Revenue Models

MyNearBite PresentationRevenue Models

27.04.2015

2Lean Entrepreneurship Project – MyNearBite.com

Views for our customer segments

Advertising

REVENUE MODELS

RestaurantOption for Restaurants to promote themselves in the app

Problem: Having only a few limited offers nearby, a “preferred” position might not be attractive for restaurants.

Potential: 5

Payment Process: Very complex programming.

UserGeneric Ads (e.g. Google AdMob)

Problems: -Short usage time of app leads to low ad incomes-Huge barrier for customers-Limited space for features

Potential: 7

Payment Process: Easy – via Google AdMob

Advertising as a feasible and profitable solution

3Lean Entrepreneurship Project – MyNearBite.com

Advertising

REVENUE MODELS

2015 2015 Total

Market July August September October November December

SAM Market Lisbon 273.852 273.852 273.852 273.852 273.852 273.852 1.643.112

Market Share Lisbon 5,00% 6,00% 7,00% 8,00% 9,00% 10,00%

SAM Market Porto 105.301 105.301 105.301 105.301 105.301 105.301 631.806

Market Share Porto 0,00% 0,00% 0,00% 0,00% 0,00% 0,00%

Total Sam 13692,6 16431,12 19169,64 21908,16 24646,68 27385,2 123.233

Mobile Operating System (Android = 0,8; Android&iOS=0,98) 0,8 0,8 0,8 0,8 0,8 0,8

SOM Market 10.954 13.145 15.336 17.527 19.717 21.908 98.587

4,35 visits per month (once a week) 47.650 57.180 66.710 76.240 85.770 95.300 428.852

Average period per visit (in minutes) 2 2 2 2 2 2

Minutes in App 95.300 114.361 133.421 152.481 171.541 190.601 857.704

4Lean Entrepreneurship Project – MyNearBite.com

Advertising

REVENUE MODELS

Banner at the bottom/topAds Impression / Minute 2

Ads shown to users 190600 228721 266841 304961 343081 381201 1.715.409

ECPM 0,4 0,5 0,6 0,7 0,8 0,9

*ECPM increases because our App will get more attractive to advertisers (bidding system)

Revenues 76,24 € 114,36 € 160,10 € 213,47 € 274,47 € 343,08 € 1.181,73 €

Insterstitual banners (full screen)

Ads Impression / Minute 0,33

Ads shown to users 31.449 37.739 44.028 50.318 56.608 62.898 283.042

ECPM 1 1,2 1,4 1,6 1,8 2

*ECPM increases because our App will get more attractive to advertisers (bidding system)

Revenues 31,45 € 45,29 € 61,64 € 80,51 € 101,90 € 125,80 € 446,58 €

July August September October November December

July August September October November December

5Lean Entrepreneurship Project – MyNearBite.com

Advertising

REVENUE MODELS

2016 2016 Total

Market January February March April May June July AugustSeptember October

November

December

SAM Market Lisbon 273.852 273.852 273.852 273.852 273.852 273.852 273.852 273.852 273.852 273.852 273.852 273.852 3.286.224

Market Share Lisbon 12,00% 13,50% 15,00% 16,50% 18,00% 19,50% 21,00% 22,50% 24,00% 25,50% 27,00% 28,50%

SAM Market Porto 105.301 105.301 105.301 105.301 105.301 105.301 105.301 105.301 105.301 105.301 105.301 105.301 1.263.612

Market Share Porto 5,00% 7,00% 9,00% 11,00% 13,00% 15,00% 17,00% 19,00% 21,00% 23,00% 25,00% 27,00%

Total Sam 38127,2 44341,0 50554,8 56768,6 62982,4 69196,2 75410,0 81623,8 87837,6 94051,4 100265 106479 867638,28

Mobile Operating System (Android = 0,8; Android&iOS=0,98) 0,98 0,98 0,98 0,98 0,98 0,98 0,98 0,98 0,98 0,98 0,98 0,98

SOM Market 37.365 43.454 49.544 55.633 61.723 67.812 73.902 79.991 86.081 92.170 98.260 104.350 850.286

4,35 visits per month (once a week) 162.537 189.026 215.515 242.005 268.494 294.984 321.473 347.963 374.452 400.942 427.431 453.920 3.698.742

Average period per visit (in minutes) 2 2 2 2 2 2 2 2 2 2 2 2

Minutes in App 325.073 378.052 431.031 484.010 536.989 589.968 642.946 695.925 748.904 801.883 854.862 907.841 7.397.484

6Lean Entrepreneurship Project – MyNearBite.com

Advertising

REVENUE MODELS

Banner at the bottom/top January February March April May June July August September October November Deceber 2016

Ads Impression / Minute

Ads shown to users 650146,5 756104,2 862061,9 968019,7 1073977 1179935 1285892 1391850 1497808, 1603766 1709723, 1815681 14794967,95

ECPM 1 1 1 1 1 1 1 1 1 1 1 1

Revenues 650,15 € 756,10 € 862,06 € 968,02 €1.073,98

€1.179,94

€1.285,89

€1.391,85

€1.497,81

€1.603,77

€1.709,72

€1.815,68

€ 14.794,97 €

Insterstitual banners (full screen) January February March April May June July August September October November Deceber 2016

Ads Impression / Minute

Ads shown to users 107.274 124.757 142.240 159.723 177.206 194.689 212.172 229.655 247.138 264.621 282.104 299.587 2.441.169,71

ECPM 3 3 3 3 3 3 3 3 3 3 3 3

Revenues 321,82 € 374,27 € 426,72 € 479,17 € 531,62 € 584,07 € 636,52 € 688,97 € 741,42 € 793,86 € 846,31 € 898,76 € 7.323,51 €

7Lean Entrepreneurship Project – MyNearBite.com

Customer Segments pay in the begging of the service

Basic Fee

REVENUE MODEL

RestaurantPay per App: Per Download

Pay per Listing: Per Upload of content

Potential: 2

Payment Process: App Store

Pay per App: Per Download

User

Potential: 1

Payment Process: App Store

Not applicable - these apps are always for free.

