Print. Web. Video. A NEW GENERATION OF SUPERIOR, 55+ DEMOGRAPHIC TARGETING Welcome to our family. The Retire Inquirer is a family of creative media tools that vibrantly connect to people in the 55+ age group. Through modern, informative and compelling content that appeals to a highly coveted demographic, the Retire Inquirer endeavors to capture the importance and meaning behind the decisions that define the future of today’s growing adult. Housing Guide: From luxury retirement communities to hospice care centers and nursing homes, Retire Inquirer appeals to everyone who is searching for the various housing arrangements that serve the 55+ demographic. Editorial: Articles written by experts for all things retirement and beyond. Our creative and unique content features exclusive pieces on medicine, recreation, family and all of the most important things that growing adults care about. Media and Web: Advertising with Retire Inquirer builds a handsome web presence for all of our clients. Our iCreative program creates a seamless online connection between our client’s important web presence and the Retire Inquire website. Clients have complete control over the content displayed and all web activity is closely managed by Retire Inquirer’s expert web team. IN EVERY ISSUE:
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
RetireInquirer retireinquirer.com 3
Print. Web. Video.A new generAtIon of superIor,
55+ demogrAphIc tArgetIng
BEST
RETIREMENT CENTERS NURSING HOMES
EMERGENCY SYSTEMS DOCTORS VACATIONS RECREATION ACTIVITIES
WITH FAMILY JEWELRY CARS SOCIAL EVENTS HOME CARE
Welcome to our family.
The Retire Inquirer is a family of
creative media tools that vibrantly
connect to people in the 55+ age
group. Through modern, informative
and compelling content that appeals
to a highly coveted demographic, the
Retire Inquirer endeavors to capture
the importance and meaning behind
the decisions that define the future of
today’s growing adult.
Housing Guide: from luxury retirement communities to hospice care centers and nursing homes, retire Inquirer appeals to everyone who is searching for the various housing arrangements that serve the 55+ demographic.
Editorial: Articles written by experts for all things retirement and beyond. our creative and unique content features exclusive pieces on medicine, recreation, family and all of the most important things that growing adults care about.
Media and Web: Advertising with retire Inquirer builds a handsome web presence for all of our clients. our icreative program creates a seamless online connection between our client’s important web presence and the retire Inquire website. clients have complete control over the content displayed and all web activity is closely managed by retire Inquirer’s expert web team.
IN EVERY ISSUE:
RetireInquirer retireinquirer.com 1
1 s t A n n u A l
2012 RETIREMEnT lIVInG PORTFOlIO
Best ofthe Best
100+ AWARd WinnERs: retIrement centers + nursIng homes emergencY sYstems + doctors + VAcAtIons + recreAtIon ActIVItIes wIth fAmILY + JeweLrY + cArs + socIAL eVents + home cAre
2012 medIA KIt
2012 Advertising Rates
displAy 1x Issue Rate 2x Issue
Rate 3x Issue Rate =MontHly*
1/4 Page [F] $461 $439 $399 $100
1/3 Page [E] $930 $878 $825 $207
1/2 Page [d] $1,143 $1,065 $991 $248
2/3 Page [C] $1,518 $1,421 $1,329 $333
Full Page [B] $2,059 $1,938 $1,821 $456
2 Page Spread [A] $4,397 $4,165 $3,942 $986
premiums/UpgradesCovers
Back $5,219 $4,948 $4,688 $1,172
Inside Front $3,255 $3,077 $2,907 $727
Inside Back $2,635 $2,416 $2,278 $570
Upfront
Table of Contents $579 $543 $507 $127
Pages 1-5 $2,700 $2,546 $2,402 $601
Pages 5-10 $2,571 $2,425 $2,286 $572
Housing/Home Care Upgrades
1/4 Page Table Display $800 $653 $612 $153
County Sponsorship $183 $170 $160 $40
Golden Sponsors $123 $116 $108 $27
Silver Sponsors $182 $170 $160 $40
Cover & Feature ArticlesCall your Representative for Availability.
