Rich Picture of Napster Server 1 Server 2 Client Server.

Rich Picture of Napster

Server 1

Server 2

Client

Server

Freenet SystemFreenet System

Eavesdroppers

Competitors

System users

System Coordinator

System Developer

Regulations

Intellectual Industry

Get info from the system! Other systems

Copy rights

Threats

Security?

Privacy?

Users

EntertainmentIndustry

Competition

LegislationCommunity

Investors

Like scour, don’t like. Is it illegal??

Can I find files, can I share files, is there a

cost?

Are they abusing our property?

Show me the money!

Is this legal, do we take action?

How are we the same,

how are we different?

Business model? Revenue? Lawsuit?Collaboration?

Competitive Positioning?

Customers

Is this legal?

Record Industry

Where are our profits

and royalties

Government

Copyright Violations?

COMPETITORS

Are we next?

Files for sharing

MP3 Downloads

File sharing anddownloads

Technology

Lawsuit

Music for directrelease

CopyrightEnforcement

CopyrightEnforcement

Music

Cash

Open Source Project

• open standards• increased security• beating a monopoly• inreased reliabilty

Commercial Software Vendors

Competition ?

Business Aliances ?

Compatibility ?

Users

Security?

Reliablity?

Support?

Release Strategy?

Legal Authorities &Acredidation bodies Import/Export

regulations?Quality standards?Customer protection?

DevelopersDevelopment speed?Debugging/reviewing?Customer needs?

Project Admin

Overhead?Closeness to Customer?

Marketing?Controll and admission?Merchants

Making Money?

Business Model

Users

Other fileSharing systems

Other Open Source systems

Regulators

Developers

Project Coordinator

Intellectual Industry

Demand?

Copyright?Other

issues..

Competition?Threat?

Contributions?

Powerful tools?

Development?

Service

(information)

Traffic (Demand of information)

Direction, Requirement

Solutions

Freenet

InformationPublishers Information

Reliability

Security..?

Napster, Inc.

User

Community

Industry

•Copyright infringement?

•Security?

Ease of Use?

Value?

Bandwidth hog in organization

New artist’s music

Share

Download

Monitor Activities

Presented by:

Sean Dyer

Sherrie Wang

Site reliability,protect privacy and

copyrights

NAPSTER WAS MUCHBETTER!!!

COPYRIGHTPROTECTION!

PROTECTION TO USERS

ENCRYPTEDINFORMATION

PUBLIUS USER

$ PORN $ILLEGAL

ACTIVITIES

GREEDY ORUNETHICAL PEOPLE

HUH?!

Will I get fired?!?!Job security?!?!

CORPORATEWHISTLE-BLOWERS

VolunteeringHost Computers

No Democratic Radio!!!I am the dictator!!!

ha ha!!

MANUELNORIEGA

!

Jail?Safety of my family?

Human Rights?

DISSIDENTS

PUBLIUS

Illegal ActivitiesSurveilance on

citizens?

GOVERNMENT

VolunteeringHost Computers

Participating Yes :)Sponsoring No :(

Future Lawsuits?!?!

INFO TO PUBLIUS

ENCRYPTEDINFORMATION

INFORMATION

CASH?!?!

Jabber Open

Source Code

Programmers, users, public

Jabber.org

TCP-IP

ICQ and its users

AIM and its users

MS Messenger and its users

XMLXML

Jabber.com

Yahoo IM and its users

XML

To: Joe Hey Joe-

whats’ up -Dave

From:Dave Hey Joe-

whats’ up -Dave To: Mike

Hey Mike- whats’ up -

Dave

Form; Dave Hey Mike- whats’ up -

Dave

Company A

We need an IM System!!

Implementation, distribution and

Customization Services

Jabber - Open Source IM

By: S. Bubar

Source CodeSource Code

Open Source? Does that make

for better software?

Don’t we need to be able to

talk with all IM systems

Open Source? Isn’t it unstable?

Who’ll make sure it works?

SCOUR.COM

Software Developers Web

Developers Marketing & Sales

Operations

Online Media Interface

SourceXchange

End-user

Growing, Interconnected

ScourCommunity

Competitors:Gnutella &

Napster

INVESTORS

CEO CEO NepsterNepster

FinanceFinanceMarketingMarketing OperationOperationProduction Production DevelopmentDevelopment

New ArtistsExposure Court

UsersUsersVariety/Easy Download/

Community Building

CompetitorsCompetitors

Industry Standard/Sustanibility/ Revenue Stream

EngineeringEngineering/Support/Support

Product linesUser friendlyProduct Lines

PRBrand AwarenessPartnershipArtists LabelRelationship

Systems/HR Systerm ImplementBusiness SolutionSupplier Relationship

Budget/CostIPO

Open Global File Sharing Systems (OGFSS)Rich Picture for Scour Exchange

Participants

Availability of files I want to downloadDownloading time (other system requirements)Free files

•Download program•Search

OrganizedMedia files

in media library

Would I still have a job in a yearPay=risk for .com

Employees

Search

The web - Online Partners (media sites, i.e. MP3.com, Emusic, Pseudo, etc.)

