+ Rhetorical Analysis
Rhetorical Analysis
Oct 30, 2014
Penn State Lehigh Valley.
From EVERYTHING'S AN ARGUMENT, 6th edition.
From EVERYTHING'S AN ARGUMENT, 6th edition.
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Transcript
+
Rhetorical Analysis
+Rhetorical Analysis: A Definition.
A close reading of a text to find out how it persuades the reader (and why it’s effective or not).
+Advertising and its Persuasive Magic
Why are celebrity endorsements so prevalent?
Are they truly effective?
Chanel Perfume featuring Brad Pitt
+Remember…
Follow every lead.
Dig as deep as you can.
Google search!
+
+ Composing a Rhetorical Analysis PG. 92-93
Understanding the Purpose PG. 93-94
Understanding Who PG. 94
Identifying and Appealing to Audiences PG. 96-98
Examining Arguments Pathos, Ethos, Logos
Arrangement and Media PG. 104-105
Style PG. 105-107
+GUIDE: to writing a rhetorical analysisStarting on page 114.
+A Few Advertisements
+Sou
rces
Everything’s an Argument, 6th ed. Lunsford & Ruszkiewicz.
E! Online.
The Daily Pulp – Fort Lauderdale and Palm Beach News.
YouTube.
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