Rick’s American Cafe “Rick’s Revival” Cara Whinnery New Media Driver’s License Fall 2014
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Rick’s American Cafe
“Rick’s Revival”
Cara WhinneryNew Media Driver’s License
Fall 2014
Target Audience
• MSU students• 22+• Males & females• Singles • Mature college drinkers• Young alumni
Bouncers &ID Checking
Stricter ID checking Meetings and training sessions with
bouncers Hiring ELPD
Social MediaTwitter
Ricks East Lansinghttp://ricksamericancafe.com/east-lJoin us for Half-Off Tuesdays!Sparty on in East Lansing!
Rick’s American Caféhttp://ricksamericancafe.com/Food & drink specials every night!Pizza Palooza every Thursday!
East Lansing Nightlifehttp://ricksamericancafe.com/east-lRick’s is the heart of Beast Lansing!Bumpin’ every night of the week!
Rick’s American Café EL Official Blog
• Title: “Life On the Other Side of the Bar”
• Updated weekly by Rick’s bartenders
• Gives an inside scoop of what goes on at night at Rick’s from the bartenders’ points of view
Theme Nights• Advertised on Rick’s social media
accounts
• Traffic Light party• Mathletes and athletes• Celebrity Night• And more!
Measurability• Retweets• Facebook friends• Instagram likes• Level of involvement in
Instagram picture contests• Sales• Attendance• Blog views
Budget
•$15,000• Will cover:– Google AdWords– Paying East Lansing Police Department– Decorations for theme nights
How Rick’s Will Be Revived With Digital Marketing
• Changed clientele• Improved reputation• New promotions• Better business• A Revived Rick’s
Questions?
Related Documents
