RethinkING Infographics Data Design Delivery & Discretion #RethinkIG Presented by: Pete Gall| Director of Brand & Content Stragety | KA+A | @PeteGall Kurtis Beavers| Senior Designer & Illustrator | KA+A | @kjbeavers Sharlene Boodram | Viral Media Coordinator| Slingshot SEO | @SharleneBoodram
Rethinking infographics
May 09, 2015
Infographics can play a major role in SEO, and when designed correctly, can prove to be an entertaining and engaging way to display sometimes complicated data. Join Pete Gall, Director of Brand & Content Strategy at KA+A, Kurtis Beavers, Senior Designer & Illustrator at KA+A, and Sharlene Boodram, Viral Media Coordinator at Slingshot SEO as they shares their experiences with producing and distributing successful infographic campaigns for clients.
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RethinkING InfographicsData Design Delivery & Discretion
#RethinkIG
Presented by: Pete Gall| Director of Brand & Content Stragety | KA+A | @PeteGallKurtis Beavers| Senior Designer & Illustrator | KA+A | @kjbeaversSharlene Boodram | Viral Media Coordinator| Slingshot SEO | @SharleneBoodram
About
Slingshot SEO provides professional SEO services to more than 100 clients across the country. We are driven by a tireless passion to make deserving brands digitally relevant. Slingshot SEO was ranked #58 on the 2011 list of Inc’s 500 Fastest Growing Companies, and was #14 on the 2011 Tech200.
KA+A is a multi-disciplinary brand and experience design consultancy. We help companies define, articulate and execute brand strategies and user experiences that drive long-term success.
About
2011 Assessment
Links•Expected Range 1-40•Case study:
• 3rd party site• 669 links • 7988 social shares
Social•Expected Range 500-9000•Case study:
• self hosted• 24 links • 7664 social shares
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How infographics help SEO
Add topical relevance to a keyword and product category
Drive search traffic
Increase brand visibility
Build domain trust and authority through links
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3 Things to considerBefore building your infographic
deliverymessageaudience
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How we interact…
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SELF HOSTED
CBA
Placement Options
both
considerSocial SharingTrafficLinks
3rd party
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Building for Virality
Social Sharing Buttons
Facilitates social sharing
Drives diverse traffic to the landing page
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Building for Virality
Anchor Text Link
Keyword links to the page within a domain we are trying to rank
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Building for Virality
Alt Image Text
Brief description of what the image is in the correct context
paradise-or-peril-infographicparadise-or-peril-infographic
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Building for Virality
Embed Code
Increases the potential for reposting of the graphic by viewers
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Re-Squeezing the Orange:When to bring infographics back to life
rightaudience
right message
RightTime
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Re-Squeezing the Orange:Tips for bringing infographics back to life
Promote on different social platforms
Promote at different times to reach a new audience
Conduct different promotional tactics to increase exposure
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Re-Squeezing the Orange:Benefits of bringing infographics back to life
Increased opportunity for discovery
Increased brand visibility
Increased traffic and social engagement
Increased link potential
Pete Gall| Director of Brand & Content Stragety | KA+A | @PeteGall
#RethinkIG
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Infographics – Growth Over Time
Links
Social Shares
Pageviews
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Track your results!
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Interested in learning more?Visit: http://www.slingshotseo.com/clients/case-studies/
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