C3715 Pink Unicorn Stripe | 21 - C3716 Pink Unicorn Dot

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6 7 8 9 1110 12 13

19161514 2017 2118

1 - C3710 Yellow Unicorn Main | 2 - C3711 Orange Unicorn Glitter | 3 - C3712 Orange Unicorn Poster | 4 - C3713 Orange Unicorn Rainbow5 - C3714 Orange Unicorn Deco

6 - C3715 Orange Unicorn Stripe | 7 - C3716 Yellow Unicorn Dot | 8 - C3710 Aqua Unicorn Main | 9 - C3711 Aqua Unicorn Glitter | 10 - C3712 Cream Unicorn Poster | 11 - C3713 Cream Unicorn Rainbow | 12 - C3714 Multi Unicorn Deco | 13 - C3715 Multi Unicorn Stripe

52014 Riley Blake Designs | www.rileyblakedesigns.com

Houndstooth

6 C - Cotton Option

AVAILABLE MARCH

14 - C3816 F3816 Red Lazy Hexagon | 15 - C3810 F3810 Teal Lazy Main | 16 - C3811 Yellow Lazy Balloon Ride | 17 - C3813 F3813 White Lazy Floral | 18 - C3812 F3812 Yellow Lazy Owls | 19 - C3815 Orange Lazy Diamond | 20 - C3814 Orange Lazy Cherries | 21 - C3816 F3816 Orange Lazy Hexagon

by Lori Whitlock | 100% Fine Cotton & Flannel options

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1 - C3810 F3810 White Lazy Main | 2 - C3811 Blue Lazy Balloon Ride | 3 - C3813 F3813 Blue Lazy Floral | 4 - C3812 F3812 Blue Lazy Owls5 - C3815 Blue Lazy Diamond

6 - C3814 Blue Lazy Cherries | 7 - C3816 F3816 Teal Lazy Hexagon | 8 - C3810 F3810 Pink Lazy Main | 9 - C3811 Pink Lazy Balloon Ride | 10 - C3813 F3813 Red Lazy Floral | 11 - C3812 F3812 White Lazy Owls | 12 - C3815 Red Lazy Diamond | 13 - C3814 Red Lazy Cherries

6 - C3805 F3805 Orange Rocket Stars | 7 - C3806 F3806 Cream Rocket Sripes | 8 - C3800 F3800 Cream Rocket Main | 9 - C3801 F3801 Blue Rocket Captain 10 - C3802 Blue Rocket Blast | 11 - DC3803 Red Rocket Ads | 12 - C3804 Red Rocket System | 13 - C3805 F3805 Red Rocket Stars

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AVAILABLE MARCH

by October Afternoon | 100% Fine Cotton, Flannel &

Designer Cotton options

14 - C3806 F3806 Red Rocket Sripes | 15 - C3800 F3800 Blue Rocket Main | 16 - C3801 F3801 Brown Rocket Captain | 17 - C3802 Navy Rocket Blast | 18 - DC3803 Red Rocket Ads | 19 - C3804 Blue Rocket System | 20 - C3805 F3805 Blue Rocket Stars | 21 - C3806 F3806 Blue Rocket Sripes

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6 7 8 9 1110 12 13

19161514 2017 2118

1 - C3800 F3800 Brown Rocket Main | 2 - C3801 F3801 Cream Rocket Captain | 3 - C3802 Aqua Rocket Blast | 4 - DC3803 Navy Rocket Ads | 5 - C3804 Orange Rocket System

C - Cotton Option


AVAILABLE MARCH

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Quilt Project Blast Off Quilt Size 54 x 63

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AVAILABLE MARCH

by Lori Holt | 100% Fine Cotton, Laminate, Designer Cloth & Fat Quarter Panel options

14 - C3786 Pink Vintage Petals | 15 - C3787 Blue Vintage Circles | 16 - C3785 Blue Vintage Leaf | 17 - C3780 Yellow Vintage Main 18 - DC3781 Green Vintage Cloth | 19 - FQP3782 Yellow Vintage Panel | 20 - C3783 Navy Vintage Floral | 21 - C3784 Gold Vintage Hangers

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6 7 8 9 1110 12 13

19161514 2017 2118

1 - C3780 Orange Vintage Main | 2 - DC3781 L3781 Blue Vintage Cloth | 3 - FQP3782 Orange Vintage Panel | 4 - C3783 Orange Vintage Floral5 - C3784 Orange Vintage Hangers

