Future of Web Analytics Sporting Perspective 11 June 2014 Richard Ayers
Richard Ayers - Future of Web Analytics
Jul 15, 2015
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Future of Web Analytics Sporting Perspective
11 June 2014
Richard Ayers
Where we come from…
@7League @richardayers
!
Who we work with..
@7League @richardayers
Getting it together…
@7League @richardayers
May 2012 – April 2013 v. May 2013 – April 2014
Website traffic analysis -‐ basics
Source – Google Analytics
Mid-‐July Start of season December
Winter break February Gambrinus Liga
re-‐starts
Percen
tage
Views
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2012 2013 2014
Tablet
Mobile
Desktop
Mobile viewership -‐ basics
Source – Google Analytics
Social media growth – mid-‐level December 2013 — May 2014
FACR
Source: SCOUT (Seven League Social Media tool). Total followers = Facebook + Twitter
Serbia
Wales
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
03/01/2014 03/02/2014 03/03/2014 03/04/2014 03/05/2014
Total Likes
Reach
Linear (Reach)
Photo post with Pavel Vrba welcoming new members to senior
squad
January – May 2014
Photo post on Petr Cech appearing in The Simpsons
Facebook reach – mid-‐level
Source: Facebook analytics
0%
5%
10%
15%
20%
25%
30%
35%
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
03/01/2014 03/02/2014 03/03/2014 03/04/2014 03/05/2014
Total Likes Engagement %
Facebook engagement
Petr Cech in The Simpsons photo
post
Pavel Vbra photo post
January – May 2014
Source: Facebook analytics
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
03/01/2014 03/02/2014 03/03/2014 03/04/2014 03/05/2014
Total Likes Engagement % Reach %
Facebook – fans/engagement
Fans who are reached but not engaged
January – May 2014
Source: Facebook analytics
Average number of tweets per day -‐ original vs retweets vs @s
0 20 40 60 80 100 120 140 0 20 40 60 80 100 120 140 160
Silverstone is the only account to make
significant use of @ tweets
@s i.e. conversa3on with an individual, only appears in their feed Retweets General eg hello, welcome, announcements, info…
Event day tweeting behaviour -‐ pics vs videos vs audio vs links out
*These graphs exclude tweets with no media in them
Audio Links out Video Pictures
Performance Effect ENGLAND 100s & 5fers (log scale)
www.rfu.com/ibmtrytracker RFU & IBM TryTracker – Momentum Tab
Related Documents
