#SMX #12C1 @danleibson [email protected] What Local SEO Ranking Factors Really Matter? TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
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#SMX #12C1 @[email protected]
What Local SEO Ranking Factors Really Matter?
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
#SMX #12C1 @[email protected]
What Local SEO Ranking Factors Really Matter?
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
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About Us
10 Insane Years of:§ Enterprise SEO Audits§ Local SEO§ White Label SEO§ Agency Process Consulting§ Unblocking Robots.txt Files§ Buying you drinks
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The Quest for the Perfect Local SEO Ranking Factors
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Reverse Engineering Google’s Local Search Algorithm
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A Method To the Madness
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For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
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TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
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Reverse Engineering Google’s Local Search Algorithm
Great Partners
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Reverse Engineering Google’s Local Search Algorithm
Ordinal Ranking Factors
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Reverse Engineering Google’s Local Search Algorithm
Categorical Ranking Factors
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Reverse Engineering Google’s Local Search Algorithm
Huh?
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Strong Correlation with Local Pack Rankings
GMB “AUTHORITY”• GMB Reviews• GMB Photos• Keyword in Business Name
BACKLINKS• Majestic AC Rank, Trust Flow, etc.• Google Toolbar PageRank• #/% Backlinks w City in Anchor Text• #/% Backlinks w Keyword in Anchor Text
WEBSITE FACTORS• # Words on GMB Landing Page• # Images on GMB Landing Page
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Reverse Engineering Google’s Local Search Algorithm
Citations
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Citations
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What Can you Do Tomorrow?
What
http://www.localseoguide.com/enforced-nap-consistency-scale-happened/
How
http://www.localseoguide.com/our-citation-stack/
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Links
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Links
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The Leagues Aren’t So Little
Links to Domain Links to GMB Landing PageMean 1,919,907 18,963Median 1,264 24
Multi-location brands have ~200-300 citations per location.
At 500 locations that is 150,000 links pointed at their most important page template, their location pages.
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Reverse Engineering Google’s Local Search Algorithm
Organic Algo > Local Algo
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Reverse Engineering Google’s Local Search Algorithm
Websites Matter A Lot
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Location Pages Don’t Cannibalize Store Locators
LOCATOR ONLY• Mean # Of Terms: 2,462• Median # of Terms: 2,325
LOCATOR + Locations Pages• Mean # Of Terms: 3,583• Median # of Terms: 2,394
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With A Page Per Location You Will Rank for More Terms
LOCATOR + Locations Pages• Median # of Terms Per Location Page: 23• Median # of Terms Per Location Page Template: 3,412• Median # of Terms Across Locator and Location Pages: 2,438• Median # of Terms Combined Locator/Location Page: 5,760
LOCATOR Only• Median # of terms for Locators: 2,325
Brands with Location/Locator Rank for 3,435 More Terms then Those With Locators Alone.
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Real SEO Heroes Level: Wix
https://www.rei.com/stores/huntington-beach.html
http://www.homedepot.com/l/Costa-Mesa/CA/Costa-Mesa/92626/6664
http://www.wholefoodsmarket.com/stores/tustin
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Location Location Location
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Location Location Location
Query Type Example Backlinkw/City in
Anchor Text
Majestic AC Rank
KW in Business Name
Distance From Searcher
IMPLICIT TACOS HIGH HIGH LOW *VERY HIGH
EXPLICIT TACOS IN SAN JOSE
SAN JOSE TACOS
VERY HIGH VERY HIGH VERY HIGH LOW
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http://www.localseoguide.com/proximity-the-number-1-local-seo-ranking-sub-factor
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Trimodal Algo in One Screenshothttp://www.localseoguide.com/trimodal-local-ranking-algo-one-screenshot/
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What may not work?
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Low Correlation to Local Pack Rankings
OFF-SITE • Avg. # of Citation Backlinks• # of Verified Citations• Avg. Domain Authority of Citations• Avg. Google Rating• GMB Phone # Matches Website • Google +1s ! ! !
WEBSITE• Moz Domain & Page Authority• Keyword in H1 of GMB Landing Page• Keyword Density of GMB Landing Page• City & State in URL & <title>• HTTPS URL• Has Flash #DUH
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Near Me Factors: http://www.localseoguide.com/near-local-seo-ranking-factors/
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Links, not just Location
-0.08 -0.12-0.12-0.040.00
Near Me Ordinal LINKGMB OFF-SITE LOCALWEBSITE
Google Reviews
Backlinks With City In Anchor Text
% Backlinks With City In Anchor Text
Profile Views
Backlinks With City State In Anchor Text
% Backlinks With City State In Anchor Text
Total Reviews
Followers Modified
Google Rating
Photos
Average Rating
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Not so Near Me
0.50 1.00 1.250.750.00 0.25
Near Me Categorical LINKGMB OFF-SITE LOCALWEBSITE
Organic Rank Binary
City in Title
City & State in Title
Physical Address In City of Search
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What Correlated with Who Now?
STRONG CORRELATION:# of Native Google Reviews
# Backlinks w City in Anchor Text% Backlinks w City in Anchor Text
GMB PhotosGoogle Rating
WEAK CORRELATION:City in <title>
City & State in <title>% Backlinks w City in Anchor Text
GMB PhotosGoogle Rating
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Reverse Engineering Google’s Local Search Algorithm
So Many Choices, so Little Time!
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Reverse Engineering Google’s Local Search Algorithm
Prioritize Investment
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Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU! SEE YOU AT THE NEXT #SMX
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