Low Season Strategies Liz Day
Low Season StrategiesLiz Day
• Liz Day • Digital Marketing Manager• California born, Illinois
raised, and Colorado transplant
Dos
Negotiate commissions Promote inventory during
low season Promote inventory during
various need periods Utilize minimum night
stay requirements Promote higher priced
rooms
Work in an incentive to
book another
stay within X number of
days!
Meetings Incentives Conferences Exhibitions
Free WiFi Free
upgrades Free dining
credits Free
breakfast Free parking
Breweries and wineries Restaurants Chamber of Commerce Colleges or universities Events, festivals and fairs Outdoor activities, i.e. biking
Need: Weekday and Weekend Bookings
• $XX credit for dining/activities
• Late checkout Need: Advanced BookingsValid XX Through XXX
• Book 2 nights and receive XX% off 3rd night
• Book 3 nights and receive XX% off 4th night
• Book 4 nights and receive XX% off 5th night
Definitive Guide to Off Season Revenue:
www.RezStream.com/Low-Season
Conclusion
Email: [email protected] Direct Line: 303-872-0214
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