REVISED SYLLABUS IB

Master of Business Administration (International Business)

Programme Code: MIB

Duration – 2 Years Full Time

Programme StructureAnd

Curriculum & Scheme of Examination

2009

AMITY UNIVERISTY UTTAR PRADESHGAUTAM BUDDHA NAGAR

PREAMBLE

Amity University aims to achieve academic excellence by providing multi-faceted education to students and encourage them to reach the pinnacle of success. The University has designed a system that would provide rigorous academic programme with necessary skills to enable them to excel in their careers.

This booklet contains the Programme Structure, the Detailed Curriculum and the Scheme of Examination. The Programme Structure includes the courses (Core and Elective), arranged semester wise. The importance of each course is defined in terms of credits attached to it. The credit units attached to each course has been further defined in terms of contact hours i.e. Lecture Hours (L), Tutorial Hours (T), Practical Hours (P). Towards earning credits in terms of contact hours, 1 Lecture and 1 Tutorial per week are rated as 1 credit each and 2 Practical hours per week are rated as 1 credit. Thus, for example, an L-T-P structure of 3-0-0 will have 3 credits, 3-1-0 will have 4 credits, and 3-1-2 will have 5 credits.

The Curriculum and Scheme of Examination of each course includes the course objectives, course contents, scheme of examination and the list of text and references. The scheme of examination defines the various components of evaluation and the weightage attached to each component. The different codes used for the components of evaluation and the weightage attached to them are:

Components Codes Weightage (%)

Case Discussion/ Presentation/ Analysis C 05 - 10Home Assignment H 05 - 10Project P 05 - 10Seminar S 05 - 10Viva V 05 - 10Quiz Q 05 - 10Class Test CT 10 - 10Attendance A 05End Semester Examination EE 70

It is hoped that it will help the students study in a planned and a structured manner and promote effective learning. Wishing you an intellectually stimulating stay at Amity University.

July, 2009

PROGRAMME STRUCTURE

FIRST SEMESTER‘Course Code Course Title Lectures

(L) Hours per week

Tutorial (T) Hours per week

Practical (P) Hours per week

Total Credits

Date of

ExamMIBGM 10101 Principles of Global Business

Management3 1 - 4 16

MIBMK 10101 Marketing Management 3 1 - 4 19MIBFN 10101 Accounting and Finance 3 1 - 4 17MIBIT 10101 Essential IT Tools & Techniques

for Global Managers2 - 1 3 20

MIBOM 10101 Quantitative Applications in Management

2 1 - 3 23

MIBEN 10101 Economic Analysis 3 - - 3 18MIBRM 10101 Research Methods and Report

Preparation 3 - - 3 24

MIBBS 10101 Business Communication – I 1 - - 1MIBBS 10102 Behavioural Science – I 1 - - 1

MIBFR 10101MIBGR 10101MIBSH 10101MIBJP 10101MIBCE 10101

Foreign Language – IFrenchGermanSpanishJapanese Chinese

2 - - 2

TOTAL 28

SECOND SEMESTERMIBHR 10201 Strategic Human Resource

Management3 - - 3

MIBOM 10201 Operations Research 2 1 - 3MIBIB 10201 Export Import Documentation and

Logistics3 1 - 4

MIBFN 10201 International Financial Management

2 1 1 4

MIBMK 10201 International Marketing 3 - - 3MIBIB 10202 International Institutions and Trade

Implications3 - - 3

MIBIB 10203 Cross Cultural Management and Management of Multinational Companies

3 1 - 4

MIBBS 10201 Business Communication – II 1 - - 1MIBBS 10202 Behavioural Science – II 1 - - 1


Foreign Language – IIFrenchGermanSpanishJapanese Chinese

2 - - 2

TOTAL 28

SUMMER INTERNSHIP

THIRD SEMESTERMIBIB 20301 International Strategic

Management3 - - 3

MIBIR 20301 Risk & Insurance in International Trade

3 - - 3

MIBFN 20301 Management of Forex Transactions 3 - - 3MIBLW 20301 WTO and International Regulatory

Environment 3 - - 3

MIBHR 20301 Organization Behaviour: A Global Perspective

3 - - 3

MIBOM 20301 Operations & Supply Chain 3 - - 3

ManagementMIBBS 20301 Business Communication – III 1 - - 1MIBBS 20302 Behavioural Science – III 1 - - 1


Foreign Language – IIIFrenchGermanSpanishJapanese Chinese

2 - - 2

MIBSI 20350 Summer Internship (Evaluation) - - - 9Elective Papers for Dual Specialization in IB & MarketingMIBMK 20301 Product & Brand Management 3 1 - 4MIBMK 20302 Marketing of Services 3 1 - 4Elective Papers for Dual Specialization in IB & FinanceMIBFN 20302 Mergers, Acquisitions and Re-

structuring3 1 - 4

MIBFN 20303 Corporate Tax Planning 3 1 - 4Elective Papers for Dual Specialization in IB & HRMIBHR 20302 Industrial Relations and Labour

Laws3 1 4

MIBHR 20303 Management of Change and Compensation Management

3 1 - 4

Elective Papers for Dual Specialization in IB & ITMIBIT 20301 Data Warehousing & Data Mining 3 1 - 4MIBIT 20302 Data Communications, Networking

& Emerging Computing Environments

3 1 - 4

TOTAL 39

FOURTH SEMESTERMIBIB 20401 Growth Prospects of Thrust Areas

of Indian Exports3 - - 3

MIBIB 20402 Global Corporate Social Responsibility and Sustainability Management

3 - - 3

MIBFN 20401 Forex Banking 3 - - 3MIBIT 20401 Leveraging Information

Technology in Global Business2 - 1 3

MIBBS 20401 Business Communication – IV 1 - - 1MIBBS 20402 Behavioural Science – IV 1 - - 1


Foreign Language – IVFrenchGermanSpanishJapanese Chinese

2 - - 2

MIBDI 20460 Dissertation - - - 9Elective Papers for Dual Specialization in IB & MarketingMIBMK 20401 Retail & Sales Management 3 1 - 4MIBMK 20402 Consumer Behaviour 3 1 - 4Elective Papers for Dual Specialization in IB & FinanceMIBFN 20402 Security Analysis and Portfolio

Management3 1 - 4

MIBFN 20403 Strategic Financial Management 3 1 - 4Elective Papers for Dual Specialization in IB & HRMIBHR 20401 Recruitment Selection Training &

Development3 1 - 4

MIBHR20402 Performance Appraisal and Potential Evaluation

3 1 - 4

Elective Papers for Dual Specialization in IB & ITMIBIT 20402 Systems Engineering & Project

Management3 1 - 4

MIBIT 20403 Workflow, ERP & BPR 3 1 - 4TOTAL 33

Curriculum & Scheme of Examination

PRINCIPLES OF GLOBAL BUSINESS MANAGEMENT

Course Code: MIBGM 10101 Credit Units: 04

Course Objective:The main purpose of this paper is to familiarize the participants with the various aspects of Principles of Global Management, with a view that conducting business is exciting, challenging and globally oriented. This course will provide the students with an integrated and practical approach to understand the concepts of Global Management and also to provoke critical thinking about various principles, guidelines and practices of Global Business Management.

Learning Outcomes:The learning outcomes that students are expected to achieve in this course include: Develop a clear understanding of the conceptual frameworks and definitions of specific terms that are

integral to the international management literature. Attain a clear understanding of the various factors that help determine the appropriateness of different

management strategies for different types of international ventures. Examine ethical issues that are pertinent to international business management practices and to the personal

value system of the student. Explore and evaluate different career opportunities, specific regional locations, and organizations where the

students may seek to pursue an international business management career

Course Contents:

Module I: Globalization and trends in Management System Introduction, definition and explanation of globalizationDrivers of GlobalizationManaging in Global MarketplaceStrategies for going globalDifferent Entry ModesStrategic Alliances

Module II: International Trade Theory Benefits of TradeComparative AdvantageHeckscher-Ohlin TheoryThe Product Life Cycle TheoryCompetitive Advantage Porter’s Diamond Model

Module III: The Cultural, Political, Legal and Economic environment facing Global Business The Cultural EnvironmentThe concept of cultureThe strategy for managing across cultureCross-cultural differences & similaritiesThe Political and Legal Environment The Political system and its functionsImpact of Political system on management decisionFormulating legal & political strategies in International BusinessThe Economic Environment Facing Global Business Classifying Economic SystemKey Macroeconomic issuesAdapting to Foreign Economic System (WTO)

Module IV: Control StrategiesPlanning Control strategies in Internationalization ProcessOrganization StructureLocation of Decision making

Module V: Issues in Functional Areas of Global BusinessMarketing in the global marketplace (Module 1 & 2)Global Manufacturing Strategies

Global Quality StandardsGlobal SourcingGlobal Purchasing and Supplying StrategiesRole of Human Resource Manager in Global PerspectiveCountry Difference in Accounting Standards

Learning Methods:Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.

Examination Scheme:

Components C1 V A CT EEWeightage (%) 10 5 5 10 70

Text & References:

Text: Hodgetts Richard M & Luthans F., 2002, International Management, Tata McGrawHill

References: Robbins Stephen. P. (2004) Management, Prentice Hall, 8th Edition Koontz Harold and Weihrich Heinz, (2001), Management : A Global Perspective, Tata McGraw Hills

Publishing Co. Ltd., 10th Edition, Hill Charles W L (2003) International Business: Competing in Global Marketplace, Tata McGraw Hills

Publishing Co. Ltd. Daniels John D. Radedaugh, (2003), International Business, Pearson Education, 8th Edition Hodgetts Richard M. Luthans Fred (2003), International Marketing Cultural Strategy & Behaviour, Tata

McGraw Hills Publishing Co. Ltd. Daniels John D., Radebaugh Lee H., Sullivan Daniel P., (2002), Globalization and Business, Prentice Hall Daily Newspaper: Business Standard, Economic Times, Business Line, The Financial Express Periodicals: The Week, Economist, Forbes, Fortune, Business World, Business Week

Helpful Websites: http://globaledge.msu.edu/ibrd/ibrd.asp http://www.economist.com http://library.uncc.edu http://www.eiu.com http://www.forbes.com http://www.fortune.com/fortune http://www.businessweek.com/globalbiz/index.html http://www.worldpress.org

MARKETING MANAGEMENT

Course Code: MIBMK 10101 Credit Units: 04

Course Objective:The course aims to provide students with an introductory understanding of Marketing, with a special focus on the role of marketing in an international business context. It provides the students with an awareness and consideration of tools available to a marketer. It will enable the students to realize the importance of customers and their behaviour in the context of marketing decisions.

Learning Outcomes:At the end of the course students will be able to:Explain key concepts and elements of marketing management and differentiate between marketing and salesExamine the 4Ps of Marketing and discuss different strategiesAnalyse consumer behaviour for various sectors and assess the STP strategies of different multi-national companies.

Course Contents:

Module I: Marketing - Managing Profitable Customer RelationshipsIntroduction to MarketingDifferentiation between Marketing and Selling.Marketing Management 5 Ps – product, promotion, place, price, placement.Management orientationsCustomer relationship management and strategiesChallengesImportant concepts- BCG matrix, Green marketing, Services marketing, Direct marketing, Rural marketing (only concepts)

Module II: Marketing Environment, Marketing Information System and Marketing ResearchFactors affecting marketing Environment- Macro and Micro FactorsMarketing Information System- concept and importanceMarketing Research- introduction and process

Module III: New-Product Development and Product Life-Cycle StrategiesProduct AttributesNew Product Development strategies- Idea generation to commercialization.Product Life Cycle strategies- different marketing strategies for different stages. Branding, packaging and labeling.

Module IV: Marketing Channels and Supply Management Marketing channels- concept, importanceRetailers Vs WholesalersIntegrated supply chain management.

Module V: Integrated Marketing Communication Strategy Tools of marketing communication mix.Process of IMCAIDA Model and L and S modelAdvertisementSales Promotion Personnel Selling.

Module VI: Consumer Markets, Consumer Buyer Behaviour and Demand ForecastingDefine consumer market.Decision Making Process Types of buying decision behaviourFactors influencing consumer buyer behaviour. Adoption and diffusion process for new products.Demand forecasting- conceptMethods of estimating future demand

Module VII: Building the Right Relationships with the Right Customers Market Segmenting- Understand the major basis for segmenting consumer and business markets

Market Targeting - Identify attractive market segments and device a target marketing strategy.Positioning for competitive advantage

Module VIII: Pricing Considerations and ApproachesNew product pricing StrategiesProduct mix pricing strategies.Price – Adjustment Strategies.Price Change

Teaching and Learning Methods:The assessment programme will be student driven, requiring the student to develop his/ her communication skills by presentation and debate. Critical participation of students is expected in each of the assessment programme. The class lectures will focus on an International context to understand the environment in which decisions have to be made and learning of tools of decision-making in marketing. To achieve the aforesaid, a mixed pedagogy will be followed including lectures, profusely illustrated by case examples of Indian and International companies. The students will form a group and each group will pick up any one major product category and select a non Indian company. It will study, and then write about, the marketing strategy followed by this company. Case studies will be discussed by the instructor and accompanied by group presentations - written and oral - by the students under the supervision of the faculty.

Examination Scheme:Components C1 V A CT EEWeightage (%) 10 5 5 10 70

Text & References:

Text: Kotler. P and Keller. K, Marketing Management: Analysis, Planning, Implementation, and Control, 12th

edition, Prentice-Hall, USA, 2005

References: Kotler. P, Marketing Management, 11th, Pearson Education, Asia, 2003 Hart, Norman A, The CIM Marketing Dictionary, 5th, Butterworth-Heinemann, USA, 1998 Johannsen. H and Terry. G, International Dictionary of Management, Kogan Page, India, 2002 Kotler. P, A Framework for Marketing Management, 2nd , Prentice hall, USA,2002 Kotler P, Armstrong G, Saunders J and V Wong, Principles of Marketing, 3rd European ed. Pearson

Education, London, 2001 Harvard Business Review

Helpful Web Sites: http://www.marketingterms.com http://www.knowthis.com/general/terms.htm

ACCOUNTING AND FINANCE

Course Code: MIBFN 10101 Credit Units: 04

Course Objective:The course aims to develop an understanding of the importance, language and techniques of Financial and Cost accounting along with skills for preparation and analysis of financial statements for better management planning and control. It aims to explain how the costing techniques are useful in the process of managerial decision making.

Learning Outcomes:At the end of this course the students should be able to: Demonstrate an understanding of the double entry accounting system and basic accounting concepts Prepare all major financial statements Develop a skill to analyse the financial statements Understand the basic concepts of company accounts and process of determination of cost, cost-sheets,

process and marginal costing.

Course Contents:

Module I: Introduction ( Theory 1Q )Concepts of accounting, Users of accounting information, Scope of and inter-relationship between financial, cost and management accounting, Introduction to HR Accounting, Accounting records and books, Trial Balance.

Module II: Final Accounts (Theory Depreciation & Final A/c)Preparation of Profit and Loss account and Balance Sheet, Inventory valuation and the matching of revenue and expenses, Fixed assets and depreciation, Analysis of a Company’ s Balance Sheet.

Module III: Analyzing of Financial Position (Theory Ratio & 1Q Prac)Financial ratios analysis: Liquidity, activity, financial structure, profitability and share investment ratios, Analysis of Financial Statements.

Module IV: Company Accounts (A/c’ng & Buss A/c Theory)Accounting for Business Combinations; Introduction to stocks, shares and stock markets.

Module V: Cost and Management Accounting (1Q Cost Sheet, Process Costing, Cost Volume) Introduction to cost and management accounting, Cost sheet, Material Cost, Process Costing, Marginal costing and Cost Volume – Profit

Learning Methods:A series of lectures will impart information and be complemented by interactive tutor-led and student-led discussion. Teaching consists of 3 hours per week. The unit has thus been designed to use a variety of teaching methods that should help students to study the various aspects of international financial business environment. Formative tasks and presentations will enable students to build towards the completion of their assignment during the delivery of the unit.

Examination Scheme:


Text & References:

Text: Tulsian P C, 2004, Financial Accounting, Tata McGraw Hill

References: Rustagi R P, 2000, Graded Problems & Solutions in Financial Management, Galgotia Publishing Co

ESSENTIAL IT TOOLS & TECHNIQUES FOR GLOBAL MANAGERS

Course Code: MIBIT 10101 Credit Units: 03

Course Objective:Information Technology (I.T.) has become a major factor in nearly every aspect of our society. The personal computer has developed into a powerful tool for gathering, manipulating, and delivering information and sophisticated databases allow us to store, collate, and access data. Networks and telecommunications technology allow delivering and retrieving information from around the worldManagers at all levels must have a better understanding of IT, its language and issues. Armed with this knowledge, the manager will be able to improve communication with the IT group and make more accurate business decisionsThis course aims to develop the students’ ability to manage commercial transactions electronically, particularly through the internet. The course is concerned with the main functional areas of management and processing in the world of international business.

Learning OutcomesAt the end of the course students will be able to: Understand information technology, its major components and its broad applications; How these major components (operating systems, software, networks, and databases) relate to the personal

computer or workstation; The fundamental terminology of computing What an operating system is and what it provides How a computer uses software Networking, what network protocols are, and how systems use them to communicate How the Internet sends information around the world How web technologies provide information to users of the Internet The basics of client-server software development Explore E commerce dimensions, including driving forces and impact on business, individuals, culture, and

global economics. Examine the evolution, role, function and impact of E commerce in global business operation. Use common models to describe business to business and business to customer transactions. Understand business security issues, including internet risks, protections, privacy, policies, and emerging

business practices on the Net. Track electronic payment systems, explaining online advertising, promotional strategies, and public

policies. Describe ethical dimensions of the Internet in a local, regional, national, and global perspective. Explore needed features for building an effective web site.

Course Contents:

Module I: Foundation of IT & E-business Introduction of ICT for Managers Fundamentals of ICT (Office Automation & Communication Technologies) Definitions and content of E-business

Module II: Launching an E-Business E-Strategy - Hosting an E-Business Things that can go wrong - Site visibility Evaluation of web sites and usability testing Web site Optimization , content and traffic management Web based solutions: ERP, CRM, CMS etc.

Module III: E-Business Models, E- Marketing, E-Tailing

E-business & various models E-marketing & advertising E-Tailing

Module IV: Electronic Payment Systems & E-Security E-banking Payment System Models The Risks & threats in Cyberspace Protection and Recovery -Encryption Legal & ethical issues

E-governance Cyber Laws: A Global Perspective

Module V: M-Commerce & Future of EC in Global Scenario M-commerce in Indian and global perspective Global EC Future of EC

Learning Methods:

This course is based upon interaction between the students and the teachers. Wherever possible a link will be made between the academic underpinning and its practical application. Students will be given time to develop skills and analyse the benefits and limitations of using e commerce in organisations.

A 'hands on' approach will ensure that students can develop a wide range of knowledge of different applications of IT. The practical knowledge can be used to develop an awareness of how e commerce can be adopted by organisations to improve business efficiency. This will be achieved via a combination of case studies, evaluations of actual e commerce projects, guest lectures and self study sessions. It is very important that the students go through the textbook chapter(s) and other reference material before coming to the class.

Examination Scheme:


Text & References:

References: Turban, Lee, King and Chung, 2005, Electronic Commerce- A Managerial Perspective, Pearson Education Awad Elias M, 2004, Electronic Commerce: From Vision to Fulfillment Prentice Hall, 4th Edition Joseph P T, 2000- Electronic Commerce: A Managerial Perspective Prentice Hall. Ravi Kalakota and Andrew B Whinston, 2002, Frontiers of Electronic Commerce Addison Wesley Parag Diwan and Sunil Sharma, 2002, Electronic Commerce (Excel Books, New Delhi) Kennith Laudon and Jane Laudon – Management Information Systems: Managing the Digital Firm 2005,

(Ninth Edition) Prentice Hall. Raymond Frost and Judy Strauss, 2002, "E Marketing", Prentice Hall

QUANTITATIVE APPLICATIONS IN MANAGEMENT

Course Code: MIBOM 10101 Credit Units: 03

Course Objective:The objective of this course is to develop the understanding of the various statistical models, used for decisions making in the functions of the management of any organization with respect to International Business. It also aims to develop the understanding of the various optimization techniques used for decisions making in the functions of the management of any organization.

Learning Outcomes:At the end of the course students will be able to:Use statistical techniques to collect and analyse dataProduce forecasts based on formalised proceduresApply quantitative techniques to business situations.

Course Contents:

Module I: IntroductionQuantitative Decision Making - an overviewIntroduction to Business Statistics and its applications. Classification of Data, Diagrammatic & Graphical Presentation of Data, Measures of Central Tendency - Mean, Median, Mode, Weighted MeanMeasures of Dispersion – Range, Quartile Deviation, Average & Standard Deviation, Variance & Coefficient of Variation.

Module II: Correlation & Regression Correlation and its significance, Methods of Correlation – Scatter Diagram, Karl Pearson’s and Spearman’s Rank.Regression Analysis – Difference with correlation. Linear Regression, regression coefficients and their relation with correlation coefficient.

Module III: Forecasting TechniquesIntroduction to Index Numbers and their business use, Methods of Constructing Index Numbers, Chain Index Numbers, Base shifting, Limitations of Index Numbers. Time Series Analysis – Methods of Forecasting, Trend Analysis, Cyclical Analysis, Seasonal Analysis, Irregular Variations

Module IV: ProbabilityIntroduction to Probability and its theories, Probability Laws, Probability Distributions – Random Variable concept, Continuous and discrete probability functions, Binomial, Poisson and Normal distributions.

Module V: SamplingSampling Concept, Random Sampling Methods, Sampling Distributions, Standard Error & Sampling Errors, Estimation

Learning Methods:A series of lectures will impart information and be complemented by interactive tutor-led and student-led discussion. Teaching consists of 3 hours per week. The unit has thus been designed to use a variety of teaching methods that should help students to quantitatively study the various aspects of international business environment. Formative tasks and presentations will enable students to build towards the completion of their assignment during the delivery of the unit.


Text & References:

Text: Rao AB, 2004, Quantitative Techniques in Business, Jaico Publishing House, Ist Edition

References:

Levin R.I. & Rubin S. R. 2002, Statistics for Management, 9th Ed. Prentice Hall of India Gupta S P & Gupta M P, 2000, Business Statistics, 12th Ed. Sultan Chand & Sons Sharma J K, 1997, Operations Research: Theory & Application, Mac Millan India. Ltd. Hooda, R P,(2003),Statistics for business and economics,3rd,Macmillan Publication, New Delhi Richard C. Grinold And Ronald N. Kahn, Active Portfolio Management: Quantitative Theory and

Applications, 1995 Edward E. Qian, Ronald H. Hua, And Eric H. Sorensen, Quantitative Equity Portfolio Management:

Modern Techniques and Applications Chapman & Hall/Crc Financial Mathematics Series, 2007

http://www.amazon.com/Quantitative-Equity-Portfolio-Management-Applications/dp/1584885580/ref=sr_1_3?ie=UTF8&s=books&qid=1211804055&sr=1-3

http://www.amazon.com/Quantitative-Equity-Portfolio-Management-Applications/dp/1584885580/ref=sr_1_3?ie=UTF8&s=books&qid=1211804055&sr=1-3

http://www.amazon.com/Active-Portfolio-Management-Quantitative-Applications/dp/1557388245/ref=sr_1_1?ie=UTF8&s=books&qid=1211804055&sr=1-1

http://www.amazon.com/Active-Portfolio-Management-Quantitative-Applications/dp/1557388245/ref=sr_1_1?ie=UTF8&s=books&qid=1211804055&sr=1-1

ECONOMIC ANALYSIS

Course Code: MIBEN 10101 Credit Units: 03

Course Objective:The course aims to train the students with modern tools of micro economics and macro economic analysis and to help them understand and analyze the complexities of the real business world and also enhance their ability for intuitive decision making.