Call Call Call Call
Find an Expert directoryFeatured Expert Tab $182 $170 $160 $40
listing $94 $87 $81 $21
internetTargeted Display & upgrade Ask for our Online Media Kit
* Monthly cost estimate based on per issue rate. Retire Inquirer does not invoice monthly. All rates are net. [As of January 2011, rates are subject to change without notice.]
[A] 2 pAGE spREAd
[B] FUll pAGE
[E] 1/3 pAGE
[C] 2/3 pAGE
[F] 1/4 pAGE
[d] 1/2 pAGE
RetireInquirer retireinquirer.com 5
2012 Deadlines
Ad Mechanical Requirements
dElAWARE vAllEy dEAdlinEs Covering parts of Pennsylvania, Delaware, and New Jersey
Edition spACE REsERvAtion pRint REAdy/ FinAl ARt dUE
iMAGE FoRMAts: Resolution of 300 dpi, CMYK, JPG/EPS/ TIF recommended (RGB images will be converted and can cause a color shift); line Art (Bitmap) TIF 1200 dpi; Black & White Grayscale JPG/EPS/TIF 300 dpi; Vectors, EPS
Fonts: All files must be supplied with active fonts, supplied with embedded fonts, or must be converted to outlines. use Open Type or PostScript (PS) fonts.
2 Page spread ................... 15.2375”w x 9.875”h
2 Page spread Bleed* ............16.5”w x 11.125”h
[A] Full Page ............................... 7”w x 9.875”h
[A] Full Page Bleed* ............8.375”w x 11.125”h
[B] 2/3 Page ....................................7”w x 6.5”h
[C] 1/2 Page ............................... 7”w x 4.8125”h
[D] 1/3 Page ................................. 7”w x 3.125”h
[E] 1/4 Page ............................... 7”w x 2.3125”h
[F] 1/4 Page Map Banner
Single Page .......................... 7”w x 2.3125”h
2 Page spread ............ 15.2375”w x 2.3125”h
*For bleed Ads, keep essential matter (i.e. text, logos) within 0.5” from all sides of the Ad trim sides. Please extend 0.125” bleed beyond trim lines. Publisher reserves the right to trim 1/16” from either side of bleed Ads to compensate for trim variations.
notE: All electronic data will be held for one year from date of last insertion and all media will be
destroyed after three months unless directed otherwise. The Art Production Department of the Retire Inquirer is Mac-based with a 100% digital workflow in which each page is prepared for pre-press in-house. The Retire Inquirer uses computer to plate technology, heat-set web offset printing with perfect binding. Any and all ad materials provided are presumed correct and in accordance with SWOP and stated requirements. For more information on SWOP standards, go to swop.org. One correctly sized matchprint color proof can be provided with all advertisements. We are not responsible for color inaccuracies if color proof is not provided. Remember, the best ad requires the least amount of handling on our end to ensure the ad is produced as you approved it. Advertiser assumes all liability with respect to the integrity and compatibility of supplied digital files and proofs. Publisher will not be held responsible for ad reproduction if advertiser-supplied materials do not match the Retire Inquirer ad specifications. Advertisers unable to supply artwork electronically should contact their Retire Inquirer representative to coordinate design services.
50PLUS : 5 proven tips to have a great night of sleep
WAYS TO FEEl GREAT even late!
RetireInquirer retireinquirer.com 11
12 RetireInquirer retireinquirer.com
We know you’re busy and we know you want to save money—so, we put together a list of meals that are not only healthy, but also take less than 15 minutes to make and cost under $15.00 bucks!
The Recipe List
BEST
EVER!A Week of Health.3 Fast & Easy Recipes to Jump Start Your Fit Goals.
RECIPES
1. Preheat oven to 400. Line a rimmed baking sheet with aluminum foil. 2. Lay each link of turkey bacon on the sheet; bake until it begins to render its fat.
3. Turn bacon over, and slide to one side of sheet. Season chicken with salt and pepper, and place on baking sheet. 4. Bake until bacon is browned and crisp and chicken
is cooked through, roughly 15 minutes.5. Transfer bacon to a paper-towel-lined plate, and let drain; crumble. Let chicken cool completely. 6. Meanwhile, in a large bowl, combine tomatoes, onion, celery, celery leaves (if using), mayonnaise, and vinegar.7. Cut chicken into 1/2-inch chunks, and add to bowl. Season with salt and pepper, and toss to coat. Serve chicken salad over lettuce leaves, and sprinkle with bacon.
