7/31/2019 Revised Syllabus SemIII & SemIV 09
1/14
UNIVERSITY OF MUMBAINo.UG/172 of2009
CIRCUL4R :-
A reference is invited to the Ordinances, Regulations and syllabi relating to
the Master of lvlanagement Studies (M.M.S.) degree coursevide
pamphlet No. 126and to this office Circular No.UG/168 of 2007, dated 21 at April, 2007 and theDirector, Jamnalal Bajaj Institute of Management Studies and the Directors of tIle'
. recognized Management Inst!tutiollS concerned are hereby informed that the
recommendation made by the Ad-hoc Board of Studies . in Management
Courses(U.G. & P.G.) at its meeting held on 15th
January, 2009 has been accepted
by the Academic Council at its meeting held on 27th
February, 2009 vide item
No.4.l0 and that, in accordance therewith, the M . 1 'v 1 .S . (Sem. III & IV) revised
syllabus is modified as per Appendix and that the same has been brought into force
with effect from the academic year 2009-2010.
MUMBAI-400 032
16th
May, 2009
PRIN. K VENKA TARAMANI
REGISTRAR
The Director, Jam11alal Bajaj Institute of ~/Ianagcme'lt Studies and the
Directors of the recognized Management Institutions concerned.
A.C/4.1 0/27 .02.2009
16iliMay, 2009.
Copy forwarded with compliments for information to :-
1) The Dean, Faculty of Commerce,
. Z) The-Chairman, Ad-hoc Board of Studies in,1:1anagementCourses (U.G./P.G.).
3) The Controller of Examinations,4) The Co-ordinator, University Computerization Center.
~\~~\\~\\h~,,,\\J ,
(D . H ' k A T E )DEPUTY REGISTRAR i
(U.GJP,G,Sedion) ,~~ /', . . - \~,\ ]
/ '~/"'"
\ .
TIle Director, Board of College and University Development, the Deputy Registrar (Eligibd:ty
and 1\'figration Section), the Director of Students Welfare, the Personal Assistants to the Vice-Cballc~lJ:':'
the Pro-Vice-Chancellor, the Registrar and the A'3sistant Registrar, Administrative, Ratnagin ' ,r
information,
. The controller of examinations (10 copies), the Finance and Accounts officer (2 c~?i~s):RecordSection (5 copies), Publications Section (5 copies), the Deputy Registrar, Enrollment, Eilrzll:nh.ty Nd
}'iigrntion Section (3 copies), the Deputy Registrar, Statistical, Affiliation Section (2 cople.s),L~c 0re?'I)~Institute of Distance EduGatiu'l. (; (1 copi~s) the Director Un.iversity Computer Center (IDE Buil~m/ \,
. Vidyanagari, (2 copies) the Deputy Registrar (Special Cell), the Dcput~ Registrar, (PRO)_)~f1e !:SSlstal::Registrar, Awdemic Authorities Unit (2 copies) and the A"Sistant RegIstrar, ~xecutlve ,:\ulJiontles Un -r '" : ._ ' . Tt.". ~~~r.~':'''4C'torlI" tr""t thi" 0" adinn tq\(i'J) n~nmton th concerned resolutIon adopted t)'
7/31/2019 Revised Syllabus SemIII & SemIV 09
2/14
Enclosure to Itenl No. 4.10
...-:.-::..-;.~:-;:.:;:.:::-:::.:::.-~-:-~-:=:::_- .
",::/~. .,
.27".2.2009
~
,;/
//fi.;.~
lJl'rr~vE-RSITY OF lVllJlViB __L\I
~~~y~-~~v.