Media files: mp3, video, images, etc.

US

Government

Enforcement of Intellectual Property laws.Need new laws?

Entertainment

industry

Threats to Intellectual property = $s lost?

SCOUR EXCHANGE‘Search Engine'Recognize IP lawsOpen development programProprietary technology (search, exchange and index)

Advertisers

Exposure to potential customers

Reach the right audience for product?Ad costs Revenues

$

Other peer-to-peer sites

Legal problems

Other search engines

Competitors

Saturated market?Key differentiators?

Open-Source Development

Open Communities

Source code and

license

ChatBulletin Boards

Courts

Is this a violation ofcopyright laws?

peer to peer file sharing no central server not limited to music files

Competitors

Lawyers

Who is there to suehere?

RecordingIndustry

They're not payingfor all that

copyrighted music!

Other Companiesowning

intellectualproperty

It's not just musicanymore!

Napster Rich PictureNapster Rich Picture

User PC

User PC

User PC

User PC

Napster Server• Software

•Chat Rooms•Instant Messaging

•Hit Lists

User PC

User PC

User PC

Pool of music lovers (potential users)

I’m looking for Backstreet

Boys

I have Backstreet Boys!!! Go ahead and download it. Metalica, Dr. Dre. & other artists

US Legal System

Ventural capitalist

Profit, ROI, risk?

ScourProfit? Long term growth?

Management

dataCorporate strategyNew product Development plan

Marketing dept.

Web developer;Software engineer

Financial goal

Finance departemnt

resources

adminitration

Need more resource

Do we have most up-to-date tools? We don’t have enough user Feedback.

Current Clinents—advertisers: Quest, half.com…;And potential clients.

End users

competetiors

marketing

Government &Recording companies

Copyright infrigement?

Lawsuit?

Website interfaceProduct offering

analyst

Proftability?Sustainability

?

2. Open Systems Business Models (OSBM)Rich Picture for Red Hat Inc.

$

Pay = risk for new business model

Employees

Availability of files I want to downloadDownloading time (other system requirements)Free

Customers

Competitors

Return on investment on software developmentMarket share

Partners - Application vendors, solutions providers, service providers, platform vendors, embedded developers

Market share

•Source code and free license

•Support

OPEN-SOURCE DEVELOPMENT

ENVIRONMENT - GPL

RED HATAssemble 400 software packages into a useful OSBranding/ReputationNew business model = competitive adv?Market sizeMarket positioning

Red Hat Linux OS:CustomizableBrandConvenient

$

Retailers/ Distributors/ Resellers $

•Support

•Product•Certification

Programs•Joint Marketing

•Source code and free license

•Support

$

Napster- enaling musicians and music fans to locate bands and music available in MP3 format. Napster also has instant messaging, chat rooms and Hot List user bookmarks. 45 employees. Shares files from 1 interface.Napster- enaling musicians and music fans to locate bands and music available in MP3 format. Napster also has instant messaging, chat rooms and Hot List user bookmarks. 45 employees. Shares files from 1 interface.

Board of Directors – Hank Barry interim CEO; John Hummer, Shawn Fanning, Founder; Milton E Olin Jr., Chief Operating Officer; Edward Kessler, VP Engineering; Lyn Jensen, CFO and VP of Operations; Don Dodge, VP of Product Development; Elizabeth Brooks, VP of Marketing;

Board

StrategyIT

Marketing

Government

Musicians

Musicians

User

User

Software

User

User

How do I get

Musicians to support

us?

How do we make $$$ at

this?

How do I use Napster to

generate $$$?

Is this lawful?

How do I get them to

stop?

Gnutella

www/Users

P2P Info. P2P Info. SharingSharing

Free Free Movies and Movies and

SongsSongs

Developers

Open-Open-Source Source SoftwarSoftwar

ee

Copyright Copyright InfringementInfringement

Record & Movie Producers

Lost revenues Lost revenues vs. Exposurevs. Exposure

Artists & Entertainers

Courts

Copyrights vs. Copyrights vs. Open-SourceOpen-Source

MP3 Mfgs.

Product Product SalesSales

Medium for File Sharing(Data)

goods

Enjoyment Goods

Competition Open-Source Open-Source StandardStandard

Sell, sell, sell !!!

InternetCommunity

Napster

Free songs!!!

MP3 PlayerProducers, etc.

Facilitate

Artists/writers

Money, fame!!!

Record IndustryProtect

IP

Sell, sell, sell !!! NAPSTERStakeholders

Government

Brand, “loss

leader”!!!

Other file sharingservices

Gnutella

G n u te lla U se rs

T o ta l C a ta lo g o f U se rs

(C u rren tly "Lo g g e d" in to C o m m u n ity)

U se rG o a l: A cce ss C o nte n tw /o $

D o w n lo ad S ou rceco de

S e a rch C ata logG u e st D o w n lo ad

H o s t U p loa d s?*C o s t: FR E E , A n o nym o us

C o s t: T im e , C o m m itm e nt

C o u rts (N a p s te r v R IA A )

Q : A m I com m itin g aC rim e ? C an I b e ca ug h t? s to p pe d?

