Recent Profiles 48813 46611 41174 40632 40607 35074 The Met A landmark New York City institution. A complete redesign of the Metropolitan Museum of Art. Presenting a global brand at a global scale The Facebook brand is one of the most recognized in the world. Having evolved over many years, Facebook asked Fantasy to design an experience to communicate their brand language. Blue Fountain Media Views Hudson Views Fantasy Views Crafted Views Ruckus Views BIRDMAN Views Latest projects from a World- Class agency Fantasy What if Tinder did Travel? Here at Fantasy we often ask the question, "What if?" This lead to a series of concepts and UX and design experiments we launched for the travel and health industries. Well today we ask ourselves; What if booking a vacation was as easy and enticing as home and dating? See more See more Most viewed Articles Profiles Tweet 10 Like Share 1 Riding the creative storm with Ruckus New York, October 4th, 2016 New York-based digital agency Ruckus includes ‘positive turbulence’ on its customers’ journey forecast. Self defined as a growth partner that cares about new customers, new revenue, efficient conversion, scalability, and meticulous execution, Ruckus cognises that this is not always a walk in the park. As it states on its website ‘Growth involves challenges and change. It’s never as easy as just saying “yes,” and is occasionally bumpy,’ AKA positive turbulence. Its statement ends strongly with: ‘Choose growth, or choose another agency.’ The model has worked well for Ruckus for a decade. Its core strategic engagements in branding, platform design, and campaigns consistently drive greater consumer action and awareness. It has been involved in hundreds of projects with a lot of media attention and palpable success. Ruckus CEO, Josh Wood, has a scientific approach to creativity. He believes it needs to be process-driven and adequate to the audience. “A lot of agencies want to chase the ‘big idea’ and creative vision. I’m a staunch believer that the creative process needs to be more focused, ensuring that it resonates with the consumer,” he says and adds, “Creativity, to me, is being able to find and/or establish a connection between two or more seemingly unrelated ideas. Remember: strategy and thinking outside the box don’t have to be diametrically opposed.” We interviewed Wood to find out more about Ruckus’ building process – and success. In your opinion, what ingredients are key to create a successful digital campaign? An effective digital campaign requires the following elements: key insights, strategy, creativity, and measurable results. Discovering the right insights directly correlates to understanding the digital habits of your target audience and crafting a message they find appealing. Once you know their habits, you can map out an effective strategy to reach them through the proper channels and mediums. Creativity will be key to getting your message across effectively and as quickly as possible. Finally, having the right platform to measure your campaign results is essential to identifying which initiatives are working, and which are not converting, allowing you to adjust accordingly. What’s the secret to connecting specific emotional responses with visual form? There’s really no secret formula. For us, what it comes down to is creating a visual that your audience can quickly identify and understand. I think it can be easy to fall into the trap of pushing an emotional angle too hard, which actually turns audiences off. Like most other agencies, we have a creative process that we adhere to when it comes to ideation and brainstorming. What makes us unique is the team that we have. Having a great mix of people helps us come up with creative work that actually resonates. What is your design process? Our proprietary process is rooted in research, taking into consideration the approach of competitors and the latest design and industry trends – everything necessary to create innovative designs for start-ups and established businesses alike. Top Digital Advertisers Quarterly Report Your ad. Over 2 million places online. or here ...explore... Africa South Africa Tanzania Tunisia Asia Russia Singapore Turkey United Arab Emirates Europe Latam Peru Uruguay North America Oceania Top Interactive Agencies / Best Digital Agencies | October 7, 2016 1 383 Like About Us Digital Awards Opinion Advertise Contact Home
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Recent Profiles
48813
46611
41174
40632
40607
35074
The Met
A landmark New York Cityinstitution. A completeredesign of the MetropolitanMuseum of Art.
Presenting a global brandat a global scale
The Facebook brand is oneof the most recognized inthe world. Having evolvedover many years, Facebookasked Fantasy to design anexperience to communicatetheir brand language.
Blue Fountain Media
Views
Hudson
Views
Fantasy
Views
Crafted
Views
Ruckus
Views
BIRDMAN
Views
Latest projects from a World-Class agency
Fantasy
What if Tinder did Travel?Here at Fantasy we often ask the question, "Whatif?" This lead to a series of concepts and UX anddesign experiments we launched for the travel andhealth industries. Well today we ask ourselves; Whatif booking a vacation was as easy and enticing ashome and dating?
See more
See more
Most viewed
Articles Profiles
Tweet 10Like
Share 1
Riding the creative storm withRuckusNew York, October 4th, 2016
New York-based digital agency Ruckus includes ‘positive
turbulence’ on its customers’ journey forecast. Self
defined as a growth partner that cares about new
customers, new revenue, efficient conversion,
scalability, and meticulous execution, Ruckus cognises
that this is not always a walk in the park.
As it states on its website ‘Growth involves challenges
and change. It’s never as easy as just saying “yes,” and is
occasionally bumpy,’ AKA positive turbulence. Its
statement ends strongly with: ‘Choose growth, or
choose another agency.’
The model has worked well for Ruckus for a decade. Its
core strategic engagements in branding, platform
design, and campaigns consistently drive greater
consumer action and awareness. It has been involved in
hundreds of projects with a lot of media attention and
palpable success.
Ruckus CEO, Josh Wood, has a scientific approach to creativity. He believes it needs to be process-driven and
adequate to the audience. “A lot of agencies want to chase the ‘big idea’ and creative vision. I’m a staunch believerthat the creative process needs to be more focused, ensuring that it resonates with the consumer,” he says and
adds, “Creativity, to me, is being able to find and/or establish a connection between two or more seeminglyunrelated ideas. Remember: strategy and thinking outside the box don’t have to be diametrically opposed.”
We interviewed Wood to find out more about Ruckus’ building process – and success.
In your opinion, what ingredients are key to create a successful digital campaign?
An effective digital campaign requires the following elements: key insights, strategy, creativity, and measurable
results.
Discovering the right insights directly correlates to understanding the digital habits of your target audience and
crafting a message they find appealing. Once you know their habits, you can map out an effective strategy to reach
them through the proper channels and mediums. Creativity will be key to getting your message across effectively
and as quickly as possible. Finally, having the right platform to measure your campaign results is essential to
identifying which initiatives are working, and which are not converting, allowing you to adjust accordingly.
What’s the secret to connecting specific emotional responses with visual form?
There’s really no secret formula. For us, what it comes down to is creating a visual that your audience can quickly
identify and understand. I think it can be easy to fall into the trap of pushing an emotional angle too hard, which
actually turns audiences off.
Like most other agencies, we have a creative process that we adhere to when it comes to ideation and
brainstorming. What makes us unique is the team that we have. Having a great mix of people helps us come up
with creative work that actually resonates.
What is your design process?
Our proprietary process is rooted in research, taking into consideration the approach of competitors and the latest
design and industry trends – everything necessary to create innovative designs for start-ups and established
businesses alike.
Top Digital Advertisers QuarterlyReport
Your ad. Over 2 million places online.or here
...explore...Africa
South Africa
Tanzania
Tunisia
Asia
Russia
Singapore
Turkey
United Arab
Emirates
Europe Latam
Peru
Uruguay
North America Oceania
Top Interactive Agencies / Best Digital Agencies | October 7, 2016 1383Like About Us Digital Awards Opinion Advertise Contact Home