Modified Revised Syl1ablls
of the
IvIMS Degree Course
(Semester III &IV)
~, (,yVith effect frOID the acadeolic year 2009-2010)\'~\
~,~========~
7/31/2019 Revised Syllabus SemIII & SemIV 09
3/14
I. Introduction to International Business [G'hours]
a) Objective, scope, importance and current trends.
b) Domestic Business vis. International Business
c) Reasons for International Business - for corporates ai1d country
dl 1\/lodes of entry and operation
2, PEST Factors and impact c::~::~ternational business, ,a) Risk analysis ,
b) De-:isions to overcome or managi ng r isks - a live current case
3. In\cstmcnt management in International Business l3 iwurs]< 1 ) Forei~n Direct !I1\'estment
bl Offshore Banking
C) l~'oreign exchange dealings and 11UIlJCt'ICais in business
d) Resource Mobilization through porlf 'olio / GDR! ADR
e) Other options of funding in ventures and case discussions
4. tvIultination11 corporations 1 3 hours]a) Structure, system and operation
b) Advantages and disadvantages - Case discussion
c) Current opportunities of Indi,;j 'l >.INCs ~l"dC~,:~C dis ....u::>SJ0ii
). Glubaliza!lOn I ; hoursJa) Concept and Practice
b) Role of Global organizat ioi1 and C.ilob;)llvlanal~ers
c) Stages of building Global compnnies and competitiveness
d) Global competitive advantages of India - sector:> and il'ldustries - casestudy .
6. International Organizations and their role in internntional busin(;ss r ~ IlOurS]
a) WTO
b ) W orld B ank
c) AD B
J) IIvlf and others - case study
7. IZc!!ionill Trndc Agreements and Free Trade A!~rccll1cnts (1
7/31/2019 Revised Syllabus SemIII & SemIV 09
4/14
c) A SE AN
d) C OM ESA
e) LAC
t) Others - Case study
8. Trade theories and rele\ :lIlCc in international businessa) Absolute ad,antao'-"
b) Comparati\l' ad":lI\(agc
c) Competitive adV(1111:lgcs
d) Purchasing pow~r pllints
e) PLC- theory
f) Others - Case studY
9 IlJkrnationallogistics 3lhl supply chain
a) C on cep ts a nd pr:lc,ticc
b) Components of \, lo'-istics and impact on tradec) Others- Case stu,h
10 International HR Strategic's
a) Unique characteristics of global HR
b) HR - challeng.es
c) Ethical issues
c I ) RegulZltorv ;lSpeC\' l)f HR
e ) O th ers- C ase stu dy
. Reference Text
I . International Business - Dall iels a 'nd Radebough
2. International Business - SUllcbram and Black
3. International Business - Roebuck and Simon
4. Inter,tat ional Business - Charles Hill
5 . International Business - Subba Rao
7/31/2019 Revised Syllabus SemIII & SemIV 09
5/14
eOUL";\: Content
I. Marketing stra tegy - On;rvic\ \
.., P ill ar s o f M ark etin g - S TP D s tra te gie s
3. i'v1:\rket situation strategy - Lenders. chnllengers. fullower::;. nichers
4. Competi tion analysis - Porter's :) forces model for competi ti \e environment,
B enchm ark ing exercise. understanding com petitive m oves and postures
5. S listainabie compdit ive advantage - P or:er's generic strategy:;6. Portfol io models - BeG and GE rvlcKinsey matri:--.:
7. New product strategies - Innovation, M ark et e ntry . P ro du ct lin e c:--.:tension
R, Communications stra te gy - M an ag in g c Olllm un ica tio ns m i:--.:for products, \{rands
9, Ad vertising ane! sale s promotion strategy - campaigns
10 . Brand building - Fr'v'I CG , C on su mer d ura ble s 8: Services cas~:;
1 1 . Distribut~ol1 strategy - Designing of ch;:tnnel systems. Mal1a~ing rJI .,:tichanncl
systems
1 2 . Pricing stratcg:, - Value pricing. Optimisa tio n o f p rici ng
13 . rvlarketin!! Plannin! ! - Introdl1cti~)n. gro\\,th an d m a tu re m ark ets. Prunim~ of --.... '- . . . . .
products
Referellce Text
I. Marketing Strat~gy - B oy d. W alk er and L arreche M cG ra\\ H ill Irw in
2. ~v'larketing strategy - Stephen SchnaJ.rs Free Press.
3. Strnt~g ic tv la rket management - Da\ 'id A ak er John wile\ ' & sons
4. Strategic marketing text & cases - Cra\ 'erns
7/31/2019 Revised Syllabus SemIII & SemIV 09
6/14
Modif icat ions in the R evised Svl labus. . .
