Revised case statement 11 2-11

Raisethe

Curtain!

The New Theatre 1912-35 Commissioned by Julius L. Witz, (father of Tae Bonfoey), Fielding L. Olivier and Albert Shultz.

Designed by T.J. Collins and his sons.

Built in 1912 by M. B. Stoddard (grandfather of Maynard Stoddard) and C.W. Lambert contractors.

Opened on June 16, 1913, seating 1,200 people on three floors.

Considered one of the most state-of-the-art theatres in Virginia.

Presented vaudeville, live events, silent films, and “talkies.”

Purchased by Warner Brothers on December 20, 1934.

1912 Italian Renaissance interior

c. 1919

Fire destroyed the roof and the interior

of the New Theatre

on January 23, 1936.

Named “The Dixie” by 14-year old Mildred Klotz (Mrs. Ralph Degen) who won the $50 prize and a lifetime pass for

naming the theatre Following the fire, Warner Brothers hired John Eberson, one of the most prominent

theatre architects of the day. The Dixie was one the first theatres Eberson designed using Art Moderne style. He filled in the arched windows with art deco tiles and added “speed stripes" on the walls/ceiling and incorporated compass rose design in the light fixtures. He introduced one of the first triangular marquees and added one of the first neon blade signs.

The Dixie Theatre opened on December 15, 1936, and seated 885 people.

The Dixie over the years

1973 Richard & Thomas Hamrick and Forester Taylor purchased The Dixie.

c. 1980 Wayne Spaid reconfigured it as a four-screen movie house.

Currently, Adam Greenbaum rentsThe Dixie as a four-plex cinema.

Staunton Performing Arts Center

. . . to create a performing arts centerwhere there are

performances and educational eventsthat are available and accessible to

all interested persons, both adult and youthby restoring and renovating

the historic Dixie Theatre andthe adjacent Arcadia Building.

MISSION STATEMENT

Staunton Performing Arts Center

A theatre district exists in downtown Staunton where a variety of

performances is offered on any given day or evening.

The Dixie Theatre is restored to its 1936 Art Moderne appearance, creating a 525-seat Main Stage Theatre for performances on stage and screen.

The Center presents concerts, music, dance, national touring companies, community productions, lecture series, children’s theatre, and movies and remote productions in HD on the big screen.

The Center offers professional performances for children during the school day.

The Center provides spaces for parties and events other than performances.

VISION STATEMENT

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Accomplishments to date• Retired mortgage on The Dixie

• Replaced The Dixie roof and removed asbestos

• Purchased the Arcadia

• Created the plans and renderings for the Arcadia Building and renderings for the Main Stage Theatre

• Held Focus Groups

• Created a Strategic Plan

• Held great events, including 7 Annual Galas; 4 Cabarets presenting 13 different acts; 4 children’s productions, 13 shows, at The Dixie; full-length production of Disney’s Beauty and the Beast, 5 shows, at the Frontier Culture Museum; Virginia premiere of the movie A Prairie Home Companion and following celebration

• Consulted with theatre designers, technology experts, legal counsel, tax accountant, historic preservation consultant, planning consultants, and architects

• Received clean, professional audits

Enlarge lobby, concession, and box office spaces.

Create second floor lobby, rehearsal, and administrative office spaces.

Provide dressing rooms & green rooms.

Expand restroom facilities.

Install elevators

Enhance earned income potential by creating rentable spaces.

Integrate the look of the facades as much as possible.

Overall goal: integrate two properties into one theatre complex

Restore original 1936 Art Moderne elements.

Conduct formal paint analysis to determine original colors.

Restore original balcony rail.

Restore historic marquee.

Install accurate reproductions of period carpeting, fabric, and stage curtain.

Install state-of-the-art systems.

