Right Management, May 2009

A Conversation of Web Marketing and Brand Development

By Sally Cohen, eGrowth Marketing

Internet Marketing

• How do I start a web business? • What criteria should I consider? • Where do I go for a website? • How do I market on the Internet?

Criteria

• Have passion for the business. • Know the business. • Do your homework. • Prepare budget to include:

– Technical web development– Graphic content– Written content– Marketing

Understand your market

• Do research. • Know your market demographics. • Learn the Internet. • Look for unique ways to use the Internet.

UNDERSTAND THE TOOLS

TOOLS OF THE INTERNET

• Website• eCommerce• Blog• Business Networking• Social Networking• Email• Article Marketing• Lead Purchase

• Search Engine Optimization

• Paid Advertising• Directory Submission• Coupon• Event• Shopping Malls• Comparison Sites

OTHER RESOURCES

TWITTER