8Lean Entrepreneurship Project – MyNearBite.com

Restaurants pay for each user click

Pay per Click

REVENUE MODELS

RestaurantRestaurants pay fee for each click on an offer.

AdWords Model

Problem: Trust of restaurants

Potential: 5

Payment Process: Complex payment system (required)

Applicable idea but payment system as a barrier

9Lean Entrepreneurship Project – MyNearBite.com

Free base + paid add on features

Freemium

REVENUE MODELS

RestaurantOPTIONS:- 2 Offers for free - Upgrade: Paid Analytics Software:

Analysis of customer behaviour - Metrics:

- # of views- # of clicks- # of calls

NOTE: More pricing options (group offers)

Potential: 8

Payment Process: Subscription Process or Mobile Payment.

May not yield high value for restaurants. Offer limit might work.

10Lean Entrepreneurship Project – MyNearBite.com

3 Package Offer

Freemium – Subscription Packages

REVENUE MODELS

Basic Package• Daily Uploads: 1offer/day

• Metrics:• #Views• #App Users in City

• Individual Offers

• # Restaurants in the account: 1

Premium Package• Daily Uploads: 3offer/day

• Metrics:• #Views• #App Users in City• #Clicks on Offers• #Calls

• Individual Offers

• # Restaurants in the account: 1

MyNearBite Package• Daily Uploads: Unlimited

• Metrics:• #Views• #App Users in City• #Clicks on Offers• #Calls

• Individual & Group Offers

• # Restaurants in the account: 5

• Better Offer Placement

11Lean Entrepreneurship Project – MyNearBite.com

Revenue Expectations

Freemium – Subscription Packages

REVENUE MODELS

2015 2015 Total

Restaurant Market Size July August September October November December

# of Restaurants 60 100 140 180 220 260 960

*Expansion to Porto in 2015 *#of restaurants according to mygon

%Restaurants with freemium Package 1 2,00% 3,00% 4,00% 5,00% 6,00% 7,00%

# of Restaurants with Freemium Package 1 1,2 3 5,6 9 13,2 18,2 50

Monthly Fee Package 1 1,99 1,99 1,99 1,99 1,99 1,99

Revenue - Premium Package 28,66 € 71,64 € 133,73 € 214,92 € 315,22 € 434,62 € 1.198,78 €

%Restaurants with freemium Package 2 0,50% 0,50% 0,50% 0,50% 1,00% 1,00%

# of Restaurants with Freemium Package 2 0,3 0,5 0,7 0,9 2,2 2,6 7

Monthly Fee Package 2 4,99 4,99 4,99 4,99 4,99 4,99

Revenue - MyNearBite Package 17,96 € 29,94 € 41,92 € 53,89 € 131,74 € 155,69 € 431,14 €

Revenue Total 46,62 € 101,58 € 175,64 € 268,81 € 446,95 € 590,30 € 1.629,91 €

12Lean Entrepreneurship Project – MyNearBite.com

2016 2016 Total

Restaurant Market Size January February March April May June July August September October November December

# of Restaurants 360 400 440 480 520 560 600 610 620 630 640 650 6.510*Expansion to Porto in 2015 *#of restaurants according to mygon

%Restaurants with freemium Package 1 8,00% 9,00% 9,00% 9,00% 9,00% 9,00% 9,00% 9,00% 9,00% 9,00% 9,00% 9,00%

# of Restaurants with Freemium Package 1 28,8 36 39,6 43,2 46,8 50,4 54 54,9 55,8 56,7 57,6 58,5 582,3

Monthly Fee Package 1 1,99 1,99 1,99 1,99 1,99 1,99 1,99 1,99 1,99 1,99 1,99 1,99

Revenue – Premium Package 687,74 € 859,68 € 945,65 €1.031,62

€1.117,58

€1.203,55

€1.289,52

€1.311,01

€1.332,50

€1.354,00

€1.375,49

€1.396,98

€ 13.905,32 €

%Restaurants with freemium Package 2 1,00% 1,00% 1,00% 1,00% 1,00% 1,00% 1,00% 1,00% 1,00% 1,00% 1,00% 1,00%

# of Restaurants with Freemium Package 2 3,6 4 4,4 4,8 5,2 5,6 6 6,1 6,2 6,3 6,4 6,5 65,1

Monthly Fee Package 2 4,99 4,99 4,99 4,99 4,99 4,99 4,99 4,99 4,99 4,99 4,99 4,99

Revenue – MyNearBite Package 215,57 € 239,52 € 263,47 € 287,42 € 311,38 € 335,33 € 359,28 € 365,27 € 371,26 € 377,24 € 383,23 € 389,22 € 3.898,19 €

Revenue Total 903,31 €1.099,20

€1.209,12

€1.319,04

€1.428,96

€1.538,88

€1.648,80

€1.676,28

€1.703,76

€1.731,24

€1.758,72

€1.786,20

€ 17.803,51 €

Freemium – Subscription Packages

REVENUE MODELS

13Lean Entrepreneurship Project – MyNearBite.com

CHANNELS

THANK YOU!

Check our page: mynearbite.com/lisboa1/More info: mynearbite.com/Facebook: www.facebook.com/mynearbite