Restore and renovate the Main Stage

Interior of The Dixie, 1936

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First Floor Lobby

Renovate the Arcadia for lobby, theatre support, and rental opportunities

Second Floor Lobby

Community events

Mary Baldwin College Broman Series

Faculty and Student Recitals

Heifetz International Music Institute

Staunton Music Festival Waynesboro Symphony Orchestra

Woodrow Wilson Presidential Library lectures

Mary Baldwin College

Spring Musical

Regional performances

Jimmy Fortune

Waynesboro Players Bill WellingtonThe Ballet Box

Robin & Linda WilliamsJohn McCutcheon

Music, comedy, drama, and dance

Dr. John George Winston Cavani String Quartet

Ladysmith Black Mambazo

The Capitol StepsA Streetcar Named Desire

Chris Kattan

Live performances in high definition projected on the wide screen

Concerts Opera Plays Athletic events Awards ceremonies

Family and children’s programming

Super Scientific Circus Tomas Kubinek

Fred Garbo Inflatable TheaterTales & Scales

Mark Nizer

Vienna Choir Boys

Staunton could become an Ashland, Oregon Location:

In the Rogue River Valley at the foot of the Siskiyou and Cascade Mountain Ranges

350 miles north of San Francisco, California 250 miles south of Portland, Oregon

Population 21,630 (in 2007) (Staunton 23,967 in 2008)

Eight Theatres: Craterian Ginger Rogers Theatre Camelot Theatre Oregon Stage Works Oregon Cabaret Theatre Varsity Theatre Three Shakespeare Theatres: Angus Bowmer Theatre, New Theatre, and

Elizabethan Stage at the Allen Pavilion

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CURRENT PROJECT BUDGET - DRAFTConstruction and Renovation * $ 6,620,759 Main Stage Sound, Stage, and Lighting 1,551,499 Contingency Fee 758,805 Professional Fees: Design and Theatrical Engineering** 1,002,868 Hazardous Material Abatement 85,454 Mortgage Balance for Arcadia Building 397,700 Project Manager and other professional consulting fees 250,000

Estimated project need $10,667,085 Identified funding sourcesCapital Campaign Pledge Balance 150,000 Cash 250,000 Net Sale of State AND Federal Historic Tax Credits *** 2,514,730 Net New Market Tax Credits **** 2,400,000Estimated Enterprise Zone (60% of $250,000, eq. from B. Hamilton) 150,000

Total Identified funding sources $5,464,730 ESTIMATED REMAINING NEED $5,202,355

* and ** K+L estimates (Kjellstrom + Lee Construction, Richmond firm, with office in Staunton)***net 30% of construction & engineering costs, includes Brokerage Fees**** net 30% of construction & sound, stage, lighting

“Main Stage Plus” need

Annual Economic Impact of the Theatre

Once the Staunton Performing Arts Center is operating it will:

Draw from a total population

of 271,000 from surrounding

counties and cities.

Draw a projected annual attendance of 59,844.

Add $190,753 to city of Staunton tax revenue.Make an economic impact on the community of $1,936,835*.

*Per American for the Arts’ Arts and Economic Prosperity Calculator

Community PartnersThe success of the Staunton Performing Arts Center will represent the true power of partnerships. We will work collaboratively with the following key organizations to further strengthen the arts and quality of life in our region.

American Shakespeare Center

Ballet Box

CenterStage!

Frontier Culture Museum

Heifetz International Music Institute

Historic Staunton Foundation

Mary Baldwin College

Schola Cantorum of Waynesboro

Shenandoah Civic Dance Company

Staunton Choral Society

Staunton Music Festival

Stonewall Brigade Band

Stonewall Jackson Hotel & Conference Center

The Arts Initiative at Virginia Tech

The Ovation Singers

Valley Symphonic Concerts

Wayne Theatre Alliance

Waynesboro Choral Society

Waynesboro Players

Waynesboro Symphony Orchestra

Woodrow Wilson Presidential Library

Public and private school districts (grades K -12) from Staunton, Augusta County, and surrounding region.