Learning Outcomes:On successful completion of the course, students will be able to:Understand the application of basic micro-economic principles and macro economic concepts for business decision makingDevelop a rational decision making perspective and analytical frame work required for managerial decision making.

Course Contents:

Module I: IntroductionManagerial Economics (Micro and Macro) nature and scopeCircular flow of Economic ActivityObjective of a FirmConstrained Decision Making

Module II: Basic ConceptsConcept of Economic Profit, Opportunity Cost and Accounting ProfitFunctional Relationship – Total, Average and MarginalEqui-MarginalismTime Perspective in Decision Making

Module III: Demand, Supply and Market Equilibrium Determinants of Market DemandLaw of Demand Deamand Function and its relationship with Total and Marginal RevenueElasticity of Demand – Price Elasticity, Income Elasticity, Cross ElasticityUsing Elasticity in Decision MakingDeterminants of Market SupplyLaw of Supply Determination of Market EquilibriumDemand Forecasting

Module IV: Production AnalysisProduction FunctionProduction Function with one variable input – short run analysisProduction Function with two variable input – long run analysisISO COST and ISO QUANTSEconomies of Scale

Module V: Cost AnalysisEconomic concept of costOpportunity CostExplicit and Implicit CostMarginal, Incremental and Sunk CostShort run Cost functionLong run Cost functionContribution Analysis, Break Even, Operating LeverageEstimation of Cost Function

Module VI: Market StructurePrice output under Perfect CompetitionPrice output under Monopoly Price output under Monopolistic CompetitionPrice output under OligopolyBarrier to Entry and Strategic Behaviour leading to Imperfection

Module VII: Indicators of Economic GrowthNational Income, Real National Income, Per Capita IncomeHuman Development Index, Physical Quality of Life IndexGross Domestic Product, Gross National Product, Net National Product

Module VIII: Monetary PolicyBank Rate PolicyOpen Market OperationCash Reserve Ratio, SLR

Module IX: Fiscal PolicyRevenue Budget & Capital BudgetSurplus Budgeting and Deficit Budgeting

Learning Methods:A series of lectures will impart information and be complemented by interactive tutor-led and student-led discussion. Teaching consists of 3 hours per week. The unit has thus been designed to use a variety of teaching methods that should help students to study the various aspects of international economic business environment. Formative tasks and presentations will enable students to build towards the completion of their assignment during the delivery of the unit.


Text & References:

Text: Cris Lewis & Peterson, 2002, Managerial Economics, Tata McGraw Hill Dwivedi, D. N. (2006), “Managerial Economics”, Vikas Publishing House.

References: Samulson, Paul A, Economics, 18th edition, Tata McGraw Hill, 2005 Economics, 3rd edition, Sloman, Prentice hall of India, 2004 Mote, V L, Managerial Economics: Concepts and Cases, Tata McGraw Hill, 2005 Chaturvedi, D D, Managerial Economics: Text and Cases, Brijwasi Book, 2003 Gupta, A C, Business Economics, Rawat Publication, 2003 Branscon William H, Macroeconomic theory and Policy, 3rd edition, Harper and Row, 1989 Sharma, Soumitra, Macroeconomic Management, Macmillan Publication, 1995 Mathews, Kent, Economics and Politics of money- the selected essays of Alan Walters, Edward Elgar, 1998 Dornbush, Rudiger, Macroeconomics, 9th edition, Tata McGraw Hill, 2004 Mansfield, E. (1996), “Managerial Economics- Theory Application, and Cases”, W.W. Norton and Co.,

New York. Koutsoyiannis, A. (1979), “Modern Microeconomics”, Macmillan, London. Ivan Png (2004), “Managerial Economics”, 2nd Edition, Blackwell Publishers. RH Dholakia and A.N Oza (1997), “Microeconomics for Management Studies”, Oxford University Press. Brownong, E.K. and Brownong, J.M., “Microeconomic Theory and Application”, Scott Foresman and Co.,

London. Allen, R.G.D. (1956), “Mathematical Analysis for Economists”, Macmillan, London. Salvatore, D. (1989), “Managerial Economics”, McGraw Hill, New York. Parl R Ferguson, Glenys J Ferguson (2000), “Business Economics”, Macmillan, London. K. E. Boulding (1948), “Economic Analysis” Harper and Bros., New York. Pindyek & Rubinfield (2004), “Microeconomics”, Prentice Hall of India, New Delhi. Shapiro, Edward, “Macroeconomic Analysis”, Harcourt Brace Jovanovich, New York. Prabhat Patnaik (1997), “Macroeconomics”, Oxford University Press. Bhole, L.M. (2004), “Financial Institutions and Markets: Structure, Growth and Innovations”, Fourth

Edition, Tata McGraw-Hill Publishing Co., New Delhi. Gupta, Suraj B . (1999), “Monetary planning for India”, Oxford University Press. New Delhi. Economic Survey (2007-08) Bhatia, H.L., “Public Finance”, Vikas Publishing House. H.G. Mannur (1999), “International Economics”, Oscar Publications. Sawyer & Sprinkle (2004), “International Economics”, Prentice Hall of India.

http://203.197.231.130:8080/jspopac/html/Browse?brwbuttonid=B&link=AGupta,%20Suraj%20B

RESEARCH METHODS AND REPORT PREPARATION

Course Code: MIBRM 10101 Credit Units: 03

Course Objective:The course aims to provide a thorough understanding of the essential characteristics and the basic tenets of research methodology and report preparation. The course will focus on quantitative and descriptive research methods and techniques that are essential for the validity and reliability of the research process. The course will identify and review the components essential for preparation of research proposals, research reports, business proposals and feasibility studies in order to develop report writing and formal presentation skills of the research projects undertaken.

Learning Outcomes:On completion of this module students will have: Considered the nature of research methods and research methodologies Evaluated and justified the research methodologies to be employed Identified the components and problems/constraints underlying a research project and report proposal Developed the ability to analyze, interpret and conclude research findings and provide relevant

recommendations Carried out a formal presentation on how to write a project report.

Course Contents:

Module I: Research Methodology and Research MethodsObjective, significance and types of researchResearch Methods vis-à-vis MethodologyResearch Process and criterion for good researchEthics in Business Research

Module II: Research Problem and Research DesignDefining and Identifying the ProblemFormulation of Hypothesis Techniques involved in defining the ProblemMeaning and features of Research DesignTypes of Research: Qualitative and Quantitative ResearchDeveloping a Research Plan: Industry Specific Research Proposals

Module III: Sampling Design and Scaling TechniquesCensus and sample surveyCriteria for selecting a sampling procedureMeasurement and Scaling techniquesClassification and importance of Scaling techniquesMarket Specific Sample survey

Module IV: Interpretation and Analysis of DataMethods of Data collection: Primary and Secondary DataConstructing Questionnaires: GuidelinesElements / Type of Analysis of DataProcessing OperationsUsage of Statistical Software such as SPSSProblems of accuracy in interpretation of data

Module V: Testing of HypothesisZ-test F-testT-testChi-Square Test

Module VI: Design and Analysis of ExperimentsAnalysis of VarianceCompletely Randomized DesignFactorial Design (22 Factorial Experiment, 23 Design)

Module VII: Report Writing Significance of Report Writing: Market Research and Experience Based Reports

Mechanics and Steps in writing a Research ReportTechniques and Interpretation of Research ProcessSalient aspects of Oral Presentation

Learning Methods:Occasional, non-graded homework sets will be handed out in class. It is also expected that students will work the problems as the part of assignments.The class will be doing Cases throughout the semester. Students will prepare three written cases in small groups of 4-6 students. There will be presentations also in which the student have to collect, collate and analyze the data.


Text & References:

Text: Dr .S. Shajahan (2004), Research Methods for Management 2nd Edition, Jaico Publishers

References: Kothari C R, (1990) Research Methodology: Methods & Techniques, Wishwa Prakashan Publisher Cooper, Donald R and Schindler, Ramela (2000) Business Research Methods, Tata McGraw Hill Levin & Rubin (2004), Statistics for Management, 8th Ed, Prentice Hall of India Srivastava, Shenoy and Sharma (2002)., Quantitative Techniques for Business Decisions, 4th Ed , Allied

Publishers

BUSINESS COMMUNICATION - I

Course Code: MIBBS 10101 Credit Units: 01

Course Objective: One cannot‘not communicate’. This course is designed to facilitate our young Amitians to communicate effectively by emphasizing on practical communication through refurbishing their existing language skills and also to bring one and all to a common take-of level.

Course Contents:

Module I: Fundamentals of communication Relevance of communicationEffective communication Models of communicationEffective use of language

Module II: Tools of communication Proficiency in English – The international Language of businessBuilding vocabulary(Denotative & connotative)Extensive vocabulary drills (Synonyms / Antonyms / Homonyms)One Word substitutionIdioms & phrasesMechanics and Semantics of sentencesWriting sentences that really communicate(Brevity, Clarity, and Simplicity)Improving the tone and style of sentences

Module III: Barriers to Effective use of languageAvoiding clichésRemoving redundanciesGetting rid of ambiguityEuphemismJargonsCode switching Examination Scheme:

Components C P V Q A CTWeightage (%) 20 20 10 5 5 40

Text & References:

Working in English, Jones, Cambridge Business Communication, Raman – Prakash, Oxford Echoes: Jha Madhulika: Orient Longman Practical English Usage, Swan M , Cambridge

BEHAVIOURAL SCIENCE - I(SELF-DEVELOPMENT AND INTERPERSONAL SKILLS)


Course Objective:This course aims at imparting an understanding of:Self and the process of self exploration Learning strategies for development of a healthy self esteemImportance of attitudes and their effect on work behaviourEffective management of emotions and building interpersonal competence.

Course Contents:

Module I: Understanding Self Formation of self concept Dimension of SelfComponents of selfSelf Competency

Module II: Self-Esteem: Sense of Worth Meaning and Nature of Self EsteemCharacteristics of High and Low Self EsteemImportance & need of Self EsteemSelf esteem at workSteps to enhance Self Esteem

Module III: Emotional Intelligence: Brain Power Introduction to EIDifference between IQ, EQ and SQRelevance of EI at workplace Self assessment, analysis and action plan

Module IV: Managing Emotions and Building Interpersonal Competence Need and importance of Emotions Healthy and Unhealthy expression of emotionsAnger: Conceptualization and CycleDeveloping emotional and interpersonal competenceSelf assessment, analysis and action plan

Module V: Leading Through Positive Attitude Understanding Attitudes Formation of AttitudesTypes of AttitudesEffects of Attitude on BehaviourPerceptionMotivationStressAdjustmentTime ManagementEffective PerformanceBuilding Positive Attitude

Module VI: End-of-Semester Appraisal Viva based on personal journalAssessment of Behavioural change as a result of trainingExit Level Rating by Self and Observer

Examination SchemeComponents J V1 A CT C1 C2 V2

Weightage (%) 30 30 5 10 10 10 5

Text & References:

Towers, Marc: Self Esteem, 1st Edition 1997, American Media Pedler Mike, Burgoyne John, Boydell Tom, A Manager’s Guide to Self-Development: Second edition,

McGraw-Hill Book company. Covey, R. Stephen: Seven habits of Highly Effective People, 1992 Edition, Simon & Schuster Ltd. Khera Shiv: You Can Win, 1st Edition, 1999, Macmillan Gegax Tom, Winning in the Game of Life: 1st Edition, Harmony Books Chatterjee Debashish, Leading Consciously: 1998 1st Edition, Viva Books Pvt Ltd. Dr. Dinkmeyer Don, Dr. Losoncy Lewis, The Skills of Encouragement: St. Lucie Press. Singh, Dalip, 2002, Emotional Intelligence at work; First Edition, Sage Publications. Goleman, Daniel: Emotional Intelligence, 1995 Edition, Bantam Books Goleman, Daniel: Working with E.I., 1998 Edition, Bantam Books.

FRENCH - I

Course Code: MIBFR 10101 Credit Units: 02

Course Objective: To familiarize the students with the French language with the phonetic system with the accents with the manners with the cultural aspects To enable the students to establish first contacts to identify things and talk about things

Course Contents:

Unité 1, 2: pp. 01 to 37

Contenu lexical: Unité 1: Premiers contacts1. Nommer des objets, s’adresser poliment à quelqu’un2. se présenter, présenter quelqu’un3. entrer en contact : dire tu ou vous, épeler4. dire où on travaille, ce qu’on fait5. communiquer ses coordonnées

Unité 2: Objets1. Identifier des objets, expliquer leur usage2. Dire ce qu’on possède, faire un achat, discuter le prix.3. Monter et situer des objets4. Décrire des objets5. comparer des objets, expliquer ses préférences

Contenu grammatical: 1. articles indéfinis, masculin et féminin des noms, pluriel des noms 2. Je, il, elle sujets, verbes parler, habiter, s’appeler, être, avoir, masculin et

féminin des adjectifs de nationalité 3. tu, vous sujets, verbes parler, aller, être, c’est moi/c’est toi

4. verbes faire, connaître, vendre, c’est/il est + profession, qui est-ce ? qu’est- ce que ... ?

5. article défini, complément du nom avec de, quel interrogatif 6. adjectifs possessifs (1), pour + infinitif 7. verbe avoir, ne...pas/pas de, question avec est-ce que ?, question négative,

réponse Si 8. Prépositions de lieu, il y a/qu’est-ce qu’il y a 9. accord et place des adjectifs qualificatifs, il manque... 10. comparatifs et superlatifs, pronoms toniques, pronom on

Examination Scheme:


Text & References:

le livre à suivre : français.com (débutant)

GERMAN - I

Course Code: MIBGR 10101 Credit Units: 02

Course Objective: To enable the students to converse, read and write in the language with the help of the basic rules of grammar, which will later help them to strengthen their language. To give the students an insight into the culture, geography, political situation and economic opportunities available in Germany

Course Contents:

Module I: Introduction Self introduction: heissen, kommen, wohnwn, lernen, arbeiten, trinken, etc.All personal pronouns in relation to the verbs taught so far.Greetings: Guten Morgen!, Guten Tag!, Guten Abend!, Gute Nacht!, Danke sehr!, Danke!, Vielen Dank!, (es tut mir Leid!), Hallo, wie geht’s?: Danke gut!, sehr gut!, prima!, ausgezeichnet!,

Es geht!, nicht so gut!, so la la!, miserabel!

Module II: InterviewspielTo assimilate the vocabulary learnt so far and to apply the words and phrases in short dialogues in an interview – game for self introduction.

Module III: Phonetics Sound system of the language with special stress on Dipthongs

Module IV: Countries, nationalities and their languagesTo make the students acquainted with the most widely used country names, their nationalitie and the language spoken in that country.

Module V: Articles The definite and indefinite articles in masculine, feminine and neuter gender. All Vegetables, Fruits, Animals, Furniture, Eatables, modes of Transport

Module VI: ProfessionsTo acquaint the students with professions in both the genders with the help of the verb “sein”.

Module VII: Pronouns Simple possessive pronouns, the use of my, your, etc.The family members, family Tree with the help of the verb “to have”

Module VIII: ColoursAll the color and color related vocabulary – colored, colorful, colorless, pale, light, dark, etc.

Module IX: Numbers and calculations – verb “kosten”The counting, plural structures and simple calculation like addition, subtraction, multiplication and division to test the knowledge of numbers.“Wie viel kostet das?”

Module X: Revision list of Question pronouns W – Questions like who, what, where, when, which, how, how many, how much, etc.

Examination Scheme:Components C P V Q A CTWeightage (%) 20 20 10 5 5 40

Text & References:

Wolfgang Hieber, Lernziel Deutsch Hans-Heinrich Wangler, Sprachkurs Deutsch Schulz Griesbach, Deutsche Sprachlehre für Ausländer P.L Aneja, Deutsch Interessant - 1, 2 & 3

Rosa-Maria Dallapiazza et al, Tangram Aktuell A1/1,2 Braun, Nieder, Schmöe, Deutsch als Fremdsprache 1A, Grundkurs

SPANISH – I

Course Code: MIBSH 10101 Credit Units: 02

Course Objective:To enable students acquire the relevance of the Spanish language in today’s global context, how to greet each other. How to present / introduce each other using basic verbs and vocabulary

Course Contents:

Module IA brief history of Spain, Latin America, the language, the culture…and the relevance of Spanish language in today’s global context.Introduction to alphabets

Module IIIntroduction to ‘Saludos’ (How to greet each other. How to present/ introduce each other).Goodbyes (despedidas) The verb llamarse and practice of it.

Module IIIConcept of Gender and NumberMonths of the years, days of the week, seasons. Introduction to numbers 1-100, Colors, Revision of numbers and introduction to ordinal numbers.

Module IVIntroduction to SER and ESTAR (both of which mean To Be).Revision of ‘Saludos’ and ‘Llamarse’. Some adjectives, nationalities, professions, physical/geographical location, the fact that spanish adjectives have to agree with gender and number of their nouns. Exercises highlighting usage of Ser and Estar.

Module VTime, demonstrative pronoun (Este/esta, Aquel/aquella etc)

Module VIIntroduction to some key AR /ER/IR ending regular verbs.


Text & References:

Español, En Directo I A Español Sin Fronteras

JAPANESE - I

Course Code: MIBJP 10101 Credit Units: 02

Course Objective: To enable the students to learn the basic rules of grammar and Japanese language to be used in daily life that will later help them to strengthen their language.

Course Contents:

Module I: Salutations Self introduction, Asking and answering to small general questions

Module II: Cardinal NumbersNumerals, Expression of time and period, Days, months

Module III: TensesPresent Tense, Future tense

Module IV: PrepositionsParticles, possession, Forming questions

Module V: DemonstrativesInterrogatives, pronoun and adjectives

Module VI: DescriptionCommon phrases, Adjectives to describe a person

Module VII: ScheduleTime Table, everyday routine etc.

Module VIII: OutingsGoing to see a movie, party, friend’s house etc.

Learning Outcome Students can speak the basic language describing above mentioned topics

Methods of Private study /Self help Handouts, audio-aids, and self-do assignments and role-plays will support classroom teaching


Text & References:

Text: Teach yourself Japanese

References: Shin Nihongo no kiso 1

CHINESE – I

Course Code: MIBCE 10101 Credit Units: 02

Course Objective:There are many dialects spoken in China, but the language which will help you through wherever you go is Mandarin, or Putonghua, as it is called in Chinese. The most widely spoken forms of Chinese are Mandarin, Cantonese, Gan, Hakka, Min, Wu and Xiang. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin, the language of Mainland China. The course aims at training students in practical skills and nurturing them to interact with a Chinese person.

Course Contents:

Module IShow pictures, dialogue and retell.Getting to know each other.Practicing chart with Initials and Finals. (CHART – The Chinese Phonetic Alphabet Called “Hanyu Pinyin” in Mandarin Chinese.)Practicing of Tones as it is a tonal language.Changes in 3rd tone and Neutral Tone.

Module IIGreetings Let me IntroduceThe modal particle “ne”.Use of Please ‘qing” – sit, have tea ………….. etc.A brief self introduction – Ni hao ma? Zaijian!Use of “bu” negative.

Module IIIAttributives showing possessionHow is your Health? Thank youWhere are you from?A few Professions like – Engineer, Businessman, Doctor, Teacher, Worker.Are you busy with your work?May I know your name?

Module IVUse of “How many” – People in your family?Use of “zhe” and “na”.Use of interrogative particle “shenme”, “shui”, “ma” and “nar”.How to make interrogative sentences ending with “ma”.Structural particle “de”.Use of “Nin” when and where to use and with whom. Use of guixing.Use of verb “zuo” and how to make sentences with it.

Module VFamily structure and Relations.Use of “you” – “mei you”.Measure wordsDays and Weekdays.Numbers.Maps, different languages and Countries.


Text & References: “Elementary Chinese Reader Part I” Lesson 1-10

STRATEGIC HUMAN RESOURCE MANAGEMENT

Course Code: MIBHR 10201 Credit Units: 03

Course Objective:This module will place previous studies of Human Resource Management within a strategic, international dimension so as to illustrate the concept of competitive advantage applied to human resources.

Learning Outcomes:On completion of this module students will be above to:Demonstrate an understanding of the historical development of approaches to labour mangement, (including HRM) in certain western societies and critically appraise the relevance and appropriateness of each of these to contemporary organisations and employment.Identify the strategic aspects of HRM and linkages between these and business terms of effectiveness and best practice' approaches.Understand and evaluate the role of organisational change in affecting HR policies and employee perceptions of organisations.

Course Contents:

Module I: Introduction & Development of Ideas on Human resourcesIntroduction to Strategic Human Resource Management Difference between traditional HR and SHRMPluralism, unitarism and frames of References: the 'excellence' literature and new managerialism Summary & Review Questions, Case Studies.

Module II: Business and HR StrategyRelationships between the business and HR strategy, competing approahces and models Changing Profiles of employees and customersGlobalisation of Business and Human ResourcesChallenges of leading an organisationSummary & Review Questions, Case Studies

Module III: Employment realtionship and organisational change Restructuring 'leanness' and 'downsizing' and the implications for the mangement of HRImplications of contextual change for HRM in relation to resourcing, developmentManagement of human resources, and business.Concepts and Growth of HRM and HRDSummary & Review Questions, Case Studies.

Module IV: Personality and Leadership Concepts of Leadership, Determinants, Models of PersonalityConcept of self – esteem, Socialisation, Components of attitudesLeadership styles and organisational valuesChallenges in Global business environs and Situational LeadershipSummary & Review Questions, Case Studies.

Module V: Leading Effective Teams & working in Groups Team as a competitive strategy & obstacles for effective team performanceGroups – Importance & Dynamics Global Organisation, Reaching out the Global Customer & Role of individuals Functional & Dysfunctional competition and cooperation in OrganisationSummary & Review Questions, Case Studies.

Module VI: Learning organisations & Organisational learning Organisational learning – Process, Policy, Diffusion & InstitutionalisationChange & Effective implementationEmployee autonomy and ethical ManagersGoals, Policies, Creating and sharing vision Summary & Review Questions, Case Studies.

Learning Methods:Tutorials, Interactive sessions, Case studies, Field visits, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading

from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.


Text & References:

Text: Mello Jeffrey, 2003, Strategic Human Resource Management, Thomson Learning

References: Robbins, Stephen. P. Management, PHI, New Delhi, 2000 Udai Pareek, 2000, Understanding Organisational Behaviour, Oxford University Press. Monappa, Arun, Managing human resources - Delhi: Macmillan, 1997 Mejia, Luis R G,Managing human resource,4th, Pearson Education,New Delhi,2006 Beck, Robert C, Motivation theories and principles,Pearson Education,New Delhi,2000 Cascio, Wayne F, Managing Human Resource, 6th, Tata McGraw Hill, New Delhi, 2003 Ivancevich, John M, Human resource management, Tata McGraw Hill, New Delhi,2004 Sanghi, Seema, Towards personal excellence, Response Books, New Delhi, 2002 Epstein Robert, The big book of motivation games, Tata McGraw Hill, New Delhi, 2001 Aswthappa, K., HR and Personnel Management, Tata McGraw Hill, New Delhi, 2005 Biddle, Derek, Human Aspects of management, 2nd, Jaico Publishing House, Mumbai, 2002 www.indianmba.com www.umuc.edu www.allbusiness.com www.icmrindia.org/casestudies/Case_Studies www.irex.org/programs/uasp/CaseStudies www.questia.com www.books.google.co.in/en.wikipedia.org/wiki/Human_Resource_Management

http://www.books.google.co.in/en.wikipedia.org/wiki/Human_Resource_Management

http://www.questia.com/

http://www.irex.org/programs/uasp/CaseStudies

http://www.icmrindia.org/casestudies/Case_Studies

http://www.allbusiness.com/

http://www.umuc.edu/

http://www.indianmba.com/

OPERATIONS RESEARCH


Course Objective:The course aims to provide a thorough understanding of the essential features, relevance, application, tools and techniques of Operations Research. The objective of this course is to develop the understanding of models building and quantitative approach to decisions making in the functions of the management of any organization with special focus on International Business. It also aims to develop the understanding of the various optimization techniques used for decisions making in the functions of the management of any organization.

