Reykjavik – Iceland - March 23 rd 2010 Changing Dynamics In a Digitally Connected World Reykjavik – Iceland - March 23 rd 2010 In Conjunction with SAF.

Reykjavik – Iceland - March 23rd 2010

Changing DynamicsIn a Digitally Connected World


In Conjunction with SAF - 2010




Peter DennisPresident

Time Communications Group


Established in April 1997 Electronic Marketing, Distribution & Yield

consultants to the travel industry Providing:

Creativity – innovative & targetedCapability - technical know-how, evaluation & technology watchService - convenience, empathy & commitmentConsistency - objectives, values & visionDiscipline - scheduling, cost control & management training



Our Creative & Multimedia Partners

www.fresh01.com

www.imaginecommunication.eu


http://www.fresh01.com/

http://www.imaginecommunication.eu/





A Saga of Our Times...

2009 Was the worst year of economic stability world-wide for 50+ years....Who is to blame?

And who are the real winners?

Are we really out of the woods?


A Saga of Our Times...

We are also losing faith in those that are supposed to Govern us....i.e. UK Government ministers expenses scandal..The Iceland riots

January 21st 2009..


However...


Something Interesting is also Happening...


By the end of 2009:

1 Trillion unique URL’s in Google’s index 2 Billion Google searches per day 30 Million Tweets per day

63% of Twitters are Male

200,000,000 active users of Facebook

250 billion Facebook pages viewed per month

1.8 Billion Internet users worldwide

250 Billion e-Mail’s per day

1 Billion YouTube videos watched per day


A Glimpse into The Future NOW... The “Cloud” is coming

Good-Bye traditional networking 1,111,991,000 Tweets so far on Twitter 200,000,000 log-in to Facebook every day Generation “Z” – Peer Group is king In 1995 -1.3 Billion RFID Tags in circulation By 2010 (THAT’S NOW) 33 Billion RFID Tags 3.3 Billion mobile subscriptions For most of the young their 1st Internet

experience ................will be via a mobile device!


The Social Media Revolution

Are You Ready?






Clay Shirky at the 2006 O'Reilly Emerging Technology Conference. *Credit: James Duncan Davidson/O'Reilly Media, Inc

Clay Shirky

Author, Consultant,

Professor at NYU

“Us Now” Film

“A revolution doesn’t happen when society adopts new tools.

It happens when society adopts new behaviours...”




Communication 3.0

Unprecedented Change in...

Communication, Commerce and Entertainment


On-Line Reputation Virtual Presence Digital Identity

Communication 3.0Ability to Think Differently – Monitor and Keep in Touch...

Source: Gerd Leonhard – Media Futurist

“In the past you were what you owned.

Now you are what you share...”Charles Leadbeater – We Think


Biometric technologies are starting to provide automated authentication of people

through the measurement of physical characteristics unique to each individual

Biometrics...


The Culture of APPUse Theirs to Build Yours...


The Culture of APPUse Theirs to Build Yours...


The Culture of APPUse Theirs to Build Yours


Adding Value...


Winter Tourism Opportunities in Iceland...

Adding Value...

Ice Hotel?


Unique sports – Extreme sports festival Gastronomy – Seafood festival Incentives – dog sleds, igloo’s, Ice race Arts & Music festivals Culture – Clothing, Jewellery, Pottery etc

Winter Tourism Opportunities in Iceland...

Adding Value...

Ice Hotel?


Its all About Perception...

Brand Quality Timeliness Trust Delivery Taking the pain away

“Flood Your Senses”

“Iceland Is Good 4U”


The Real Killer “App”is to Make it as Easy

as Possible forPeople to do Business With You

Across all Channels !!

Conclusions and Next Steps...


Have clearly identified “drivers” and know where your demand is coming from

Have a proper structured: Selling, Yield, Distribution and Communications strategy

Understand how channel providers determine their value Keep abreast of your competitor activity & know their drivers

and equally where their demand is coming from Keep-on searching for opportunities to add unique value keep on top of your Electronic Distribution and

Communications strategy…. Today it’s your front door!

Strategy for Growth...


Take Home...

Don’t shoot / fire the young who break the rules…

Learn from them Exploit their knowledge and

experience Embrace the change they bring




[email protected]

THANK YOU

I WISH YOU EVERY SUCCESS !

Reykjavik – Iceland - March 23 rd 2010 Changing Dynamics In a Digitally Connected World Reykjavik – Iceland - March 23 rd 2010 In Conjunction with SAF.

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