COUbC Content
I. Marketing strategy - On;rvie\\
! Pillars of Marketing - STPD strategies
3. f\ .1 ::irket situation strategy - Leadcrs_ chalh:ngcrs .. foIIO\vers. n ic he rs
4 C om petition analy sis - Porter 's 5 forces model for cOl11petiti\c environment,
13enchmarking exercise. understalKJing com petitive moves and postures
5. Susta inabie competitive advantage - Por:er's generic strategy:;;
6. Portfol io models - BC G and G E j \ :\cKinsev matrix
7. New product strategies - In no va tio n, f \,/tarket entry. P ro du ct lin e extension
~. Communications strategy - M anaging com l11unications m i:\ f or pro du cts, \ ;Jrands
9. Advert is ing and sales promotion strategy - campaigns
10. Brand building - Fr-,,1(G, Consumer durables & Services casds
II. D istrlbut~ol1 strategy - Design ing of ch,1I1nel systems. Mal1a~ing rJI,,:tichanncl
systems
12. Pricing strategy - Value pricing. Optimis::ltion of pricing
13. rvtarketin!! P lannill!! - Introdl1 ctit)n. gro\\th and ma ture ma rhc ls. Prunim~ of. . . . . . . '-.... " -
products
Refcr'ellte Tcxt
I. M arketing Strat~gy - B oy d. W alk er and L arreche McGrJ\\ Hill Irw in
2. ~v 'larketing strategy - S te ph en S ch naJ.rs Free Press.
3. Str8t,,:gic Market management - Da\ 'id Aaker .Ioh n w ile\ 8: sons
4. Strategic marketing text & cases - Crmcrl1s
7/31/2019 Revised Syllabus SemIII & SemIV 09
7/14
3.2.1. Advanced Financial M~tnagement : University Assessment.: 100 Marks
1. Indian Financial System: Functions of the Financial System - Financial Markets,
Financial Intcrmediarie::; - Regulatory System
2 . A naly sis o f L C\'erag c : O perJ.ting , F inancial and TLllal
3. Thcory of Capit~1 SITudure : Net Income Approach - Net Operating Income
ApproachMivf :\pp;'oach - TracJiti(\nal A.ppro ach
4. Dividend Policy:.Fact1xs aftccting dividend policy decisi.on - Di"idend Decision
Models - Walter ;v!odel ~ G~ )rden Mod e l - MM Approach
5. Financia l Planning and Forecasting: Meaning and Importance - :\pr;roaches to
Financial Planning- Proforma Profit and Loss AccQunt and Balance Sheet - G rowth
,:nd [:-\ternal Financing Requirements
G . Corporate Valuation and Value Based Management: Valuation concepls-
Valu ation of Equity ano Debt rnstrum~nts - Corporate V alu atio n A pproaches- Various
approaches and concept of E\A. and !VIVA
7. P"ojcct F in an cin g an d Pn lject A pp raisal: Sources of long-term finance-
Institutional Consideralions - \':enture Capital- SEBf Guidelines
3. Derivatives and Risk Management: Fonvanl Contra-cts - Future and- Fulure
. Contracts - Options and Option Contracts - Interest Rats - Currene:' Swaps
9. Investment Banking: Internal and Extemal funding options - Primary Iss~le
Management- Private Placemen t - A D Rs /G DR s - Important"SEBI Guidelines-
Provisions of Comp anies A c[ Pertaining to IPOs - Credit Rat:ng Af;enr.ies and ]>rO,:TSS
10. Fin:lncial Management of PSUs
II. Financial Management of Sick Unifs
I. Financial Management - Theory ami Practice - PrasannaChatldra
2. Financia l Management -Text, Problems and Case s - Kahn and .lain
3. Financial rvlanagement - I i' v I Pandey
4. Financial Management - E F Brigh(lJl1 Ilnd .f F Houston
5. Financial Manag~menl and Policy - Vnn Horne
6. rv!anagcrial Finance- :-- J Gitman
7. Financial M lIlagemenl - f 3riel~' lv!y",~s
7/31/2019 Revised Syllabus SemIII & SemIV 09
8/14
Masters in Management Studies (MMS) - Semester III
O.ricntat ion to the Subject (Ubject ives . Con ten t. ~ \ '!ethodology of Teaching
Projcct 8:. RcscJn. :h Assignnlcnts 8:. Course Evaluation)