Learning Outcomes:On completion of this module students will have: Considered the nature of Operations Research Understood problem solving methods based upon a careful discussion of model formulation, solution

procedure and analysis. Apply quantitative techniques to business situations. Developed the ability to apply different optimal techniques and procedures for decision making process

Course Contents:

Module I: Introduction to Operations ResearchNature and SignificanceAdvantages, Opportunities and ShortcomingsApplications and Scope

Module II: Linear ProgrammingIntroduction, Application, Advantages and Limitations of Linear ProgrammingLinear Programming Model FormulationGraphical Solution MethodsSimplex MethodBig-M method

Module III: Transportation and Assignment ProblemsIntroduction, Mathematical Model of Transportation problemMethods for finding Initial SolutionTest for OptimalityIntroduction to Assignment ProblemMethods of finding solution to Assignment Problem

Module IV: Theory of GamesTwo-Person Zero-Sum GamesPure StrategiesMixed Strategies

Module V: Network AnalysisNetwork DiagramCritical Path MethodPERTProbability in Network Analysis

Module VI: Inventory TheoryIntroduction, Meaning of Inventory ControlFunctional Role of InventoryFactors Involved in Inventory Problem AnalysisInventory Model Building: Concept of EOQInventory Control Models without ShortagesInventory Control Models with Shortages

Module VII: Queuing TheoryIntroduction, Essential Features of a Queuing SystemPerformance Measures of a Queuing SystemProbability Distributions in Queuing SystemClassification of Queuing Models: Single Server Queuing Models, Multi-Server Queuing Models

Learning Methods:Occasional, non-graded homework sets will be handed out in class. It is also expected that students will work the problems as the part of assignments.The class will be doing Cases throughout the semester. Students will prepare three written cases in small groups of 4-6 students. There will be presentations also in which the student have to collect, collate and analyze the data.


Text & References:

Text: J K Sharma (2007), Operation’s Research, Macmillan Business Books

References: F Hillier, G Lieberman (2005), Introduction to Operations Research, Tata McGraw-Hill A Taha Hamdy (1987), Operations Research–An Introduction, Macmillian Publishing Company, New York A Ravindran (latest), Operations Research: Principles and Practices, John Wiley & Sons, New York L Rardin, Ronald (latest ed.), Optimization in Operations Research, Pearson Education, Singapore

EXPORT IMPORT DOCUMENTATION AND LOGISTICS

Course Code: MIBIB 10201 Credit Units: 04

Course Objective:Trade procedures and documentation formalities are a critical part of international business management. This subject aims at imparting knowledge of trade procedures and documentation formalities with a view to enable the participants to develop a systematic approach in handling trade transaction and incidental paper work.

Learning Outcomes:On completion of this module students will have: Considered the framework of export and import documentation Evaluated and justified the various documents for processing export and import orders Evaluated the legal implications in the area of exports and imports Assessed the various terms and conditions of export finance Developed the ability to critically examine the EXIM policy framework

Course Contents:

Module I: IntroductionExport Documentation Framework

Module II: Documents for processing export order and legal implications Processing of an Export OrderINCO TermsForeign Exchange Regulation Act and introduction to FEMA

Module III: Export Finance and documentsExport Payment TermsExport FinanceForward Exchange Cover

Module IV: Central excise clearance Customs Clearance of Export CargoCustoms Clearance of Import CargoRole of Clearing and Forwarding AgentsShipment of Export CargoNegotiation of Export Documents

Module V: EXIM Policy FrameworkEPCG SchemeDuty Exemption SchemeExport Oriented Units and Export processing ZonesExercise on Negotiation of Export Documents.

Learning Methods:Class room lectures: Each class is intended to be approximately 60 minutes of lecture and 15 minutes in discussion. The discussion period may involve newsworthy events related to EXIM policy etc. The class will be doing Cases throughout the semester. Students will prepare three written cases in small groups of 4-6 students. There will be presentations also in which the student have to collect, collate and analyze the data. A few additional journal articles related to topics discussed will be made available at the Library. The latest articles on international policies on exports and imports will be distributed for discussion.


Text & References:

Text: Khurana P K, 2002, Export Management, Galgotia Publications

References: Notes of Amity Distance Education Course for EIDL E. Johnson, Export/Import Procedures And Documentation (Export/Import Procedures & Documentation,

2002) Thomas A. Cook, The Ultimate Guide To Export Management, 2001 Michael B. Stroh, A Practical Guide To Transportation And Logistics, 2006 Donald F. Wood, Anthony Barone, Paul Murphy, And Daniel L. Wardlow, International Logistics, 2002 www.iift.org.in www.commin.nic.in www.tdctrade.com www.intracen.org

http://www.commin.nic.in/

http://www.iift.org.in/

http://www.amazon.com/International-Logistics-Donald-F-Wood/dp/0814406661/ref=sr_1_2?ie=UTF8&s=books&qid=1211804627&sr=1-2

http://www.amazon.com/Practical-Guide-Transportation-Logistics/dp/0970811519/ref=sr_1_4?ie=UTF8&s=books&qid=1211804627&sr=1-4

http://www.amazon.com/Ultimate-Guide-Export-Management/dp/0814405819/ref=sr_1_3?ie=UTF8&s=books&qid=1211804627&sr=1-3

http://www.amazon.com/Export-Procedures-Documentation/dp/081440734X/ref=sr_1_1?ie=UTF8&s=books&qid=1211804627&sr=1-1

INTERNATIONAL FINANCIAL MANAGEMENT


Course Objective:The purpose of the Financial Management in combination with International Financial Management course is to furnish students with a general understanding of the financial decision making process globally. The course principally concentrates to develop a high level understanding of the tactical and strategic significance of the financial management function in the Multinational organizations. The aim is not to turn participants into practicing accountants; the philosophy is rather to provide critical appreciation of the significance of financial concepts in the development of projects and operations. The unit will enhance the ability to extract relevant information from accounting data for the purpose of decision-making.

Learning Outcomes:On the successful completion of this module the student will be able to:Identify the key issues in financial management and analyse time value of money.Differentiate methods of investment appraisals and apply appropriate appraisal technique for a given organization and Evaluate risk & return.Understand and apply the inter-relationship of exchange rates, inflation rates and interest rates.Design capital structure of a company and understand the determinants of dividendIdentify and analyse the different forms of risk faced by organizations in an international environmentImplement strategies to manage these risks.

Course Contents:

Module I: Core concepts of financial managementIntroduction: concept, nature, interaction of finance function with other management functions; role of the finance manager, objectives of financial management, focus on the shareholder’s wealth maximization principle; forms of business organizations.The time value of money: the concepts of time value, PV & FV.

Module II: Long-term investment decisionsCapital Budgeting: Principles and techniques: introduction: the nature, meaning, kinds and importance of investment decisions; Data requirement: identifying relevant cash flows, Evaluation techniques: accounting rate of return, payback method, net present value, internal rate of return, profitability index, accept reject criteria: NPV & IRR – a comparison, project selection under capital rationing.Concept and measurement of cost of capital: introduction, importance, definition, cost of debt, cost of reference shares, cost of equity capital, cost of retained earnings, computation of overall cost of capital.

Module III: Financing decisionLeverages: Operating leverage, financial leverage, combined effect of financial and operating leverage and breakeven analysisCapital structure: assumptions & definitions, the theoretical controversy about capital structure and the value of the firm; net income approach, net operating income approach, traditional approach Designing capital structure: introduction, profitability aspect, liquidity aspect, control, ratios, nature of industry, timing of issue, characteristics; discussion on any lead company’s capital structure.

Module IV: Role of International Financial ManagementIntroduction to International Financial Management, International Flow of Funds, Foreign Direct Investment, Multinational Capital Budgeting, International Cash Management, 21st Century Trends in International Banking and Finance

Learning Methods:Class room lectures: Each class is intended to be approximately 60 minutes of lecture and 15 minutes in discussion. The discussion period may involve newsworthy events in international finance. Occasional, non-graded homework sets will be handed out in class. It is also expected that students will work the problems as the part of assignments.The class will be doing Cases throughout the semester. Students will prepare three written cases in small groups of 4-6 students. There will be presentations also in which the student have to collect, collate and analyze the data.A few additional journal articles related to topics discussed will be made available at the Library. As new crisis's appear in international finance, articles will be distributed for discussion.


Text & References:

Text: Jeff Madura, International Financial Management, 6th ed., ITP, 2000 MY Khan & PK Jain, 2004, Financial Management Text & Problems (Tata McGraw -Hill Publishing

company, Third edition)

References: Van Horne J C- Fundamentals of financial Management (Pearson Education, 2003) IM Pandey- Financial Management (Vikas Publishing House Pvt Ltd, 2001) Gitman-Principles of Managerial Finance (Pearson Education, 2003) Brealy & Myers –Principles of corporate finance (McGraw-Hill) Chandra P, 2003, Financial Management Theory & Practice (Tata Mc Graw -Hill Publishing company,

Fifth edition) Jeff Madura, International Financial Management, 6th ed., ITP, 2000

Further reading:Relevant articles from current and recent finance and business journals, such as: Journal of Finance Journal of International Financial Management & Accounting. Journal of International Financial Markets, Institutions and Money.

INTERNATIONAL MARKETING


Course Objective:The course introduces the student to the various aspects of international marketing with the principle objective of developing skills in the identification, analysis and solution of the problems encountered in the theories and the practice international marketing abroad.

Learning Outcome:On the completion of the module the student will be able to: Undertake secondary research into the national and international target markets. Analyze and rank- order market opportunities. Commission appropriate primary research in foreign markets. Propose adaptations to the marketing mix to meet the needs of individual product/ market combinations. Plan and create a programme of market expansion abroad.

Course Contents:

Module I: Global Marketing: An OverviewIntroduction to Global Marketing Reasons / ObjectivesEnvironment of International MarketingTransnational Marketing – Domestic to global

- Various terms- EPRG framework

Driving & Restraining Forces

Module II: Social & Cultural EnvironmentBasic aspects of culture

- Cultural Knowledge- Culture and its elements

Analytical Approaches to Cultural Factors- Maslow’s hierarchy of needs

- Hofstede’s Cultural Typology - The SRC - Enviromental Sensitivity

Module III: Global Advertising Global Advertising and Branding.Selecting an advertising agency Creating Advertising

Module IV: Global Marketing Channels and Physical DistributionChannel objectives and ConstraintsDistribution Channels: Terminology and StructurePhysical Distribution and Logistics

Module V: Global Marketing Information SystemsOverview of GMIS Sources of Market InformationFormal marketing Research

Module VI: Global segmentation Targeting & PositioningGlobal Market SegmentationGeographicPsychographicBehaviourBenefitVertical Vs HorizontalGlobal Targeting Criteria for Global targetingSelecting a GTMSGlobal PositioningMarketing in a Developing Country

Module VII: Global e-marketingThe Death of DistanceRelationship marketingLiving in an Age of Technological DiscontinuitiesComponents of the Electronic value chain

Learning Methods:The assessment programme will be student driven, requiring the student to develop his/ her communication skills by presentation and debate. Critical participation of students is expected in each of the assessment programme. Students will be assessed on the basis of, their acquired knowledge of theory and the ability to apply the same to practical situations, in the form of projects and research assignments, which will reflect the various views available to the marketer. To achieve the pass in the module student should gain 40% in the both, examination and the course work.


Text & References:

Text: Warren. .J. Keegan, Global Marketing Management, 7th, Prentice Hall, USA, 2002

References: Matt. H, Brand Failures- 100 Branding Mistakes of all The Time, Kogan Page, 2003, UK Cateora. P and Graham. J, International Marketing, 12th, Mc Graw Hill, 2005, USA Hemel Hempstead, Prentice-Hall, 1995 Kotler. P, A Framework for Marketing Management, 2nd , Prentice hall, USA,2002 Boone. E and Kurtz. D, Contemporary Business 2003, Thompson Press, USA, 2003 Kotler. P, Armstrong. G, Saunders. J and Wong. Y, Principles of Marketing , 2nd, Pretice Hall, USA, 1999 Hooley. G, Saunders.J and Piercy.N, Marketing Strategy and Competitive Positioning,2nd, Prentice-Hall,

1998 Kotler P and Kinzer C, Marketing Management, 11th, Pearson Education, London, 2002 Kotler P, Armstrong G, Saunders J and V Wong, Principles of Marketing, 3rd European edition, Pearson

Education, London, 2001

Helpful Web Sites: http://www.mhhe.com/business/management/ballmcculloch/directory2.mhtml http://www.marketingterms.com/ http://www.knowthis.com/general/terms.htm

INTERNATIONAL INSTITUTIONS AND TRADE IMPLICATIONS


Course Objective:Foreign Trade Management has gained considerable significance in India in the last decade. The objective of the course is to inculcate a strong understanding on global economic and trading environment, trade liberalisation initiatives taken by the government, policy framework, trends and pattern of export – import trade and foreign trade management. Learning Outcomes:On the successful completion of this module the student will be able to:Identify the key issues in the international trade environmentAnalyse the past and present export import policies of the country with References: to other nationsAssess the role of multinational organizations and trade blocs in development of the international trade

environmentExplore and analyse the country’s foreign trade and implications of government policies.

Course Contents:

Module I: International Trade Environment Multilateral Trading SystemInstitutional Framework for Multilateral Trading System – WTOLegal Framework for Multilateral Trading SystemImplications of Uruguay Round – The Indian Perspective4th Ministerial Meeting – Doha Declaration

Module II: Multinational OrganisationsRole of World Bank & IMF in International TradeUNCTADMIGAInternational Trade Centre (ITC), GenevaCentre for Promotion of Imports from Developing Countries

Module III: Regional Trade BlocksEU, NAFTA, ASEAN, SAARC, LAIA, CARICOM

Module IV: Trade Information for ExportsMinistry of CommerceExport Promotion Councils and Commodity BoardsIndia Trade Promotion OrganisationExport – Import Bank of IndiaExport Credit and Guarantee Corporation (ECGC) of IndiaFederation of Indian Export Organisations (FIEO)DGCI & S

Module V: Settlement of Trade Dispute Litigation, Conciliation, ArbitrationAction against Erring ExportersQuality Complaints and Settlement Mechanisms

Module VI: FEMA and ExportFEMA and Exchange Control RegulationsManner of Realisations of Export ProceedsExchange Control DeclarationWrite Off of Unrealised Export BillsLiberalised Exchange Rate Management System.

Module VII: India’s Foreign TradeTrends and Direction in India’s Exports

Learning MethodsTutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back

ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.


Text & References:

Text: Export Management : 6th Revised Edition : P.K Khurana, Galgotia Publishing Company, 2007

References: Exporter’s Manuel 2004, Nabhi Publications International Business – Roger Bennett : Pearson Education, 2001 International Business Environment and Management – V.K Bhalla & S. Shivaramu, Anmol Publications

Pvt. Ltd. , 8th Edition, 2004

Useful Web Sites: www.wto.org www.worldbank.org www.imf.org www.unctad.org www.miga.org www.europa.eu.int www.nafta-sec-alena.org www.intracen.org www.aseansec.org

http://www.aseansec.org/

http://www.intracen.org/

http://www.nafta-sec-alena.org/

http://www.europa.eu.int/

http://www.miga.org/

http://www.unctad.org/

http://www.imf.org/

http://www.worldbank.org/

http://www.wto.org/

CROSS CULTURAL MANAGEMENT AND MANAGEMENT OF MULTINATIONAL COMPANIES


Course Objective:The course seeks to impart understanding of Cross Cultural Management, so as to be able to relate it to managerial activity in the new geo-economy. The Course Contents provide exposure to the diverse management styles across the globe and impart understanding of different approaches to comparative analysis of each management style.

The course study provides knowledge of mechanics of doing business abroad. The importance of cultural, economic, political and environmental aspects when doing business abroad is reinstated while highlighting the challenges, which management faces today in a global environment.

The course also introduces the importance of Business Ethics and how it pertains to social responsibility of Cross Cultural Managers and the role ethics play in the management of transnational companies.

Learning Outcomes:Ability to integrate and apply concepts about managing in different work cultures.Appreciation cross-cultural and ethical issues faced by managers in global enterprises. Ability to understand the work culture and management style of Multi National Organisations.Enhance skill to manage international Business NegotiationsEnhance the ability to work in groups. Provide opportunities for students to exercise leadership skills. Polish verbal and written communication skills, as well as presentation skills through projects.

Course Contents:

Module I: IntroductionThe Concept of International Comparative ManagementDefinition of Culture and impact of the culture on International Business,

Module II: Modalities of Cross-Cultural DimensionsKluckhohn and Strodtbeck`s Cultural DimensionHofstede’s Cultural DimensionsTrompenaars Cultural DimensionsHall and Hall’s Cultural Dimension

Module III: Styles of Management and its impact on the International BusinessJapanese Style of ManagementGerman style of ManagementUK style of ManagementFrench style of ManagementSpanish style of ManagementStyle of Management of United States companiesManagement Characteristics of West European CompaniesStyles of Management in African CountriesStyle of Management of Latin American CountriesIndian style of Management

Module IV: Cross Cultural LeadershipDifferences in managerial behaviour Cultural influences on leaders and their behavioural patterns

Module V: Business Ethics with focus on Corporate GovernanceBusiness Ethics and Corporate GovernanceBusiness Ethics and Management of Change in the International OrganisationComparative Analysis of Cultural Patterns in Different Economics and the issues, which affect the good governance

Module VI: Management of Multinational companies Management of Multinational Companies - Problems & Prospects of MNCs in an International environment

Module VII: Communication and International Negotiation

Culture and CommunicationMajor Obstacles to Intercultural CommunicationNonverbal CommunicationSubtle art of negotiationManaging Negotiation with Multinational Companies

Learning Methods:A series of lectures will impart information and be complemented by interactive tutor-led and student-led discussion. Teaching consists of 2½ hours per week. The unit has thus been designed to use a variety of teaching methods that should help students to study the various aspects of international business environment. Formative tasks and presentations will enable students to build towards the completion of their assignment during the delivery of the unit.


Text & References:

Text: Daniels, J. D. and Radebaugh, L. H. (2004). International Business: Environments and Operations, 10 th

Edition. Prentice-Hall, Inc., New Jersey. ISBN: 0-13-121726-7. (referred to as D&R)

References: Hill, C. W. (2003). International Business: Competing in the Global Marketplace. 4 th Edition. McGraw-Hill.

(referred to as H) Griffin, R. W. and Pustay, M. W. (2002). International Business: A Managerial Perspective. FT/Prentice

Hall. 3rd edition. Griffin, R. W. and Pustay, M. W. (2005). International Business. FT/Prentice Hall. 4th edition. Hibbert, E. (1997). International Business Strategy and Operations. MacMillan Press Ltd. Henry, C. M. and Springborg, R. (2001). Globalization and the Politics of Development in the Middle East.

Cambridge University Press. Rugman, A. M. and Hodgetts, R. M. (2003). International Business. 3rd Ed. Pearson Education Limited.

ISBN: 0-273-67374-2. (referred to as R&H) Smith, A. (1937). The Wealth of Nations. New York: The Modern Library. Tayeb, M. (2003). International Management: Theories and Practice. Prentice Hall. Todaro, M. P. (2000). Economic Development, 7th Edition. Pearson Education Limited. ISBN: 0-201-

64858-X. Pandey, Janak, Sinha Durganand, (2001), Asian contributions to Cross-Cultural Psychology, SAGE

Publications

You can also refer to the following useful websites: http://www.uel.ac.uk/elbs/postgraduate/courses/ibmo.htm http://www.uel.ac.uk/wrstsd http://www.un.org http://www.globalexchange.org/economy/rulemakers http://www.wto.org http://www.imf.org http://www.aseansec.org http://www.apec.org http://www.economist.com http://www.europa.en.int http://www.eubusiness.com http://www.news.bbc.co.uk http://www.caricom.org http://www.eurunion.org/infores/eugide/Chapter1.htm http://www.nytimes.com http://www.us-asean.org http://www.cia.gov/cia/publications/factbook/index.html http://ww.news.bbc.co.uk/hi/english/events/the_launch_of_emu http://finance.wat.ch/guidedtour/tour.htm http://www.economist.com/markets/index.cfm http://www.economist.com/markets/Bigmac/index.cfm http://www.inc.com/articles/global/22118.html

http://www.cia.gov/cia/publications/factbook/index.html

http://www.iasc.org.uk/cmt/0001.asp http://www.marketprices.ft.com/markets/currencies/ab http://www.virtualtourist.com/cgi-bin/currency.vtc?s=p http://www.oanda.com/convert/classic http://www.iasc.org.uk/cmt/0001.asp http://www.economist.com/markets/index.cfm http://www.imf.org http://www.worldbank.org http://www.sec.gov http://bigcharts.marketwatch.com http://www.virtualtourist.com/cgi-bin/currency.vtc?s=p http://www.oanda.com/convert/classic http://www.bain.com/bainweb/pdf/articles/7446.pdf http://www.capsresearch.org/practix.htm http://www.stanford.edu/group/scforum/Welcome http://www.alchemymag.com/Web_First/SS.nsf/ArticleID/DDAS-4K7JD4/ http://www.alchemymag.com/Web_First/SS.nsf/ArticleID/DGRD-574TVN/ http://www.nestle.com/html/home.html http://www.moeaboft.gov.tw/english.htm http://www.ictsd.org http://www.fita.org/index.html http://www.uncitral.org/en-index.htm http://www.cid.harvard.edu/cidtrade http://iserve.wtca.org http://pages.stern.nyu.edu/~nroubini/asia/cur_policy/int_trade.html http://www.strategy-business.com http://www.planware.org/strategy.htm http://www.apmforum.com/strategy/strategy.htm http://www.datadivision.dk/Strategi/Costas/whatIsStrategy.htm http://www.jinjapan.org/today/culture.html http://www.fastcompany.com/online/61/ibm.html http://home.att.net/~nickols/three_forms_of_strategy.htm http://www.refresher.com/!beyondstrategic.html http://www.fastcompany.com/online/44/porter.html http://managementconsult.profpages.nl/man_bib/rap/atkearney02.pdf http://www.mckinseyquarterly.com/article_page.asp?ar=1029&L2=18&L3=30 http://www.refresher.com/!beyondstrategic.html http://strategis.ic.gc.ca/SSG/sc01071e.html http://www.apmforum.com/asia-business-strategy.php http://www.business-standard.com/strategist/index.asp http://www.sice.oas.org/tradee.asp http://www.georgetown.edu/sfs/programs/isd/schlesinger/since_sept11.pdf http://www.worldmarketsanalysis.com/InFocus2002/articles/globaloverview.html http://www.globalpolicy.org/ngos/analysis/anal00.htm http://www.epinet.org/webfeatures/viewpoints/global_strat_labor.html http://lnweb18.worldbank.org/essd/essd.nsf/NGOs/home http://www.worldbank.org/wbi/corpgov/csr/index.html http://www.interlog.com/~cjazz/action7b.htm http://www.corpwatch.org http://www.ilo.org/public/english/standards/ipec http://www.bsr.org http://www.nike.com/nikebiz/nikebiz.jhtml?page=29 http://www.mtv.com/mtvinternational http://www.landsend.com http://www.landsend.co.uk http://www.landsend.co.jp http://esl.about.com/library/weekly/aa110698.htm http://www.webofculture.com/updates/index.asp http://www.asiasociety.org/arts/chinaphotos http://europa.eu.int/comm/culture/parten_en.htm http://www.indiana.edu/~aaamc http://www.si.edu/history_and_culture

http://www.worldmarketsanalysis.com/InFocus2002/articles/globaloverview.html

http://www.datadivision.dk/Strategi/Costas/whatIsStrategy.htm

BUSINESS COMMUNICATION - II


Course Objective: This course is designed to hone the PR skills of the budding managers and enable them to be an integral part of the corporate communication network. The Verbal Communication (oral and written) will be the lingua franca of this endeavour.