6 - C3786 Green Vintage Petals | 7 - C3787 Blue Vintage Circles | 8 - C3785 Orange Vintage Leaf | 9 - C3780 L3780 Blue Vintage Main 10 - DC3781 L3781 Pink Vintage Cloth | 11 - FQP3782 Blue Vintage Panel | 12 - C3783 Red Vintage Floral | 13 - C3784 Green Vintage Hangers

C - Cotton Option

AVAILABLE MARCH


Quilt Project Treasure Quilt Size 58 x 66

22 23 24

22 - C3786 Navy Vintage Petals | 23 - C3787 Orange Vintage Circles 24 - C3785 Green Vintage Leaf

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AVAILABLE MARCH

C - Cotton Option

1 2 3 4 65 7 8

1 - C524-01 Blue Sneakers by Amy Adams | 2 - C524-02 Black Sneakers by Amy Adams | 3 - C524-03 Yellow Sneakers by Amy Adams4 - C527-01 Pink Cameras by Amy Adams | 5 - C527-02 Blue Cameras by Amy Adams | 6 - C527-03 White Cameras by Amy Adams

7 - C525-01 Orange Swatches by Amy Adams | 8 - C525-02 White Swatches by Amy Adams

9 10 11 12 1413 15 16

9 - C525-03 Blue Swatches by Amy Adams | 10 - C526-01 Yellow Polaroid by Amy Adams | 11 -C526-02 Coral Polaroid by Amy Adams 12 - C526-03 Gray Polaroid by Amy Adam | 13 - C528-01 Multi Geekly Mustache Small | 14 - C528-02 Black Geekly Mustache Small

15 - C528-08 Red Geekly Mustache Small | 16 - C528-05 White Geekly Mustache Small

17 18 19 20 2221 23 24

17 - C528-04 Cream Geekly Mustache Small | 18 - C528-06 Gray Geekly Mustache Small | 19 - C510-01 White Geekly Mustache | 20 - C510-02 Black Geekly Mustache | 21 - C510-03 Aqua Geekly Mustache | 22 - C510-71 Pink Geekly Mustache | 23 - C510-21 Aqua Geekly Mustache

24 - C510-04 Cream Geekly Mustache | 25 - C510-09 Brown Geekly Mustache

by Amy Adams & Riley Blake Design | 100% Fine Cotton only

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2014 Riley Blake Designs | www.rileyblakedesigns.com 13

AVAILABLE MARCH

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AVAILABLE SEPTEMBER

HD - Home Dec Option

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1 2 3 4

1512

6

2420

1411

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1613

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2521

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1 - HD930-20 Aqua Diamonds | 2 - HD930-21 Navy Diamonds | 3 - HD930-40 Gray Diamonds | 4 - HD930-110 Black Diamonds5 - HD930-32 Lime Diamonds | 6 - HD930-70 Pink Diamonds | 7 - HD930-80 Red Diamonds | 8 - HD930-50 Yellow Diamonds

10 - HD3692 Aqua Found Damask | 11 - HD3691 Aqua Found Label | 12 - HD3690 Aqua Found Main | 13 - HD3692 Red Found Damask14 - HD3691 Red Found Label | 15 - HD3690 Red Found Main | 16 - HD3692 Gray Found Damask | 17 - HD3691 Gray Found Label | 18 - HD3690 Gray Found Main

19 - HD940-20 Aqua Ornate | 20 - HD940-21 Navy Ornate | 21 - HD940-40 Gray Ornate | 22 - HD940-110 Black Ornate23 - HD940-32 Lime Ornate | 24 - HD940-70 Pink Ornate | 25 - HD940-80 Red Ornate | 26 - HD940-50 Yellow Ornate

Home Dcor Cottonby Assorted Designers | 100% Home Dcor Cotton Duck | 54 inches Wide | 10 yard and 18 yard available Heavier weight fabric great for home accessories! | *Disclaimer: Not Stain Resistant or Sun Treated

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LOST AND FOUND AVAILABLE NOW

AVAILABLE SEPTEMBER



1 - HD6110 Red Sugar and Spice Main | 2 - HD6110 Blue Sugar and Spice Main | 3 - HD6110 Green Sugar and Spice Main

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by Riley Blake Designs | 100% Fine Cotton only

2 3 4

1 - P560 Green Holiday Lucky | 2 - C562 Green Holiday Clover 3 - C562 White Holiday Clover | 4 - C562 Shamrock Holiday Clover

