Dennis Brüntje, Dieter W. Joenssen, Britta M. Gossel, Thomas Müllerleile, Maike Brehm Ilmenau University of Technology G-Forum 2014 – November 13, 2014 – Oldenburg, Germany Reward-based Crowdfunding for technology-oriented start-ups An empirical investigation along the entrepreneurship process
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Reward-Based Crowdfunding for Technology-Oriented Start-Ups
Presentation at the 18th Forum Entrepreneurship Research (G-Forum) – Annual Interdisciplinary Entrepreneurship Conference on November 13, 2014 in Oldenburg, Germany.
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Dennis Brüntje, Dieter W. Joenssen, Britta M. Gossel, Thomas Müllerleile, Maike Brehm Ilmenau University of Technology
G-Forum 2014 – November 13, 2014 – Oldenburg, Germany
Reward-based Crowdfunding for technology-oriented start-ups
An empirical investigation along the entrepreneurship process
• Exploration from different perspectives in various disciplines (e.g. Dolata & Schrape 2013; Kuppuswamy & Bayus 2013; Leimeister 2012)
• Further establishment of an autonomous field in entrepreneurship research – Conferences (e.g. G-Forum: Brem & Wassong 2013; Hagedorn & Kortleben 2013; Hagedorn
1. In which phase of the entrepreneurial process can crowdfunding be relevant for financing start-ups?
2. Are crowdfunding projects, which are proposed either by project initiators not explicitly organized in a legal entity or by recently founded companies, less likely to be funded?
3. What factors that characterize the crowdfunding campaign influence whether the project initiators found a company after the campaign?
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References Harzer, A. (2013). Erfolgsfaktoren im Crowdfunding. In: Will, A. & Brüntje, D. (Eds.): Menschen – Märkte – Medien – Management: Schriftenreihe; 7. Ilmenau: ilmedia. Also available from http://www.db- thueringen.de/servlets/ DocumentServlet?id=20873 Hemer, J. (2011). A Snapshot on Crowdfunding. Working Papers Firms and Region No. R2/2011, Fraunhofer ISI. Klöhn, L. & Hornuf, L. (2012). Crowdinvesting in Deutschland – Markt, Rechtslage und Regelungsperspektive, in: Zeitschrift für Bankrecht und Bankwirtschaft ZBB, 24(4), 237-266. Kickstarter (2014). Kickstarter Stats. Retrieved June 27, 2014 from https://www.kickstarter.com/help/stats Kuppuswamy, V. & Bayus, B. L. (2013). Crowdfunding Creative Ideas: The Dynamics of Project Backers in Kickstarter. SSRN Working Paper 2234765. Leimeister, J. M. (2012). Crowdsourcing: Crowdfunding, Crowdvoting, Crowdcreation. Zeitschrift für Controlling und Management (ZFCM), 56, 388-392. Mollick, E. (2014). The dynamics of crowdfunding: An exploratory study. Journal of Business Venturing, 29, 1-16. Moritz, A. & Block, J. (2014). Crowdfunding und Crowdinvesting: State-of-the-Art der wissenschaftlichen Literatur. Zeitschrift für KMU und Entrepreneurship, 62(1), 57-89. Müller, C. & Walther, T. (2011). Kritischer Vergleich von Crowd-Funding Angeboten. Paper G-Forum 2011, Zürich. Müllerleile, T. & Joenssen, D.W. (2014). Key Success-Determinants of Crowdfunded Projects: An Exploratory Analysis. In: Lausen, B.; Krolak-Schwerdt, S. & Böhmer, M. (Eds.). (in press). Data science, learning by latent structures, and knowledge discovery. Springer: Heidelberg. Müllerleile, T.; Joenssen D.W. & Müllerleile, A. (2014). Crisis, Co-Financing, and Crowdfunding: Igniting Regional Development. In: Papadopoulos, G.; Ketikidis, P. & Kofteros, S. (Eds.), Proceedings of the 7th international conference for entrepreneurship innovation and regional development, 277-285. SEERC, Nicosia. Schwienbacher, A. & Larralde, B. (2012). Crowdfunding of Small Entrepreneurial Ventures, in: Cumming, D. (Eds.): The Oxford Handbook of Entrepreneurial Finance, New York: Oxford University Press, 369-391. Steward, J. & Ramos, J. (2014). Crowdfunding and the Role of Managers in Ensuring the Sustainability of Crowdfunding Platforms. JRC Scientific and Policy reports. European Commission. EUR 26596 EN.
Contact Information Dennis Brüntje Media and Communication Management Group Institute for Media and Communication Science – Ilmenau University of Technology Ernst-Abbe-Zentrum – Ehrenbergstraße 29 – D-98693 Ilmenau – Germany T: +49-3677-69-4680 F: +49-3677-69-4650 E: [email protected] www.tu-ilmenau.de/mkm www.facebook.com/fgmkm www.twitter.com/fgmkm