Revealing The North Wests Creative & Media Industries The Hi

Revealing the North West’s Creative & Media Industries –

the hidden sector A Methodological Approach revealed for the first time at “North West

Creative & Media Industries plc – the first AGM”Prepared by

Dr. Ged Mirfin, Chief Data Officer, Business Link North West &Landes Land, Lead Data Warehouse Developer

Hedley Bull on “Definitions”

“The art of definition is to leave everything in, take everything out, and

make the definition so long and complicated that people don’t realise

that you haven’t done either”

SOURCE: EVIDENCE AND ANALYSIS DOCUMENT WHICH SUPPORTS THE FINAL REPORT OF THE CEP (CREATIVE ECONOMY PROGRAMME) ISSUED BY DCMS.

MUCH OF THE CRITICISM SEEMS TO HAVE CONCENTRATED ON THE ESTIMATED ECONOMIC CONTRIBUTION CREATIVE INDUSTRIES MAKE TO THE UK.  THESE CRITICISMS FALL INTO TWO CATEGORIES:  THE DEFINITION OF CREATIVE INDUSTRIES IS TOO WIDE OR TOO NARROW AND THEREFORE THE NUMBER IS TOO BIG OR TOO SMALL; AND THE LACK OF OFFICIAL STANDARD STATISTICS FOR THE CREATIVE INDUSTRIES IN PARTICULAR, PROBLEMS HAVE BEEN RAISED WITH THE IDENTIFICATION OF CREATIVE INDUSTRIES WITHIN OFFICIAL CLASSIFICATIONS.  OFFICIAL STATISTICS ARE DRAWN FROM ONS SURVEYS WHICH COVER BUSINESSES THAT ARE REGISTERED FOR VAT AND DO NOT INCLUDE THOSE THAT ARE NOT REGISTERED OR SMALL BUSINESS WHOSE TURNOVER IS BELOW THE VAT THRESHOLD.  THIS IS PROBLEMATIC WHEN TRYING TO IDENTIFY AND MEASURE THE ACTIVITY OF THE CREATIVE INDUSTRIES BECAUSE MANY OF THE INDUSTRIES ARE VERY SPECIFIC AND SMALL IN TERMS OF NUMBER OF BUSINESSES, TURNOVER AND EMPLOYMENT… THE BULLETIN USES NATIONAL STATISTICS SOURCES WHERE POSSIBLE – PRIMARILY THE ANNUAL BUSINESS INQUIRY, THE INTER-DEPARTMENTAL BUSINESS REGISTER AND THE LABOUR FORCE SURVEY….DEFINITIONS ARE BASED ON THE UK STANDARD INDUSTRIAL CLASSIFICATIONS (SIC)…, HOWEVER THEY DO NOT ACCURATELY REFLECT THE STRUCTURE OF THE CREATIVE INDUSTRIES. AS SUCH IT IS DIFFICULT TO CAPTURE THE FULL EXTENT OF… ACTIVITY. THERE IS CONCERN THEREFORE THAT OFFICIAL STATISTICS ARE NOT TOTALLY REPRESENTATIVE OF THE WHOLE CREATIVE INDUSTRIES SECTOR.  THE ONLY WAY TO OVERCOME THIS WOULD BE TO CARRY OUT A SEPARATE SURVEY OF SMALL CREATIVE FIRMS AND INDIVIDUALS BUT THIS WOULD BE A HUGE UNDERTAKING INVOLVING SIGNIFICANT COSTS AND POTENTIALLY PLACING A CONSIDERABLE BURDEN ON THE FIRMS.

THE STRUCTURE OF THE OFFICIAL CLASSIFICATIONS MEANS THAT FOR SOME SICS, IDENTIFICATION OF CREATIVE INDUSTRIES WITHIN WIDER INDUSTRIAL CODES IS REQUIRED IN ORDER TO PRODUCE THE ESTIMATES

THERE ARE MANY DIFFERENT DEFINITIONS OF THE CREATIVE INDUSTRIES IN EXISTENCE MEANING THAT COMPARABILITY BETWEEN METHODOLOGIES IS OFTEN A PROBLEM.

