donations online 3% earmarked vs general funds donor ‘intimacy’ the changing giving experience self- organising, peer-to-peer, instant campaigns reset challenges for traditional charities platform to make supporters look good global citizens global reach more connected experiences focused micro- payments accountability vs innovation impact reporting employee voices mobile governance return on attention Steve Bridger | 26.11.09 | original doodle by @davegray remixed with permission interruption openness institutions social software hyper local permission participation networks transactional relationships aspirational goals reset aggregation of small acts partnership relationships