Cost: $12.00
Time: 20 min.
Servings:2
Directions
chicken.club.Salad.
lettuce leaves 6 slices turkey bacon4 boneless, skinless chicken breast halves (6 to 8oz each)3 plum tomatoes, quartered lengthwise, seeded, and cut into 1/2-inch pieces1/2 small red onion, finely chopped
2 celery stalks, sliced crosswise 1/4 inch thick 1/2 cup celery leaves (optional)1/2 cup light mayonnais1 tablespoon white-wine vinegarcoarse saltground pepper
Ingredients
RetireInquirer retireinquirer.com 13
broken noodleS.ricotta.red Sauce. 4 cups homemade or store-bought mari-
nara sauce1 package (9 ounces) pappardelle (wide pasta), broken into large pieces, or you choose any pasta you like.Coarse salt and ground pepper1/2 cup part-skim ricotta1/2 cup fresh basil leaves
Ingredients
1. In a large saucepan, bring sauce and 2 cups water to a boil; reduce to a simmer. 2. Add noodles, and simmer, stirring fre-
quently, until tender, 6 to 8 minutes. 3. Season with salt. 4. Serve with a dollop of ricotta, basil, and pepper.
Directions
Cost: $10.00
Time: 10 min.
Servings:2
Directions
Salmon.Spinach.feta.
2 skinless salmon fillets (6oz each)
Coarse salt and ground pepper
1 tablespoon olive oil
2 bags (5oz each) baby spinach
1/2 cup feta, crumbled (2oz)
1/3 cup pine nuts
2 teaspoons fresh lemon juice
Ingredients
1. Heat broiler, with rack set 4 inches from heat. 2. Place salmon on a rimmed baking sheet; season with salt and pepper.
3. Broil until opaque throughout, 5 to 7 minutes.4. Meanwhile, in a large skillet, heat oil over medium.
5. Add as much spinach as will fit; season with salt and pepper. 6. Cook, tossing spinach and adding more to skillet as space becomes available, until tender, about 2 min-utes. Remove from heat; drain off excess liquid. 7. Stir in feta, pine nuts, and lemon juice. 8. Serve salmon with spinach saute.
Photograph by Scott Gratson | Styling by Anne Higgens
LIVING
GUiDELiViNG
THEGet schooled in the
Delaware Valley’s
Retirement Homes
and its wide variety
of care facilities.
Renovated, new fashioned, and top notch care – the words frequently used to describe the ideal mature living situation that many will find themselves in – aren’t exactly believed to be easy to come by. But modern retirement retreats, care facilities and hospice centers deserve a second look. These categories have made dramatic leaps and bounds in quality in recent years, and top housing providers now offer a range in living accommodations for all lifestyles, from active and energetic to those who reserve their energy and need special types of care. Capping a thorough search for housing options with the traditional approach through Retire Inquirer has, in fact, become the best way to pin point the most comfortable housing.
Of course, not all housing opportunities were created equal, and if you’ve ever experienced living at a large, low quality home, you know how important quality is. ‘I love my retirement home. It’s a great center – if you find the right
programming for you,’ says Shire Rosenberg, 73, who started helping friends and family connect with housing opportunities through her per-sonalized classes at her care facility. ‘ There are homes, from retirement centers to hospice care homes that leave a lot to be desired. When I first started assisting people, I hated it because I saw so many areas where homes needed to improve. But as I have been in the business, I have seen across the board improvement.’ So, how do you tell the good from the great? Here are a group of housing opportunities, coupled with information and testimonials strait from their residents.
Better Care Methods Mean Better Housing. Retirement housing traces its root back for thousands of years, when religious organiza-tions would require followers to open up their homes to people who needed extra care, which created a safety net for growing adults. In Eu-rope, the expanding need for care transitioned into home care as the years progressed.
Retirement housing opportunities have a bit of an image problem.