RICHFEEL Franchisee presentation

Franchise Presentation

65+ Centers 12+ States 27+ Cities

Growth Drivers for the industry

Westernization on rise

Rise in Socialization

High Disposable Income

“The size of the Indian Hair Care market

estimated to be 10000 Crore by 2015 and is growing at the rate of

25-30% YoY

Increasing Desire to look presentable & stylish is driving the markets.

Growth Potential lies in Indian Market

0.3

4.6

13.1

2003

18.1 CroreHouse holds

1.1

12.4

9.6

2013

23.1 CroreHouse holds

Rich

Aspirers

Strivers

India’s Changing Customer Profile

About Trichology

Trichology

• Science of hair and scalp in health and disease.

• Trichology as a science developed in London in 1902 at the Institute of

Trichology – UK

• Richfeel Trichology Centre offers complete solutions to all your health

and scalp problems like dandruff, Alopecia, hair loss, premature graying,

male and female pattern thinning and so on.

• Richfeel also offers latest hair camouflaging techniques: Surgical, Non

surgical and temporary.

No. 1 brand associated with hair and scalp care in India.

India’s only hair & scalp clinic offering treatment on Trichology platform

65+ clinics all across India.

India’s only training institute for Trichology.

Employee strength 600+.

State of the art factory in the Himachal Pradesh, India.

ISO 9000 – 2001 certified company.

Richfeel Overview

About the promoters

• First Certified Trichologist from International Association of Trichologists (IAT)

• Director of the International Association of Trichologist – Indian Chapter

• Associated with Femina Miss India since 2000 as the Official hair care expert

• Dr. Apoorva Shah was the first person in the history of CIDESCO world beauty

conference, to be invited to give a lecture on hair

• Consultant to Procter and Gamble, Godrej, Marico, Bajaj, Jet Airways and Golden Palms

Spa,etc.

Dr. Apoorva Shah

About the promoters

Dr. Sonal Shah

• First certified woman trichologist from (IAT) – Intl. Assoc of Trichologists

• Assoc. Director of International Association of Trichologist – Indian Chapter

• A qualified Beauty Physician in Natural Therapies from the Institute of Natural

Therapies, London.

• Associated with Femina Miss India since 2000 as Official hair care expert

• Dr. Sonal Shah has perfected the surgical, non surgical and temporary procedures for hair

camouflage

• Well known writer of articles related to hair care.

Mission:

To give a person back his confidence.

Vision:

To make the world a better place to live.

Mission & Vision

Milestones

Launched Anagrow [2013]

Launched Hairforever [2012]

Launched TST+ [2012]

Launched Hair DX Test [2010]

Opened 1st Spa in Mumbai [2010]

Launched HTMA Test [2009]

25th Center in Lucknow [2009]

Started PCD Division [2007]

Started Degree Course In Trichology [2006]

Association with Femina Miss India Pageant [ 2000]

Launch of 1st Trichology Center [1992]

SUCC

ESS

BAR

Launched Ana Cover [2014]

Awards

• First Certified Trichologists in India – Limca Book of Records

• Maharashtra Vaibhav Award – Excellence in Trichology

•Best Trichologist in the world – The Ronald Salinger Award

•India’s Greatest Brand Builder – CMO Asia Awards

•Leading Women Entrepreneur – Trichology

•Best Hair Restoration Service Provider

•India’s Most Trusted Hair Care Brand

Company’s portfolio

Richfeel Trichology Division

Factory: Parwanoo, Himachal Pradesh

Hair Testing Laboratory in Mumbai Richfeel Trichology Consultation

Products

Hair loss Dandruff Alopecia Male Pattern Thinning Female Pattern Thing Trichotillomania etc

Non Surgical Surgical Temporary

• Tricho Scalp

Treatment (TST)• Hydro Hair Therapy

(HHT)• Photo Bio Therapy

(PBT)

Common & Uncommon

Problems

Irreversible Problems

Healthy Hair Habit

Richfeel Trichology Centre - One stop solution

Geographical Presence

Mumbai (18) Ludhiana (1) Dehradun(1)

Nagpur (1) Faridabad(1) Udaipur (1)

Pune (8) Kanpur (1) Surat (1)

Rajkot (1) Nasik (1) Kolkata (2)

Delhi NCR (10) Lucknow (1) Hyderabad(4)

Jodhpur (1) Vadodara (1) Opening Soon…

Ahmedabad (1) Chandigarh (1) Siliguri, Ghaziabad

Jaipur (1) Kolhapur (1)

Bangalore (6) Indore (1)

Our Prestigious Clientele

Investment +

Operations

RICHFEELSUPPORT

FRANCHISEE

Franchise Model

Why Partner with Richfeel?

India’s Leading Chain of Hair & Scalp Clinics, 27 yrs Brand Experience

Only player with a dedicated solution for Hair & Scalp Problems

Promoted by Trichologists of Global Repute & Treatment Practices

Proven Track Record of 100,000 patients having undergone treatment

Strengths : • Innovation and constant strive to excel

Basket of services for all

Solutions are personalized

Trained and competent staff

State of art infrastructure at all clinics

Fair pricing and ethical actions

• Brand Recognition

• Brand Ambassador: Celina Jaitely

• End – to – End Set up, Start-up, HR, Training & Marketing Support

• SOP, Orientation & Know-how of Business

• Happy Customers, Repeat Patronage, Word of Mouth, Excellent ROI

• Operational Break-Even in 1st yr. & Overall Break-Even by 2nd Year

• Proven Methodology to Success

RICHFEEL Advantage

Together we can Achieve More

Franchise Partner RICHFEEL

Initial Franchise Fees Site Finalization

Investment Center Interior & Layout Design, Launch Support

Day to Day Operations Operational Know-How, Internal Software, etc.

Financial Management End to End HR & Training Support

Royalty to “RICHFEEL” SOPs , Manuals & Technology

Local Level Monitoring & Audit Periodic Evaluation & Ongoing Support

Initiative to Grow Brand at Local Level Marketing, Brand Building Support

How to Become SuccessfulFranchisee?

1. Absolute Integrity

2. Passion Towards Health & Beauty Industry

3. Willingness to be an Owner or Manager

4. Ability to Lead the Team, Drive the Team & Initiate New ways of Managing Business

5. Good PR Skills & Customer Orientation

6. Connected to Mission & Vision of the Brand “RICHFEEL”

7. Financial Stability

Requisite to Become Franchisee

1. Ability to Invest 40 – 65 Lacs

2. Space Reqd. 700 – 1000 Sq. Ft.

3. Good Local Contacts / Network

4. Belief in Ideology of the Company

5. Long term commitment to grow with “RICHFEEL”

6. Invest Time to grow Business

Lets Join Hands….

• Apply: Simply Fill up Detailed Franchise Application Form, sent by RICHFEEL

• After Successful Review of Application form, We will send you Detailed Financial Projections for Franchise

• Resolving Any Queries or Doubts

• Sign up LOI, Pay 50% of Franchise Fees

• Site Selection & Finalization in 2-4 Weeks

• Sign up Franchise Agreement, Pay Pending 50% Franchise Fees

• Set up of Center, Recruitment / Training of Employees & Launch of Center

Next Steps:

Thank You

Mehul SutharFranchise Deal09662031877

[email protected]