DCMS ESTIMATES CONCENTRATE ON THE NATIONAL PICTURE, [THEY ARE] KEEN TO WORK CLOSELY WITH REGIONAL REPRESENTATIVES ON METHODOLOGIES AND APPROACHES TO DATA COLLECTION AT DIFFERENT LEVELS. [THEY] WILL CONSIDER REGIONAL APPROACHES, ALONGSIDE [THE] NATIONAL METHODOLOGY TO DETERMINE BEST PRACTICE

The Problem with SIC Codes

Successful Definition

• Sector Definition is the key to accessing meaningful data

• Definition needs to be intuitive • Definition needs to utilise experience

on the ground • Wide range of opinions need to be

included in definition review• What happens to companies that “just

don’t fit”?

It’s All in the Definition!

Select from a carefully itemised list of variables

First Phase - Define

Build an Elaborate Definition based on an overlapping set of Classification Systems

Yell Class Thomson

SIC 1992, 2003 or 2007

Nature of Business Keyword

Identifying the DCI Sector Utilising Overlapping Classifications

FlexibilityThe ability to utilise

multiple business classifications from

various sources as well as the keyword

descriptors provides a breadth of analysis that

virtually eliminates businesses for which we

have no classification data. The potential size of the pot for businesses

BLNW misses is very small.

It’s All in the Definition!

Select

Lessening dependability on SIC Codes improves Sector identification accuracy

Overlaps between different classification systems increases reliability

Access to a wide variety of classification systems means that it is possible to define Sectors very

precisely and visualise gaps and overlaps

Second Phase – Refine your Definition

DefineAbility to Interrogate Extremely Granular Data in a Highly Accessible Way means contributes to a much more consensual way of building a Sector Definition

High Level Validation of Data Internally by Sector Managers and Advisors and Externally

by Cluster Organisations & Industry SpecialistsRefine

It’s All in the Definition!

Third Phase – Validate

DefineThe ability to overlay a multi-tiered definitional systems means that it will be possible to view the D&C Supply Chain hierarchy in the NW for the first time

Appending of specialist sub-sector definitions originated by Frontier Economics will reveal

supply chain relationshipsRefine

It’s All in the Definition!

Fourth Phase – Append

Validate

We Are Here !

DefineThe ability to report on the continually updated data on a regularised basis will allow the NWDA to assess the health of the EETS Sector and measure the impact of policy over time

Construction of a series of Detailed Cross-Tab Reports scoped out by Northwest Vision and

Media and other Sector Partners & Stakeholders delivered via inform online

Refine

It’s All in the Definition!

Fifth Phase – Analyse, Report & Share

Validate Append

ReportDefineThe development of truly embedded and reciprocal data sharing activity creating a fully embedded North West wide shared strategic data warehouse asset

The art of the possible – a two way exchange of data which is continually enriched by activity captured in the CRM Systems of BLNW and

Northwest Vision and MediaRefine

It’s All in the Definition!

Sixth Phase – Embed

Validate Append

Using Yell Data In Isolation

Why Use Yell?

Improved Granularity Over Standard Industry Classification

Doesn’t Suffer from Fixation on Manufacturing – Service Sector Well Represented

Businesses Telling the World What They’re Good At

Many SIC codes are pointless – “Not Elsewhere Classifieds

A fast moving sector requires a quickly adaptable classification – companies chasing niches update their Yell adverts faster than their SIC codes!

What Do The Top Yell Classifications in the Digital and Creative RES Sector Look Like?

