Revenue Generation for smaller charities (c) ann rosenfield mba cfre 2016

Options• Revenue Generation from Assets

o CNIB

• Social Enterpriseo St John’s Bakery

o CityYear

• Philanthropy

(c) Ann Rosenfield MBA, CFRE 2016

Asset Revenue Generation

(c) Ann Rosenfield MBA, CFRE 2016

(c) Ann Rosenfield MBA, CFRE 2016

Social Enterprise –separate incorporation

(c) Ann Rosenfield MBA, CFRE 2016

Culture of Philanthropy > Fundraising

(c) Ann Rosenfield MBA, CFRE 2016

0

5

10

15

20

25

30

35

40

Civics Boomers Gen X Gen Y

% Canadian who give to local social service

(hjc new media 2013)

% Canadian who

give to local social

service

(c) Ann Rosenfield MBA, CFRE 2016

Qualities of a high performing fundraising

charity

(c) Ann Rosenfield MBA, CFRE 2016

Executive Director LOVES asking for giftsExecutive Director skilled at securing major giftsExecutive Director has previous experience in fundraisingExecutive Director maintains a strong relationship with Development DirectorDevelopment Director has strong control over fundraising goals

Source: http://www.compasspoint.org/sites/default/files/images/UnderDeveloped_CompassPoint_HaasJrFund_January%202013.pdf6

Group Volunteering

(c) Ann Rosenfield MBA, CFRE 2016

Third Party Events

(c) Ann Rosenfield MBA, CFRE 2016

Budget – 2nd look

(c) Ann Rosenfield MBA, CFRE 2014

Appendices

(c) Ann Rosenfield MBA, CFRE 2016

Fischer Ethics ScreenAudience Option #1 Option #2 Option #3

Mission, values

Board

Key volunteers

Service Users

Donors

Funders

Local Community

Newspaper

Personal values

(c) Ann Rosenfield MBA, CFRE 2016

Part-time help• Demographics of professional fundraisers

o Women in their 40s (80% of profession)

o University-educated

• Boomer retirees

(c) Ann Rosenfield MBA, CFRE 2016

Why hiring someone full time is

not the fix-all solution• Median salary in Ontario for fundraising is over $70,000

• 27% of leaders of charities raising under $1M are happy with their development director’s performance. Only 36% happy at the 1-5M range

• 25% of Executive Directors fired their last fundraiser

• 50% of fundraisers are planning to leave their jobs

• 40% are considering leaving the profession

• Median vacancy duration for fundraiser for charities who raise under $1M/year – 12months

• Only 18% Board members appropriately engaged in fundraising in charities under $1M (only 37% in high performing over 10M)

• 73,916 charities in Canada

(c) Ann Rosenfield MBA, CFRE 2016

100% Board Giving

(c) Ann Rosenfield MBA, CFRE 2016

Thank you

(c) Ann Rosenfield MBA, CFRE 2016

Ann Rosenfield MBA | [email protected]