Rethink Water - atv-jord-grundvand.dk · Biokube biokube.com EcoBeta ecobeta.com Freewater freewater.dk Grundfos grundfos.com HOH BWT hoh.com I -GIS i-gis.dk LiqTech International

Rethink Water International markedsføring og branding af dansk vandekspertise og vandteknologi

12-03-2013

The rethink water project: danishwaterforum.dk/rethinkwater

Danske virksomheder i vandbranchen har taget

det første skridt med et samarbejde, der både

viser mod og handlekraft. De har udfordret sig

selv ved at sætte sig sammen med deres

konkurrenter for at skabe denne platform.

Med lanceringen af Rethink Water-projektet

viser danske virksomheder verden, at Danmark

er parat til at tage ansvar og bidrage til at løse

de store globale vandudfordringer.

Ida Auken, Miljøminister

Ideen bag Gøre dansk vandekspertise og danske

styrkepositioner internationalt kendte

Udvikle dansk vandekspertise til et stærkt

brand med stærke visioner

Generere sales leads og facilitere

matchmaking potentielle kunder

En del af en vision om at udvikle Danmark til

global water hub

One thing you can’t recycle is wasted time

Mere end 50

deltagere indtil nu

Consulting Alectia alectia.dk

Bonnerup Consulting bonnerup.net

COWI cowi.dk

EnviDan envidan.com

Gromtmij grontmij.dk

Moe & Brødsgaard moe.dk

Orbicon orbicon.dk

NIRAS niras.dk

Rambøll ramboll.dk

TREDJE NATUR tredjenatur.dk

Øllgaard ollgaard.dk

Technology Adept Water Technology adeptwatertech.com

Aquaporin aquaporin.dk

AVK Valves avkvalves.com

Billund Aquaculture billund-aqua.dk

Danish Rootzone Technology rootzone.dk

EcoBeta ecobeta.com

Freewater freewater.dk

Grundfos grundfos.com

HOH BWT hoh.dk

I -GIS i-gis.dk

LiqTech International liqtech.dk

MJK Automation mjk.com

Mycometer mycometer.com

NOV Flexibles novflexibles.com

Novozymes novozymes.com

OxyGuard International oxyguard.com

PROAGRIA Environment proagria.dk

Robotek robotek.dk

Scandinavian No-Dig Centre no-dig.dk

Silhorko Eurowater silhorko.dk

SkyTEM Surveys skytem.com

Stjernholm stjernholm.dk

TREDJE NATUR tredjenatur.dk

UltraAqua ultraaqua.com

VCS Denmark vcsdenmark.com

Wavin wavin.com

Aarhus Geophysics aarhusgeo.com

Per Aarsleff aarsleff.com

Research Institutes Danish Technological Institute teknologisk.dk

DHI dhigroup.com

GEUS geus.dk

Water Utilities Copenhagen Energy ke.dk

Odense Water vandcenter.dk

North Water nordvand.dk

Aarhus Water aarhusvand.dk

Organisations Copenhagen Cleantech Cluster cphcleantech.com

Confederation of Danish Industry di.dk

Danish Export Association dk-water.dk

Danish Water and Wastewater Association danva.dk

Danish Water Forum danishwaterforum.dk

Danish Water Services danishwater.dk

State of Green Consortium stateofgreen.com/water

Water In Urban Areas Network waterinurbanareas.dk

Public authorities & Other sponsors City of Copenhagen kk.dk

Capital Region of Denmark regionh.dk

Danish Trade Council um.dk

Danish Ministry of the Environment mim.dk

Danish Nature Agency naturstyrelsen.dk

The Branding Denmark Fund mfonden.dk

Finansiering første to år - 12 mio. kr.

