Ricardo B. Contreras and David Griffith Department of Anthropology/ The Nuevo South Community Research Initiative East Carolina University Southern Anthropological Society Wilmington, March 14, 2009 Funded by the Center on Diversity and Inequality Research and the Department of Anthropology, East Carolina University. In partnership with the Association of Mexicans of North Carolina (AMEXCAN).
Ricardo B. Contreras and David Griffith Department of Anthropology/ The Nuevo South Community Research Initiative East Carolina University Southern Anthropological.
Jan 03, 2016
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Ricardo B. Contreras and David GriffithDepartment of Anthropology/The Nuevo South Community Research InitiativeEast Carolina UniversitySouthern Anthropological Society Wilmington, March 14, 2009
Funded by the Center on Diversity and Inequality Research and the Department of Anthropology, East Carolina University.In partnership with the Association of Mexicans of North Carolina (AMEXCAN).
Purposive sample 15 stores in Pitt County
Tiendas Carnicerias Hair salons Restaurants/taquerias Tax services
Store owners: Guanajuato Nayarit Veracruz Michoacan Guadalajara Tamaulipas Sinaloa
The creation of spaces that are comforting and the development of loyalty and allegiances
Developing trust ultimately benefits businesses by securing a clientele that allows them to be competitive
Providing quality services and selling products that are valued by customers builds trust.
Trust: customers, community, other Latino business owners, suppliers
Qua
lity
ECU
One panaderia owner said that the best way to promote the business is the quality of the bread. Quality of products and services sustains the whole trust-building system. Quality of products and services is achieved in multiple ways: a. Phone cards: selling the cheaper (no taxes), fiar.b. Money wiring and cashing checks: wiring the money cheap and not forcing customers to buy while wiring.c. Space for social interaction: providing the extra amenities valued by people, like a pool table.d. Information on local resources: connecting people to the services they need.
ECU
ConsulateESL classesClinics, hspitalsChurchesInterpretersTax servicesCar repair servicesFestivals
ECU
"Si hace uno un buen trabajo, solo se esta recomendando"
Further explore the multidimensionality of trust and examine relationships of reciprocity. Systemic view. Customers Community Latino store owners Suppliers
How are trust and reciprocity represented in these relationships? In what ways these representations differ from actor to actor? The web view: How do these different representations or
expressions of trust and reciprocity help to sustain the system as a whole?
Applied: Translate findings into an implementation project. Training? Mutual aid associations? Access to formal financial credit? Stores as vehicles to disseminate health information and knowledge?
A system
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