Yellow Pages Classification Sites % Yellow Pages Classification Sites % Yellow Pages Classification Sites %

Unknown 11,282 41.89 Advertising Agencies 257 0.95 Telecommunication Consultants 107 0.40

Computer Services 1,106 4.11Photographers-Commercial & Industrial

242 0.90 Theatres & Concert Halls 107 0.40

Photographers-General 1,070 3.97 Secretarial Services 232 0.86 Closed Circuit TV Installers 99 0.37

Internet Web Design 987 3.66TV, Film & Video Production Services

232 0.86 Musicians 98 0.36

Discos - Mobile 684 2.54 Translators & Interpreters 230 0.85 Drama Schools 92 0.34

Designers-Advertising & Graphic 579 2.15 Telecommunication Services 218 0.81 Payroll Services 91 0.34

Computer Software Development 504 1.87 Newspapers & Magazines 214 0.79 Computer Training 87 0.32

Mobile Phones & Accessories 474 1.76 Entertainment Agencies 186 0.69 Museums 84 0.31

Computer Consultancy 447 1.66 Telecommunication Eqpt 164 0.61 Jewellery Mfrs 81 0.30

Libraries 442 1.64 Printers' Services 154 0.57 Art Galleries-Public 80 0.30

Marketing & Advertising Consultants

425 1.58 Corporate Entertainment 152 0.56 Broadcasting Services 80 0.30

Dancing Schools 350 1.30 Computer Systems 149 0.55 Piano Tuning & Repair 73 0.27

Internet Services 340 1.26 Art Galleries & Dealers 138 0.51 Audio-Visual Services 72 0.27

Printers & Lithographers 329 1.22 Public Relations Consultants 138 0.51 Trophies, Medals & Rosettes 72 0.27

Jewellers 316 1.17 Bathroom Design & Installation 126 0.47 Computer Networking & Cabling 69 0.26

Entertainers 308 1.14 Monumental Masons & Memorials 118 0.44 Computer Consumables 67 0.25

Artists 304 1.13 Recording Services-Sound 118 0.44 Video & DVD Services 67 0.25

Computer Maintenance 296 1.10 Accessories - Fashion 114 0.42 Arts Organisations 66 0.25

Publishers & Publications 283 1.05 Computer Software Sales 107 0.40 Mobile Phone Repairs & Services 63 0.23

Top Yell Classifications for NW Digital and Creative RES Sector

“Internet Web Design & Development”

•Web hosting: If you want a website for your customers to visit, this is a vital internet service. A good web hosting service will ensure the pages of your web site appear quickly and reliably.•Domain name: The part of an email address after the @ sign. Many internet service providers enable you to buy your own domain name, so you can have an email (and website) address personalised with your own or your company's name.•Software development: This is where a computer service company writes software for you to meet a specific requirement. Some computer service companies will write whole programs, while others just write tools to get one program talking to, or sharing data with, another. •e-commerce: Doing business on the internet. Supply of an e-commerce enabled web site, which allows visitors to pay for goods and services.

“Internet Web Design & Development”

“Designers-Advertising & Graphic”

•The term graphic design refers to a number of artistic and professional disciplines which focus on visual communication and presentation. A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.•Common uses of graphic design include magazines, advertisements, product packaging and web design. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and colour. From road signs to technical schematics, from interoffice memorandums to reference manuals. Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colours, and text. •Graphic design is applied in the entertainment industry in decoration, scenery, and visual story telling. With the advent of the web, information designers with experience in interactive tools such as Adobe Flash are increasingly being used to illustrate the background to news stories.•A graphic design project may involve the stylization and presentation of existing text and either pre-existing imagery or images developed by the graphic designer.• Graphic designers are often involved in interface design, such as web design and software design when end-user interactivity is a design consideration of the layout or interface. Combining visual communication skills with the interactive communication skills of user interaction and online branding, graphic designers often work with software developers and web developers to create both the look and feel of a web site or software application and enhance the interactive experience of the user or web site visitors.