Why we need the Staunton Performing Arts Center

 1. Entertainment: To enhance entertainment and educational opportunities in the region by providing a state-of-the-art venue. 2. Economy: To enhance the economic success of the City of Staunton and Augusta County, thus supporting “destination tourism” by creating a “Theatre District.”

3. Children: To provide a live, major theatre experience for children that cannot be provided in our schools and will supplement their arts education. 4 Architecture: To save The Dixie, one of America’s most unique Art Moderne theatres of the 1930s – an architecturally-significant historic theatre designed by the renowned theatre architect John Eberson (1875–1954). 5. Quality of Life: To enrich the quality of life in this culturally rich area and historic community.

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• This area is brimming with cultural activity and talent and yearning for more.

• City Council and City Administration are very supportive and invested in downtown.

• SPAC has saved an important American historic theater.

• We have the potential to make a significant economic impact by renovating and activating two historic buildings downtown.

Positives

• The economy.

• The competition for money from other good projects.

• The improvements we have done for The Dixie don’t show.

• The public perception due to the lag time in implementing the project.

The current climate

Challenges

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Create an ACTION TEAM to empower and re-energize our project by involving key community leaders with a fresh perspective.

Re-imagine the use of The Dixie and the Arcadia.

Consider possibilities for partnerships and cooperative efforts.

Recommend realistic solutions that will result in a sustainable project.

Enhance the Building Committee to form a Facilities Master Plan Team to work with the architects and determine the final project design.

Expand the Board of Directors.

Create a Capital Campaign Team.

Leadership Initiative

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Create a month-by-month organizational plan – how the funds will be raised for the project and steps taken that take us through construction to opening.

Create a detailed and compelling “operating business plan” for the first 2-3 years of operation once the project is complete – with commitments from potential users and partners.

Create a detailed organizational plan and business plan

Staunton Performing Arts Center Board of Directors and Staff

Janie Ballurio, President Melaleuca Wellness Company

Tom Cook, Vice President Retired, U.S. Air Force

Bev Coffman, Secretary Shutter Up Company

Lou Ann Vincent, Treasurer Sheppard and Vincent, CPAs, PC

Susan Brown StellarOne Bank

Brandon Collins Arts Advocate

Ray Cubbage Miller House B&B Inn

Brent Douglass Mary Baldwin College

Rosallen McMath Community Volunteer

Herb Godschalk Fisher Auto Parts

Douglas Roller Next Generation Design

Karen Romig Staunton Visitors Center

Justin Reiter Heifetz International Music Institute

James Robertson Arts Advocate

Emmett Toms Dominion Virginia Power

Helen Willard Fisher Auto Parts

STAFF

Judith Mosedale Executive Director

Jennifer Hudnall Office Manager

Staunton Performing Arts Center Advisory Board

Robert N. Avery Artist

John Avoli Frontier Culture Museum

Kit Carter Coffman Caarter Tree Farm

Rick Chittum Chittum’s Tree Farm

Lee Cochran Community Volunteer

Ralph Alan Cohen American Shakespeare Center

Talmage Cooley Retired, Judge

Thomas DahlTriangle Realty

Joe Dockery Dockery Clinic of Chiropractic

Tommie Duke Duke and Fitzpenn

Dudley “Bud” FlandersRetired, Attorney

Jimmy Fortune Professional Musician

Pamela Fox Mary Baldwin College

Bill and Kathy Frazier Frazier Associates

Marney Gibbs Community Volunteer

Paulyn Heinmiller Grey Gables Farm

Karen Elizabeth Hembree Sprint Corporation

Linda Holden The Fashion Gallery

Ernest Holley Retired, High School Counselor

Pamela Huggins Community Volunteer

Jennifer Kirkland Attorney, Musician

Michael Organ Belle Grae Inn

Carl Rosberg nTelos Corporation

Mrs. Roy R. Smith Community Volunteer

Larry Smith Nationwide Insurance Company

June Steel Community Volunteer

Sergei Troubetzkoy Bedford Bureau of Tourism

Robin & Linda Williams Professional Musicians

We hope that you will help us Raise the Curtain