Revel: Play & Socialize Beyond Your Device

Key$Objec)ves$TABLE$OF$CONTENTS$

1.  Execu)ve$Summary$2.  Market$Opportunity$3.  Mee)ng$the$Market$Challenge$4.  Key$Product:$Revel$5.  Revel$Milestones$6.  Market$Strategy$$

7.  Team$Growth$8.  Market$Growth$9.  Revenue$Growth$10.  Management$Summary$11.  SWOT$12.  Investment$Opportunity$

Market$Opportunity$Social$media,$mobile$gaming,$da)ng$apps,$all$have$failed$to$live$up$to$their$promises.$Genera)on$Y$con)nues$to$seek$valuable$connec)ons,$yet$are$disconnected$as$ever.$Users$peer$into$others$lives$feeling$le[$out,$turning$to$solo$games$for$comfort,$swiping$on$poten)al$da)ng$partners,$never$quenching$the$thirst$to$actually$be$social.$Businesses$strive$to$hit$the$demographic$with$key$messages$and$s)ll$fail$to$measure$ROI$asking$the$ques)on$of$how$“likes”$translate$to$sales?$$

Mee)ng$the$Market$Challenge$

Consumer))(B2C))•  Connects$people$who$are$nearby$

quickly$and$efficiently$through$gamifica)on.$$

•  Allows$people$to$choose$who$they$connect$with$live$and$in$familiar$sebngs.$$

•  Lets$users$play$with$friends$and$new$people$through$a$familiar$ac)vity$in$a$fun$and$trendy$way.$$

Business)(B2B))•  Creates$a$meaningful$and$nonc

intrusive$way$to$brand$to$key$influencers$using$social$media$and$gaming,$allowing$branded$content$to$go$viral$at$point$of$sale.$$

•  Can$target$and$influence$their$key$demographic$at$point$of$sale.$$

•  Will$collect$important$data$about$purchasing$habits$and$con)nue$to$influence$targets$post$game.$$

Players$Love$Revel$•  Revel$is$a$socializing$plaform$to$

meet$and$interact$in$a$more$comfortable$and$familiar$sebngs$where$the$goal$is$to$have$fun.$

•  Thousands$of$icons$to$search$for$that$are$socially$&$environmentally$relevant$create$laughs$&$good$)mes.$$$

•  Dynamic$algorithms$allow$us$to$create$diversity$in$icons$for$every$game$so$players$are$having$new$and$exci)ng$challenges$

$$•  Brands$can$directly$

adver)se$to$consumers$at$point$of$sale$

•  Brands$&$Events$enhance$their$presence$through$targe)ng$specific$desired$market$segments$

•  Brands$will$see$important$sales$and$product$analy)cs,$currently$unavailable$

•  Brands$can$compute$specific$ROI$on$marke)ng$campaigns$

Businesses$Want$Revel$$

Market$Analysis$Demographic)

•  The$US$has$over$17.5$million$college$students$

•  54,$254,000$single,$available,$adult$Americans$

•  41,$250,000$have$tried$online$da)ng$

•  48$million$play$mobile$games$•  In$a$survey$of$500$respondents$

ages$18c35,$75%$would$play$Revel.$$

Team$Growth$CEO$

CFO$

HR$

COO/President$

VP$Business$Development$

Sales$Manager$ Community$Manager$

College$Intern$Manager$

College$Interns$ Community$Promoters$

CTO$

Crea)ve$Director$

Lead$Ar)st$

Icon$Ar)st$ Graphic$designer$

UI/UX$

Project$Manager$

Lead$Server$Admin$ Advanced$Ios$ Advanced$Ios$

Intermediate$iOS$

Advanced$Java$

Intermediate$Java$

Player$Growth$Strategy$

User$Reten)on$

•  Installs:$3.5$million$•  MAU:$600,000/17%$•  Reten)on:$180$days$•  4$Sessions$per$week$•  Whales:$17%,$$50$•  LTV:$$6+$•  CPI:$Below$$2$

Management$Summary$Simon)Czaplinski,)CEO)&Co=Founder)An$entrepreneur$at$heart,$Simon$has$the$ability$to$take$disparate$$Elements$and$weave$them$together$into$viable$and$successful$$Businesses.$$$Bree)Hanson,)President)&)Co=Founder)Bree’s$successfully$spent$the$past$12$years$in$B2B$sales$and$business$$development,$focusing$on$the$tech$sector.$She’s$sold$millions$in$her$$career,$&$worked$with$small$to$enterprise$level$organiza)ons.$$$

Ron)Walker,)Board)Member)Ron$has$been$a$commercial$trial$lawyer$for$30$years$and$in$the$course$of$that$)me$has$managed$IT$infrastructure$and$projects$for$one$of$Canada’s$largest$interna)onal$law$firms.$$

Jason)Crow,)CreaIve)Director)Jason$has$a$background$in$Adver)sing$and$Marke)ng$with$awide$variety$of$experience$in$the$entertainment$industry$ranging$from$talent$management$and$produc)on$to$television$cas)ng$

Revel:$Financial$$Gold$

$113,545.99$

$835,000$$$520,833.33$

$356,228.45$

IncApp$

Analy)cs$

Event$

Sponsored$

$$7,259,091$$

$$30,012,991.7

0$$

$$41,117,798.6

2$$

$$c$$

$$5,000,000$$

$$10,000,000$$

$$15,000,000$$

$$20,000,000$$

$$25,000,000$$

$$30,000,000$$

$$35,000,000$$

$$40,000,000$$

$$45,000,000$$

Y1$ Y2$ Y3$

Yearly)Revenue)ProjecIons)

Revenue$$

Y1$LTV:$$4.30$Y1$CPI:$$.81$

Monthly)Revenue)Stream)Break)Down)=)$1.8)million)