Q : W e m ay s to p N a ps te r -C a n w e s top true P 2 P ?

O th e r C o p yrig h t ho ld e rsQ : o bse rv ing N ap s te r/R IA AW ha t do w e d o?

O n lin e P o rta ls /C o m m un ities

Q : H ow can w e u se th is? L e ga l?

------ ------ ------ ------ ------ ------ ------ -----O b se rva tio n L in e -- ------ ------ ------ ------ ------ ------ ------ ----- -

K e y P e o p le : R o se n , B o iesG o ve rn m e nt

K e y P : H a tch

* 70% m ay not be allowing uploads,http://www.salon.com/tech/feature/2000/09/29/gnutella_paradox/index2.html

Q : S h o u ld /C an w eR e gu la te?

G o reQ : C a n I say I in ven tedth is to o?

C o m m u n ity A t L a rgeQ : W ha t is a ll th is? Is itle g a l? S h o u ld I try it?

R e ta ile rsQ : Is th is rea lly hu rt ingo u r sa le s?

In vesm en t C om m u n ity

Q : Is th e re P to be ha d?R isks? !

N e w s M e d iaQ : W h at n ew an g le canb e w ritte n a bo u t to da y?

G N U D e v C o m m u n ityK e y P e rso n : G e n e K an

G o a l: F re e , O p en S ou rceC o m m u n ity

Rich Picture for FreeNet

Freenet Host/User

Freenet Host/User

Freenet User

Freenet UserDo I have privacy of

authorship?

What machine and operating system do I

need to host it

How do I get files I’m

interested in?

Do I have privacy of

readership?

Government Intervention

Developers

Attackers

How do I stop a file

from being shown

Attackers

Rich picture of Jabber.com

Present Customers

Potential Clients

Other Instant Messaging ServicesCustomer

relationship

Market focus?

Enough interaction?

Market Research

Top Management

Jabber.com

Developer

Market Data

Attract Customer

Issues

Attract Customer

How to gain Mtk. Share

How to gain Mtk. Share

Attract

Solutions How to get the best value?

Compete technically in the XML based services beyond IM

Developer community

Inter-operable? Extensible? Open Standard XML?

Profit? Survival?

Admin

Cash enough? Productivity?

Company Strategy

Dhruba

Improper focus?

Concepts

Resource

Develop open standard XML

Ian Clarke

Change the world! Democracy!

I’m losing control because of FreeNet

Censors

RIAA

By: John Gibson

NODES

DESIGNER

GOVERNMENT

USER

ATTACKER

FREENET PROJECT

CONTRIBUTOR

I REALLY LIKE MY ANOMYMITY

DOWN WITHCENSORSHIP

A ENTIRELY NEWINTERNET

I HAVE TO SEE WHATS IN HERE

AND MONITOR IT

I WANT TO DESTROY IT

USER/ NODE 1

USER/ NODE 3

USER/ NODE 2

USER/ NODE 4

USER/ NODE N

NETWORK/ INFORMATION POOL

NEW USER/ NODE (N+1)

EXITINGUSER/

NODE (N-1)

FREENETSOFTWARE/

REQUIREMENTS

EFFICIENT ROUTING

ALGORITHM INFORMATIONLOST

DESIGN GOALS

1) Anonymity of both producers and consumers of information

2) Deniability for storers of information

3) Resistance to attempt by third parties to deny access to information

4) Efficient dynamic storage and routing of information

5) Decentralization of all network functions

CONCERNS

1) Legal/ Law

2) Security

3) Variation in number of nodes and node capability

4) Information lost

FREENET Minh Q. Ho10/12/00System AnalysisAssignment #2Rich Picture

Rich Picture of NapsterRich Picture of Napster

Napster

RIAA Current Investors

US Government

Potential Investors

Artists / Labels

Fans / Napster Users

Capital Investment

Profits

Profits?Lawsuits

?

Capital Investment

Profits

Profits?Lawsuits

?

Copyright infringemen

t

Take action?Future precedence.

Lawsu

itSupport

Lawsuit

Free Music

Government

Entertainment Industry

Customers

Scour.com SoftwareEmployees

Lost Revenue

Copyright Laws

President

Why is this wrong?

File Exchange

File Exchange

Copyright Laws

Free Stuff!

How long will I have a

job?

SCOUR.COM

Gnotella Rich Picture

CEO CEO NepsterNepster

FinanceFinanceMarketingMarketing OperationOperationProduction Production DevelopmentDevelopment

New ArtistsExposure Court

UsersUsersVariety/Easy Download/

Community Building

CompetitorsCompetitors

Industry Standard/Sustanibility/ Revenue Stream

EngineeringEngineering/Support/Support

Product linesUser friendlyProduct Lines

PRBrand AwarenessPartnershipArtists LabelRelationship

Systems/HR Systerm ImplementBusiness SolutionSupplier Relationship

Budget/CostIPO