#RightScale Avoiding Success Disasters: Leverage Cloud Infrastructure for Your Holiday Campaigns
RightScale Webinar: Leverage Cloud Infrastructure for Your Holiday Campaigns
Aug 20, 2015
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
#RightScale
Avoiding Success Disasters: Leverage Cloud Infrastructure for Your
Holiday Campaigns
#RightScale
#
Your Panel Today Presen:ng: • Kim Weins, VP Marke:ng, RightScale
• Steven Goldberg, Cloud Solu:ons Engineer, RightScale Q&A: • Parker Terlaak, Account Manager, RightScale Please use the “Ques,ons” window to ask ques,ons at any ,me!
#RightScale
#
Agenda
1. The Why: It Makes Cents
2. The How Not: Major Public Success Disasters
3. Customer Success Stories
4. How RightScale Helps & Live Demo
5. Q&A
#RightScale
#
Strong ExperAse With Digital Campaigns
7 years 10 clouds
5M+ servers Scale apps to 10K+ servers
#RightScale
#
Increased Cloud Usage Over the Holidays
#RightScale
#
The Why: It Makes Cents
Holiday Online Sales
14%
Holiday Store Sales
2.5%
#RightScale
#
Holiday Wrecks are BAD!
#RightScale
Success Disasters
#RightScale
#
Bad Santa: NeQlix Christmas Eve Outage
• Problem: AWS outage takes down NeTlix • Length: 23 hours 41 minutes • Impact: 27 million NeTlix users • Cause: Infrastructure issues at AWS
#RightScale
#
Very Black Black Friday for Best Buy
• Problem: Huge checkout delays when sales tax calculator can’t scale
• Length: 1 hour • Impact: Best Buy Loyalty members can’t check out during special promo. Best Buy pays for expedited shipping.
• Cause: Applica:on doesn’t scale
#RightScale
#
Click Frenzy Meets #CLICKFAIL
• Problem: Heavily promoted Australian alterna:ve to Cyber Monday fails almost immediately
• Length: 3 hours • Impact: #CLICKFAIL hashtag gets 28,000 men:ons in two days
• Cause: Site not prepared to handle traffic
#RightScale
#
Don’t Let Technology Limit Your Success • How do you prepare to handle unpredictable traffic demands? • How do you meet availability requirements when it counts the most? • How to allow your technology teams to be agile?
Think about the underlying technology that supports your campaigns
#RightScale
#
Cloud: A Great Fit For Unpredictable Traffic Traditional Hardware Provisioning:
Flexible Cloud Provisioning:
#RightScale
#
Cloud & RightScale: A Natural Fit
Scalable
Fast-to-market
Responsive
Cost effective
Reliable
Cloud
Marketing Needs: Elastic Instant-on High performance Global Redundant Pay-per-use
#RightScale
Success Stories
#RightScale
#
Coty and Lady Gaga Fragrance Situation: • Facebook app for Lady Gaga • Standard hosting provider couldn’t
handle the volume
RightScale Solution: • Up and running with RightScale using
AWS in 14 days • Smoothly scaled to meet load • Coty looking at other projects
#RightScale
#
Real-time Feedback with Mars Situation: • Chocolate giveaway • Took corporate infrastructure down and
could only handle 1/10th of traffic
RightScale Solution: • Up and running with RightScale using
AWS in 7 Days • Smoothly scaled to meet load • Marketing team could see real time
traffic changes when radio and TV ads were running
#RightScale
#
Speed-to-Market at American Girl Situation: • New virtual world for doll owners • Bad performance in data center • Holiday catalog drop promoting virtual
world was imminent
RightScale Solution: • Up and running with RightScale using
AWS in 14 Days • Scaled to meet performance • Stable system • Reduced costs
#RightScale
How RightScale Helps
#RightScale
#
The Technology Behind Great Ideas
Re-use Reference Architectures
Quick Provisioning Auto-Scaling Cost Forecasting &
Tracking
Monitoring Resilient Applications
RightScale Consulting
Any Cloud
#RightScale
#
Quick Provisioning and Re-Use of Reference Architectures
MASTER DB SLAVE DB
APP SERVERS
LOAD BALANCERS
SNAPSHOTS
CLOUD STORAGE
Acme Co. Campaign
MASTER DB SLAVE DB
APP SERVERS
LOAD BALANCERS
SNAPSHOTS
CLOUD STORAGE
Hot Campaign
MASTER DB SLAVE DB
APP SERVERS
LOAD BALANCERS
SNAPSHOTS
CLOUD STORAGE
New Campaign
MASTER DB SLAVE DB
APP SERVERS
LOAD BALANCERS
SNAPSHOTS
CLOUD STORAGE
ABC Campaign
#RightScale
#
Auto-Scale Up and Down • Event-‐based auto-‐scaling
• Built-‐in monitoring of system & sobware metrics • % CPU, I/O, memory, Database, Applica:on servers, etc.
• Alerts define thresholds & Ac:ons • Crossing a threshold triggers a vote to grow or shrink the number of servers • A simple majority of votes (grow or shrink) to add or remove servers
• Schedule auto-‐scaling of servers too
#RightScale
#
Resilient Campaign Deployments
LOAD BALANCERS!
MASTER DB SLAVE DB!
APP SERVERS!
LOAD BALANCERS!
REPLICATE!
APP SERVERS!
SLAVE DB!REPLICATE!
US-WEST!
172.168.7.31!
SNAPSHOTS!SNAPSHOTS!
ELB!
S3!
DNS!
US-EAST!
#RightScale
#
Acme Co.’s Campaign Deployment
MASTER DB SLAVE DB!
APP SERVERS!
LOAD BALANCERS!
REPLICATE!
DNS!
SLAVE DB!REPLICATE!
US-EAST!
172.168.7.31!
Dallas!
SNAPSHOTS!SNAPSHOTS!
CBS!
CLOUD FILES!
LOAD BALANCERS!
APP SERVERS!
#RightScale
#
Be]er Cost PredicAon And Tracking
Cloud Cost Forecast: Detailed Cost Reporting:
#RightScale
#
The Technology Behind Great Ideas
Re-use Reference Architectures
Quick Provisioning Auto-Scaling Cost Forecasting &
Tracking
Monitoring Resilient Applications
RightScale Consulting
Any Cloud
#RightScale
#
Holiday Campaign Launch Services
Plan Develop Launch
Kickoff meeting Project plan Architecture review Define success criteria Cloud selection
Monitor
Select & Configure ServerTemplates Setup Dev/Production Setup Auto-scaling Optional: Custom STs Optional: HA/DR
Launch Plan Proactive support Direct-to-human calls On-call for alerts Optional: Pre-launch load test
Daily monitoring for 14 days Tuning Success Reporting
#RightScale
#
Q & A
Contact RightScale:
+1 (866) 720-‐0208
rightscale.com/lp/holiday-‐cloud-‐consulta:on.php
Related Documents