I. Evnlution or O rganizatio na l T heo ries
} Determinants or Org:lniDlt ion Structurc:-:
Stratcgy
O:'gallization Size
Technology
[n\'ir()\11nent
P o\\er Control
3. ()rganizatioll StClIctllre. Design & : Organizational Effectiveness
-f. Applications: rVl
7/31/2019 Revised Syllabus SemIII & SemIV 09
9/14
. ' 6 "l\'lethodologv to be follo'sed:
Classroom Discussions
Case Study ~lethod "
Re \"iew of Related Literature
G~oup Projects & Presentations
List of Uooks to Rcfel"
Stephen P. Robbins. Organization Theory - Structure, Design and Applications, Pearson
Education
, Hatch M ary Jo & Cunliffe Ann L. Organization Theory - ~vlockrn, Symbolic, and
Postmodern Perspectives, Oxford University Press,
Hall Richard H, Organizations - Structures, Processes and Outcomes, Prentice Hall of India
o f Stan fo rd N ao mi, O rg an iz atio n D esig n - Th e C ollab orativ e A pp ro ac h. Butterworth"-
Heinemann
Khandwalla Pradip N, Organizational Designs for Excellence. Tata ivlcGrnw-Hill Publishing
Company Ltd.
'!l Gareth R Jones. Organizational Theory, Design and Change, Pearsoll Education
7/31/2019 Revised Syllabus SemIII & SemIV 09
10/14
Masters in Managclllclit Studies (MMS) - Semester HI
Course Content
I. Production Systems-operations, processes, manufacturing, services- types. modcls
2. Product-Process Technologies
3. Process-Product Matrix, Evolution of Production Systems.
4. Evaluation-SelectIon of Equipment Requirements-optimization
:'\. Layout -models-optim ization
6. Line Balancing-models-optimization
7. Production Plans-an overview, types8. Demand Management-models
9. Capacity Planning -models
10. Resource Planning-models
1 I. Aggregate Planhing-models
12. Batch Sizing-models~optimization
13. Ba tch Schcuulillg-muJcls-optimizaliol1
14 . ER P/SAP-PPC Module , reports -interpre ta tioil -variance analysis -use in decis ion
making
15. Advanced Concepts like .fli, F MS , G T, M RP -II, C IM, R obotics, KANSAN. Agile
Manufacturing ' .
R~fcrcncc Text
I . ProduCtion Planning & Inventory Control - John F rvlagee
2. Production Planning & Control - L. C. Jhamb
~ . E lem ents of PP C - By Samuel Eilon
4. PP & Inventory Control - By Seetharama L Narasimhan, Dennis \V. Mc Leavey,
Peter J. Billington
5. tvlanufacturing Planning & Control - By Vollman, Bery , Why bark, Jacobs
7/31/2019 Revised Syllabus SemIII & SemIV 09
11/14
Coursc content:
I. Software Engineering - Definitions and Concept sand over view of Software
Engineering (I session)
2. I~xp()sllre to Software development process - Software Development Life cycle
(SDLC). Waterfall Model. Spiral, Prototyping. Rational Unified' Process, Agile
Methodologies -.:.Various phases in each life cycle model and the pros and cons of
these approaches to software development. CASE - Computer Aided Software
Engineering (2' sessions)
3. Analysis and Design of Information systems (4 sessio'ns) - Assessing the Feasibility
o r a system. Gathering detailed Software requirement Use of Structure SystemAnalysis and Design Methods such as Data Flow Diagram(DFD), Enti.ty Relationship
Diagrams (ERD.) . Design of Inputs, Outputs and other interfaces, Use of Object
Analysis and Design
4. Software Manual ami Documenting - Various Softw:.re Manuals and Documents
used at clifferelll stages or scftware development process - User Requir2l1lent
Specifications - (2 sessions)
5. Software Testing allli Quality Assunlilce - Concept and Need of Software Testing,
Types and Testing Techniques and Automated methods of testing, Q'.Iality Assurance
or software at each phase in the System lifecycle (2 session) .
