INTERACT ENTERTAIN INFORM INTERACT ENTERTAIN INFORM INTERACT ENTERTAIN INFORM INTERACT ENTERTAIN INFORM INTERACT ENTERTAIN INFORM INTERACT ENTERTAIN INFORM TS² is the immense digital display standing tall in the heart of Times Square & is the ideal stage for today’s biggest & boldest brand events
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BREAKTHROUGH BRAND EVENTS ARE DEFINED BY THEIR REACH AND SPEED AT WHICH THEY TRAVEL
In-the-Square momentsIn-the-Square momentsBrand events that form Brand events that form memorable consumer memorable consumer
momentsmoments
In-the-Square momentsIn-the-Square momentsBrand events that form Brand events that form memorable consumer memorable consumer
momentsmoments
Viral momentsViral momentsIn-the-Square moments that In-the-Square moments that
spread exponentially spread exponentially
Viral momentsViral momentsIn-the-Square moments that In-the-Square moments that
spread exponentially spread exponentially
Calendar momentsCalendar momentsTie-in a holiday or Times Tie-in a holiday or Times
Square Square event to a campaignevent to a campaign
Calendar momentsCalendar momentsTie-in a holiday or Times Tie-in a holiday or Times
Square Square event to a campaignevent to a campaign
TS2 SEAMLESSLY INTEGRATES ITS MASSIVE DISPLAY WITH A RANGE OF LEADING-EDGE TECHNOLOGIESTS2 SEAMLESSLY INTEGRATES ITS MASSIVE DISPLAY WITH A RANGE OF LEADING-EDGE TECHNOLOGIES
Capabilities includeCapabilities includeLive video from satellite, fiber, or the Live video from satellite, fiber, or the
streetstreet
Interact via smartphones, TXT, SMS, webInteract via smartphones, TXT, SMS, web
Live-action and multiple-choice gamesLive-action and multiple-choice games
Instant polling and tabulationInstant polling and tabulation
Control the signs via IVR technologyControl the signs via IVR technology
INTERACT WITH THE BRAND AND A MASSIVE DIGITAL BILLBOARD IN TIMES SQUARE USING AN IPHONE
Toyota PriusToyota Prius
Over 1,000 drawings receivedOver 1,000 drawings receivedOver 1,000 drawings receivedOver 1,000 drawings received
Draw on an iPhone with a Draw on an iPhone with a fingerfinger
App uploads drawing in real-App uploads drawing in real-timetime
Drawing used to create Drawing used to create environmentenvironment
Seen live on TS2 and via Seen live on TS2 and via webcamwebcam
Toyota PriusToyota Prius
Passersby took control of TS2 Passersby took control of TS2 in real-time using voice in real-time using voice
commandscommands
Passersby took control of TS2 Passersby took control of TS2 in real-time using voice in real-time using voice
commandscommandsLive Live
webcamwebcamreceived received
overover
participatiparticipationon
in all in all
timeslotstimeslots
A TECHNOLOGICAL BREAKTHROUGH, CREATING NEW POSSIBILITIES IN DIGITAL SIGNAGE CAMPAIGNS
SECRET VOICE CATCHPHRASES WOULD TRIGGER SPECTACULAR ANIMATIONS ON BOTH SIGNS
9999%%
600,00600,0000
viewsviews
Verizon DroidVerizon Droid
AcceleradAcceleradee
24-hour endurance run 24-hour endurance run on a treadmill suspended on a treadmill suspended
4 stories above Times Square4 stories above Times Square
24-hour endurance run 24-hour endurance run on a treadmill suspended on a treadmill suspended
4 stories above Times Square4 stories above Times Square
Data from the treadmill was Data from the treadmill was transmitted to and displayed transmitted to and displayed
on TS2 in real-timeon TS2 in real-time
Data from the treadmill was Data from the treadmill was transmitted to and displayed transmitted to and displayed
on TS2 in real-timeon TS2 in real-time
Ultra-marathoner Dean Ultra-marathoner Dean KanarzesKanarzesUltra-marathoner Dean Ultra-marathoner Dean KanarzesKanarzes
A DUAL-SCREEN SIMULCAST FROM 3 LIVE VIDEO FEEDS WERE DISPLAYED ON TS2 AND VIA WEBCAM
TIME Person of the YearPhotos submitted by mobile or web were Photos submitted by mobile or web were displayed 40 feet tall in Times Square, displayed 40 feet tall in Times Square,
photographed with an HD webcam, photographed with an HD webcam, then displayed in a web gallerythen displayed in a web gallery
Photos submitted by mobile or web were Photos submitted by mobile or web were displayed 40 feet tall in Times Square, displayed 40 feet tall in Times Square,
photographed with an HD webcam, photographed with an HD webcam, then displayed in a web gallerythen displayed in a web gallery