“Designers-Advertising & Graphic”

Digital and Creative Design

Turnover Designers-Advertising & Graphic

Internet Web Design Sum:

1: Unclassified   1 1

2: 1 to <90k 313 883 1,196

3: 90k to <400k 204 76 280

4: 400k to <1m 44 14 58

5: 1m to <2.5m 12 10 22

6: 2.5m to <5m 2 2 4

7: 5m to <10m 1   1

8: 10m to <40m 1  

1

Unknown 2 1 3

Sum: 579 987 1,566

EmployeesDesigners-

Advertising & Graphic

Internet Web Design Sum:

0-4 488 814 1,302

5-9 60 107 167

10-49 29 57 86

50-99 1 6 7

100-249   1 1

250+ 1   1

Unknown   2 2

Sum: 579 987 1,566

Sum:

44

54

51

147

93

112

73

27

17

2

946

1,566

Unknown 368 578

Sum: 579 987

J: 20 Years - 30 Years 11 Months 11 6

K: 31 Years+ 1 1

H: 10 Years - 13 Years 11 Months 23 50

I: 14 Years - 19 Years 11 Months 17 10

F: 5 Years - 6 Years 11 Months 29 64

G: 7 Years - 9 Years 11 Months 41 71

D: 2 Years - 2 Years 11 Months 12 39

E: 3 Years - 4 Years 11 Months 47 100

B: 1 Month - 11 Months 11 33

C: 1 Year - 1 Year 11 Months 19 35

AgeDesigners-Advertising &

GraphicInternet Web Design

Sub-Region Sum:

Cheshire & Warrington

263

Cumbria 123

Greater Manchester

599

Greater Merseyside

268

Lancashire 313

Sum: 1,566

Designers-Advertising & Graphic

Internet Web Design

103 160

36 87

234 365

105 163

101 212

579 987

Yellow Pages Classification Sites % Yellow Pages Classification Sites % Yellow Pages Classification Sites %

Unknown 11,282 41.89 Advertising Agencies 257 0.95 Telecommunication Consultants 107 0.40

Computer Services 1,106 4.11Photographers-Commercial & Industrial

242 0.90 Theatres & Concert Halls 107 0.40

Photographers-General 1,070 3.97 Secretarial Services 232 0.86 Closed Circuit TV Installers 99 0.37

Internet Web Design 987 3.66TV, Film & Video Production Services

232 0.86 Musicians 98 0.36

Discos - Mobile 684 2.54 Translators & Interpreters 230 0.85 Drama Schools 92 0.34

Designers-Advertising & Graphic 579 2.15 Telecommunication Services 218 0.81 Payroll Services 91 0.34

Computer Software Development 504 1.87 Newspapers & Magazines 214 0.79 Computer Training 87 0.32

Mobile Phones & Accessories 474 1.76 Entertainment Agencies 186 0.69 Museums 84 0.31

Computer Consultancy 447 1.66 Telecommunication Eqpt 164 0.61 Jewellery Mfrs 81 0.30

Libraries 442 1.64 Printers' Services 154 0.57 Art Galleries-Public 80 0.30

Marketing & Advertising Consultants

425 1.58 Corporate Entertainment 152 0.56 Broadcasting Services 80 0.30

Dancing Schools 350 1.30 Computer Systems 149 0.55 Piano Tuning & Repair 73 0.27

Internet Services 340 1.26 Art Galleries & Dealers 138 0.51 Audio-Visual Services 72 0.27

Printers & Lithographers 329 1.22 Public Relations Consultants 138 0.51 Trophies, Medals & Rosettes 72 0.27

Jewellers 316 1.17 Bathroom Design & Installation 126 0.47 Computer Networking & Cabling 69 0.26

Entertainers 308 1.14 Monumental Masons & Memorials 118 0.44 Computer Consumables 67 0.25

Artists 304 1.13 Recording Services-Sound 118 0.44 Video & DVD Services 67 0.25

Computer Maintenance 296 1.10 Accessories - Fashion 114 0.42 Arts Organisations 66 0.25

Publishers & Publications 283 1.05 Computer Software Sales 107 0.40 Mobile Phone Repairs & Services 63 0.23

Top Yell Classifications for Digital and Creative RES Sector

“Computer Software Development”

• Software development: This is where a computer service company writes software for you to meet a specific requirement. Some computer service companies will write whole programs, while others just write tools to get one program talking to, or sharing data with, another.

