Review of Online Social Media

Website

Cell Phone

Text Message

E-mailCheck their email once a dayTwice a dayThree times or more per day

Myspace or Facebook

Blog

Twitter

Linked In

Why use Online Social Networking?

• 3 in 4 (75%) US online adults now 3 in 4 (75%) US online adults now use social tools to connect with use social tools to connect with each othereach other

• Myspace and Facebook each have Myspace and Facebook each have over 70,000,000 usersover 70,000,000 users

• The fastest growing online social The fastest growing online social media population is the age group media population is the age group between 35 and 55between 35 and 55

The Rules of Online Social Networking

• Remember Netiquette: other users Remember Netiquette: other users are people too!are people too!

• Keep your personal life separate Keep your personal life separate from your professional life onlinefrom your professional life online

• Online Social Networking is Online Social Networking is benefitting your business, take time benefitting your business, take time each day to keep up on your postseach day to keep up on your posts

• DO NOT SPAM YOUR CONTACTSDO NOT SPAM YOUR CONTACTS

What will I accomplish?• Be a live person on the InternetBe a live person on the Internet• A dynamic presence on the InternetA dynamic presence on the Internet• Connect with potential clients and Connect with potential clients and

customers who are already using customers who are already using these toolsthese tools

• You are advertising in a place where You are advertising in a place where you know tens of thousands of you know tens of thousands of people already spend timepeople already spend time

• Increase traffic to your websiteIncrease traffic to your website

LinkedIn.com

• Connect with other professionalsConnect with other professionals• Connect with classmatesConnect with classmates• Search for people by industry or in a Search for people by industry or in a

specific regionspecific region• Interfaces with a few other online Interfaces with a few other online

toolstools

• From the homepage you can see an overview of your connections

• You can join Groups to connect with people you have something in common with or to meet new people.

• Edit the public information other users see. Think of it as the way your resume would appear in a directory

• Contacts are people you import from another website like Yahoo! or MSN and people you connect with on LinkedIn

• LinkedIn mail lets you send private messages to other LinkedIn Members

• Applications are other websites that interface with LinkedIn to “link” together your other online activities

Now lets visit the site…

Twitter.com

• Update quickly from the website, cell Update quickly from the website, cell phone, or other applicationphone, or other application

• Fast and easy to set up an accountFast and easy to set up an account• 140 characters or less makes 140 characters or less makes

keeping up with others easykeeping up with others easy• Easy way to link others directly to Easy way to link others directly to

what you want them to see (website, what you want them to see (website, twitpic, etc)twitpic, etc)

• Your sidebar quickly shows you how many people you are following and how many people are following you

• You can read @replies and @mentions others have written to you

• You can read direct messages sent to you that only you can see

• You can search all the tweets for specific words or phrases

Now lets visit the site…

Facebook.com

• Create a fan page for your business Create a fan page for your business so that others can show off their so that others can show off their supportsupport

• Connect with clients/contacts on a Connect with clients/contacts on a more personal level, learn about their more personal level, learn about their day-to-day livesday-to-day lives

• Show your contacts that you are a Show your contacts that you are a real, live person tooreal, live person too

Now lets visit the site…

Blogs

• Are online newsletters you use like Are online newsletters you use like press releases to share informationpress releases to share information

• Insert pictures, video, slide shows, Insert pictures, video, slide shows, and links to other sitesand links to other sites

• Establish yourself as the expert in Establish yourself as the expert in your fieldyour field

• Be a syndicated writer with RSS Be a syndicated writer with RSS feeds (applies to Twitter also)feeds (applies to Twitter also)

Smart Phones

• Connect all your online activities & social Connect all your online activities & social networking sites to one handheld, portable devicenetworking sites to one handheld, portable device

• Upload pictures to your sites (new products, events, Upload pictures to your sites (new products, events, employees)employees)

• Receive email & respond no matter where you areReceive email & respond no matter where you are• Sync with your calendar, “to-do” list, and other Sync with your calendar, “to-do” list, and other

organizer toolsorganizer tools• Text message clients to keep in touch & respond Text message clients to keep in touch & respond

quickly when you can’t make the phone callquickly when you can’t make the phone call• Instant message from your phone where ever you Instant message from your phone where ever you

are to stay in touchare to stay in touch