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Revolutionizing Offline Retail Pricing & Promotions with ML - Daniel Guhl @ PAPIs Connect

Apr 16, 2017

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Page 1: Revolutionizing Offline Retail Pricing & Promotions with ML - Daniel Guhl @ PAPIs Connect
Page 2: Revolutionizing Offline Retail Pricing & Promotions with ML - Daniel Guhl @ PAPIs Connect
Page 3: Revolutionizing Offline Retail Pricing & Promotions with ML - Daniel Guhl @ PAPIs Connect
Page 4: Revolutionizing Offline Retail Pricing & Promotions with ML - Daniel Guhl @ PAPIs Connect
Page 5: Revolutionizing Offline Retail Pricing & Promotions with ML - Daniel Guhl @ PAPIs Connect

1996(!!!)

Page 6: Revolutionizing Offline Retail Pricing & Promotions with ML - Daniel Guhl @ PAPIs Connect
Page 7: Revolutionizing Offline Retail Pricing & Promotions with ML - Daniel Guhl @ PAPIs Connect

demand

price

D(p)

Page 8: Revolutionizing Offline Retail Pricing & Promotions with ML - Daniel Guhl @ PAPIs Connect
Page 9: Revolutionizing Offline Retail Pricing & Promotions with ML - Daniel Guhl @ PAPIs Connect
Page 10: Revolutionizing Offline Retail Pricing & Promotions with ML - Daniel Guhl @ PAPIs Connect
Page 11: Revolutionizing Offline Retail Pricing & Promotions with ML - Daniel Guhl @ PAPIs Connect
Page 12: Revolutionizing Offline Retail Pricing & Promotions with ML - Daniel Guhl @ PAPIs Connect

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Feedback:● redemptions● purchases

Page 13: Revolutionizing Offline Retail Pricing & Promotions with ML - Daniel Guhl @ PAPIs Connect

Simplest feature: cosine distance/similarity of User Vector vs Campaign Product Vector

Page 14: Revolutionizing Offline Retail Pricing & Promotions with ML - Daniel Guhl @ PAPIs Connect
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