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This is a Keynote presentation by Ben Rennie for the LiveWire 2011 ReShaping Governments Conference in Wollongong
By Ben Rennie | Director @ 6.2 | an innovation lab
Re-Thinking Creativity & Innovation & Play
Visit: www.sixpointtwo.netRead: www.unclutteredwhitespaces.com
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This is a snap shot on the work we do at 6.2. Its about cutting through noise.This image is also reflective of my mornings.
aninnovationlab
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Before we start... lets go back to the start!
1999 2013 20142001 2003 2005 2007 2009 2011
My first company
Business wasn't easy
-$80K
Finally,Profit, Wage & 25 Staff
Loss Licence - Total Rebuild
A Corporation
Corporate Life & Work life balance Don't mix... Why?
6.2 on the up
6.2 Finding some balance
In a nice place...
6.2 starts here
This graph looks at my career over the past decade. Lots of highs, lots of lows. None more important than the other.
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What is Innovation?
It’s about looking at people & seeing things from their viewpoint.Not your own.
Innovation is a business affair.It is the commercialisation ofan idea or a process.
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What is Creativity?
Unlike many phenomena in science, there is no single authoritative perspective or definition of creativity. - Wikipedia
Creativity means not copying.- Paul Breen
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We Need to Re-Think how we run our companies & organisations.
extrinsic intrinsic
We still work in organisations where we pay people bonuses based on results.
This dulls and blocks creativity.
Rewards narrow focus and concentrate the mind.
There is a mismatch between what science knows and companies do.
Rewarding people to solve complex problems doesn't solve the problem, it actually does the opposite.
Google Dan H. Pink
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creativity. play
innovationgood ideas
1% Idea > 99% Execution.
It is about ACTION. Creating what you can not see.
It is about CONNECTION. Connecting to culture & humanity.
It is about DEVIATION. Forging new paths.
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Hello
Why didn't I think of that?
I thought of that years ago, we just didn't have the money/ the timing wasn't right!
We hear this all too often.
For innovation to happen, for ideas to come to life, there needs to be a dramatic shift
in our mind set.
It is a whole new discipline.
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Attitude | Awareness | Authenticity
Google “Neil Pasricha”
Just Buy this Book.
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9 Lessons about innovation worth sharing.
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Innovation starts at the top. Leaders need to create the vision and live the values.
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Innovation can happen anywhere.
anyone can do it, but not everyone is good at it.
2 R&D?
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Innovation is a Team Sport
Operating inside silo’s is deadly. Collaborate.
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Innovation is never easy. But it is always possible.
Step by step. Project by Project.
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Innovation relies on trust.
Listen to ideas
Reward Bravery
Embrace Risk
Learn from Failure
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Define Your Measures of Success
Small ideas need room and time to grow.
6.
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Just because it works for Google does not mean it will work for you. Create an innovation
culture that fits.
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Don't let your environment define your strategy... Create a strategy that defines your environment!
More on that last point...
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The Customer is not always right, but they do sit at the heart of all innovation.
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Finally: Speed is Mission Critical
Fail EarlyFail Fast
Fail inexpensively
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In the next 30 days, you can change the world by doing just 3 things.
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Create SomethingInnovate your life. Simply view the world from someone else's viewpoint.
Share your ideas liberally