Rethinking Innovation Ralph de la Vega President and CEO— AT&T Mobility and Consumer Markets © 2011 AT&T Intellectual Property. All rights reserved. AT&T,

Rethinking Innovation

Ralph de la VegaPresident and CEO—AT&T Mobility and Consumer Markets

© 2011 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

IsraelPlano,

TX

Palo Alto, CA

Cycle time improvement

Million dollar investment

Total active services/projects

AT&T Foundry

Innovationfrom Anywhere

The Innovation Pipeline

Manage Social Innovation

Collect & Tag Ideas

Refine Ideas via TIP

Mini Business

Case

Analyze & Match

Build Case

Full Business Case

Refine & Promote

Venture Capital

Social Stage:

3 monthsAngel Stage:

2 monthsVC Stage:

3-6 months

Rethinking Business

Source: Frost & Sullivan Feb. 2011 Online survey of 301 mobile and wireless purchase decision-makers. U.S.(n=200), and Canada (n=101).

Mobile Enterprise Applications

58% Increase in user productivity

38% Faster overall sales process

34% Improved competitive advantage

Connected Devices

Wearable Devices

© 2011 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Rethinking Innovation

Ralph de la VegaPresident and CEO—AT&T Mobility and Consumer Markets