• Software configuration: This means making a program work as you want it to—including getting it to "talk" with other programs. It's usually best to leave business software configuration to a specialist computer services expert.

• CRM: Short for customer relationship management, CRM software helps you keep track of the contact you've had with customers, and can be a useful tool for increasing sales. It can be complicated to set up without the help of a specialist IT company.

“Computer Software Development”

Computer Software Development

Turnover Computer Software Development Sum:

1: Unclassified 2 2

2: 1 to <90k 297 297

3: 90k to <400k 93 93

4: 400k to <1m 28 28

5: 1m to <2.5m 25 25

6: 2.5m to <5m 13 13

7: 5m to <10m 13 13

8: 10m to <40m 16 16

9: 40m+ 14 14

Unknown 3 3

Sum: 504 504

Employees Computer Software Development Sum:

0-4 221 221

5-9 102 102

50-99 18 18

100-249 11 11

250+ 3 3

Unknown 1 1

Sum: 504 504

Sum:

4

15

14

30

28

80

84

85

58

22

84

504

Unknown 84

Sum: 504

J: 20 Years - 30 Years 11 Months 58

K: 31 Years+ 22

H: 10 Years - 13 Years 11 Months 84

I: 14 Years - 19 Years 11 Months 85

F: 5 Years - 6 Years 11 Months 28

G: 7 Years - 9 Years 11 Months 80

D: 2 Years - 2 Years 11 Months 14

E: 3 Years - 4 Years 11 Months 30

B: 1 Month - 11 Months 4

C: 1 Year - 1 Year 11 Months 15

AgeComputer Software

Development

Computer Software Development

Sum:

130 130

29 29

191 191

70 70

84 84

504 504

Lancashire

Sum:

Cheshire & Warrington

Cumbria

Greater Manchester

Greater Merseyside

Sub-Region

Using Yell Data With SIC

Using Yell to Fill the Gaps in SIC

Expands the “Not Elsewhere Classifieds”

Adds granularity to the “Other… …Activities”

Shows the way the business describes itself to its customers rather than how the accountant registers the business

