Rhetoric

Rhetoric

Modes of Persuasion

Rhetoric

• Logos– An appeal to logic & reason

• Pathos– An appeal to emotion

• Ethos– An appeal to the character of the

speaker

Logos

The New & ImprovedDesigned with precision

technology to deliver maximum results

More cost effective &Less Labor intensive

Pathos

The New & ImprovedWith penguin saving technologyKeeps penguins from

gruesome and horrific dismemberment

Use our product – Don’t Kill baby penguins

Ethos

Designed by top engineers from Switzerland using German machining

9 out of 10 Experts Agree%100 Money Back

Guarantee You trust experts, right?

Logos

Acme Quality ProductsAnvils:

- Built to last- High grade, durable steel- Guaranteed to crush roadrunners in a single blow

*Money-back Satisfaction

Pathos

Don’t leave a suffering bird!Inferior Pepco Anvils will only maim andinjure, leaving yourbird to suffera gruesome deathBuy Acme!Buy swift death!

Ethos

For 153 years, Acme has been the leader in all-steel, quality anvils. Go with the trusted brand!

I’m not just the Acme president, I’m also an Acme customer. When I need a dead bird, I need Acme!

- Wile E. Coyote ACME CEO

Your Assignment

Find an example of each- Ethos- Pathos- Logos

Paste, tape, or staple to a piece of paper and briefly explain how it is an example of that mode of rhetoric.

Turn in all 3 for a %100 as a test grade!

Ethos This advertisement is an example of ethos because it is trying to imply that the product is somehow better because it’s “America’s best-selling truck line.” We’re supposed to believe the American people; therefore, we’re supposed to believe the ad.