Course Contents:

Module I: Communication in PracticeVerbal Communication 1. Communication Networks2. Developing writing skillsInter- office communicationThe business lettersE mail – Netiquette (etiquette on the mail)Intra- office communicationMemosNoticesCircularsAgenda and MinutesBusiness Report writingResume writing

Module II: Cross Functional Communication Marketing/ Integrated marketing communicationProject management communicationHuman Resource communicationFinancial Communication

Module III: Communication for Public RelationsFunctions and activities of PRReputation ManagementBuilding Corporate Image and IdentityNegotiation Techniques


Text & References: Business Communication, Raman – Prakash, Oxford The Oxford Handbook of Commercial Corrospondence, Ashley A, Oxford Business Communication for

Managers: An Advanced Approach, Penrose, Thomson Business Communication, Krizan, Thomson Understanding Human Communication, 9/e, Adler R Oxford

BEHAVIOURAL SCIENCE - II(BEHAVIOURAL COMMUNICATION AND RELATIONSHIP

MANAGEMENT)


Course Objective:This course aims at imparting an understanding of:Process of Behavioural communicationAspects of interpersonal communication and relationshipManagement of individual differences as important dimension of IPR

Course Contents:

Module I: Behavioural Communication Scope of Behavioural CommunicationProcess – Personal, Impersonal and Interpersonal CommunicationGuidelines for developing Human Communication skillsRelevance of Behavioural Communication in relationship management

Module II: Managing Individual Differences in Relationships PrinciplesTypes of issuesApproachesUnderstanding and importance of self disclosureGuidelines for effective communication during conflicts

Module III: Communication Climate: Foundation of Interpersonal Relationships Elements of satisfying relationshipsConforming and Disconfirming CommunicationCulturally Relevant CommunicationGuideline for Creating and Sustaining Healthy Climate

Module IV: Interpersonal Communication Imperatives for Interpersonal CommunicationModels – Linear, Interaction and TransactionPatterns – Complementary, Symmetrical and ParallelTypes – Self and Other OrientedSteps to improve Interpersonal Communication

Module V: Interpersonal Relationship Development Relationship circle – Peer/ Colleague, Superior and SubordinateInitiating and establishing IPREscalating, maintaining and terminating IPRDirect and indirect strategies of terminating relationshipModel of ending relationship


Examination SchemeComponents J V1 A CT C1 C2 V2Weightage (%) 30 30 5 10 10 10 5

Text & References:

Vangelist L. Anita, Mark N. Knapp, Inter Personal Communication and Human Relationships: Third Edition, Allyn and Bacon

Julia T. Wood. Interpersonal Communication everyday encounter Simons, Christine, Naylor, Belinda: Effective Communication for Managers, 1997 1st Edition Cassell

Harvard Business School, Effective Communication: United States of America Beebe, Beebe and Redmond; Interpersonal Communication, 1996; Allyn and Bacon Publishers.

FRENCH - II


Course Objective: To enable the student to talk about his time schedule to talk about travel

Course Contents:

Unité 3, 4: pp. 42 to 72:

Contenu lexical: Unité 3: Emploi du temps1. demander et donner l’heure, des horaires2. raconter sa journée3. parler de ses habitudes au travail, de ses loisirs4. dire la date, parler du temps qu’il fait5. fixer rendez-vous (au téléphone par e-mail), réserver une table au restaurant

Unité 4: Voyage1. réserver une chambre d’hôtel, demander la note2. expliquer un itinéraire3. parler de ses déplacements, situer sur une carte4. exprimer un conseil, une interdiction, une obligation5. acheter un billet de train, consulter un tableau d’horaires

Contenu grammatical: 1. question avec à quelle heure ? adjectifs démonstratifs 2. verbes pronominaux au présent, les prépositions à et de : aller à venir de

3. adverbes de fréquence, pourquoi... ? Parce que ... ?4. expression indiquant la date, verbes impersonnels5. verbe pouvoir + infinitif, le lundi, lundi prochain6. adjectifs possessifs (2), adjectif tout7. impératif présent (1), nombres ordinaux8. questions avec est-ce que ? à et en + moyen de transport, en/au+pays9. verbes devoir+infinitif, il faut+ infinitif, il est interdit de

10. verbes : aller, venir, partir , questions avec d’où, où,par où, à quel, de quel

Examination Scheme:


Text & References:

le livre à suivre : Français.Com (Débutant)

GERMAN – II


Course Objective: To enable the students to converse, read and write in the language with the help of the basic rules of grammar, which will later help them to strengthen their language. To give the students an insight into the culture, geography, political situation and economic opportunities available in GermanyIntroduction to Grammar to consolidate the language base learnt in Semester - I

Course Contents:

Module I: Everything about Time and Time periodsTime and times of the day.Weekdays, months, seasons. Adverbs of time and time related prepositions

Module II: Irregular verbsIntroduction to irregular verbs like to be, and others, to learn the conjugations of the same, (fahren, essen, lessen, schlafen, sprechen und ähnliche).

Module III: Separable verbsTo comprehend the change in meaning that the verbs undergo when used as suchTreatment of such verbs with separable prefixes

Module IV: Reading and comprehensionReading and deciphering railway schedules/school time table Usage of separable verbs in the above context

Module V: Accusative caseAccusative case with the relevant articlesIntroduction to 2 different kinds of sentences – Nominative and Accusative

Module VI: Accusative personal pronounsNominative and accusative in comparisonEmphasizing on the universal applicability of the pronouns to both persons and objects

Module VII: Accusative prepositions Accusative propositions with their useBoth theoretical and figurative use

Module VIII: DialoguesDialogue reading: ‘In the market place’

‘At the Hotel’


Text & References:

Wolfgang Hieber, Lernziel Deutsch Hans-Heinrich Wangler, Sprachkurs Deutsch Schulz Griesbach, Deutsche Sprachlehre für Ausländer P.L Aneja, Deutsch Interessant- 1, 2 & 3 Rosa-Maria Dallapiazza et al, Tangram Aktuell A1/1,2 Braun, Nieder, Schmöe, Deutsch als Fremdsprache 1A, Grundkurs

SPANISH – II


Course Objective:To enable students acquire more vocabulary, grammar, Verbal Phrases to understand simple texts and start describing any person or object in Simple Present Tense.

Course Contents:

Module IRevision of earlier modules.

Module IISome more AR/ER/IR verbs. Introduction to root changing and irregular AR/ER/IR ending verbs

Module IIIMore verbal phrases (eg, Dios Mio, Que lastima etc), adverbs (bueno/malo, muy, mucho, bastante, poco).Simple texts based on grammar and vocabulary done in earlier modules.

Module IVPossessive pronouns

Module VWriting/speaking essays like my friend, my house, my school/institution, myself….descriptions of people, objects etc, computer/internet related vocabulary


Text & References:

Español, En Directo I A Español Sin Fronteras

JAPANESE - II


Course Objective: To enable the students to converse in the language with the help of basic particles and be able to define the situations and people using different adjectives.

Course Contents:

Module I: Verbs Transitive verbs, intransitive verbs

Module II: More prepositions More particles, articles and likes and dislikes.

Module III: Terms used for instructionsNo parking, no smoking etc.

Module IV: AdverbsDifferent adverbial expression.

Module V: Invitations and celebrationsGiving and receiving presents, Inviting somebody for lunch, dinner, movie and how to accept and refuse in different ways

Module VI: Comprehension’sShort essay on Family, Friend etc.

Module VII: ConversationsSituational conversations like asking the way, At a post office, family

Module VIII: Illness Going to the doctor, hospital etc.

Learning Outcome Students can speak the language describing above-mentioned topics.

Methods of Private study/ Self help Handouts, audio-aids, and self-do assignments. Use of library, visiting and watching movies in Japan and culture center every Friday at 6pm.


Text & References:

Text: Teach yourself Japanese.


CHINESE – II


Course Objective:Chinese is a tonal language where each syllable in isolation has its definite tone (flat, falling, rising and rising/falling), and same syllables with different tones mean different things. When you say, “ma” with a third tone, it mean horse and “ma” with the first tone is Mother. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin, the language of Mainland China. The course aims at training students in practical skills and nurturing them to interact with a Chinese person.

Course Contents:

Module IDrillsPractice reading aloudObserve Picture and answer the question.Tone practice.Practice using the language both by speaking and by taking notes.Introduction of basic sentence patterns.Measure words.Glad to meet you.

Module IIWhere do you live? Learning different colors.Tones of “bu”Buying things and how muchit costs?Dialogue on change of Money.More sentence patterns on Days and Weekdays.How to tell time. Saying the units of time in Chinese. Learning to say useful phrases like – 8:00, 11:25, 10:30 P.M. everyday, afternoon, evening, night, morning 3:58, one hour, to begin, to end ….. etc.Morning, Afternoon, Evening, Night.

Module IIIUse of words of location like-li, wais hang, xiaFurniture – table, chair, bed, bookshelf,.. etc.Description of room, house or hostel room.. eg what is placed where and how many things are there in it?Review Lessons – Preview Lessons.Expression ‘yao”, “xiang” and “yaoshi” (if).Days of week, months in a year etc.I am learning Chinese. Is Chinese difficult?

Module IVCounting from 1-1000Use of “chang-chang”.Making an Inquiry – What time is it now? Where is the Post Office?Days of the week. Months in a year.Use of Preposition – “zai”, “gen”.Use of interrogative pronoun – “duoshao” and “ji”.“Whose”??? Sweater etc is it?Different Games and going out for exercise in the morning.

Module VThe verb “qu”Going to the library issuing a book from the libraryGoing to the cinema hall, buying ticketsGoing to the post office, buying stampsGoing to the market to buy things.. etcGoing to the buy clothes …. Etc.Hobby. I also like swimming.Comprehension and answer questions based on it.


Text & References:

“Elementary Chinese Reader Part I” Lesson 11-20

INTERNATIONAL STRATEGIC MANAGEMENT


Course Objective:International Strategy is a term used to describe strategic activities of firm operating across borders. It is a distinct area of management. ‘Global’ is a new replacement for the term ‘International’. Hence ‘International Strategy’ and ‘Global Strategy’ are sometime used interchangeably. International Strategic Management is relatively new and dynamic discipline and requires strong relationship with other areas of management. A new strategic initiative can not be successfully implemented unless it is supported by all the other functional areas of the organization like production, finance, HR. marketing, material management and quality etc. International Strategic Management is thus deeply interwoven with other aspects of business management. The aim of this course is to give learner an understanding of theory and principles of strategic management with a wider perspective towards ‘Global Strategic Thinking’. The course presents a process of developing and implementing a strategic plan within an organization for international business

Learning Objectives:At the end of the course, the student will be able to: Understand the concepts of strategy and strategic management Learn its role in International Business Management Conduct strategic analysis for making right strategic choices Develop strategic alternatives Make right choices of strategies and effectively implement them.

Course Contents:

Module I: Introduction & Basic ConceptsIntroduction and Course OverviewConcept of Strategy and Strategic managementNature of ‘International Strategic Management’Evolution of Strategic Management Strategic Management ProcessLevels of Strategy

Module II: Role of environment on strategyValue chain analysisExternal environment

- Macro & Micro environment- Opportunities & threats- Global business environment

Internal Environment- Strengths & weaknesses- Present strategies, Capabilities & Core Competencies.

Module III: Vision, Mission, Business Definition, Goals and Objectives of Global Companies Module IV: Evolution of Global CorporationWhy do firms internationalize / GlobalizePhases of Global strategyGlobal Strategic Planning/ ManagementProblems in IS PlanningCorporate Social Responsibility

Module V: Global Strategic Analysis- Building strategic alternatives & choicesPorter’s 5 Force Model ETOP & SAP ProfileSWOT/TOWS MatrixBCG, GE Nine Cell MatrixHofer’s ModelStrickland Grand Strategy selection model

Module VI: Formulating International StrategiesGeneric strategiesGrand strategiesCorporate/Business/Functional strategies

International strategic alliances

Module VII: Implementation, Evaluation and Control of International strategiesOperationalising and Institutionalizing strategyStrategic leadershipManaging culture in a global organizationStrategic evaluation and controlBalance Score Card

Learning Methods:Various teaching and learning styles will be used in this module. Lecturing will be used in a number of classes to clarify background information. Interactive discussions will be used to help students learn from each other. Case studies will be used as a basis for reinforcing ideas, improving oral presentation skills, improving written communication skills, and develop an appreciation for team participation.


Text & References:

Text: Pearce John A & Robinson Richard B, Strategic Management: Formulation, Implementation and Control,

McGraw Hill, 2001 Johnson & Scholes, 2001, Exploring Strategic Change, Pearson Higher Education Pearce John A & Robinson Richard B, Strategic Management: Formulation, Implementation and Control,

McGraw Hill, 2005

References: Strategic Management: A Methodical Approach, by A.J. Rowe, E. Dickel, R.O. Mason and N.H. Snyder,

Addison Wesley, New York, 2003 T L Wheelen and J D Hunge 1996, Strategic Management, Addison-Wesley Publishing B. De Wit and R. Meyer 1994, Strategy-Process, Content, Context, West Publishing. Strategic Management Journal. Academy of Management Journal. F. Tau 1995, The responsiveness of information technology to business strategy formulation – An empirical

study, Journal of Information Technology Strategic Management: Concepts and Cases, David Fred R, Prentice Hall India 2006 Global Strategic Management, Kamel Mellahi & J George Frynas, Oxford University Press

RISK AND INSURANCE IN INTERNATIONAL TRADE

Course Code: MIBIR 20301 Credit Units: 03

Course Objective:The course aims at making the students conversant with risk of cross border business (Trade, Investments and Long Term Projects) and the techniques available for mitigating those risks. The role of Insurers and the products and services offered by them would be gone in detail to equip the students with decisions making tools.

Learning Outcomes:At the end of the course, the student will be able to: understand the concept of risk in business managementlearn various techniques available to assess and mitigate those risksdevelop strategic alternativesevaluate different kinds of risks and their impact on different areas

Course Contents:

Module I: Concept of RiskConcept of Risk and Objectives of Risk ManagementRisk Management TechniquesReview Session

Module II: InsuranceConcept of InsuranceMarine, Aviation and Transport RisksMarine Insurance LawMarine Insurance Policies – major insurance clausesPrinciples of assessment and underwritingClaim ProceduresLiability InsuranceGroup discussion of marine and air cargo policies issued by Indian and foreign companies

Module III: Political RiskPolitical Risk analysis, Sovereign Risk, Country Risk, Human Development Index, Corruption Index, Ratings Trade and Investment BarriersMeasures for containing Political Risk

Module IV: Credit RiskCredit Risk of Payment ProceduresCredit Management and Credit InsuranceRole of Export Credit Guarantee CorporationProducts and Services Recovery and Claim Procedures

Module V: Interest Rate RiskImportance of Interest rate riskMeasurement of interest rate riskInterest rate risk managementFutures, Options and Swaps



Text & References:

Text: Singh MP & Chopra VS, 2005, Risk Management in International Trade, Universal Publishers, 1st Edition

References: Shapiro A C, 2004, Multinational Financial Management, Prentice Hall of India Jain P K, Peurard J and Yadav S, 2003, International Financial Management, Prentice Hall of India E C G C Brochures and Marine Risk Policy

MANAGEMENT OF FOREX TRANSACTIONS


Course Objective:The course aims at familiarizing the participants with the basic aspects of mechanics of foreign exchange transactions as also operations in the foreign exchange market. The course would lay foundation so that students may take up careers of foreign exchange dealing.

Learning Outcomes:At the end of the course, the student will be able to: Understand the concept of foreign exchangeExamine the role and evolution of various theories of forex managementAppreciate the international monetary systems and marketsDevelop the ability to implement the key forex activities strategicallyDevelop the ability to calculate financial derivatives

Course Contents:

Module I: Basics of foreign exchangeDefinition, Meaning, Determination of foreign exchange. Theories. International monetary system (impact).on European monetary system. Convertibility. Basic concepts of Balance of payments

Module II: International Financial MarketIntroduction, relevant terminology, international financial market, how international financial markets are classified, the role of international financial markets, participants in international financial markets, location of international financial markets, financial intermediaries, the international monetary system, the changing financial landscape.

Module III: Introduction to derivatives Derivatives defined, Products, participants and functions ,Types of derivatives, Development of exchange-traded derivatives, Global derivatives markets, Exchange-traded vs. OTC derivatives markets, Derivatives market in India, Approval for derivatives trading, Derivatives market at NSE, Trading mechanism, Membership criteria, Turnover, Clearing and settlement, Risk management system.

Module IV: Forward and Future Markets and ContractIntroduction, Delivery And Settlement Of A Forward Contract, Default Risk And Forward Contracts, Termination Of A Forward Contract, The Structure Of Global Forward Markets, Types Of Forward Contracts. History Of Futures Markets, Definition Of Futures, Difference Between Futures And Forwards, Organization Of Exchanges, Development Of Organized Exchanges, Clearing House, Clearing House Mechanism, Contract Specifications For Futures, Types Of Margins, Orders In Futures Market, Settlement Procedures, The Relationship Between Futures Price And Cash Price, Basis, Cost-Of-Carry, Contango And Backwardation, Motives Behind Using Futures, Types Of Futures

Module V: Introduction to Options and swapsIntroduction to options, Option terminology, Options pay offs, Factors influencing option prices, Elementary Investment Strategies, Options Clearing Corporation, Other Options, Trading Strategies of Options, Put-Call Parity, Binomial Option Pricing Model, Black-Scholes Option Pricing Model. Introduction to swaps, Interest Rate Swaps and Currency Swaps


Examination Scheme:


Text & References:

Text: Madura Jeff, 2000, International Financial Management, South Western

References: Shaprio, A. C. Multinational Finance, John Wiley & Sons, New Delhi 2003 Seth A.K. International Financial Management Galgotia, New Delhi 2003 Dimitris N. Chorafas, Treasury Operations and the Foreign Exchange Challenge: A Guide to Risk

Management Strategies for the New World Markets (Wiley Finance), Mar 1992) Ghassem A. Homaifar, Managing Global Financial and Foreign Exchange Rate Risk, 2003 Ghassem A. Homaifar, Managing Global Financial and Foreign Exchange Rate Risk, 2003 Dominic Bennett, Managing Foreign Exchange Risk: How to Identify and Manage Currency Exposure

(Risk Management), 1997 Laurent L. Jacque, Management and Control of Foreign Exchange Risk, 1997 Bob Steiner, Foreign Exchange and Money Markets: Theory, Practice and Risk Management, 2002

http://www.amazon.com/Foreign-Exchange-Money-Markets-Management/dp/0750650257/ref=sr_1_8?ie=UTF8&s=books&qid=1211791859&sr=1-8

http://www.amazon.com/Management-Control-Foreign-Exchange-Risk/dp/0792380886/ref=sr_1_6?ie=UTF8&s=books&qid=1211791859&sr=1-6

http://www.amazon.com/Managing-Foreign-Exchange-Risk-Management/dp/0273619764/ref=sr_1_4?ie=UTF8&s=books&qid=1211791859&sr=1-4

http://www.amazon.com/Managing-Foreign-Exchange-Risk-Management/dp/0273619764/ref=sr_1_4?ie=UTF8&s=books&qid=1211791859&sr=1-4

http://www.amazon.com/Managing-Global-Financial-Foreign-Exchange/dp/0471281158/ref=sr_1_3?ie=UTF8&s=books&qid=1211791859&sr=1-3

http://www.amazon.com/Managing-Global-Financial-Foreign-Exchange/dp/0471281158/ref=sr_1_3?ie=UTF8&s=books&qid=1211791859&sr=1-3

http://www.amazon.com/Treasury-Operations-Foreign-Exchange-Challenge/dp/0471543934/ref=sr_1_1?ie=UTF8&s=books&qid=1211791859&sr=1-1

http://www.amazon.com/Treasury-Operations-Foreign-Exchange-Challenge/dp/0471543934/ref=sr_1_1?ie=UTF8&s=books&qid=1211791859&sr=1-1

WTO AND INTERNATIONAL REGULATORY ENVIRONMENT

Course Code: MIBLW 20301 Credit Units: 03

Course Objective:The primary objective of this course is to provide the students with a thorough understanding of the global, economic, political and legal environment prevalent in international trade. The major focus of this course is to highlight the international norms and regulatory bodies for enhancing global trade. Finally the students will be able to analyze the various nuances associated with international trade.

Learning Outcomes:On the successful completion of this module the student will be able to:Understand the concept of global and national regulatory environment in business managementAppreciate the role of various bodies in the international regulatory environmentEvaluate the various measures taken by different nations to regulate their business environments

Course Contents:

Module I: Business and its EnvironmentMeaning of Business.Nature of Modern BusinessInternal and External EnvironmentP.E.S.T.E.L Analysis

Module II: Contemporary Global and National Business EnvironmentPart ATheory of Absolute AdvantageTheory of Comparative Cost AdvantageTheory of Competitive AdvantageExport Marketing, Pricing and Distribution Part BImport SubstitutionExport Substitution

Module III: Protectionism and International TradeDetermination of TariffTypes of Tariff & RoleEffective Rate of ProtectionWelfare effect: Small nation vis a vis large nation

Module IV: Regulatory Function of Foreign Trade PolicyEXIM Policy to FTPSEZs, EOUs, STPs

Module V: International Trading EnvironmentMultilateral and Plurilateral Trading System and the legal frameworkProtection of Domestic Market with relation to TariffTariff Reduction, conduct of Trade according to MFN and NTC clausesUnfair Trade Practices and Barriers to Trade (Non technical)

Module VI: Rules Governing International Trade under WTOUniform Trade PracticesAgreements on AntidumpingSubsidies and countervailing measuresPre-shipment Inspections

Module VII: Measures to Regulate Trade EnvironmentQuantitative Restrictions, Quotas and LicensingSanitary and Phyto Sanitary MeasuresTechnical Barriers to Trade, Safeguards and Rules of OriginAgreement on AgricultureTrade Related Intellectual Property Rights (TRIPS)Trade Related Investment Measures (TRIMS)General Agreements on Trade and ServicesDispute Settlement Mechanism



Text & References:

Text: Debroy Bibek, 2005, Economic and Social Environment, Oscar Publications

References: Exports of India’s Major Products: Problems and Products, Oxford University Press, 2001, Pawan Kr Graga Chauhan Sandeep-GATT to WTO – Deep & Deep Publication Pvt. Ltd., 2001 Edition Verma M.L -Foreign Trade Management in India, Vikas Publishing House, 2002 Prasad, H Ashok, ed., Exim dynamic of service and WTO, Common Wealth Publishers, New Delhi,1996 Mathur, Vibha, WTO and India, New Century, New Delhi, 2005 Garg, Hema, W T O and regionalism in world trade, New Century, New Delhi, 2004 Mattoo, Aditya, Ed., India and the WTO, Rawat Publications, Jaipur, 2004 Das, Bhagirath Lal, WTO and the multinatinal trading system, Book Well, New Delhi, 2003 Hoekman, Bernard, Development trade & the WTO: a handbook, The World press, Washington, 2002

ORGANISATION BEHAVIOUR: A GLOBAL PERSPECTIVE


Course Objective:The main purpose of this paper is to familiarize the participants understanding the human as well as organisational behaviour and management practices. Emphasis is on practically applied behavioural science concepts and techniques to understand and learn the challenges of human organisations in this highly competitive world. To course will equip the student with the skills which visualize the impact of globalisation on individuals and organisation, with a blend of theoretical formulations with practical applications in global context.