For your projects, download a FREE FONT now at www.rileyblakedesigns.com

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AVAILABLE NOW

C - Cotton Option

AVAILABLE NOW



AVAILABLE NOW

by Riley Blake Designs | 100% Fine Cotton & Panel Options

Easter Banner

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1 - C563 Purple Easter Eggs | 2 - C563 White Easter Eggs | 3 - C563 Green Easter Eggs4 - P560 Purple Holiday Easter Panel (24) | For your projects, download a FREE FONT now at www.rileyblakedesigns.com


AVAILABLE NOW


AVAILABLE NOW


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Patriotic Banners

1 - C564 Blue Holiday Anchors | 2 - C564 White Holiday Anchors | 3 - C564 Red Holiday Anchors4 - P560 Blue Holiday Patriotic Panel (24) | For your projects, download a FREE FONT now at www.rileyblakedesigns.com

1 - C561 Multi Holiday Hearts | 2 - C561 Pink Holiday Hearts | 3 - C561 Red Holiday Hearts4 - P560 Red Holiday Valentines Panel (24) | For your projects, download a FREE FONT now at www.rileyblakedesigns.com


AVAILABLE NOW

1 - C564 Blue Holiday Anchors | 2 - C564 White Holiday Anchors | 3 - C564 Red Holiday Anchors4 - P560 Blue Holiday Patriotic Panel (24) | For your projects, download a FREE FONT now at www.rileyblakedesigns.com

21 3


Valentines Banner

4

1 - C561 Multi Holiday Hearts | 2 - C561 Pink Holiday Hearts | 3 - C561 Red Holiday Hearts4 - P560 Red Holiday Valentines Panel (24) | For your projects, download a FREE FONT now at www.rileyblakedesigns.com


AVAILABLE NOW


21 3

Halloween Banner

4

1 - C565 Orange Holiday Spider Webs | 2 - C565 White Holiday Spiders Webs | 3 - C565 Black Holiday Spiders Webs4 - P560 Orange Holiday Halloween Panel (24) | For your projects, download a FREE FONT now at www.rileyblakedesigns.com

1 - C566 White Holiday Snowflakes | 2 - C566 Green Holiday Snowflakes | 3 - C566 Red Holiday Snowflakes4 - P560 Multi Holiday Christmas Panel (24 Repeat) | For your projects, download a FREE FONT now at www.rileyblakedesigns.com


AVAILABLE NOW

1 - C565 Orange Holiday Spider Webs | 2 - C565 White Holiday Spiders Webs | 3 - C565 Black Holiday Spiders Webs4 - P560 Orange Holiday Halloween Panel (24) | For your projects, download a FREE FONT now at www.rileyblakedesigns.com


Christmas Banner

21 3

1 - C566 White Holiday Snowflakes | 2 - C566 Green Holiday Snowflakes | 3 - C566 Red Holiday Snowflakes4 - P560 Multi Holiday Christmas Panel (24 Repeat) | For your projects, download a FREE FONT now at www.rileyblakedesigns.com

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AVAILABLE NOW


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Boy Banner

1 - C568 White Holiday Birthday | 2 - C568 Blue Holiday Birthday | 3 - C568 Red Holiday Birthday4 - P560 Birthday Holiday Birthday (24 Repeat) | For your projects, download a FREE FONT now at www.rileyblakedesigns.com

1 - C567 White Holiday Cars | 2 - C567 Aqua Holiday Cars | 3 - C567 Gray Holiday Cars4 - P560 Boy Holiday Panel (24) | For your projects, download a FREE FONT now at www.rileyblakedesigns.com


AVAILABLE NOW


Birthday Banner

1 - C568 White Holiday Birthday | 2 - C568 Blue Holiday Birthday | 3 - C568 Red Holiday Birthday4 - P560 Birthday Holiday Birthday (24 Repeat) | For your projects, download a FREE FONT now at www.rileyblakedesigns.com

1 - C567 White Holiday Cars | 2 - C567 Aqua Holiday Cars | 3 - C567 Gray Holiday Cars4 - P560 Boy Holiday Panel (24) | For your projects, download a FREE FONT now at www.rileyblakedesigns.com

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AVAILABLE NOW

Birthday Block of the Month

Join us each month for the Birthday Block of the Month!

We now have Birthday Quilt Kits available!

Free video tutorials and downloadable pdf patterns avaliable online.


