RevContent V2 - Advertisers - How To Create A Campaign Boost

How To Create A Campaign Boost

● How do I create a Campaign Boost?● How do I specify the budget for my Campaign Boost?● How do I create a CPA goal for my Campaign Boost?● How do I schedule my Campaign Boost to run during a specific time period?● How do I select which traffic channel(s) I’d like for my Campaign Boost to target?● How do I select which traffic channel(s) I’d like for my Campaign Boost to exclude?● How do I run my Campaign Boost in a specific city, country, etc.?● How do I select which device(s) I’d like my Campaign Boost to run on?● Can I add tracking code to my Campaign Boost?● What is “Boost & Content ID Passback” and why should I enable it?● What is “Advanced Targets Passback” and why should I enable it?● How do I add my site’s existing content to my Campaign Boost?● How do I add new content to my Campaign Boost?● What are the best practices for adding new content to my Campaign Boost?● Can I add variables such as City, State, and Zip to my Campaign Boost?● What image dimensions should I use for my Campaign Boost?● How do I edit my Campaign Boost?● How do I Enable or Disable each piece of content within a Campaign Boost? ● How can I turn channels on and off for each of my Campaign Boosts?

There are two ways to create a new Campaign Boost.

You can click the + sign in the upper right corner, where you can Create New Site Widget or Create New Campaign Boost.

Or, you can click the Create A Campaign Boost button on your home screen.

Specify your default cost per click.

Here you can determine whether you’d prefer to optimize your campaign for Engagement or CPA ROI.

Enter a name for your new Campaign Boost.

Select your budgeting preference.

Choose CPA ROI if you want to track conversions/sales on a direct response Campaign Boost

Enter a name to track your campaign conversions.

Enter your CPA goal.

Choose to have your campaign begin immediately after compliance approval**, or to begin on a specific date and time.

**Please allow up to 24 hours for your content to be reviewed by our compliance team

Choose an end date for your campaign or choose to have your campaign run continuously by selecting “Never Ends.”

Please note times are in 24-Hour Clock format and based on Eastern Standard Time Zone (US).

Choose the traffic channels you would like your Campaign Boost to target.

If you would like your campaign to target run of network, select All Targets.

If you select Include as your advanced targeting option, your Campaign Boost will only target the preceding channels you select from the drop down.

*Tip: by holding “Ctrl” on a PC or “Cmd” on a Mac, you can select multiple channels at the same time.

Select Exclude to preemptively remove any channels you would not like your Campaign Boost to run on.

You will be targeting every channel EXCEPT what you select from the Exclude dropdown menu.

*Tip: by holding “Ctrl” on a PC or “Cmd” on a Mac, you can select multiple channels at the same time.

Choose the countries you would like your campaign to target.

If you would like your Campaign Boost to target run of world (ROW), select All Countries.

If you wish to only target specific countries, select Include and choose your desired countries/regions. Your Campaign Boost will only target the countries you select to include.

Select Exclude to block countries you would not like your Campaign Boost to run on.

You will now be targeting every country/region EXCEPT for the ones you enter in the Exclude dropdown selection.

Choose the device(s) you would like your Campaign Boost to run on.

If you would like your Campaign Boost to have desktop/mobile overlap, you will need to create two separate Campaign Boosts; one desktop and one mobile/tablet.

Enabling Boost & Content ID Passback will allow you to see Boost and Content IDs in your third party reporting.

Enabling Advanced Targets Passback will allow you to see exactly which channels are delivering your page views in your third party reporting.

We recommend that you check both of these boxes.

Enabling Advanced Targets Passback will allow you to see which channels your traffic is coming from.

The content that appears in the Add Content menu is pulled from the domain you entered when you signed up for a RevContent account.

Add your site’s existing content to your Campaign Boost by simply clicking +Add under each creative you’d like to use.

Or view additional content by simply clicking Load More.

If you would like to add new content, select the Add New button and enter your URL.

After you submit your URL, you will be able to create new content to add to your Campaign Boost.

When creating a Campaign Boost, be sure to capitalize the first letter of each word.

When selecting an image, choose the highest quality possible. We will automatically resize your image to the optimal ratio when delivered on a widget.

You can also set up variables by entering {City}, {State}, and/or {Zip} into your headline. To view all accepted variable replacements simply hover over </>Variables.

Now that you’ve submitted your URL, you will be able to create new content to add to your Campaign Boost.

By clicking on the Actions icon, you can quickly edit your Campaign Boost URL, Headline, Brand Name & Image.**

**Any adjustment to Headline, Brand Name, Image or URL, will send your Campaign Boost into Pending for compliance to review.

You can Enable/Disable an individual piece of content within a Campaign Boost with this button

The Targeting tab will show you all the channels you are targeting for each specific campaign.

You can easily turn a channel on or off by clicking here.

As always, we allow you to bid on specific channels and domains with granular targeting and pricing optimization.

Adjust your bids based on performance, down to a hyper targeted audience you’ve tailored your content toward.