REV Love Comm UDS City Creek Center Pres

Steve [email protected]

801-673-7726

City Creek Center2015 Digital Advertising Campaign

Target Audience

Target Audience by Spend Allocation70% of Budget:

• Hyper Locals: (Live or work with 5 miles of downtown Salt Lake City)

• Affluent: (35-mile radius of SLC w/HHI over $150,000)

30% of Budget:

• Tourists: (Prioritized by convention visitors, summer vacationers, ski vacationers, & Temple Square visitors)

• 70% young female Skew • 61% age 18-44• 48% with moderate income less than $75,000

• Boost City Creek Center’s destination appeal to moderate & luxury shoppers

• Increase Repeat Shoppers• Improve City Creek Center’s position

as the region’s premier shopping destination

• Establish City Creek as the local shopper focus

• Promote City Creek’s destination value to potential Temple Square Visitors & Salt Lake City’s convention visitors

• Increase general awareness

Campaign Objectives

Campaign Objectives Will Be Accomplished With (In order listed on buy sheet):1. Sltrib.com page-takeover wallpapers, section sponsorships & roadblocks,

in-banner video monster ads, iPad premium placements & mobile takeovers

2. Top tier data-targeted email marketing to local & regional consumers and those with interest in traveling for summer & ski vacations

3. Content marketing and native ads on Yahoo Content Network (Responsive Desktop, Mobile, & Tablet Platforms); with advertorials on sltrib.com and UDS Network programmatic network

4. Pre-roll video on youtube.com and programmatic network custom site list5. Exclusive placements on Utah Real Estate, appealing to people moving

within and into Utah from out of state—reaching people a key retail buying time

6. Exclusive LDS Custom Site List to reach those most likely to visit Temple Square

Campaign Objectives

Be the envy of everybody

Years of Delivering Excellence for Utah’s Best Institutions

UDS maintains high-performing, multi-year campaigns for University of Utah & Utah State University, including in and out of state email, video, programmatic display, search re-marketing& content marketing.

Ski Utah trusted UDS with the entire 2014-2015 ski season digital ad campaign. UDS

provides layers of ad safe & brand protection, while delivery excellent performance.

Why Utah Digital Services?

Downtown Alliance considers UDS a vital partner and significant

contributor to several years of considerable growth and increased ROI

for a wide range of Downtown SLC events, including this year’s most

successfully attended New Year’s celebration “EVE”.

Why Utah Digital Services?

(All other sources of Yahoo & sltrib.com inventory in the state of Utah provide remnant inventory only, offering no control over section, time of day, above or below the fold, and no access to Yahoo registration-based data targeting)

Exclusivity to the Best of Yahoo and sltrib.comUDS, the source for the Quality expected by Utah Office of Tourism: 1. Guaranteed tier 1, brand safe, ATF, premium inventory 2. Guaranteed delivery on specified sections, at optimal time of day3. Yahoo! registration-based data targeting. This data (the strongest

demo, BT and active-intent targeting in the industry) is only available through UDS (or through direct Yahoo purchase w/$25,000 monthly minimum)

4. Exclusive premium placements like UtahRealEstate.com, sltrib.com, iPad sponsorship, section roadblocks served in & outside the state of Utah

WWW.SLTRIB.COM

WWW.SLTRIB.COM

Source: Scarborough 2013

$87,300Average Household Income

42Average Age

$294,000Average Market Value of Owned Home3.5Average Household Size

74%Own a Home

76%Have a College Education

18 - 3435 - 54

55+25 - 54

37%40%

23%63%

Visitor Age Profile

46%54%

FemaleMale

Salt Lake Tribune Wallpaper

• High impact ad – both left and right rails and scrolls with user• You will own the section for 24 hrs – 100% Share of Voice

Over 5.5 Million page views per month on Sltrib.com Mobile products!

Salt Lake Tribune iPad App & MobileSLTrib.com iPad App

• Over 60,000+ Downloads and growing rapidly

• Ad sizes: 230x458, 230x192 and 728x90

Email Marketing In the last 2 years, UDS Targeted Email has:

• Combined direct mail data with online data & surveys to improve email targeting

• Started using Facebook Likes in email marketing data filters/selects

• Achieved 95%+ Inbox delivery due to solid, multi-year partnerships w/every major ISP

• Matched every email address to a physical address

Sample Results for This Targeted Email Campaign• Delivered Messages: 50,000• Opened Messages: 9,920

19.84%• Clicks Through to Site: 1,170

2.34%

Targeted Audience Email BlastCity Creek Center

Examples of Email Targeting Recommendations:

Group A—Hyper Local:oAge 18 - 65 with female skew; HHI $50,000+oLive or work w/in 5 miles of downtown SLCGroup Verified Email Addresses = 18,723Group B—Affluent:o Live/work within 35 miles of downtown SLCo Income $150,000+Group Verified Email Addresses = 28,336Group C—Tourists:o Age 18 – 65; HHI $150,000+o Likely travel for summer & ski vacation Group Verified Email Addresses = 21,548Group D—Mid-Range Shoppers:o Age 18 – 44 with female skewo Moderate income less than $75,000o 250 mile radius of SLCGroup Verified Email Addresses = 162,217

213,924 direct, targeted opportunities with world-class

UDS Targeted Email Marketing

Connecting with consumers through Cross-Platform, In-Stream Native Ads

Feed the Fish at City Creek CenterWish to feed the fish? Come join us every Saturday morning at 10:00 a.m. for our weekly fish feeding at the trout pond.

Enjoy lively fountain shows every hour: City Creek

Center

Desktop In-Stream Native Example

MobileIn -

Stream Native Exampl

e

Source: Sharethrough.

52%Consumers looked

at native ads more frequently than banners

Native advertising engages your audience better

406%Consumers looked

at native ads more frequently than banners

% Lift of Yahoo In-Stream vs. All Display Campaigns: Overall Audience

106%

47% 56%37%

166%181%

204%222%

% Lift - Industry Display Norm% Lift Yahoo in-Stream Norm (9 campaigns)

Source: Yahoo/Millward Brown Digital Behavioral Impact AdFx Study (Multi-Category Aggregate Analysis), May 2014, Measurement Period: campaign +1 week

Lift is calculated between the control (not exposed) and those exposed to advertising.

And in-stream native campaigns outperform traditional display at generating activity for the brand

Targeted Pre-Roll & In-Banner Video

Reach 86% Of The Internet With Video Pre-Roll• Captive &

Engaged Audience

• No DVR Waste

• Companion Ads When Available

With Companion Banner

YouTube.com Pre-Roll

AD HERE

AD HERE

AD HERE

If your SEO or PPC ad didn’t “win the click”, Pinpoint will immediately begin serving banner ads to the user as they continue their web experience.

Search Re-Marketing & Site Re-Targeting

36% of Pinpoint impressions are delivered within 1 hour of the user performing the relevant search

On average, internet search results are viewed for 6 seconds before viewers click on a result

Exclusive ad placements, sponsorships and takeovers targeted to people who will be moving to Utah or within Utah.

Proven to be one of the most significant buying times in life, targeting movers is extremely profitable for many retailers.

Steve [email protected]

801-673-7726

Thank You for Considering Utah Digital Services

Please call, text or email with questions