Learning Outcomes:On the successful completion of this module the student will be able to:Identify the key issues in Organisational Behaviour.Understand the factors of globalisation, effect on organisational behaviour.Impact of changing trends in Organisational structure and functioningIdentify and analyze issues related to work and motivation in organisation

Course Contents:

Module I: Understanding Organizational Behavior:Defining OB. It’s nature and scope, Disciplines Contributing to Organisation Behavior. Understanding Human Behavior, Various management skills & roles, OB today – The Infotech age, various challenges & Opportunities. Organisation Behavior Models : Autocratic Model, Custodian Model, Supportive Model, Collegelial ModelSummary & Review Questions, Case Studies.

Module II: Background & Foundations of OBHuman Relations & Organisation Behavior. Taylor’s Scientific Management, Fayol’s Administrative Management and Bureaucracy. Hawthrone’s Experiments & Human Relations. Various approaches : Social System approach, Human behavior approach System’s approach & Contingency approachSummary & Review Questions, Case Studies.

Module III: Understanding People and Organizations :Uniqueness of Human BeingsHuman LimitationsInfluence of Internal and External Factors on Human BehaviorInstinct Vs EnvironmentPersonality Vs EnvironmentCognition Vs EnvironmentUnderstanding BehaviorLearningWhy Organizations ExistOrganizational TasksTask Design and EfficiencyTask Design and MotivationThe Social Aspect of OrganizationsSummary & Review Questions, Case Studies.

Module IV: Diversity and Ethics :Concept and Nature of DiversityManaging Diversity in OrganizationsCreation of Family-Friendly WorkplacesProviding Diversity Training to EmployeesDeveloping Mentoring Programs for EmployeesIndividual and Organizational Approaches to Managing DiversityIndividual ApproachesOrganizational ApproachesDeveloping the Multicultural Organization Ethics and Ethical Behavior in OrganizationsSexual HarassmentPay and Promotion DiscriminationEmployee Privacy IssuesSummary & Review Questions, Case Studies.

Module V: Managing work and Motivation :Models & Integration of Four Motivation theoriesJob satisfaction and moralePromotion of intrinsic motivation in global contextThe Global perspective of motivating through workCoping behaviour, managing stress, frustration and burnoutSummary & Review Questions, Case Studies.

Module VI: Organisation Design & DevelopmentVarious types of Organisational Structure & designImpact of technology on Organisation design & developmentRole of Ethics in organisation growth Social responsibility – Organisational obligation Summary & Review Questions, Case Studies.



Text & References:

Text: Griffin & Moore, 2004, Organisation Behaviour and Managing People, Jaico Publications

References: Robbins, Stephen. P., 2004, Organizational Behaviour, Prentice Hall of India, New Delhi Drunker, Peter F, 1975, The Practice of Management, Allied, New Delhi Udai Pareek, 2001, Understanding Organisational Behaviour, Oxford University Press. Nirmal Singh, 2001, Organisational Behaviour, Deep & Deep, New Delhi Paul Hersey, 2002, Dewey Johnson Management of Organisational Behaviour, PHI, New Delhi Monappa, Arun, 2000, Managing human resources - Delhi: Macmillan Sikula, Andrew F, 1984, The Management of human resources: personnel text and current issues / Andrew

F Sikula and John F McKenna - New York: John Wiley Towers Brian, 1992, The Handbook of human resource management - Oxford: Blackwell

OPERATIONS AND SUPPLY CHAIN MANAGEMENT


Course Objective:Operations and Supply chain are an integral contributor to an organisation’s top and bottom line success. This course is based on a foundation in the theories and practice of management in businesses where operations and supply chain management are critical to success. These include product and process design, choosing appropriate technology, adopting efficient work methods, planning (including location and facilities layout), streamlining the flow of people and materials, and continuously improving the quality of the final product, in order to create internal and external customer value.

Course Contents:

Module I: IntroductionSignificance of POM in business POM model and its elementsScope of POM History of POM.

Module II: Competitive Advantage through operations managementCompetitive Advantage through POMCritical factors for gaining competitive advantage Operations modelsOperations strategyCase discussion

Module III: ProductProduct – levels, types, categories Product design and development Commercial production and launch Support and up-gradation Case discussion

Module IV: Processes and Technology Types of productive systemsTypes of production processesComparison of production processesCase discussion

Module V: Forecasting Significance of forecasting for operations management Forecasting techniques Mathematical models and their practical applications Forecasting errors.Laws of forecasting and how they affect operations

Module VI: Planning and SchedulingOperations Planning and SchedulingLong range and aggregate output planningMaster production schedulesFunctional planning and production controlOperations scheduling Case discussion

Module VII: Quality ManagementQuality managementSQT, AS, SQC, SPC and practical applications Case discussion

Module VIII: Performance improvement in operations Latest techniques in operations management Just-In-Time techniqueErgonomics and work study Case discussion

Module IX: Operations Management in the Indian context Implementation of operations management techniques by Indian companies Case discussion

Module X: Supply Chain Management Operations capacity Capacity measuresCapacity planning processEvaluation of alternatives for capacity expansion

Module XI: Site Location and Layout PlanningFactors affecting site location decisionsEvaluation of site location options Objectives of layout planning Types of layoutsDesigning of layouts

Module XII: Supply Chain ManagementBasic ConceptsCharacteristics of business partners of a supply chain. Elements of supply chain management systemsDemand management, customer service management Procurement, Outsourcing, supplier relationship management Physical distribution management, returns management Learning Methods:Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.

Examination Scheme:


Text & References:

Text: Norman Gaither & Greg Frazier, 2005, Operations Management - Thomson , South Western

References: E Adam and Ronald J Ebert, 2005, Production and Operations Management, Prentice Hall of India Cecil Bozarth and Robert B. Handfield, Introduction to Operations and Supply Chain Management 2nd

Edition, 2007 Roberta (Robin) Russell and Bernard W. Taylor, Operations Management: Creating value along the Supply

Chain, 2007 Roberta (Robin) Russell and Bernard W. Taylor, Operations Management: Creating value along the Supply

Chain, 6th Edition , Loose Leaf, 2008 Terry P. Harrison, Hau L. Lee, and John J. Neale, The Practice of Supply Chain Management: Where

theory and application converge (International Series in Operations Research & Management Science) , 2005

Sunil Chopra and Peter Meindl, Supply Chain Management: Strategy, Planning and Operations, 2000 David L. Taylor and David Brunt, Manufacturing Operations and Supply Chain Management: The LEAN

Approach, 2000 John Tom Mentzer, Matthew B. Myers, and Theodore P. Handbook of Global Supply Chain Management,

2006

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BUSINESS COMMUNICATION - III


Course Objective: ‘Actions speak louder than words.’ Every business communicator needs to understand the nuances of ‘body language and voice.’ This course is designed to enable the young Amitian to decipher the relevance of Kinesics, Proxemics and Para Language that cater to the fundamental requirements of effective business presentations and speeches.

Course Contents:

Module I: Non- Verbal Communication Principles of non- verbal communicationKinesicsProxemicsParalanguage and visible code

Module II: Speaking SkillsPronunciation drills (Neutralizing regional pulls)Conversational EnglishGuidelines to an effective presentation

Module III: Interviews and GDs

Examination scheme:Components C P V Q A CTWeightage (%) 20 20 10 5 5 40

Text & References: Business Communication, Raman – Prakash, Oxford Business Communication for Managers: An Advanced Approach, Penrose, Thomson Business Communication, Krizan, Thomson Understanding Human Communication, 9/e, Adler R Oxford

BEHAVIOURAL SCIENCE - III(LEADING THROUGH TEAMS)


Course Objective:This course aims to enable students to:Understand the concept and building of teamsManage conflict and stress within teamFacilitate better team management and organizational effectiveness through universal human values.

Course Contents:

Module I: Teams: An Overview Team Design Features: team vs. groupEffective Team Mission and VisionLife Cycle of a Project TeamRationale of a Team, Goal Analysis and Team Roles

Module II: Team & Sociometry Patterns of Interaction in a TeamSociometry: Method of studying attractions and repulsions in groupsConstruction of sociogram for studying interpersonal relations in a Team

Module III: Team Building Types and Development of Team Building Stages of team growthTeam performance curveProfiling your Team: Internal & External DynamicsTeam Strategies for organizational visionTeam communication

Module IV: Team Leadership & Conflict ManagementLeadership styles in organizationsSelf Authorized team leadershipCauses of team conflictConflict management strategiesStress and Coping in teams

Module V: Global Teams and Universal Values Management by values Pragmatic spirituality in life and organizationBuilding global teams through universal human values Learning based on project work on Scriptures like Ramayana, Mahabharata, Gita etc.



Text & References:

Organizational Behaviour, Davis, K. Hoover, Judhith D. Effective Small Group and Team Communication, 2002,Harcourt College Publishers LaFasto and Larson: When Teams Work Best, 2001, Response Books (Sage), New Delhi Dick, Mc Cann & Margerison, Charles: Team Management, 1992 Edition, viva books

J William Pfeiffer (ed.) Theories and Models in Applied Behavioural Science, Vol 2, Group (1996); Pfeiffer & Company

Smither Robert D.; The Psychology of Work and Human Performance, 1994, Harper Collins College Publishers

FRENCH - III


Course Objective: To furnish linguistic tools to talk about work and problems related to work to perform simple communicative tasks (explaining a set back, asking for a postponement of appointment,

give instructions, place orders, reserve) to master the current social communication skills oral (dialogue, telephone conversation) Written (e-mails, reply to messages)

Course Contents:

Unité 5, 6: pp. 74 to 104

Contenu lexical: Unité 5: Travail1. manger au restaurant, comprendre un menu, commander 2. engager une conversation téléphonique3. parler de sa formation, de son expérience, de ses compétences4. Raconter des événements passes5. consulter sa boite e-mails, répondre aux messages

Unité 6: Problèmes1. identifier un problème, demander des précisions2. expliquer un contretemps, déplacer un rendez-vous3. demander de l’aide (par téléphone, par e-mail)4. donner des instructions5. expliquer un problème, suggérer une solution

Contenu grammatical: 1. futur proche, articles partitifs, un peu de, beaucoup de, une bouteille de, un morceau de…2. pronoms COD, venir de + infinitif, verbes appeler (au présent)3. passé composé avec avoir, affirmatif et interrogatif, savoir et connaître4. passé composé avec être, accord du participe passé, négation5. pronoms COI, être en train de6. ne…rien, ne…personne, ne…plus, ne…pas encore, qu’est-ce que/ qu’est-ce

qui/qui est-ce que/qui est-ce qui7. passé composé des verbes pronominaux8. si/quand+présent, ne…plus, ne …pas encore9. impératif présent (2) place du pronom et verbes pronominaux10. trop/pas assez, verbe devoir au conditionnel présent


Text & References:


GERMAN - III


Course Objective: To enable the students to converse, read and write in the language with the help of the basic rules of grammar, which will later help them to strengthen their language. To give the students an insight into the culture, geography, political situation and economic opportunities available in Germany

Course Contents:

Module I: Modal verbsModal verbs with conjugations and usageImparting the finer nuances of the language

Module II: Information about Germany (ongoing)Information about Germany in the form of presentations or “Referat”– neighbors, states and capitals, important cities and towns and characteristic features of the same, and also a few other topics related to Germany.

Module III: Dative caseDative case, comparison with accusative caseDative case with the relevant articlesIntroduction to 3 different kinds of sentences – nominative, accusative and dative

Module IV: Dative personal pronouns Nominative, accusative and dative pronouns in comparison

Module V: Dative prepositions Dative preposition with their usage both theoretical and figurative use

Module VI: DialoguesIn the Restaurant, At the Tourist Information Office,A telephone conversation

Module VII: Directions Names of the directions Asking and telling the directions with the help of a roadmap

Module VIII: ConjunctionsTo assimilate the knowledge of the conjunctions learnt indirectly so far

Examination Scheme:


Text & References:

Wolfgang Hieber, Lernziel Deutsch Hans-Heinrich Wangler, Sprachkurs Deutsch Schulz Griesbach, Deutsche Sprachlehre für Ausländer P.L Aneja, Deutsch Interessant - 1, 2 & 3 Rosa-Maria Dallapiazza et al, Tangram Aktuell A1/1,2 Braun, Nieder, Schmöe, Deutsch als Fremdsprache 1A, Grundkurs

SPANISH – III


Course Objective:To enable students acquire knowledge of the Set/definite expressions (idiomatic expressions) in Spanish language and to handle some Spanish situations with ease.

Course Contents:

Module I Revision of earlier semester modulesSet expressions (idiomatic expressions) with the verb Tener, Poner, Ir….Weather

Module IIIntroduction to Gustar…and all its forms. Revision of Gustar and usage of it

Module IIITranslation of Spanish-English; English-Spanish. Practice sentences.How to ask for directions (using estar)Introduction to IR + A + INFINITIVE FORM OF A VERB

Module IVSimple conversation with help of texts and vocabularyEn el restauranteEn el institutoEn el aeropuerto

Module VReflexives


Text & References:

Español, En Directo I A Español Sin Fronteras -Nivel Elemental

JAPANESE - III


Course Objective: To enable the students to converse in the language with the help of basic verbs and to express themselves effectively and narrate their everyday short encounters. Students are also given projects on Japan and Japanese culture to widen their horizon further.Note: The Japanese script is introduced in this semester.

Course Contents:

Module I: VerbsDifferent forms of verbs: present continuos verbs etc

Module II More Adverbs and adverbial expressions

Module III: CountersLearning to count different shaped objects,

Module IV: TensesPast tense, Past continuous tense.

Module V: Comparison Comparative and Superlative degree

Module VI: Wishes and desiresExpressing desire to buy, hold, possess. Usage in negative sentences as well. Comparative degree, Superlative degree.

Module VII: AppointmentOver phone, formal and informal etc.

Learning Outcome Students can speak the language and can describe themselves and situations effectively They also gain great knowledge in terms of Japanese lifestyle and culture, which help them at the time of

placements.

Methods of Private study /Self help Handouts, audio-aids, and self-do assignments. Use of library, visiting and watching movies in Japan and culture center every Friday at 6pm.

Examination Scheme:


Text & References:



CHINESE – III


Course Objective:Foreign words are usually imported by translating the concept into Chinese, the emphasis is on the meaning rather than the sound. But the system runs into a problem because the underlying name of personal name is often obscure so they are almost always transcribed according to their pronciation alone. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin, the language of Mainland China. The course aims at training students in practical skills and nurturing them to interact with a Chinese person.

Course Contents:

Module IDrillsDialogue practiceObserve picture and answer the question.Introduction of written characters.Practice reading aloudPractice using the language both by speaking and by taking notes.Character writing and stroke order

Module IIMeasure wordsPosition words e.g. inside, outside, middle, in front, behind, top, bottom, side, left, right, straight.Directional words – beibian, xibian, nanbian, dongbian, zhongjian.Our school and its different building locations.What game do you like?Difference between “hii” and “neng”, “keyi”.

Module IIIChanging affirmative sentences to negative ones and vice versaHuman body parts.Not feeling well words e.g. ; fever, cold, stomach ache, head ache.Use of the modal particle “le”Making a telephone callUse of “jiu” and “cal” (Grammar portion)Automobiles e.g. Bus, train, boat, car, bike etc.Traveling, by train, by airplane, by bus, on the bike, by boat.. etc.

Module IVThe ordinal number “di”“Mei” the demonstrative pronoun e.g. mei tian, mei nian etc.use of to enter to exitStructural particle “de” (Compliment of degree).Going to the Park.Description about class schedule during a week in school.Grammar use of “li” and “cong”.Comprehension reading followed by questions.

Module VPersuasion-Please don’t smoke.Please speak slowlyPraise – This pictorial is very beautifulOpposites e.g. Clean-Dirty, Little-More, Old-New, Young-Old, Easy-Difficult, Boy-Girl, Black-White, Big-Small, Slow-Fast … etc.Talking about studies and classmatesUse of “it doesn’t matter”Enquiring about a student, description about study method.Grammar: Negation of a sentence with a verbal predicate.


Text & References:

“Elementary Chinese Reader Part I, Part-2” Lesson 21-30

SUMMER INTERNSHIP

Course Code: MIBSI 20350 Credit Units: 09

There are certain phases of every Intern’s professional development that cannot be effectively taught in the academic environment. These facets can only be learned through direct, on-the-job experience working with successful professionals and experts in the field. The internship programme can best be described as an attempt to institutionalize efforts to bridge the gap between the professional world and the academic institutions. Entire effort in internship is in terms of extending the program of education and evaluation beyond the classroom of a university or institution. The educational process in the internship course seeks out and focuses attention on many latent attributes, which do not surface in the normal class room situations. These attributes are intellectual ability, professional judgment and decision making ability, inter-disciplinary approach, skills for data handling, ability in written and oral presentation, sense of responsibility etc.

In order to achieve these objectives, each student will maintain and submit a file (Internship File) and a report (Internship Report).

INTERNSHIP FILEThe Internship File aims to encourage students to keep a personal record of their learning and achievements throughout the Programme. It can be used as the basis for lifelong learning and for job applications. Items can be drawn from activities completed in the course modules and from the workplace to demonstrate learning and personal development.

The File will assess the student’s analytical skills and ability to present supportive evidence, whilst demonstrating understanding of their organization, its needs and his/her own personal contribution to the organization.

The File is essentially a comprehensive documentation of how one proceeds while working on the assignment and should be regularly checked by the faculty guide/ supervisor, issues discussed with the students, doubts if any clarified and signed as having done so. This will form the basis of continuous evaluation of the project.

The File will include five sections in the order described below.

1. The Title Page – An Internship Experience Report the Students’ Name, name of internship organization, name of the Supervisor/Guide and his/her designation, date started and completed, and number of credits for which the report is submitted.

2. Table of Content – An outline of the contents of the file by topics and subtopics with the page number and location of each section.

3. Introduction – Short, but should include how and why the student obtained the internship experience position and the relationship it has to their academic/professional and career goals.

4. Main Body – Should include a brief summary/ executive summary of the Internship Project Report that the student has worked on, an analysis of the company/organization in which the student is working, a personal review of the student’s management skills and how they have been developed through the programme, the daily tasks performed, major projects contributed to, dates and hours spent on a task, observations and feelings, meetings attended and their purposes, listing of tools and materials and their suppliers, and photographs if possible of projects, buildings and co-workers.

5. Appendices – Include pamphlets, forms, charts, brochures, technical and descriptive literature, graphs and other information related to your Internship experience.

INTERNSHIP REPORT The Internship Report is the research report that the student has to prepare on the project assigned by the organization. (Incase a student is not assigned a specific research project in the organization, he has to select any one aspect of the organization and prepare a research report on it). The lay out of the report should be as per the standard layout prescribed by the organization wherein the student undertakes the Internship. In case, there is no layout prescribed by the organization the following components should be included in the report:

Title or Cover PageThe title page should contain Project Title; Student’s Name; Programme; Year and Semester and Name of the Faculty Guide.

Acknowledgements Acknowledgment to any advisory or financial assistance received in the course of work may be given. It is incomplete without student’s signature.

AbstractA good "Abstract" should be straight to the point; not too descriptive but fully informative. First paragraph should state what was accomplished with regard to the objectives. The abstract does not have to be an entire

summary of the project, but rather a concise summary of the scope and results of the project. It should not exceed more than 1000 words.

Table of ContentsTitles and subtitles are to correspond exactly with those in the text.

IntroductionHere a brief introduction to the problem that is central to the project and an outline of the structure of the rest of the report should be provided. The introduction should aim to catch the imagination of the reader, so excessive details should be avoided.

Materials and MethodsThis section should aim at experimental designs, materials used (wherever applicable). Methodology should be mentioned in details including modifications undertaken, if any. It includes organization site(s), sample, instruments used with its validation, procedures followed and precautions.

Results and DiscussionPresent results, discuss and compare these with those from other workers, etc. In writing this section, emphasis should be laid on what has been performed and achieved in the course of the work, rather than discuss in detail what is readily available in text books. Avoid abrupt changes in contents from section to section and maintain a lucid flow throughout the thesis. An opening and closing paragraph in every chapter could be included to aid in smooth flow.

It is to be noted that in writing the various secions, all figures and tables should as far as possible be next to the associated text, in the same orientation as the main text, numbered, and given appropriate titles or captions. All major equations should also be numbered and unless it is really necessary, do not write in “point” form.

While presenting the results, write at length about the the various statistical tools used in the data interpretation. The result interpretation should be simple but full of data and statistical analysis. This data interpretation should be in congruence with the written objectives and the inferences should be drawn on data and not on impression. Avoid writing straight forward conclusion rather, it should lead to generalization of data on the chosen sample.

Results and its discussion should be supporting/contradicting with the previous research work in the given area. Usually one should not use more than two researches in either case of supporing or contradicting the present case of research.

Conclusion(s) & RecommendationsA conclusion should be the final section in which the outcome of the work is mentioned briefly.The students should check that their work answers the following questions: Did the research project meet its aims (check back to introduction for stated aims)? What are the main findings of the research? Are there any recommendations? Are there any conclusion on the research process itself?

Implications for Future ResearchThis should bring out further prospects for the study either thrown open by the present work or with the purpose of making it more comprehensive.

AppendicesThe Appendices contain material which is of interest to the reader but not an integral part of the thesis and any problem that have arisen that may be useful to document for future reference.

ReferencesReferences should include papers, books etc. referred to in the body of the report. These should be written in the alphabetical order of the author's surname. The titles of journals preferably should not be abbreviated; if they are, abbreviations must comply with an internationally recognised system.

Examples

For research articleVoravuthikunchai SP, Lortheeranuwat A, Ninrprom T, Popaya W, Pongpaichit S, Supawita T. (2002) Antibacterial activity of Thai medicinal plants against enterohaemorrhagic Escherichia coli O157: H7. Clin Microbiol Infect , 8 (suppl 1): 116–117.