AVAILABLE NOW


Birthday Quilt Kit

1 - K2079-Multi Birthday Quilt Kit

1

Limited quantities available. Preorder NOW

2014 Sew Together | www.sewtogether.com 32

AVAILABLE NOW

Crocheted LaceElastic Crocheted Lace1/2 inch, elastic crocheted lace | 15 yards

STECL-50 White

STECL-50 Red

STECL-50 Black STECL-50 Aqua

STECL-50 Hot Pink

STECL-50 Lime

Crocheted Lace1 1/4 inch, crocheted lace | 15 yards

STCL-125 White

STCL-125 Red

STCL-125 Black STCL-125 Aqua

STCL-125 Lime

STCL-125 Hot Pink

STCL-25 White

STCL-25 Red

STCL-25 Black STCL-25 Aqua

STCL-25 Baby Pink

STCL-25 Lime

Crocheted Lace1/4 inch, crocheted lace | 25 yards

STCL White

STCL Orange

STCL Brown

STCL Hot Pink

STCL Yellow

STCL Red

STCL Lime

STCL Cream

STCL Black

STCL Baby Pink

STCL Teal

Crocheted Lace1/2 inch, 100% cotton crocheted lace | 20 yards

AVAILABLE NOW

2014 Sew Together | www.sewtogether.com 33

1 stitched buttons, 20 per tube package (actual size shown) | Also available on carded package

1 pearl flower buttons, 20 per tube package (actual size shown) | Also available in 1.5 | Also available on carded package

Stitched Buttons

Pearl ButtonsSTBTSR1 - Black

STBTPF1 - White

STBTSR1 - Lime STBTSR1 - Yellow STBTSR1 - Orange STBTSR1 - Red STBTSR1 - Raspberry

STBTPF1 - Lime STBTPF1 - Yellow STBTPF1 - Orange STBTPF1 - Red STBTPF1 - Hot Pink

STBTSR1 - Baby Pink STBTSR1 - Teal STBTSR1 - Brown STBTSR1 - Cream STBTSR1 - White

STBTPF1 - Baby Pink STBTPF1 - Teal STBTPF1 - Brown STBTPF1 - Black STBTPF1 - Cream

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About Michelle:Michelle Jensen grew up in the small, rural town of Clover, Utah. She didnt have very much exposure to quilting as many others have experienced. She married Weston, her high school sweetheart, once she graduated college. They have two children, Cately and Alex. They started a construction business together where Michelle worked managing the office. Shortly after having her second child she decided to explore this wonderful world of sewing. It happened so fast and felt so natural, so perhaps it was meant to be. Soon after sewing her first few quilts, she started creating her own designs. The joy of creating something was so gratifying and the ability to share that with others was equally gratifying. Soon her design business was established and the construction office was relocated to the basement to make room for the Sewing Suite her husband loves her! She enjoys creating items to warm little hearts. In addition to designs for children, Michelle designs for adults and the home, creating table runners, wall hangings, bed quilts, adult bags and clothing of all sorts. But thats not enough sewing for her: she also runs a small long-arm quilting business out of her home.

Another passion is sharing and learning from others. She is a proud member of her local quilting guild where she is able to share and be inspired by others every month. She also organized a family/friend sewing group that meets frequently to tackle patterns together through out the year. Last but not least she enjoys a Long-Arm Support Group, because she says, lets face it, us Long-Armers need support. So it is obvious to most that she enjoys sewing and quilting but more importantly she enjoys people and the relationships formed when sharing hobbies!

As many people say they love what they do, Michelle doesnt feel sewing and designing is work because she enjoys it immensely. She admits that she sometimes gets stuck a bit when trying to come up with more challenging patterns that are out of the box or trying techniques she has never tried before. In those frustrating, Oh, yeah, this IS a job moments, she knows she just has to put in some extra effort. That extra effort results in creating a great product that makes you proud and makes someone else happy. In the end, the effort is always worth it!

AVAILABLE NOW

Mixi Heart Quilt Patterns

P00? - Cathey

2014 Sew Together | www.sewtogether.com

AVAILABLE NOW


P051 - Great Granny Squared Book by Itss Sew Emma

Amazingly creative new patterns from Riley Blake Designsavailable now! A complete list of all available patterns can be found online at www.rileyblakedesigns.com.

