Jul 27, 2015
Rev Your Rev Engine
Revenue Performance Management (RPM) is a strategy to optimise interactions with buyers across the revenue cycle, accelerating predictable growth
What is Revenue Performance Management?
Rev Your Rev Engine
0 10 20 30 40 50 60 70 80
Most compelling reasons to implement RPM...
RPM leadersachieve 128% more revenue against their plans than averagecompanies, and 178% more than the least maturecompanies.
Rev Your Rev Engine
22% of opportunities convert intoclosed won customers, but RPMleaders see an opportunity winrate of 35%
Rev Your Rev Engine
50
40
30
20
10
0Degree of implemented RPM
To what degree is yourbusiness implementingRevenue PerformanceManagement?
Take a look at this graphto see how your businessfares fares against nationalaverages...
How revved is your engine?...
Rev Your Rev Engine
What’s your pipeline potential?...
Companies with the least mature RPM process
Companies with an average RPM process
Revenue Performance Managementleaders
Rev Your Rev Engine
How are you spending your time?...
46%
54%
60%
69%
of sales time spent directly on selling when implementingtraditional marketing
of sales time spent directly on selling when implementingdemand generation
of sales time spent directly on selling when implementingintegrated pipeline
of sales time spent directly on selling when implementingRevenue Performance Management
Rev Your Rev Engine
How’s your revenue growth?...
50
40
30
20
10
0Revenue Growth