For bookKowalski,M.(1976) Transduction of effectiveness in Rhizobium meliloti. SYMBIOTIC NITROGEN FIXATION PLANTS (editor P.S. Nutman IBP), 7: 63-67

The Layout Guidelines for the Internship File & Internship Report:

A4 size Paper Font: Arial (10 points) or Times New Roman (12 points) Line spacing: 1.5 Top and bottom margins: 1 inch/ 2.5 cm; left and right margins: 1.25 inches/ 3 cm

Examination Scheme:

A. Internship Report (Research/ Problem based)1. Introduction / Objectives 102. Methodology 153. Knowledge/ Comprehension of the problem/ issue & critical

Discussion of relevant literature 054. Analysis of Issues & Problems 155. Data handling 106. Conclusions / Recommendations, Future Implications 207. Presentation & Organization 15

B. Presentation & Viva 30

Total 120

C. Diary 10D. Faculty/ Student Contact 10E. Background Research & Preparation for Case Study 10F. Final Case Study 10G. Synopsis 10H. Application & Understanding of SPSS 10I. Enhancement of Presentation Skills 10J. Report Writing Skills and Upgradation of Techniques of Research Methodology 20

Total 90

K. Internship proposal 10L. Mid Term & Final Evaluation

(Including invitation for corporate Meet) 10M. Questionnaires 20

Total 40

GRAND TOTAL 250

PRODUCT AND BRAND MANAGEMENT


Course Objective:The main objective of the course is to make the students learn and conceptualize the entire gamut of developing new products, improving the existing products and managing the performance of product items and product line(s) as a whole to maximize the company’s profit. The course also gives students the insight of process involved in branding decisions and strategies for growth of brands.

Learning Outcomes:On the successful completion of this module the student will be able to:Identify the key issues and concepts of products and brandsEvaluate product and brand strategies and make suitable recommendations Conceptualize suitable marketing decisions for product mix and product lines

Course Contents:

Module I: The Product Management ProcessThe Product Management Function Product Management DecisionsWhat is a Product Portfolio?Drawbacks of the Product Portfolio ApproachProduct Management BasicsDefining competitive setCategory Attractiveness Analysis Competitor AnalysisCustomer Analysis

Module II: The Product Planning SystemThe Traditional Approaches to Product PlanningA Matrix Approach to Product PlanningProduct Evaluation Matrix in a NutshellPLC as an aid to Product PlanningPLC as a Tool to Plan Market Share StrategiesProduct Strategy over Life Cycle

Module III: Diffusion of Innovation The adoption ProcessClassification of AdoptersDiffusion of Consumer InnovationsDiffusion of Industrial Innovations

Module IV: Generation, Screening And Development of New Product IdeasInnovation and the new product development processGeneration of new product ideasSources of new product ideasMethods of generating new product ideasScreening of new product ideasCriteria for screening new product ideasDevelopment of new product ideas

Module V: Economic Analysis Evaluation of New Product ideas/conceptsPurpose of Economic AnalysisMarket PotentialMarket Demand

Estimating SalesSales Forecasting MethodologiesEstimating Costs, Sales and ProfitsBreak-Even AnalysisReturn on InvestmentEconomic Analysis Summary Form

Module VI: Test Marketing and New Product LaunchPurposes of Test MarketTest Marketing Strategies Simulated Test Marketing New Product Launch – the Marketing PlanDefining and Selecting the Target MarketProduct Strategy and Product PositioningPricing the New ProductAdvertising the New Product

Module VII: Packaging DecisionsImportance of Packaging in MarketingPackaging StrategiesLegal Aspects of PackagingCost Effectiveness of PackagingSocial Aspects of Packaging

Module VIII: Branding and Brand PositioningBrandingConsumer Based Brand Equity [CBBE]What is brand equity? CBBE: Keller’s Model Aaker’s BE ModelBrand Identity ElementsBrand identity prismMeaning of Brand identityNeed for Identity Dimensions of brand identityBrand identity prismBrand Extension- Meaning, Types, Needs, Advantages & Disadvantages of Brand Extension, Brand architecture Brand HierarchyDesigning Branding Strategy Brand ValuationBrand Valuation Methods Aaker’s Brand Equity 10Interbrand MethodBrand Name Selection ProcessPositioning of a BrandRepositioning the Competition

Module IX: Marketing Integrated Communication ProcessThe Role of Marketing CommunicationConcept of Marketing Communication\The Occurrence of Marketing CommunicationThe Sources of Misunderstanding in CommunicationElements of the Promotion Mix


Examination Scheme:

Components C1 V A CT EE

Weightage (%) 10 5 5 10 70

Text & References:

Text: Morse Stephen, 2002, Handbook of Successful Product Management, Jaico Enterprises, 1st Edition Kapoor Jagdeep, 2003, Brand Switch, Jaico Enterprises, 1st Edition

References: Kotler Philip, 2005, Marketing Management – Thompson Press(I) Ltd, 12th edition, Kapoor, Jagdeep, Brand switch, Jaico Publishing House, Mumbai, 2004 Keller, Kevin Lane, Stratigic brand management building, Pearson Education, New Delhi, 2003 Panwar, J S, Beyond consumer marketing , Response books, New Delhi, 2004 Owens, ORV, The psychology of relationship selling, Jaico Publishing House, Mumbai, 2003 Minett, Steve, B2B marketing : A radically different approach, Prentice Hall, London, 2002 Matt. H, Brand Failures- 100 Branding Mistakes of all The Time, Kogan Page, 2003, UK

MARKETING OF SERVICES


Course Objective:The course aims to differentiate services from tangible products and to make the students understand the complexities of handling intangibles. It also aims to sensitize the students on strategic areas needing special attention in effective marketing of services and to explain service quality management and related challenges in service management

Learning Outcomes:On the successful completion of this module the student will be able to:Identify the aspects of services marketing

Course Contents:

Module I: Foundation of Services MarketingIntroduction-services; A comparative analysis; Salient features of marketing services; Why Marketing of Services? The behavioural profile of users; Marketing Information system.

Module II: Detailed aspects of services marketingMarketing Mix of Services – an Introduction:Service attributes; Life cycle concept, Positioning of services; Segmentation and targeting.Pricing: Pricing the service, pricing issues for services, Organisational objectives and pricing policy Promotion and communication: Internal/ external communication process; Promotional message, Promotion mix; Media choice and selection; Managing the promotional effort.People: Role of employee, Staff selection and recruitment; Training and development Process and physical evidence.

Module III: Customer expectations of the serviceLevels; Influencing factors; related issues;Corporate image; Corporate identity; Customer perceptions and physical evidence; Process and technological development.Customer perception: Influencing factors; Strategies; Understanding perception through Marketing ResearchBuilding Customer Relations: Relationship Marketing; Market segmentation; Retention strategies; Service design and positioning

Module IV: Financial Services Marketing – an introductionSpecial characteristics of financial services marketing; Financial services rules and regulation; Marketing and competitive environment; Financial services marketing mixBank Marketing.The concept: Justification of marketing banking services; Users of the above services; Marketing segmentation basis; Marketing mix

Module V: Non Financial Services Marketing – an introductionSpecial characteristics of Non-financial services marketing; Non-financial services rules and regulation; Marketing and competitive environment; Non- financial services marketing mix Bank Marketing.The concept: Justification of marketing banking services; Users of the above services; Marketing segmentation basis; Marketing mixHospitality ServicesThe concept: Justification of marketing hospitality services; Users of the above services; Marketing segmentation basis; Marketing mixEducational ServicesThe concept: Justification of marketing Educational services; Users of the above services; Marketing segmentation basis; Marketing mixHospital ServicesThe concept: Justification of marketing hospital services; Users of the above services; Marketing segmentation basis; Marketing mixConsultancy Services

The concept: Justification of marketing consultancy services; Users of the above services; Marketing segmentation basis; Marketing mix Learning Methods:Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.


Text & References:

Text: Valerie Zeithaml & Mary Jo Bitner, 2002, Services Marketing, Tata McGraw Hill, 3rd Edition

References: Christopher Lovelock, 2002, Services Marketing, Prentice Hall, 5th Edition Valarie A. Zeithaml, Mary Jo Bitner, And Dwayne D. Gremler, Services Marketing, 2008 Christopher Lovelock and Jochen Wirtz, Services Marketing, 6th Edition, 2006 By Philip Kotler, Thomas Hayes, and Paul N. Bloom, Marketing Professional Services - Revised, 2002 Raymond P. Fisk, Stephen J. Grove, and Joby John, Interactive Services Marketing Third Edition, 2007, Evelyn Ehrlich and Duke Fanelli, The Financial Services Marketing Handbook: Tactics and techniques that

produce results, 2004 Rick Crandall, Marketing your Services : For people who hate to sell, 2002 Laurie Young, Marketing The Professional Services Firm: Applying the principles and the Science of

Marketing to the Professions, 2005 Troy Waugh, 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms ,

2004

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MERGERS, ACQUISITIONS AND RE-STRUCTURING


Course Objective:The course aims to make students learn how to analyze the mechanisms underlying the creation (and destruction) of value in mergers, acquisitions and corporate restructuring. The students will learn to examine the reasons to acquire, choice of target and recognition of the anticipated challenges, risks and pitfalls of the approach. They will also study some instances of corporate restructuring, whether they are driven by strategic considerations of external pressures, and again, the potential sources of value creation, risks and challenges.

Learning Outcomes:On the successful completion of this module the student will be able to:Identify the key issues and concepts of mergers and acquisitionsUnderstand the major strategies that underlie most M&A transactionsExamine the necessary conditions for value to be created Assess various case studies to analyse valuation strategies, pre and post merger issues and challenges.

Course Contents:

Module I: Basics of Mergers and AcquisitionCorporate Restructuring-objectives of merger, demerger, acquisition, types of merger, competition, Bill 2002 Horizontal, Vertical, Congolmerate, Case studies on Tata Tetley, HLL Restructuring, OBC-GTB, BSNL; MTNL

Module II: Introduction to Acts and policiesMerger & Acquisition and Amalgamation as per AS-14.

Module III: De-mergers and Reverse MergersDe-merger, spin off, split up, tax advantages of demerger, Reverse Merger (L & T-Grasim).

Module IV: Role of SEBISEBI regulations on Merger & Acquisition, Takeover Code

Module V: Defensive StrategiesDefensive actions on takeover bids

Module VI: Merchant Banking and M&ARole of Merchant Bankers in Mergers & Acquisition

Module VII: M&A Models and TheoriesValuation Models on Merger & Acquisition: (a) DCF Model, (b) Public Enterprises, (c) Book Value, (d) Adjusted Book value (e) Three Stage growth model,

Module VIII: Ratio Analysis and Valuation StrategiesSwap Ratio, Valuation Practices in India, LBO, MBO, Case Study-Tata Tetley

Module IX: Taxation Aspects in M&ATreatment of goodwill, premium & Taxation aspects 72A, 2(140, Tax Benefit of Merger & Acquisition.

Module X: Post Merger AnalysisSuccess and failure of Merger & Acquisition, International Cases: AOL & Time Warner


Examination Scheme:


Text & References:

Text: Rajeshwer C H, 2004, Merger and Acquisition - New Perspectives ICFAI Press

References: www.incometaxindia.gov.in www.indiataxes.com

CORPORATE TAX PLANNING


Course Objective:In this unit students will learn about tax provisions for both individuals and limited companies. They will learn how to calculate taxable income and tax payable taking account of all types of Income and relevant expenditure and any appropriate tax-free allowances. The unit covers Income tax, corporation tax and capital gains tax for individuals and businesses.

Learning Outcomes:On the successful completion of this module the student will be able to:Understand the Indian tax environment and types of taxation thereinCompute income and tax under the specifies heads in the Indian corporate tax systemDevelop the ability to file returns and meet the legal norms and procedures.

Course Contents:

Module I: Basic term and conceptPerson, assessee, previous year, assessment year, rate of taxes, income, total income, scope of total income and residential status& income exempt from tax. Tax planning in respect of residential statusConcepts: Tax planning, tax avoidance, tax evasion. Tax avoidance v tax evasion. Tax planning v tax management

Module II: Income under the head salaryEmployer–employee relationship, basis of charge, meaning of salary, treatment of gratuity, pension, encashment of leave, , allowance, perquisites, profit in lieu of salary, leave travel concession, provident fund, standard deduction, entertainment allowance. Tax planning with respect to salariesIncome under the head house propertyBasis of charge, essential condition for taxing income under this head, concept of deemed ownership, determination of annual value, deduction from annual value.Income under the head of profit and gain of business & professionChargeability of income under the head profit and gain of business and profession, expenses deductible, amount not deductible, maintenance of accounts by certain person carrying out business and profession, compulsory audit of accounts.Income under the head capital gainBasis of charge, type of capital asset, transaction not considered as transfer. Computation of capital gainIncome under the head income from other sourcesChargeability, Deduction, Computation under this head

Module IIISetting off of losses inter heads of income and carry forward of losses to next year.

Module IVCorporate tax in India; types of companies; residential status and tax incidence; taxation of companies; carry forward and set off of losses. Tax planning with respect to companies.

Module VComputation of total income, net taxable income, and tax payable in case of individual and company. Deduction under sec 80CCC to 80U, rebate u/s 88,88b, 88c. Filing of return, assessment procedure, provision of advance tax, tax deducted at source, taxation authorities. Minimum alternate tax. Value added tax.



Text & References:

Text: Singhania V K, 2007, Corporate tax planning, Taxmann

References: Ahuja, Girish Corporate Tax Planning & Management Bharat Law House 2007 Girish Ahuja and Ravi Gupta Corporate Tax Planning & Management Bharat Law House 2007 John E. Karayan, Charles W. Swenson, and Joseph W. Neff, Strategic Corporate Tax Planning, Kindle

Edition, 2002 Kaushal Kumar Agrawal, Corporate Tax Planning, 6th Ed., Vol. 1, 2007 Rajeev Puri, Corporate Tax Planning and Management, 2003 R.N. Lakhotia, Corporate Tax Planning Handbook, 2006 George Brode, Tax Planning for Corporate Tax Planning for Corporate Acquisitions. 2003 Cumulative

Supplement, No. 2, 2003 Ghosh, R.K. & Saha, S., Income Tax Rules, Taxman ND 2007 Singhania V K, 2007, Direct Taxes Planning and Management, Taxmann. Ahuja, Girish Corporate Tax Planning & Management, Bharat Law House 2007 Girish Ahuja and Ravi Gupta Corporate Tax Planning & Management, Bharat Law House 2007 Taxmann's statutory manual for chartered accountants, company secretaries, cost and works accountants,

advocates. - New Delhi: Taxmann, 2007 Ready Recknor Taxmann, 2007

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INDUSTRIAL RELATIONS AND LABOUR LAWS


Course Objective:The main Purpose of this paper is to familiarize the participants with the various aspects of Industrial Relations and to inculcate in-depth knowledge on labour laws as well as Industrial relations as designed and enacted in India. An insight about the systems in case of employer – employee disputes is also given for the students understanding. Learning Outcomes:On the successful completion of this module the student will be able to:Identify the key issues in Industrial Relations and Labour Law.Understand Trade unionism and role of government.Insight on various Labour laws and Industrial applets.Identify and analyse issues related to conflict negotiation

Course Contents:

Module I: Theory and Concepts of Industrial RelationsIR – Theories, Attitudes and Different Schools of thoughtRoles of Workers, Management & Government in IRConditions for good IR and cause of poor IRIntroduction to Social Security, impact on employee relationsSummary & Review Questions, Case Studies.

Module II: Trade Unions and Industrial Disputes Origin and Importance of Trade unions, Forms of Unrest & Effect of strikesChanging Public Perception of Trade unions, Future role of Trade unions in IndiaTrade Union Act – 1926, Industrial Dispute Act – 1947Machinery for settlement of industrial disputes, key provisions of I. D actSummary & Review Questions, Case Studies.

Module III: Collective Bargaining Nature and advantages of collective bargainingNegotiation of Agreement and Implementation of agreementRenewal and revision of agreementCurrent Collective Bargaining trends and reasons for failure of CB in IndiaSummary & Review Questions, Case Studies.

Module IV: Grievance Management Types, Causes and Effects of grievancesModel grievance redressal in India & Procedure Handling a grievance & Enforcing Grievance resolution methodologyCollecting & Analysing Grievance data Summary & Review Questions, Case Studies.

Module V: Employee discipline and workers participation Importance of discipline & disciplinary actions (Process and limitations)Handling indiscipline – Management’s optionsObjectives and forms of workers participation in ManagementForums of Participation and how to make WPM effective in India?Summary & Review Questions, Case Studies.

Module VI: Labour Legislation Scope and significance of social security, legislationsEPF and miscellaneous provisions act – 1952, Payment of Gratuity act - 1972ESI act – 1948, Workmen’s Compensation act - 1923Maternity Benefits act – 1961, Payment of Wages ActContract Labour (Regulation & Abolition) act -1970Summary & Review Questions, Case Studies.



Text & References:

Text: Monappa Arun 1989, Industrial Relations, Tata Mc Graw Hill, New Delhi Handerson, Richard I, Compensation Management & Knowledge Based World, 9 th, Pearsoneducation,

Delhi, 2006 Sen, Ratna, Industrial relation in India: Shifting Paradigms, Macmillan Publication, New Delhi, 2005 Tiwari, Mahendra, Mechanism in perspective of Industrial Relations, RBSA Publishers, Jaipur, 2005 Arora, Mondal, Industrial Relations, Excel Books, new Delhi, 2005 Diwedi, R.S, Managing Human Resource: Industrial relation, Galgotia Publication, New Delhi, 1997 Raj, Aparna, Industrial relations in India, New Century, New delhi, 2003 Joseph, Jerome, Industrial Relations, Response Books, New Delhi, 2004 Srivastava, S.C, Industrial Relations & Labour Laws, 4th Rev., Vikas Publication House, New Delhi, 2000 Soundarapandian, M, Ed., Rural Labour Market, Serials Publications, New Delhi, 2005 Venkataratnam, C.S, Globalization and Labour Management Relations, Response Books, New Delhi, 2005 Greenaway, David, Ed, trade, investment, migration & labour market adjust, Palgrave Macmillan,

Hampshire

References: Flippo. E. B, 2000, Personnel Management, Tata Mc Graw Hill, New Delhi Mamoria. C. B, 2004, Dynamics of Industrial Relations in India, Himalaya Publishing House. R. S. Dwiwedi, 2001, Managing HR, Industrial Relations in Indian Enterprise, Galgotia. Aswathappa, K., 2002, Human resources and personnel management - New Delhi: Tata McGraw-Hill

MANAGEMENT OF CHANGE AND COMPENSATION MANAGEMENT


Course Objective:The main Purpose of this paper is to familiarize the participants with the various aspects of Change Management, with a view that conducting business is exciting, challenging and globally oriented. This course will provide the students with an integrated and practical approach to understand the basic concepts of Change in Management, technologies and various approaches with reference to globalisation and also to provoke critical thinking about various principles, guidelines and mechanisms adopted in this science. The course discusses meaning, importance and scope of Compensation Management.

Learning Outcomes:On the successful completion of this module the student will be able to:Identify the key issues of Compensation and Change management.Understand the factors of globalisation, effect on compensation and related changesImpact of changing trends in evaluation of job, design and redesign of jobsIdentify and analyse issues related to Job, compensation mechanism and changes

Course Contents:

Module I: Overview of Compensation Management Nature, Importance & Objective of Compensation ManagementPhilosophy, Scope and wage conceptsPrinciples & Machinery for wage determinationManagement Thinkers & critical evaluationActs related to Compensation managementSummary & Review Questions, Case Studies.

Module II: Management – Job Evaluation Nature, Scope, and importance of Job evaluationConcepts of Job Description and specificationPrinciples and Methods of Job evaluationInternal & External equity, Job surveysSummary & Review Questions, Case Studies.

Module III: Pay and benefits Principles of reward strategy, developing and designing salary structuresPre requisites for salary fixation, bonus, incentivesMonitory benefits as motivators – scope and processSocial security and retirement benefitsSummary & Review Questions, Case Studies.

Module IV: Linking wages with performance Performance criteria & ChoicesObjectives & scope of linking wages with performanceTypes of performance based compensation schemes, international perspectiveDesigning performance based compensation schemesSummary & Review Questions, Case Studies.

Module V: Change Management Global Organisation, Reaching out the Global CustomerAdaptations of change in organisation Learning and preparing for the changeConsulting approaches and skillsSummary & Review Questions, Case Studies.

Learning Methods:Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back

ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.

Examination Scheme:


Text & References:

Text: Richard I. Henderson, Compensation Management in a Knowledge-Based World (9th Edition), McGraw

hill edition

References: Robbins, Stephen. P., 2004, Organisation Behaviour, Prentice Hall of India C. Mamoria, 2000, Personnel Management, Himalaya Publications Dewan, J M, Labour Management, Discovery Publishing House, New Delhi,1996 Handerson, Richard I, Compensation Management in and knowledge based world,9 th, Pearson Education,

Delhi, 2006 Srivastava, S C, Industrial relations & labour laws, 4th Rev., Vikas Publication House, New Delhi, 2000 Sen, Ratna, Industrial relation in India: shifting paradigms, Macmillan Publication, New Delhi, 2005

DATA WAREHOUSING AND DATA MINING


Course Objective:The objective of this course is to familiarize the students with the concepts of databases, decision support systems, data Warehouses and to provide an in-depth insight into their architectural types, various activities starting from design, loading, extraction and usage of transformed data for various functional areas. The course also provides an insight into another related area that helps mines useful information from loads of data. Various data mining techniques are examined to assess their relevance in respective areas of mining information.

Course Contents:

Module I: Data Warehousing in BusinessData Warehousing goals and objectives, Failures of past Decision support systems, operational versus Decision support systems, Warehousing as a viable solution, and definition of data warehousing

Module II: Data Warehouse: The building blocksDefining Features, Data warehouses and data marts, Overview of components and metadata in the data warehouse.

Module III: Data Warehousing Planning & requirementsKey issues is planning data warehouse, Development Phases, Process flow within a data warehouse, Dimensional analysis

Module IV: Data warehouses architectureData warehouse architecture model, components & framework, importance of Metadata.

Module V: Data warehouse designFrom requirements to data design, Dimensional Modeling Concepts - Star Schema, Snowflake Schema

Module VI: OLAP in the Data WarehouseData warehouse versus Operational systems, Need for multidimensional analysis, major features and functions, OLAP models, OLAP implementation considerations.

Module VII: Data Mining Basics & techniquesData Mining definition, Knowledge discovery process, OLAP vs. data Mining, Major Data Mining Techniques, Data Mining Applications.

Learning Methods:LecturesExercise for Practice Presentations for better understanding of concepts


Text & References:

Text: Data warehousing fundamentals, Paulraj Ponniah, John Wiley & sons, 2005 Building the Data Warehouse, W. H. Inmon, John Wiley & Sons.2, 2004

References: Data Warehousing in Real world, Sam Anahory and Dennis Murray. Addison Wesley, 2004 George M. Marakas, Modern Data Warehousing, Mining, and Visualization: Core Concepts, Publisher:

Prentice Hall, 2002

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DATA COMMUNICATIONS, NETWORKING AND EMERGING COMPUTING ENVIRONMENTS


Course Objective:The objective of this course is to familiarize the students with the concepts, applications and managerial implications of data communication, networking and emerging computing environments.

Course Contents:

Module I: Introduction to Data Communications & NetworksData Communications networks & its components, Communications Channels, Channel Capacity & bandwidthComputer networks- definition, goals & types Communication mediaNetwork TopologiesNetwork Models, Network Standards and Future Trends

Module II: Network Architecture ISO OSI Model – its description & its drawbacksProtocols in OSI Reference ModelTCP/IP Model & its drawbacksComparison between OSI and TCP/IP

Module III: Networking TechnologiesLANs – Importance, types, Components & IEEE 802.3 (Ethernet), implications for managementWireless LANsWANs architectureVirtual Private NetworksInternet – Concept, architecture & access technologies, implications for management

Module IV: Mobile CommunicationGSM, CDMA technologies and their pros and cons

Module V: Network Security and Managerial ImplicationsNeed for Security, types of threatsEmerging solutionsNetwork Configuration and managementCost ManagementImplications for management

Learning Methods:Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, SeminarsEach student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.