New PatternsFrom Riley Blake Designs

P085 - Miss Melly Doll by Melly & MeP075 - Harry the Horse by Sweet Briar

P086-QUILTERSTHEIRQUILTSWhere Women Create Quilters Their Quilts Their Studios

P003 - Confetti by Nellies NeedleP040 - Toodaloo Back Pack Pattern by Carina Gardner

P060 - Frolic by Lilac Lanes P068 - Jade Ruffle Skirt by Sew Much Good

N093-LT4 -Little Things Applecore Pattern by Sue Daley

AVAILABLE NOWAVAILABLE NOW

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AVAILABLE NOW

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AVAILABLE NOW

2014 Coats & Clark Brand | www.alpinefabrics.com

2014 Coats & Clark Brand | www.alpinefabrics.com 37

AVAILABLE NOW

RM-CG 9880 OLFA 12x18 Cutting Matte

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2014 Alpine Fabrics | www.alpinefabrics.com42

vAVAILABLE NOW

2014 Alpine Fabrics | www.alpinefabrics.com

ABJ4511- Geo Happy

ABJ4507 - Heart Valentine

ABJ4505 - Flower Pastel

ABJ4495 - Blue

ABJ4502 - Red

ABJ4510 - Geo Carnival

ABJ4508 - Star Bright

ABJ4504 - Flower Bright

ABJ4499 - Lilac

ABJ4501 - Yellow

ABJ4512 - Geo Rainbow

ABJ4496 - Bright

ABJ4506 - Flower Pretty

ABJ4500 - Pink

ABJ4509 - Geo Etcetera

ABJ4498 - Heritage

ABJ4503 - White

ABJ4497 - Green

Jar Buttons

Product Details

Mixed assortment of buttons

1 shaped button package contains 90 grams.1 round button package contains 120 grams.

Approximate buttons size: 5/8 - 1 1/4 diameter.Sold in lot of 3 jars.

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AVAILABLE NOW

2014 Alpine Fabrics | www.alpinefabrics.com44

Sold by the 50 yard RollF100-DIAPERFLANNEL

Alpine Fabrics Diaper Flannel. 100% Cotton Flannel. 26/27 Wide x 50 yards long.

Alpine Fabrics own brand - Alpine Diaper Flannel has been manufactued to our strictest standards. Color is solid White. Actual length of rolls may be plus or minus up to 10 yards. Final cost will be based on actual length fulfilled.

Batting AB-1296D/R - ALPINE BATTING 12 OZ X 96 15 YARDS D/R 100% POLYESTER BATTING

AB-120P - ALPINE BATTING 120 X 120 KING SIZE 3 PER CASE 100% POLYESTER BATTING

AB-96P - ALPINE BATTING 96 X 108 QUEEN SIZE 6 PER CASE 100% POLYESTER BATTING

AB-1296 - ALPINE BATTING 12 OZ X 96 30 YARDS 100% POLYESTER BATTING

AB-1896D/R - ALPINE BATTING 18 OZ X 96 12 YARDS D/R 100% POLYESTER BATTING







AB-81P - ALPINE BATTING 81 X 96 FULL SIZE 8 PER CASE 100% POLYESTER BATTING

AB-48P - ALPINE BATTING 48 X 60 CRIB SIZE 20 PER CASE 100% POLYESTER BATTING

Diaper Flanneldiaper











Ideas for Shop Owners: Are you following our Quiet Book Cliub?How about holding your own Quiet Book Classes in your stores? Every Friday we have fabulous bloggers sharing their own tutorials for individual Quiet Book pages. We encourage our shop owners to use these free patterns and tutorials. This is a fantastic and free resource for our stores to use for themed classes.

100% Cotton, Flannel, Laminate, Dreamy, Knits, Home Dec, Kits and Trims Machine wash cold | Tumble dry | Low iron if necessary | Not intended for childrens sleepwear

2014 Riley Blake Designs, All Rights Reserved

Stay Connected!

www.rileyblakedesigns.com www.alpinefabrics.com www.sewtogether.com

Check out our Union Jack Blog Tour, Quiet Book Fridays, and our Block of the Month Birthday quilt on Cutting Corners.

Union Jack Blog TourApril 2014 Every Friday

Throughout 2014

RIley Blake Designs July Consumer Mailer

Documents

Riley Blake Designs April 2016 Consumer Monthly Mailer

Riley Blake Designs March Retailer Mailer

RIley Blake Designs April Consumer Mailer

Riley Blake Designs December 2015 Retailer Mailer

Riley Blake Designs March 2016 Consumer Mailer

RIley Blake Designs June Consumer Mailer

Riley Blake Designs December 2015 Consumer Mailer

softball - Riley Blake Designs

Riley Blake Designs January 2016 Consumer Mailer

Riley Blake Designs December 2014 Consumer Mailer

Riley Blake Designs September Retailer Mailer

Riley Blake Designs August Retailer Mailer