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Rethinkingan or
Future ofProf. Markk
Group Economic ResearchAllia
CLUB OF ROME meeting in
Based on Mokka, Roope &We Were consumer
lobalisatione
ve opment:
onsumptionu Wilenius& Corporate Developmentz SE
Vienna 16-17th April, 2009
Neuvonen, Aleksi (eds.) 2009: Four Tales from 2023
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“Democconsume
atizing”society
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1960 1970
Marketing & new needs
Short histor
1980 20001990
boom
Niche markets
y of consumption
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necessari ypment of wealth and life satisfaction in the US
corre ate…
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Consume
beyecological
society
ondvershoot?
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izen : We have to ptrictions and
i
n
sumer : No! Do youat followed when t
r e res r c ngSoviet union, Germrth Korea and Bur
t
i
k
nowey
ngsny,a?
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on u er
strongoli
oc e y
r thanics?
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consume
2040 203
80%
society
0 2020
CO2 -30%
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4 scenyear
rios to2023
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Reg
omisti
ociety
15 YearsMore
Da Capo
No
lation
Socie
Directe Comm
Respons
wa en ng toPlanetarism
Doctor LocalSolutions
Global
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No agreement on climat
other global resources
Apathy after failed
Copenhagen summit
Fierce competition
co og ca consump on niche market
New start towards globa
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No global agreement
Strong local commu
Peer-pressure and
surveillence on
consumption pattern
Ecological forerunne regions prosper
E thi i l l
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Global ecumenical movement for climat agreement
Strong post-Kyoto agreement
Global government
Big global infrastuct
Rapid change in consumption pattern
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Global agreement
1950’s sense of respons
Web 2.0 surveilence on consumption
arge n v ua ree o
New local solutions
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50~70‘sI need welfare state
80~90's
t consumer society, individuali
2000‘s
can knowled e-based societ
2010's
ation
It is an age whe
people want to
players, not juspectators