Revista

D’esign

CARLOS SEGURA, founder of the Chicago-based design firm Segura Inc., came to the United States from Cuba at the age of nine. He began his ca-reer in graphic design as a production artist but soon gained more interesting challenges.

David Arey

I’m a graphic designer and occa-sional author who specialises in de-signing brand identities. People hire me because I help make their busi-nesses more profitable.

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David Arey Page 4-7

Carlos Segura Page 8-11Badoo Create Page 12-13

David Arey (Foto 1)

I’m a graphic designer and occasional author who specialises in designing brand identities. People hire me because I help make their businesses more profitable.Companies I’ve worked with include Yellow Pages (Canada), Giacom (England), Asian Development Bank (Philip-pines), and Berthier Associates (Japan).

Self-employed since 2005, my business is successful because it’s less about me, and more about my clients; about the direction their companies are heading and about the success they will achieve. The ideas I create don’t just ensure my clients stand-out, they also provide timeless visual expressions that enable clients to engage and connect with their own customers more effectively than ever before.The people I work with are often kind enough to offer testimonials.I’ve gained experience in both the United Kingdom and the United States and you’ll now find me in my home studio in Northern Ireland where I work with great people all over the world.A selection of previous identity projects are in my design portfolio.“We have been very much impressed by David’s ability to literally read our minds and deliver a corporate identity which perfectly symbolizes our vision and conveys the stylish, elegant and modern image we needed to sustain the international development of our company.”

— DAVID SADIGH, FOUNDER & CEO, DLGMy first book, Logo Design Love: A Guide to Creating Iconic Brand Identities, has been translated into Chi-nese, Portuguese, Czech, German, Polish, Korean, Russian, and Japanese (publisher links).“Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book in-valuable.”— AIGA MEDALIST TOM GEISMARMy second book, Work for Money, Design for Love, went on sale in November 2012.I’ve featured in publications including Creative Review, Computer Arts, HOW Magazine, Digital Arts, Logo-Lounge, and others.My graphic design blogs Logo Design Love, davidairey.com and brand identity showcase Identity Designed are visited by more than 600,000 designers each month.My Twitter account is followed by thought leaders in design that include Chermayeff & Geismar, Pentagram, Debbie Millman, John Maeda, Siegel+Gale, Mark Boulton, John Boardley, Moving Brands, Landor Associ-ates, The Partners, Antonio Carusone, Tina Roth Eisenberg, Vitaly Friedman, Interbrand, Simon Manchipp, Cameron Moll, and Khoi Vinh.If you’re in need of a new brand identity it’d be great to talk.“I recommend David unequivocally and would hire him again in a heartbeat.”— DR TAMMY LENSKI

CARLOS SEGURA, founder of the Chicago-based design firm Segura Inc., came to the United States from Cuba at the age of nine. He began his career in graphic de-sign as a production artist but soon gained more interesting challenges. He moved to Chicago in 1980 and worked for many prestigious ad agencies, including BBDO, Marstell-er, Foote Cone & Belding, Young & Rubicam, Ketchum, and DDB Need-ham. In 1991 he founded Segura Inc. to pursue design more creatively with the goal of blending as much "fine art" into "commercial art" as he could.

Segura Inc was the begin-ning of a series of commer-cial ventures that expanded Carlos Segura's creative efforts. In 1994, the T26 Digital Type Foundry was born to explore the typographical side of the business. T26 fonts are now distributed throughout the world.

Segura Inc. and T26 have received numerous awards from orga-nizations around the world, including the Tokyo Type Directors Club, The Society of Typographic Arts, both the New York Art Directors Club and the New York Type Directors Club, and the American Center for Design. Segura's work has been shown in many journals including Graphis, Print magazine, HOW, and pub-lications by PIE Books, North Light Books, Duncan Baird Publish-ing, F&W Publications, Rockport Publishers, Die Gestalten Verlag Publishing and others. His work has been shown in exhibits from the Denver Art Museum to Tokyo Japan.

In 2001, He again ventured into a new category by starting 5inch, and in 2004, launched Cartype with further expansions of the ty-pographical segment with Biketype Mototype and Trucktype.In 2004, Segura was named 1 of the 21st Century's 100 best de-signers. (See pages 512 through 517 of Graphic Design For The 21st Century (100 of the World's Best Graphic Designers) 2003 annual. Taschen Publishers. 4 projects published).

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