Text & References:

Text: FitzGerald Jerry & Dennis Alan, 2005, Business Data Communications and Networking – John Wiley &

Sons, 8th Edition

References:

Tanenbaum, Andrews, Computer networks 4th ed, Pearson Education Deitel, H M Internet & world wide web: how to program 3rd,Pearson Education Comer, Douglas E, Internetworking with TCP / IP: client server (vol. 3),2ndPearson Education Hahn, HarleyThe internet complete reference, 2nd, Tata McGraw Hill Panko, Raymond R, Business Data communications and networking, 3rd, Prentice Hall Stamper, David A, Business Data communications , 6th ed, Prentice Hall

GROWTH PROSPECTS OF THRUST AREAS OF INDIAN EXPORTS


Course Objective:The course aims to develop an awareness of thrust products of India’s exports and to identify specific market for thrust products of India’s export. It will enable the students to understand prospects of India’s export in the background of multi lateral trading system & global competitors and to develop an ability to use trade information avail from various sources to analyze and prepare market potential reports, to understand India’s Foreign Trade Policy and the Institutional mechanism for promoting exports from India.

Learning Outcomes:On the successful completion of this module the student will be able to: Examine the past and present scenario, and trends of Indian exports Understand the factors effecting Indian international trade Assess the status, potential, challenges and strategies for furthering exports in key thrust areas

Course Contents:

Module I: IntroductionIndia’s International Trade-Present ScenarioTrends in India’s ExportFuture outlook

Module II: Focus on Specific Growth SectorsGems and JewelleryLeather and FootwearTextilesAgriculture and Processed Food SectorEngineering/Automobile SectorTea, Coffee and Spices

Module III: Foreign Trade Policy-2004-09Special Focus InitiativesGeneral Provisions Regarding Imports and ExportsPromotional MeasuresDuty Exemption / Remission SchemesExport Promotion Capital Goods Scheme

Module IV: Study of Specific MarketsUSA: World biggest importer and ExporterEU: Single Largest market Focus LAC: Potential Market for Export from India

Module V: Institutional Framework for Export Promotion of Thrust SectorsRole of EPCs and other Trade Promotion bodies is promoting Export from IndiaRole of EoUs, EPZs and SEZs in India’s Export



Text & References:

Text:

Garg Pawan Kumar, 2002, Export of India’s major products: Problem & Prospects, New Century Publications

References: Pratima, Dikshit, Dynamics of Indian Export Trade, Deep & Deep Publications, 2002 Weiss Kenneth D., Building an Import/Export Business, 3rd Edition, Wiley Authors:, 2002 Website of Ministry of Commerce, www.commin.nic.in Centre for Promotion of Imports from Developing Countries; www.cbi.nl Annual Economic Survey of India RBI Bulletins Newsletters of Trade Promotion Organisations and Export Promotion Councils. Khurana, P K, Export management, Galgotia Publication, New Delhi, 2001 Jain, R K, Foreign trade policy and handbook of procedures 2004-2009 (vol. 1), 9th Centax Publication,

New Delhi, 2006 Mathur, Vibha, India : foreign trade policy & W T O, New Century, New Delhi, 2003 Garg, Anand, Foreign trade policy and handbook of prodeduess 2006-07, usiness Data pub. Comp., New

Delhi, 2006

Helpful Websites: www.fao.org www.comtrade.org www.wto.org, www.fieo.com www.bisnetindia.com www.indianindustry.com www.igep.org www.apeda.com www.aepcindia.com www.chemexcil.org www.capexil.com www.texprocil.com www.reservebank.com www.cbi.nl www.tdctrade.com www.intracen.org www.worldbank.org www.apectariff.org www.china.org.cn www.cgcc.org.hk www.agmarknet.nic.in www.eanindia.com www.indianemarketplace.com www.customs.ustreas.gov www.mkaccdb.eu.int www.wcoomd.org

http://www.china.org.cn/

http://www.apectariff.org/

http://fita.org/marketplace/product.php?asin=0471202495

GLOBAL CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY MANAGEMENT


Course Objective:The main purpose of this paper is to make the managers of tomorrow aware of the imperative need to recognize and address the global environmental and social impacts of their activities which, together with profits are popularly known as the ‘triple bottom line’ issues of Sustainable Development (SD). The course reflects that investors are also showing growing concern not only on eco-efficiency, but in business ethics, corporate social responsibility and human rights, all integral to the agenda of sustainable development which directly relates to competitive advantage and corporate governance on a continuous basis.

Learning Outcomes:At the end of the course, students will be able to: Define new and emerging business opportunities and financial risks associated with environmental quality,

social justice and economic efficiency. Discuss on how businesses need to manage their sustainability agenda as an integral part of their

competitive strategy and to get their various stakeholder groups onto the same platform. Examine shifts in responsibility for sustainability from self regulation to public regulation and use new

technology, ‘soft innovation’ focusing on new forms of strategic thinking, new styles of networked commerce, and radically new triple bottom line management systems.

Evaluate ways to meet such challenges proactively using tools such as self-regulatory initiatives, voluntary standards, new accounting procedures, reporting and communication processes etc., to remain globally competitive.

To assist businesses and concerned stakeholders in establishing and managing systems to steer environmental, social and economic sustainability on a continuous basis.

The primary objective of this course is to impart a basic understanding of the social and environmental sustainability challenges facing managers in today’s world. The course seeks to develop students’ critical capacities for self-reflection and action in relation to these concepts. Course graduates will possess the understanding and experience to integrate environmental and social sustainability with commercial and economic success. Lectures and readings provide an overview of the critical literature in environmental and social issues, the history of the sustainability movement, including the various social and economic movement from which the current practices of sustainability in business and society grew, and the key actors and the basic literature in the field. The course also addresses the global issues surrounding sustainable management and reviews the major frameworks of sustainability that provide the scientific foundations and economic principles of how sustainability can help managers to achieve natural competitive advantage.

Course Contents:

Module I: IntroductionDefinitions, relevance and need for internalization of CSR & sustainability management for corporations Principles of Sustainable ManagementTriple Bottom Line – TBL/3BL: ‘People, Planet, Profit’: the social, environmental, and financial accountability of businesses

Module II: Principles of Sustainable Management (SM)Social and environmental sustainability challenges Integration of SM with commercial and economic successCurrent practices of sustainability in businessGlobal issues and major frameworksScientific foundations and economic principles

Module III: Strategic Corporate Social ResponsibilityBottom of the Pyramid: Social Responsibility or Market OpportunityCorporate Strategy and CSRWhat CSR Is and Is NotA Moral Argument for CSRA Rational Argument for CSRAn Economic Argument for CSRWhy is CSR Relevant TodayCSR: Do Stakeholders Care?

Module IV: The Strategic Context of CSR & its ImplementationThe Strategic Lens: The E.S.C.S. FrameworkPositive Brand BuildingCrisis ManagementCSR Business Plan of Action - Short Term & Medium termImplementation from a Strategic Perspective: PlanningImplementation from a Firm Perspective: Action

Module V: Managing Global Corporate Social Responsibility: IssuesOrganizational IssuesEconomic IssuesSocietal Issues

Module VI: Triple Bottom Line (TBL/3BL) – the goal of sustainabilityDefinitionThe Bottom LinesArguments in favor of the concept Arguments against the conceptLegislation

Module VII: Monitoring and Reporting Systems Energy, Environment and Social Audits Sustainability Reporting


Examination Scheme:


Text & References:

William B. Werther Jr. & David Chandler,” Strategic Corporate Social responsibility ,Stakeholders in a Global Environment “, SAGE Publications

References: Kotler Philip & Nancy Lee, “Corporate Social Responsibility: Doing the Most Good for your company and

your Cause”, John Wiley & Sons, Inc. C. K. Prahalad & Allen Hammond,” Serving the World’s Poor, Profitably”, Harvard Business Review,

September 2002 Kotler P & Roberto EL,” Social marketing. Strategies for changing public behaviour. New York, Free

Press, 1989. XII Andreasen Alan R.,” Ethics in Social Marketing “ Georgetown university Press, 2001 Doppelt Bob ,” Leading Change toward Sustainability, A Change-Management Guide for Business,

Government and Civil Society”, Greenleaf Publishing, 2003

Helpful Websites: www.beyondgreypinstripes.org www.csrwire.com www.ibef.org www.rmes.ubc.ca www.learningforsustainability.net www.iisd.org/networks/manage www.imd.ch/research/centers/csm/index.cfm www.ibscdc.org www.trst.com

http://www.trst.com/

http://www.ibscdc.org/

http://www.imd.ch/research/centers/csm/index.cfm

http://www.iisd.org/networks/manage

http://www.learningforsustainability.net/

http://www.rmes.ubc.ca/

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FOREX BANKING


Course Objective:This course focuses on the practical aspects of Forex Banking Management. It will also help the students to translate their theoretical knowledge into practical dimensions of Forex Banking.

Learning Outcomes:On the successful completion of this module the student will be able to: Understand the factors and concepts of foreign exchange and their role in banking operations Have a grasp of the workings of the financial and capital markets Examine the various banking operations and their relevance to industry Assess the procedures and policies of government and other regulatory bodies and their implications for the

naming industry Analyse financial derivatives and Foreign exchange risk

Course Contents:

Module I: The role of the financial system and Banking theoryFinancial institutions – financial markets – the financial system and the real economy Role and functioning of International banks – commercial banks and creation of money – Building Societies

Module II: Money, Capital Markets and Structure of interest ratesDiscount markets – parallel markets – monetary policy and money markets – significance of capital markets -bonds - equities 'Administered' and market-determined interest rates – loan able funds v liquidity preference theories – term structure - risk and term premia – various theories: pure expectations, market segmentation, preferred habitat –rates

Module III: Foreign exchange market Exchange rate riskNature of forex markets - Interest Rate Parity – International Fisher Effect – Purchasing Power Parity Risk management

Module IV: International Capital MarketsEurobonds – financial globalizations – regulation of the currencies.



Text & References:

Text: Van Horne, James C., Financial Markets Rates and Flows, 6th edition, Prentice Hall, Inc., New Jersey, 2001.

References: Bhattacharya, Hrishike, Working capital management: strategies & techniques, P.H.I., New Delhi,2005 Fabozzi, Frank J, Foundation of finanical markets and institutions,3rd,Tata McGraw Hill, New Delhi,2006 Hull, John C, Fundamentals of future and options options markets,4th,Tata McGraw Hill, New Delhi,2002 Pathak, Bharti V, Indian financial system, Pearson Education, New Delhi, 2003 Krugman, Paul R, International economics theory and policy,6th,Pearson Education, New Delhi, 2006 Hull, John C, Options, futures & other derivations,6th,Pearson Education, New Delhi, 2006

LEVERAGING INFORMATION TECHNOLOGY IN GLOBAL BUSINESS


Course Objective:The aim of this unit is to introduce the student to the evolution, role, function and impact of Information Technology (IT) and Information Systems (IS) in international business operations. It will develop the students’ ability to identify sources of information and how these can be used in the decision-making process by leveraging IT and networking.

This course requires the students to develop practical applications ability and knowledge as well as the ability to recommend how IS and IT should be used in global business. Students will also demonstrate their understanding of fundamental business issues of the Information Age Enterprise through in-class discussion of real-world business cases.

Learning Outcomes:At the end of the course students will be able to:Explain key concepts and elements of information technology and information systems Examine the evolution, role, function and impact of IT & IS in global business operation.Identify sources of information and assess how they can be used in the decision making process by leveraging information technology and networks.

Course Contents:

Module I: Information Technology in Management Fundamentals of Information Technology in management Organizations, Environments, IT & ISThe Organization: Structure, Managers and activities - Data,information and its attributes The level of people and their information needs Types of Decisions and information - Information System, categorization of information on the basis of nature and characteristics

Module II: Information Systems within Business Management Introduction to common used system and modelsRelationship between IS, organizations and business processesTypes of IS (TPS, OAS, MIS, DSS, ESS and SIS)Information management and decision makingManaging international Information systems

Module III: Knowledge based systems Intelligent support systems & concepts of Artificial IntelligenceData Mining & Data warehousingEmerging trends in Information management systems

Module IV: Managerial implications of IT/IS in Global businessPlanning, Organizing and controllingInformation Security, Tools and techniquesLegal and Ethical issuesFuture of Information management

Module V: Practical aspects and applications of IT/ISIntroduction to MIS packages and tools Web interface and techniquesIntroduction to ERP & CRM solutions

Learning Methods:This course is based upon interaction between the students and the teachers. Wherever possible a link should be made between the academic underpinning and its practical application. Students will be given time to develop skills and analyse the benefits and limitations of the use of IS and IT in organisations. A ‘hands on’ approach will ensure that students can use integrated programmes and have a wide range of knowledge of different applications. The practical knowledge can be used to develop an awareness of how IT and IS can be adopted by organisations to improve business efficiency. This will be achieved via a tutor-developed case study, an

evaluation of a local organisation, guest lectures and industry visits. Part of the learning process will also be producing a paper (in groups) on a relevant topic. Examination Scheme:


Text & References:

Text: Laudon Kennith and Laudon Jane (2005) – Management Information Systems: Managing the Digital Firm,

9th Edition, Prentice Hall of India.

References: Turban, McLean and Wetherbe (2004) – Information Technology for Management 4th Edition, John Wiley

& Sons Rober Murdic G. (1998) - Management Information Systems, Prentice Hall of India Jawadekar W.S. (1998) - Management Information Systems, Tata McGraw Hill

BUSINESS COMMUNICATION - IV


Course Objective: The influx of multinationals, FDIs and Retail Management makes global communication a harsh reality and offers cultural communication challenges. This course is designed to inculcate transcultural communication skills among the young Amitians.

Course Contents:

Module I: Importance of Culture in Communication Principles of effective cross cultural communicationDeveloping Communication Competence

Module II: Barriers to effective communicationSender, Receiver and Situation related barriersMeasures to overcome the barriersListening skills

Module III: Cross cultural communicationCharacteristics of cultureSocial differencesContextual differencesNonverbal differencesEthnocentrism

Examination SchemeComponents C P V Q A CTWeightage (%) 20 20 10 5 5 40

Text & References: Business Communication, Raman – Prakash, Oxford Business Communication for Managers: An Advanced Approach, Penrose, Thomson Understanding Human Communication, 9/e, Adler R Oxford

BEHAVIOURAL SCIENCE - IV(PERSONAL AND PROFESSIONAL EXCELLENCE)


Course Objective:This course aims at imparting an understanding of:Build and leverage your professional reputation Maintain focus in pressure situations Make a balanced choice between professional and personal commitments

Course Contents:

Module I: Individual, Society and NationIndividual Differences and Dimensions of PersonalitySocialization ProcessRelating to the Nation: Values, Culture, ReligionSense of pride and PatriotismManaging Diversity

Module II: Components of Excellence Personal Excellence: Identifying long-term choices and goals Uncovering the talent, strength & styleAnalyzing choke points in your personal processes by analysis in area of placements, events, seminars, conference, extracurricular activities, projects etc.Developing professional power: Goal-setting, time management, handling criticism, interruptions and time wasters

Module III: Career Planning Knowing one’s Interest and AptitudeIdentifying available ResourcesSetting goals to maintain focus: Developing Positive attributes in personalitySelf-reliance and Employability skills

Module IV: Stress Management for Healthy Living Meaning and Nature of StressStages of stressCauses and Consequences of stress: Personal, Organizational and EnvironmentalPersonal Styles and strategies of coping

Module V: Professional Success Building independence & interdependenceReducing resistance to changeContinued reflection (Placements, events, seminars, conferences, projects extracurricular Activities etc.)



Text & References:

J William Pfeiffer (ed.) Theories and Models in Applied Behavioural Science, Vol 2, Group (1996); Pfeiffer & Company

Smither Robert D.; The Psychology of Work and Human Performance, 1994, Harper Collins College Publishers

Raman, A.T. (2003) Knowledge Management: A Resource Book. Excel Books, Delhi. Kamalavijayan, D. (2005). Information and Knowledge Management. Macmillan India Ltd. Delhi

FRENCH - IV


Course Objective: To strengthen the language of the students with both oral and writtenTo provide the students with the know-how to master the tenses – present, past and future to express emotion to accomplish simple tasks of day-to-day programmes to prepare résumé

Course Contents:

Unité 7: pp. 106

Rédiger un résumé (Cf. Campus 2 – P.6, Français.Com, Intermédiaire- p.98)Passer un entretien d’embauche. Français.Com, Intermédiaire – p.100

Contenu lexical: Unité 7: Tranches de vie1. évoquer un souvenir2. raconter une histoire3. rapporter des événements marquants d’une vie professionnelle4. expliquer une situation de stress, donner son avis5. faire des projets

Contenu grammatical: 1. formation de l’imparfait, chaque/chacun 2. emploi du passé composé et de l’imparfait 3. relatifs qui, que, où, mise en relief, indicateurs de temps : depuis, il y a, pendant, pour, en 4. pronom en de quantité, propositions complétives : je pense que…, je crois que … 5. futur simple, pronom y


Text & References:


GERMAN - IV


Course Objective: To enable the students to converse, read and write in the language with the help of the basic rules of grammar, which will later help them to strengthen their language. To give the students an insight into the culture, geography, political situation and economic opportunities available in Germany.Introduction to Advanced Grammar Language and Professional Jargon

Course Contents:

Module I: Present perfect tensePresent perfect tense, usage and applicabilityUsage of this tense to indicate near pastUniversal applicability of this tense in German

Module II: Letter writingTo acquaint the students with the form of writing informal letters.

Module III: Interchanging prepositionsUsage of prepositions with both accusative and dative casesUsage of verbs fixed with prepositionsEmphasizing on the action and position factor

Module IV: Past tense Introduction to simple past tenseLearning the verb forms in past tenseMaking a list of all verbs in the past tense and the participle forms

Module V: Reading a Fairy TaleComprehension and narration RotkäppchenFroschprinzessinDie Fremdsprache

Module VI: Genitive caseGenitive case – Explain the concept of possession in genitive Mentioning the structure of weak nouns

Module VII: Genitive prepositions Discuss the genitive propositions and their usage: (während, wegen, statt, trotz)

Module VIII: Picture DescriptionFirstly recognize the persons or things in the picture and identify the situation depicted in the picture;Secondly answer questions of general meaning in context to the picture and also talk about the personal experiences which come to your mind upon seeing the picture.


Text & References:

Wolfgang Hieber, Lernziel Deutsch Hans-Heinrich Wangler, Sprachkurs Deutsch Schulz Griesbach, Deutsche Sprachlehre für Ausländer P.L Aneja, Deutsch Interessant - 1, 2 & 3 Rosa-Maria Dallapiazza et al, Tangram Aktuell A1/1, 2 Braun, Nieder, Schmöe, Deutsch als Fremdsprache 1A, Grundkurs

SPANISH - IV


Course Objective:To enable students acquire working knowledge of the language; to give them vocabulary, grammar, voice modulations/intonations to handle everyday Spanish situations with ease.

Course Contents:

Module IRevision of earlier semester modulesIntroduction to Present Continuous Tense (Gerunds)

Module IITranslation with Present Continuous TenseIntroduction to Gustar, Parecer, Apetecer, doler

Module IIIImperatives (positive and negative commands of regular verbs)

Module IVCommercial/ business vocabulary

Module VSimple conversation with help of texts and vocabularyEn la recepcion del hotelEn el restauranteEn la agencia de viajesEn la tienda/supermercado

Examination Scheme:


Text & References:

Español Sin Fronteras (Nivel – Elemental)

JAPANESE - IV


Course Objective: To enable the students to comfortably interact using basic Japanese.Note: Teaching is done in roman as well as Japanese script, students will be taught katankana (another form of script) in this semester i.e. to be able to write all the foreign words in Japanese.

Course Contents:

Module I Comparison using adjectives, making requests

Module IISeeking permission

Module IIIPractice of conversations on:Visiting people, Party, Meetings, After work, At a ticket vending machine etc

Module IVEssays, writing formal letters

Learning Outcome Students can speak the language describing above-mentioned topics.

Methods of Private study /Self help Handouts, audio-aids, and self-do assignments, role-plays. Students are also encouraged to attend Japanese film festival and other such fairs and workshops organized

in the capital from time to time.


Text & References:



CHINESE – IV


Course Objective:How many characters are there? The early Qing dynasty dictionary included nearly 50,000 characters the vast majority of which were rare accumulated characters over the centuries. An educate person in China can probably recognize around 6000 characters. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin, the language of Mainland China. The course aims at training students in practical skills and nurturing them to interact with a Chinese person.

Course Contents:

Module IDialogue PracticeObserve picture and answer the questionPronunciation and intonationCharacter writing and stroke order.Electronic items

Module IITraveling – The Scenery is very beautifulWeather and climateGrammar question with – “bu shi …. Ma?”The construction “yao … le” (Used to indicate that an action is going to take place)Time words “yiqian”, “yiwai” (Before and after).The adverb “geng”.

Module IIIGoing to a friend house for a visit meeting his family and talking about their customs.Fallen sick and going to the Doctor, the doctor examines, takes temperature and writes prescription.Aspect particle “guo” shows that an action has happened some time in the past.Progressive aspect of an actin “zhengzai” Also the use if “zhe” with it.To welcome someone and to see off someone …. I cant go the airport to see you off… etc.

Module IVShipment. Is this the place to checking luggage?Basic dialogue on – Where do u work?Basic dialogue on – This is my addressBasic dialogue on – I understand ChineseBasic dialogue on – What job do u do?Basic dialogue on – What time is it now?

Module VBasic dialogue on – What day (date) is it today?Basic dialogue on – What is the weather like here.Basic dialogue on – Do u like Chinese food?Basic dialogue on – I am planning to go to China.


Text & References:

“Elementary Chinese Reader, Part-2” Lesson 31-38

DISSERTATION

Course Code: MIBDI 20460 Credit Units: 09

The Aim of the Dissertation

The aim of the dissertation is to provide the students with an opportunity to further their intellectual and personal development in their chosen field by undertaking a significant practical unit of activity, having an educational value at a level commensurate with the award of their degree.

The dissertation can be defined as a scholarly inquiry into problem(s) or issues(s), involving a systematic approach to gathering and analysis of information / data and leading to production of a structured report.

The Dissertation Topic

It is usual to give the student some discretion in the choice of topic for the dissertation and the approach to be adopted. Kindly ensure that the dissertation is related to the field of specialization.

Deciding this is often the most difficult part of the dissertation process, and requires thorough preparation and background research.

It is important to distinguish here between ‘dissertation topic’ and ‘dissertation title’. The topic is the specific area that the student wishes to investigate. The title may not be decided until the dissertation has been written so as to reflect its content properly.

Few restrictions are placed on the choice of the topic. Normally it is expected that the topic is:relevant to business, defined broadly;related to one or more of the subjects or areas of study within the core program and specialization stream;clearly focused so as to facilitate an in-depth approach, subject to the availability of adequate sources of information and to the student’s knowledge;of value and interest to the student’s personal and professional development.

Planning the dissertation

This entails the following:

Selecting a topic for investigation. Establishing the precise focus of the study by deciding on the aims and objectives of the dissertation, or

formulating questions to be investigated. Consider very carefully what is worth investigating and its feasibility.

Drawing up initial dissertation outlines considering the aims and objectives of the dissertation. Workout various stages of dissertation

Devising a timetable to ensure that all stages of dissertation are completed in time. The timetable should include writing of the dissertation and regular meetings with your dissertation guide.