Examples of adding value with Yell

Using Yell Data With SIC –

Printing Not Elsewhere Classified

SIC 2003 Description Locations

Printing not elsewhere classified 1,044

SIC 2003

SIC 2003 Description Yellow Pages Classification Locations

Printing not elsewhere classified Unknown 342

Printing not elsewhere classified Printers & Lithographers 329

Printing not elsewhere classified Printers' Services 89

Printing not elsewhere classified Screen Printers 57

Printing not elsewhere classified Label Printers 56

Printing not elsewhere classified Printers' Supplies 56

Printing not elsewhere classifiedGreeting Card / Post Card Mfrs & Wh'salers 34

Printing not elsewhere classified Printing-Colour 31

Printing not elsewhere classified Copying & Duplicating Services 23

Printing not elsewhere classified Directories 17

Printing not elsewhere classified Maps & Charts 5

Printing not elsewhere classified Identification Cards 3

Printing not elsewhere classified Calendar Mfrs 1

Printing not elsewhere classified Screen Printing Supplies 1

  Sum: 1,044

SIC 2003 to Yell

Using Yell Data With SIC –

Telecommunications

SIC 2003

SIC 2003 to Yell

SIC 2003 Description Locations

Telecommunications 1,671

SIC 2003 Description Yellow Pages ClassificationLocations

Telecommunications Unknown 550

Telecommunications Mobile Phones & Accessories 474

Telecommunications Telecommunication Services 218

Telecommunications Telecommunication Eqpt 132

Telecommunications Telecommunication Consultants 107

Telecommunications Closed Circuit TV Installers 99

Telecommunications Mobile Phone Repairs & Services 63

Telecommunications Internet Services 11

TelecommunicationsTelephone Answering & Messaging Services 8

Telecommunications Data Communication Systems 3

Telecommunications Directory Enquiries 2

Telecommunications Intercom Systems 2

Telecommunications Mobile Phone - Ringtone, Logo & Text 1

Telecommunications Telephone Service 1

  Sum: 1,671

Using Yell Data With SIC –

Other Computer Related Activities

SIC 2003

SIC 2003 to Yell

SIC 2003 Description Locations

Other computer related activities 4,531

SIC 2003 Description Yellow Pages ClassificationLocations

Other computer related activities Unknown 3,032

Other computer related activities Computer Services 933

Other computer related activities Internet Web Design 207

Other computer related activities Computer Training 87

Other computer related activities Internet Services 75

Other computer related activities Computer Networking & Cabling 69

Other computer related activities Computer Aided Design Services 58

Other computer related activities Telecommunication Eqpt 32

Other computer related activities Data Recovery 10

Other computer related activities Document & Data Destruction 8

Other computer related activities Computer Security 7

Other computer related activities Multimedia Services 5

Other computer related activities Videoconferencing 4

Other computer related activities Publishers & Publications 2

Other computer related activities Information Services 1

Other computer related activities Secretarial Services 1

  Sum: 4,531

When Yell Fails…

What about all those “Unknown” Yells?

Not all businesses advertise in Yell….

….so we use other tools in the warehouse to illuminate…

Examples of adding value with Nature of Business Attributes

Nature of Business

When Yell Fails…Nature of Business – Printing N.E.C.

SIC 2003 Description Yellow Pages Classification Locations

Printing not elsewhere classified Unknown 342

Printing not elsewhere classified Printers & Lithographers 329

Printing not elsewhere classified Printers' Services 89

Printing not elsewhere classified Screen Printers 57

Printing not elsewhere classified Label Printers 56

Printing not elsewhere classified Printers' Supplies 56

Printing not elsewhere classifiedGreeting Card / Post Card Mfrs & Wh'salers 34

Printing not elsewhere classified Printing-Colour 31

Printing not elsewhere classifiedCopying & Duplicating Services 23

Printing not elsewhere classified Directories 17

Printing not elsewhere classified Maps & Charts 5

Printing not elsewhere classified Identification Cards 3

Printing not elsewhere classified Calendar Mfrs 1

Printing not elsewhere classified Screen Printing Supplies 1

  Sum: 1,044

SIC 2003 to YellYellow Pages Classification Nature of Business

Unknown 4 & 6 colour printers

Unknown Braille, large print & audio transcriptions

Unknown Casting of light metals.

Unknown Colour leaflets, brochures and booklets

Unknown Colour Printers

Unknown Commercial and colour printing.

Unknown Commercial Lithographic Printers

Unknown Commercial printers.

Unknown Commercial Printers

UnknownCommercial printers and merchants of office stationery and supplies.

Unknown Commercial printing.

Unknown Commercial printing machines and labels.