r. Software Project Management - Process and Techniques including Software
Estimation - Challen!:;cs and Methods of Software Estimation, Software Project
Team, Roles anu Ski lis (2 session)
7. Re"icw of Student Presentations on exercise which requires them to analyze a
business process. document the requirements. Analysis ::ll1dConceptual design of the
system. cstimatiml of the software size (2 Session)
Rcfcrence Text
Systems Analysis and Design by James Senn
OOAD - Buch and Rambaugh
Structured Systems analysis and design concise study Ed I : Kefkar S A
Essentials of Software Engineering by Frank Tsui and Orlande' K (2007 CBS
Publications; Indian reprint priced at Rs. 325)
Software Engineering by Waman Jaydekar
Software Engineering by Roger" Pressman
System Analysis and Design with UML 2.0 An Object-Oriented Approach 21l
d
edition by Aland Dennis .Barbara Haley Wixon David Pegarden
An integrated approach to .:>Jftware engineering, Narosa 1991
Software engineering a practice approach. McGraw l-lilll992
Sothvarc Engineering an integrated approach, lallote
Nasscon1 Reports and Nasscom website for Industry Perspective
7/31/2019 Revised Syllabus SemIII & SemIV 09
12/14
Masters in Management Studies (MMS) - Semester IV
Understanding Strategies Perspective of Management Control System~
r3..1sicconcepts, Boundaries of ~\'!anagel11ent control goals. The Concept of Corporate and
Business Unit Strategic.:s+
1. Financial Goal Sctting
[\IA. Free Cash 1710\\' market Gap. RON\\!, P I E . I::PS and their Inter-relationship, ROI " -!~ '. : !
Sensitivity Analysis
OrganiLation Hierarchic:) and I3cha\'ioul:
Coal Congruence, Inforn,,1ation fnctors that intlucncc
Cit)al Congruence, Types of Organization and the Formal Control systems. Function of CI,ntmlIer.
2. Responsibility Ccntc/"s
'Respunsibili ty Centre. RC \'cnue, E:\p~nses
7/31/2019 Revised Syllabus SemIII & SemIV 09
13/14
Masters in [Vlanagclllent Studies (MMS) - SemestCl' IV
M od ifica tio ns in th e Revised SyIiablis
Understanding Strategies Perspective ofMunagemcnt Control System;
F3..1Sicconcepts, Boundaries of i"!anagcment control goals. The Concept of Corporate and
l3usincss Unit Strategit:sl
1. Financial Goal Sctting
EV A , Free Cash 1710\\ market Gap. RONW, PIE, I:PS and their Inter-relationship, ROI ~!~d
Sensitivity Analysis
OrganiLution Hi~rarchil:>; and l3ehaviout:
Co al Congruel~ce, Inforn.lation fnctors that intlucncc
(i()al Co ngruence, Types of Organizatio n an d the Formal Control systems. Fu nction of
C"ntn}ller.
2. Responsibility Centcl"s
Respunsibiltty Centre. Re vcnue, E:-.:p~nses
7/31/2019 Revised Syllabus SemIII & SemIV 09
14/14
8. Summing up
Controls for Differentiated Strategies, Top Management Styles: Summing uo
9. Audit
. Efficiency Audit and Management Audit
Case Study: WestPort Electric Company
Case Study: North Country Auto or Any Other Similar Case
Case Study: Birch Paper COl~1pany
Case Study: quality Metal Service
Case Study: General Electric B
Suggested Readings
I. Management Control systems by Rober Antony and Vijay Govindrajan (Tata McGraw
Hill)
2. Management Control systems Dr R S Aurora and Prof S R Kale (latco P\Jbli~;hjng Iluuse}
3. Each Session of 90 Minute duration. For Quantitative topics, basic application kflovvledgc
is reyuired but advanced techniques are not expected to be covered
4. Emphasis shoula be covering the subject of Management Control as a "Process" (aud not
as Techniques)
5. Due attention would be given to behavioural aspects of all the topics