Richard Manning Gulf Coast Green 2010

Building on the Past. Restoring theBalance. Creating the Future.

Richard Manning, President

Hanson Building Products North America

Slide 2 - April 2010RCM Gulf Coast Green












Overview

Where we went wrong Where we are now True sustainability History of sustainable products A manufacturing company’s path to sustainability


Where we went wrong – Overuse of natural resources

Credit: Mr. Kerry Kelly / National Park Service Volunteer Credit: U.S. Geological Survey, Department of the Interior / USGS


Virgin forest loss: 1620 – Today


Industrialization – Pittsburgh, PA; The Smoky City

© Pittsburgh Post-Gazette


Where I come from – London smog of 1952


1947 1965

Industrialization – View from Pittsburgh Liberty Tunnel


Pittsburgh and London today


U.S.A. sustainability today

China & India now embracing carbon emissions issue Obama effect

– Increases pressure on industry as well as time table for implementation of requirements

– Obama strategy is to reverse opinion

– Legislation will be passed forcing companies to comply with onerous targets

– Not only legislative change, but a cultural change is necessary for this U.S. throw away society

Companies need to continue to be in front of their industry as a whole, especially competition


Corporate Social Responsibility & Sustainability

Companies employing sustainability practices generally experience higher gross margins, return on sales, return on assets, cash flow and shareholder return compared to their peers

The green construction industry is expected to generate $554 billion in GDP between 2009 and 2013, up from $173 billion from 2000 – 20081

Based on average material costs, local and recycled content building materials represented approximately $7 billion in cumulative spending through 2009. By 2030, cumulative spending in this area is expected to exceed $230 billion2

1. U.S. Green Building Council Green Jobs Study – Prepared by Booz Allen Hamilton, page ii

2. Green Building Market and Impact Report 2009 – Rob Watson, executive editor,

GreenerBuildings.com, Greener World Media


Today’s culture

Architect: I.M. Pei and Partners


Sustainability of the built environment


Sustainability of the built environment


True sustainability?

Newly created sustainable communities


True sustainability

Structure, material or industry that already exists


Our history – 575 B.C.


Our history – 1500s


Our history – 21st century

Architect: PBK Architects, Inc.

The Centre Point- London


A manufacturing company’s path to sustainability

Establish sustainability as a corporate business strategy

The path to sustainability is through people– Change mindsets

– Core of corporate culture

Create and infiltrate a corporate sustainability vision


A manufacturing company’s path to sustainability

Evaluate, monitor and measure:– Employee health and safety

– Responsibility to shareholders

– Environmental concerns and benefits

– Impact on the communities in which you do business

– The effect you will have on future generation’s wellbeing.


Sources of resistance

People– Inherently resist change

– Want to do what they have always done

– Age profile Leaders in companies tend to be in upper age bracket Enlightened people in that age bracket must persuade peers, not just by

legislating internally Generally, this age is harder to persuade into change

Financial – Belief that sustainability costs a lot of money

– Reality is that if carried out properly, sustainability can benefit bottom line 57% of executives say benefits of pursuing sustainable practices outweigh

costs Companies can easily save average of 29% of utility costs at no net added

cost by implementing sustainability practices


Case study

In mid – 2009, the president of a leading North American manufacturing company formally committed to sustainability– Presentation at leadership meeting

– Created Sustainability Manager position to promote and protect the brand and its commitment to sustainability

– Developed strategic plan, gained internal buy-in and then tell the world


Case study

Created and infiltrated a corporate sustainability vision– Cross division, geography and function team members selected to attend

planning session

– Developed buy-in to benefits and created concise, relevant vision statement

– Team arms and legs in field to disseminate vision and mission


Case study

Communication– Internal

Distribution of sustainability literature

and publications Internal e-mail updates from Group

Sustainability Manager

– External Developed collateral piece for internal and

external distribution Press releases Web site

- Case studies

- Updated content


Case study

Evaluate

Monitor

Measure


Case study

Evaluate– Baseline survey conducted February 2010

94.2%, sustainability relevant issue company 80.7%, relevant to job position 80.3%, additional sustainability information and

training relating

– Talk to customers

– Look outside your industry for best practices


Case study

Monitor– Internal

Ongoing LEED project numbers tracked Employee communication

– External World-wide trends Industry and out-of-industry news


Case study

Measure

# Measurable Metric Target

1 LEED Projects # of projects Increase by 10%

2LEED Green Associates

# of LEED GA’s2/3 of HP&P TREs

Additional 10 in other divisions

3 Company Awareness Survey results Increase by 5%


Building on the Past

Hampton Court Palace – Built 1514


Restoring the Balance


Creating the Future

Credit: Brick Industry Association


This is Texas!

Rodeo is the official state sport, though

high school football is more popular. It is illegal to shoot a buffalo from the second

story of a hotel. The first word spoken from the moon

July 20, 1969, was, "Houston.” The Texas state bird is the Mockingbird. The Texas state fruit is the Red Grapefruit. The UK fits into the state of Texas three times. The population of the UK is three times larger

than the population of Texas.

Richard Manning Gulf Coast Green 2010

Design