The dissertation plan/ outline or Synopsis

It is recommended that the students should have a synopsis/dissertation plan to guide them right from the outset. Essentially, the synopsis/dissertation plan is an outline of what the student intends to do, chapter wise and therefore should reflect the aims and objectives of the dissertation in detail along with detailed bibliography and critical review of literature.

There are several reasons for having a dissertation plan It provides the correct area of focus It provides the faculty-guide with an opportunity, at an early stage, to make constructive comments and help

guide the direction of the research. The writing of a plan is the first formal stage of the writing process, and therefore helps build up confidence. In many ways, the plan encourages the student to come to terms with the reading, thinking and writing in a

systematic and integrated way, with plenty of time left for changes.

Finally, the dissertation plan generally provides a revision point in the development of the dissertation report in order to allow appropriate changes in the scope and even direction of work as it progresses.

Keeping records

This includes the following:

Making a note of everything read; including those discarded. Ensuring that when recording sources, author’s name and initials, date of publication, title, place of

publication and publisher are included. (Students may consider starting a card index or database from the outset).

Making an accurate note of all quotations at the time they are read. Make clear what is a direct a direct quotation and what is a paraphrase.

Dissertation format

All students must follow the following rules in submitting their dissertation. Front page should provide title, author, Name of degree/diploma and the date of submission. Second page should be the table of contents giving page references for each chapter and section. The next page should be the table of appendices, graphs and tables giving titles and page references. Next to follow should be a synopsis or abstract of the dissertation (approximately 500 words) titled:

Executive Summary. Next is the ‘acknowledgements’. Chapter I should be a general introduction, giving the background to the dissertation, the objectives of the

dissertation, the rationale for the dissertation, the plan, methodological issues and problems. The limitations of the dissertation should also be hinted in this chapter.

Other chapters will constitute the body of the dissertation. The number of chapters and their sequence will usually vary depending on, among others, on a critical review of the previous relevant work relating to the major findings, a discussion of their implications, and conclusions, possibly with a suggestion of the direction of future research on the area.

After this concluding chapter, give a list of all the references used. These should be cross - references with the text. For articles from journals, the following details are required e.g.

Draper P and Pandyal K. 1991, The Investment Trust Discount Revisited, Journal of Business Finance and Accounting, Vol18, No6, Nov, pp 791-832.

For books, the following details are required:Levi, M. 1996, International Financial Management, Prentice Hall, New York, 3rd Ed, 1996

Finally, include appendices. These should only include relevant statistical data or material that cannot be fitted into the above categories.

Guidelines for the assessment of the dissertation

While evaluating the dissertation, faculty guide will consider the following aspects:

1. Has the student made a clear statement of the objective or objective(s)2. If there is more than one objective, do these constitute parts of a whole? 3. Are the objectives and methodology of practical relevance to the business world/economy?4. Has the student done sufficient background reading and reviewed the available literature critically?5. Has the student developed an appropriate analytical framework for addressing the problem at hand?6. Is this based on up-to-date developments in the topic area?7. Has the student collected information / data suitable to the frameworks?8. Are the techniques employed by the student to analyse the data / information appropriate and relevant?9. Has the student succeeded in drawing conclusion form the analysis?10. Do the conclusions relate well to the objectives of the project?11. Has the student been regular in his work?12. Layout of the written report.13. Confidence and knowledge of the student while answering questions and giving the presentation.

Examination Scheme:

A. Synopsis 30B. Mid Term Review, Viva and Presentation 30C. Contents & Layout of the Report 20D. Conceptual Framework 40E. Objectives & Methodology 40F. Implications & Conclusions 40G. Final Viva and Presentation 50

Total 250

RETAIL AND SALES MANAGEMENT


Course Objective:The Retail Management module aims to make students learn the intricacies of formulating and implementing Retail Strategies and the Retail Mix by taking into account the logistics and supplies of goods/services and to understand the implications of retail management on customer satisfaction and leveraging the Retail Strategy to create Competitive Advantage.

Learning OutcomesOn the successful completion of this module the student will be able to: Understand the concepts of retail and sales in business management Develop plans for retail and sales of different product categories Analyse strategies of retail and sales management adopted by multinational organisations Assess the importance of quality, budgeting and auditing in the area of retail and sales.

Course Contents:

Module IIntroduction/Overview of RetailingKey terms and conceptsBenefits and nature of the retailing industry

Module IIStrategies and Operational frameworkStrategic positioning tacticsDeveloping retail plan to achieve competitive advantageAnalysis of ethical, social, legal, economic and competitive environment, and their implications on retail management

Module IIICustomer identification and understanding consumer behaviourPurchase decision process and categorizing customersApplying research and customer information to retail management

Module IVAll about retail stores(Location and site evaluation, Design and Layout, Human Resource Management and Operations Management, Financial Analysis and Mgmt., Merchandise Management and Pricing)

Module VMerchandising and pricing in retail managementRetailer/Vendor relationsIntegrated marketing communications in retail managementChallenges and recent developments in retail managementIntegrating and controlling the retail strategy

Module VI Sales AuditingSales BudgetingSales Organization

Module VIIQuality of a good sales personCompensation of the sales person


Examination Scheme:


Text & References:

Text: Bajaj Chetan & Tuli Rajnish, 2005, Retail Management, Oxford University Press, 1st Edition Cliff Richard & Govoni, Sales Management

References: Barry Berman, Joel R. Evans, 2002, Retail Management: A Strategic Approach, 9th Edition Prentice Hall Gerald Manning & Barry Reece, 2004, Selling Today, Prentice Hall,7th edition Kotler. P, Marketing Management, 11th, Pearson Education, Asia, 2003 Hart, Norman A, The CIM Marketing Dictionary, 5th, Butterworth-Heinemann, USA, 1998 Johannsen. H and Terry. G, International Dictionary of Management, Kogan Page, India, 2002 Kotler. P, A Framework for Marketing Management, 2nd, Prentice hall, USA,2002 Kotler P, Armstrong G, Saunders J and V Wong, Principles of Marketing, 3rd European ed. Pearson

Education, London, 2001 Harvard Business Review

CONSUMER BEHAVIOUR


Course Objective:Consumer Behaviour is full of complexities due to involvement of umpteen variables. Each of these variable influences each other in the buying process. The course therefore will help students stimulate their minds to think coherently about consumers by identifying relevant variables, describing their basic characteristics and specifying how the variable relates to each other. An attempt will be to make the subject easier by examine in an organized fashion the consumer behavioural aspects such as personality, learning, perception of a variety of external situation, motives and so and so forth.

Learning Outcomes:On the successful completion of this module the student will be able to: Understand the characteristics and significance of consumer behaviour. Appreciate the influencing factors on consumer behaviour Assess the various models and theories of consumer behaviour and apply them suitably for making

decisions

Course Contents:

Module I: IntroductionDefining and describing the scope of Consumer BehaviourA few examples of consumer behaviour having a variety of marketing implicationConsumer characteristics leading to selection of target markets

Module II: Environmental influencesSocio- culture influncesRole of:CultureSub-cultureSocial ClassSocial Groups Inter-personal influnces

Module III: Individual determinants of consumer behaviourHow consumer proceeds through a decision process relating to product and servicesPersonality and Self conceptMotivation and involmentInformation processingLearning and MemoryAttitudes and Attitude change

Module IV: Consumer Decision ProcessDecision-making based on envirnmental influnces and individual determinantsProblem RecognitionInformation Search and evaluationPurchasing processPost purchase behaviour

Module V: Popular models of consumer behaviourConsumer Research ProcessImportance of research in marketing decision makingConsumerism-Consumer position in society and the problems facing the marker place and the marketerEthical and Social Responsibilities of Business, Government and consumers themselves

Module VI: Organizational Buying BehaviourPsychology of Buyers and SuppliersThe concepts of Buying CentreThe role of each of the member involved in organization buying processThe weightage given to obervations/comments of each member in term of materials, quality, delivery and price issue while making final buying decisions



Text & References:

Text: Sheth Jagdish N, 2002, - Consumer Behaviour and Beyond, Banwari Mittal, Brunce I Newman, The

Drydon Press Harcourt Brace College Publishers

References: Rose D. Blackwell, Paul W. Minard, James F Engel, 2001, Consumer Behaviour, Harcourt collage

Publisher, 9th edition, 2nd edition Leon G Schifman, Leshe Largar Kamank, 2002, Consumer Behaviour, Prentice Hall of India, 7th Edition

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT


Course Objective:The far-reaching developments in the world of finance have redefined the role of the finance manager, placing a premium on well-trained young men and women possessing superior professional skills in financial analysis and management. The finance manager of today is called upon to evolve finance strategies that dovetail with the firm’s competitive business strategies.

Learning Outcomes:On the successful completion of this module the student will be able to: Assess the various financial market instruments and securities Understand the factors effecting equity valuations Analyse the various theories of portfolio management and apply quantitative tools for optimum results

Course Contents:

Module I: Nature and Scope of Investment Management and Portfolio AnalysisInvestment Management and Security Analysis - Portfolio Management Practices in International markets.Risk and Return - Total Risk - Portfolio Risk - How Diversification Helps? - Market Risk - Combining Risky and Risk less - Securities.

Module II: Fundamental Security AnalysisEconomic Environment Analysis - Industry Analysis - Company Analysis - Growth Stocks.Technical Analysis : Basic Tenets of Technical Analysis - Dow Theory - Behaviour of Stock Prices - Major Trends - Charts and Trend Lines - Resistance and support Lines - Different Patterns.Efficient market theory.

Module IIICapital Asset Pricing Model - Assumptions - the Capital MarketLine - Security Market Line - CAPM with Relaxed Assumptions.Portfolio Evaluation: Portfolio Formula Plans - Risk AdjustedMeasures - Sharpe's Reward-to-Variability - Treynor's VolatilityRatio - Jensen's Differential Return.

Module IV: Equity ValuationFinancial Markets and Instruments, Analysis and Valuation of Equity Investments

Module V: Fixed Income Valuation and AnalysisFinancial Markets and Instruments Analysis of Derivatives and Other Products

Module VI: Portfolio ManagementModern Portfolio Theory, Investment Policy, Asset Allocation, Practical Portfolio Management, Performance Measurement, Management of Investment Institutions



Text & References:

Text: Fisher, D.E. Security Analysis & Portfolio Management, Prentice Hall, N.D. 2001

References: Gleason, J.T., Risk- The New Management Imperative in Management, Jaici, Kolkata 2001 Reilly, F.K. & Brown, K., Investment Analysis & Portfolio Management, Dryden Press, 2002 Brealey, R.A. & Myers, S.C., Principles of Corporate Finance, Tata Macgraw Hill, ND 2002 Luenberger, David G., “Investment Science,” Oxford University Press, 1998. Malkiel, Burton G., “A Random Walk Down Wall Street,” 6e, W.W. Norton and Company, New York,

1996. Prassanna Chandra Investment Analysis & Portfolio Management Tata Macgraw Hill 2002

STRATEGIC FINANCIAL MANAGEMENT


Course Objective:To make students learn the intricacies of formulating and implementing Financial Strategies and the Financial Mix by taking into account the EVA, ABC, OVA & other financial reengineering techniques. The words ‘Strategy’ and Strategic Management’ is a game plan a policy an action plan or a ‘tactic’? It is long-term or short term? It is visible or invisible? It is to be decided upon only by seniors? Is it a piece of advice? Ultimately, what is it?

Learning Outcomes:On the successful completion of this module the student will be able to: Understand the role of strategy in the area of business finance Assess the various tools of value chain analysis, cost analysis and business accounting Evaluate the need for corporate restructuring and its strategies Develop the ability to carry out the valuation of business units and brands.

Course Contents:

Module IStrategic Financial ManagementStrategy and the StrategistThe ‘Nine References’ for Strategic Financial ManagementStrategic Investigation of Growth on Profit-Leakages (A qualitative assessment)

Module IIValue Chain AnalysisValue chain and InvestmentStrategic Business Units (SBU’S)Responsibility Accounting Activity Based Costing (ABC) and objective Based Costing (OBC)Economic Value AddedOwners Value Added (OVA)

Module IIIStrategic Cost AnalysisDiscussion on the Case-ProblemCost Profit-Sales Analysis Using a Product/Project as Profit CentreRatios

Module IVFinancial Aspects of Corporate RestructuringWhat is Corporate Restructuring?Scope for RestructuringSymptoms for RestructuringOperational SymptomsStrategic SymptomsFinancial SymptomsMarket, Economy-level and Global SymptomsFinancial Aspects of Various Restructuring Exercises (for Various Purposes)

Module VInnovative Financial EngineeringProject-Finance InstrumentVenture FinanceFuturistic SecuritisationSpecial Purpose vehicle

Module VIValuationValuation of a Business EnterpriseApproaches to Enterprise Valuation Based on Various ObjectivesRealisable Value Vs Replacement CostRealisable Value

Valuation of the Company’s Intrinsic StrengthImportant ConclusionThe Components of Business ValuationBrand ValuationVarious Methods of Brand Valuation


Examination Scheme:


Text & References:

Text: Jakhotiya G P Strategic Financial Management Vikas Publishing House, 2004

References: Khan, M.Y. & Jain, P.K., Basic Financial Management, Tata Macgraw Hill, ND, 2002 Brealey, R.A. & Myers, S.C., Principles of Corporate Finance, Tata Macgraw Hill, ND, 2002 Khan, M.Y., India Financial Services, Tata Macgraw Hill, ND, 2002

RECRUITMENT, SELECTION, TRAINING AND DEVELOPMENT


Course Objective:The main Purpose of this paper is to familiarize the participants understanding the applicability and techniques of Recruitment, Selection, Training and Development in any organisation on global context. A Broader and wider perspective is undertaken in relation to the management of employment relationship. The module is designed to understand the role of HR Planning, development and its effective link to policies and strategic practices in organisation for effective people management right from forecasting the requirement of employees to the effective development.

Learning Outcomes:On the successful completion of this module the student will be able to: Identify the key issues of Selection, training and development Understand the factors effecting recruitment due to mergers, acquisitions & globalisation Appreciate the various tools of training and structured training programmes in organisation Forecast demand & supply of human resources, training and development

Course Contents:

Module I: Introduction to Recruitment Introduction and Importance of RecruitmentRecruitment strategies in diverse work forceLabour Market information & SourcesForecasting supply and demand for labourInternal & External ApplicantsSummary, Review Questions & Case Studies

Module II: Employee Selection Selection – An HR ResponsibilityEvaluating Abilities & Selection ProcessScreening & Hiring AlternativesInternational HRM, Expatriate RightsTemporary and Leasing Help Summary, Review Questions & Case Studies

Module III: Trends effecting HRM & Requirement of Training Impact of technologyDiversity initiatives at Intel, Cisco SystemsIndustry and occupational trendsStrategies to accommodate changeSummary & Review Questions, Case Studies.

Module IV: Managerial Effectiveness & Training Tools to improve managerial effectiveness - KaizenQuality Circles - Time ManagementTraining Process and Methodology – Need and objectives, Tools and Aids for TrainingLearning Principles, Climate for ChangeSummary & Review Questions, Case Studies.

Module V: Retaining Human Resources Global Dilemma, Managing Transnational TeamsMotivation – Rewarding and Rewarded JobsTeam / Incentive based systemsDesign and redesign of working systemsSummary & Review Questions, Case Studies



Text & References:

Text: Pareek, Udai Managing transition: the HRD response; conference papers - New Delhi: Tata McGraw-Hill,

1992

References: Appraising and Developing Managerial Performance - Rao, T V. Ahmedabad: A H R D, 1992 Robbins, Stephen. P. Management, PHI, New Delhi, 2000 Udai Pareek, 2000, Understanding Organisational Behaviour, Oxford University Press. Monappa, Arun, Managing human resources - Delhi: Macmillan, 1997 Mejia, Luis R G, Managing human resource, 4th, Pearson Education, New Delhi, 2006 Beck, Robert C, Motivation theories and principles, Pearson Education, New Delhi, 2000 Cascio, Wayne F, Managing Human Resource, 6th, Tata McGraw Hill, New Delhi, 2003 Ivancevich, John M, Human resource management, Tata McGraw Hill, New Delhi, 2004 Sanghi, Seema, Towards personal excellence, Response Books, New Delhi, 2002 Epstein Robert, The Big Book of Motivation Games, Tata McGraw Hill, New Delhi, 2001 Aswthappa, K., HR and Personnel Management, Tata McGraw Hill, New Delhi, 2005 Biddle, Derek, Human Aspects of Management, 2nd, Jaico Publishing House, Mumbai, 2002

PERFORMANCE APPRAISAL AND POTENTIAL EVALUATION


Course Objective:The main Purpose of this paper is to familiarize the participants understanding the applicability and techniques of performance appraisal and potential evaluation on global context. A Broader and wider perspective is undertaken in relation to the management of employment relationship. The module is designed to understand the role of HR Planning, development and its effective link to policies and strategic practices in organisation for effective people management.

Learning Outcomes:On the successful completion of this module the student will be able to: Identify the key issues of potential evaluation and performance appraisal. Understand the factors effecting performance appraisal and performance management Various tools of performance measurement and performance appraisal Management by objectives, role of HR personnel in Performance appraisal

Course Contents:

Module I: Introduction to Performance Appraisal Performance Appraisal Management System Classical approaches to people and organisationsCurrent trends in Performance AppraisalDefinition, Ethics and Concepts of Performance Management Summary, Review Questions & Case Studies

Module II: Evaluation of Management Systems Performance Management and feedbackNeed and objective of Appraisal SystemsTools and aids for evaluation of performanceModel for benchmarking HR Practices, Legal ConsiderationsSummary, Review Questions & Case Studies

Module III: Methods and importance of Performance Management Importance and Scope of Performance Management Different methods of Performance Appraisal Rating Errors & Tools for improvementSteps for effective Performance Appraisal SystemSummary, Review Questions & Case Studies

Module IV: Management by Objectives Management by ObjectivesAppraisal Schedule, Problems with PA FormsMonitoring Employees on the jobInternational ApplicationsCompetency MappingSummary, Review Questions & Case Studies

Module V: Training and Development Training the AppraisersPlanning and strategizing trainingIntegrating training with Performance management systemsImportance of employee developmentSetting Objectives and Selecting Training Approach



Text & References:

Text: Personnel Management for Executives - Chaturvedi, K K. Mumbai: Himalaya, 1998

References: Effective Personnel Management: a skill and activity based approach - Anderson, Alan H Oxford:

Blackwell, 1994 Personnel Management: modern concepts and techniques - Dessler, Gary 3rd ed - Reston: Reston Pub, 1984 Mackay, Lesley The Changing nature of personnel management-London: Institute of Personnel

Management, 1987 Mills, Gordon E. Analysis in human resource training and organization development - Reading: Addison-

Wesley, 1988 Pareek, Udai Managing transition: the HRD response; conference papers - New Delhi: Tata McGraw-Hill,

1992 Pettman, Barrie O. Manpower planning workbook - England: Gower, 1984 Beck, Robert C,Motivation theories and principles, Pearson Education,New Delhi,2000 Cascio, Wayne F, Managing Human Resource, 6th, Tata McGraw Hill, New Delhi,2003 Ivancevich, John M, Human resource management, Tata McGraw Hill, New Delhi,2004

SYSTEMS ENGINEERING AND PROJECT MANAGEMENT


Course Objective:The objective of this course is to make the student aware of the latest practices in Project management and systems engineering with an emphasis on Quality concepts, Risk Management and Configuration Management

Learning Outcomes:On the successful completion of this module the student will be able to: Identify the key issues in Software Processes, tools and Quality. Understand the concept of System Modeling, Data Modeling, Business Modeling.

Product Modeling and modeling of system architecture Plan , Estimate and Schedule a project plan

Course Contents:

Module I: Introduction to Software EngineeringIntroduction to Software Engineering - definitions, Key challenges in SE, evolving role of software.

Module II: The Software ProcesSoftware Engineering – Process, Methods and ToolsSoftware Process Models – Waterfall Model, Prototyping, Spiral Model, Rapid Application Development, V ModelSoftware Engineering Institute Capability Maturity Model – SEI/CMM

Module III: Software Requirements and DesignRequirements Engineering Process, SRS – contents and characteristics, Software Design Basics, Architectural design, Data design, User Interface design, Design Approaches – function & object-oriented, Cohesion & Coupling

Module IV: Software TestingSoftware Testing Fundamentals, Testing Strategies, Types of Testing - WBT & BBT, Test Plans, Test Case Design, Milestones, Walkthroughs and Inspections, Debugging

Module V: Software Reliability and Quality ManagementSoftware Reliability, Quality Concepts, Quality Factors, SQA, Quality Models, FTRs.

Module VI: Software Project ManagementProject Management Concepts, Types of Projects, Activities covered by SPM, Software Project Planning, Project Evaluation, Effort Estimation (COCOMO Model) and Project Scheduling, Risk Management, Software Configuration Management



Text & References:

Roger S. Pressman ,Software Engineering , McGraw Hill International Edition Stevens, Peralita, Using UML software engineering with objects & comp, Pearson education Ian Sommerville, Software Engineering (6th Edition), Addison Wesley Edward Yourdon and Richard H. Thayer, Software Engineering Project Management, 2nd Edition, Wiley-

IEEE Computer Society Pr. Software Engineering – Roger S. Pressman, McGraw Hill International Edition

http://www.amazon.com/Software-Engineering-Project-Management-2nd/dp/0818680008/ref=sr_1_1?ie=UTF8&s=books&qid=1211435404&sr=1-1

http://www.amazon.com/exec/obidos/search-handle-url?_encoding=UTF8&search-type=ss&index=books&field-author=Ian%20Sommerville

WORKFLOW, ERP AND BPR


Course Objective:In the face of intense competition and other business pressures on organizations, quality initiatives and continuous, incremental process improvement, though still essential, will no longer be sufficient. Such radical levels of change require powerful information technology tools such as ERP to facilitate the fundamental redesign of work. Students learn about the state-of-the-art techniques used in support of business process redesign.

Learning Outcomes:On the successful completion of this module the student will be able to: Understand the concepts, vies and latest methodologies of business process design Understand key concepts in the design and utilization of best business practices embedded in an Enterprise

Resource Planning System.

Course Contents:

Module I: Introduction to ERPOverview of ERP, its importance, Evolution, ERP Packages, Advantages of ERP, and its futureFunctional Modules of ERP, Risks & Benefits of ERP, ERP & related technologiesIntegration of ERP, SCM and CRM applications

Module II: ERP ImplementationIntroduction, Why ERP, Reasons for Implementing ERP, Implementation ChallengesERP Implementation Life Cycle, Success & Failure Factors of an ERP ImplementationERP Package Selection and EvaluationERP Implementation Process

Module III: Present and FutureERP and eBusinessERP, Internet and WWWFuture Directions and Trends in ERP

Module IV: Business Engineering and marketing of ERPBPR, ERP & IT – their linkageBusiness Model of ERPMarketing Dynamics & Competitive Strategy

Module V: Practical aspects of ERP Introduction to ERP packages – SAP, BAAN, PeopleSoft & Open Source ERP


Text & References:

Text: Enterprise Resource Planning: Alexis Leon, TMH, 2nd Edition

References: Michael Hammer and James Champy, Harper Business Process Mapping: How to Reengineer Your Business Process, V. Daniel Hunt, John Wiley & Sons The Essence of Business Process Reengineering, Joe Peppard and Philip Rowland, Prentice-Hall Redesigning Enterprise Processes for e-Business, Omar A. El Sawy, McGras-Hill