Unknown Computer Stationery Printers

Unknown Consultant

Unknown Copying & Duplicating Services

Unknown Designers - Graphic

Unknown Design/print & finish corporate literature

Yell to Nature of Business

When Yell Fails…Nature of Business – Telecommunications

SIC 2003 to Yell

Yell to Nature of Business

SIC 2003 Description Yellow Pages Classification Locations

Telecommunications Unknown 550

Telecommunications Mobile Phones & Accessories 474

Telecommunications Telecommunication Services 218

Telecommunications Telecommunication Eqpt 132

Telecommunications Telecommunication Consultants 107

Telecommunications Closed Circuit TV Installers 99

Telecommunications Mobile Phone Repairs & Services 63

Telecommunications Internet Services 11

TelecommunicationsTelephone Answering & Messaging Services 8

Telecommunications Data Communication Systems 3

Telecommunications Directory Enquiries 2

Telecommunications Intercom Systems 2

Telecommunications Mobile Phone - Ringtone, Logo & Text 1

Telecommunications Telephone Service 1

  Sum: 1,671

Yellow Pages Classification Nature of Business

Unknown Burglar & Intruder Alarm Systems

Unknown Business Services

Unknown Call centre activities.

Unknown charitable service

Unknown Charities & Voluntary Organisations

Unknown Charity.

Unknown Communication products.

Unknown Communications

Unknown Communications consultancy and outsourcing.

Unknown Communications & Networking

Unknown Communications Solutions & Installations

UnknownCommunity based out patient day care and diagnostic services.

UnknownComputer programming and consultancy services.

UnknownComputer related, storage and warehousing, courierthan national post.

Unknown Conference Services

Unknown Consultancy services.

Unknown Consultants

When Yell Fails…Nature of Business – Other Computer Related

Activities

SIC 2003 to Yell

Yell to Nature of Business

SIC 2003 Description Yellow Pages Classification Locations

Other computer related activities Unknown 3,032

Other computer related activities Computer Services 933

Other computer related activities Internet Web Design 207

Other computer related activities Computer Training 87

Other computer related activities Internet Services 75

Other computer related activities Computer Networking & Cabling 69

Other computer related activitiesComputer Aided Design Services 58

Other computer related activities Telecommunication Eqpt 32

Other computer related activities Data Recovery 10

Other computer related activities Document & Data Destruction 8

Other computer related activities Computer Security 7

Other computer related activities Multimedia Services 5

Other computer related activities Videoconferencing 4

Other computer related activities Publishers & Publications 2

Other computer related activities Information Services 1

Other computer related activities Secretarial Services 1

  Sum: 4,531

Yellow Pages Classification Nature of Business

Unknown 00Bespoke Application Development

Unknown 3d and 2d animation for the broadcast tv industry.

Unknown 3D Visual Design

Unknown3D visualising, animation and branding for architectural and construction industries

Unknown Accountancy and web-site design services.

Unknown Accountancy support.

Unknown Accounting, auditing, tax consult.

Unknown Adult Education Centres

Unknown Advanced Sensor & Control Technologies

Unknown Advertising.

Unknown Architectural and design services

Unknown Architectural, technical consultancy.

UnknownAssett/Process tracking services for businesses serving Pharmaceutical, logistics, aviation & Manufacturing sectors

UnknownAudio visual installation engineers, commenced on 1 june 2007.

Unknown Audio-Visual Production & Presentation Services

Unknown Automation and control design, installation and service.

Unknown Automotive service engineers.

When Yell Fails…

What if we combine different classification systems?

Hard to find Sectors and Sub-Sectors can be focused on

Best of all worlds

We know something about the vast majority of businesses – there are very few for which we don’t have at least one form of classification

Classification can be scored for reliability

Real World Example – The Gaming Sector

What Else Is Possible?

When Yell Fails…Real World: Identifying the Gaming Sector

Yell Classification

Toy & Game Mfrs & Importers

Computer Games

Gaming Eqpt

Games Shops

Computer Software Development

Appropriate Natures of Business

Games Manufacturer

Leading designer, developer and manufacturer of gaming

Animation, design and production services

Animation studio

Digital artist and Second Life Gallery

Manufacture of Games

Manufacture of professional and arcade games and toys

Computer Games design & developers

Games development. Video & computer. NOT retail

Computer games software development.

computer games

Avoiding

Toys

Amusement

Gaming Sector Profile

When Yell Fails…Real World: Identifying the Gaming Sector