12-03-2013


Fonden til

Markedsføring

af Danmark

In kind-bidrag

(timer fra

virksomhederne)

Kontante bidrag

(cash fra

virksomhederne

og andre sponsorer

Gennemføres i et samarbejde mellem

Danish Water Forum og State of Green efter

præmis fra Fonden til Markedsføring af Danmark

12-03-2013

The rethink water project: danishwaterforum.dk / rethinkwater

Water

Energy Waste

Other

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Forretnings-

fokus

Branding-

platform

Monolog

Dialog

Public

relations

Risiko

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Forretningsfokus 2

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White papers

12-03-2013


Senegal USA

12-03-2013


Malaysia Vietnam

1. Water Resources 1. Integrated Water Resources Man. (A) DHI 2. Groundwater mapping (B) GEUS

2. Water Supply 1. Non-Revenue Water (B) Grontmij 2. Demand Driven Water Distribution 3. Water Safety Planning (B) Rambøll Niras 4. Water saving technologies (C) EcoBeta? 5. Energy efficiency 6. Infrastructure rehabilitation

3. Wastewater 1. Wastewater management (A) COWI 2. Municipal wastewater treatment 3. Integrated management of sewerage and

wwtp 4. Decentralised wastewater treatment 5. Energy efficiency 6. Infrastructure rehabilitation

4. Urban Water 1. Integrated solutions (A) Rambøll 2. Urban flooding 3. LAR/LUR 4. Energy efficiency 5. Non-conventional water sources and reuse 6. Infrastructure rehabilitation NIRAS 7. Recreational water (pools) (B) DHI 8. Island water management and solutions

(NIRAS)

5. Agricultural water

6. Industrial water 1. Hospital waste water 2. Aquaculture (B) DHI 3. Food and beverage (B) Alectia 4. Textiles/fashion Novozymes 5. Ballast water treatment 6. Energy (fracking)

7. Water technologies 1. Water treatment (C) 2. Sensors, surveys and monitoring (C) 3. Pipe and network rehabilitation (C)

Arbejdskonference:

Visioner og blueprints

12-03-2013


Brandingplatform 2

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Branding i dag

= ”cool stuff”

Quicksilver ”Original thinking”:

Dynamite surfing 1.118.803 visninger

http://bit.ly/nq2VOO

12-03-2013


http://www.youtube.com/watch?v=6xfBNxNds0Q&feature=player_detailpage

Energi tages ikke for givet,

det gør vand

Brandingstrategi

Fase 2

Forankring og inkludering

af kunder i fælles vision

Fase 1

Stolthed nuværende

styrkepositioner

12-03-2013


Brandingfilm

Monolog (værktøjer) 2

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12-03-2013


White papers

12-03-2013


Infographic for overblik

12-03-2013


Virtuelt showroom

12-03-2013


Virtuelt showroom

12-03-2013


Virtuelt showroom

Dialog 2

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Dialog/matchmaking-portal

der samler verden om

problemer og muligheder

12-03-2013


Take a virtual trip to Copenhagen to explore our virtual expo

of seven themes with movies and other interesting stuff <click here>

Connecting problem owners with solution

owners

Virtual water expo

Read and download white papers

Share your water problems to find the

right match of water experts of Denmark

SEARCH

Movie / trailer

Subscribe to white papers and

updates

Follow-us

to get

updates

Check out the trailer first

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WATER TOURS IN DENMARK | CONTACT | PRESS | ABOUT | LANGUAGE |

STATEOFGREEN.COM

3 3

Denmark knows water

© The Rethink Water Network, Danish Water Forum and State of Green Cookie policy

The Rethink Water Network includes: Consulting companies Alectia alectia.com Bonnerup Consulting bonnerup.net COWI

cowi.com EnviDan envidan.com Gromtmij grontmij.dk Moe & Brødsgaard moe.dk Orbicon orbicon.com NIRAS niras.com

Rambøll ramboll.com TREDJE NATUR tredjenatur.dk Øllgaard ollgaard.dk Technology companies Adept Water

Technology adeptwatertech.com Aquaporin aquaporin.dk AVK Valves avkvalves.com Billund Aquaculture billund-aqua.dk

Biokube biokube.com EcoBeta ecobeta.com Freewater freewater.dk Grundfos grundfos.com HOH BWT hoh.com I -GIS i-

gis.dk LiqTech International liqtech.dk MJK Automation mjk.com Mycometer mycometer.com NOV Flexibles

novflexibles.com Novozymes novozymes.com OxyGuard International oxyguard.com PROAGRIA Environment

proagria.dk Robotek robotek.dk Scandinavian No-Dig Centre no-dig.dk Silhorko Eurowater www.eurowater.com SkyTEM

Surveys skytem.com Stjernholm stjernholm.dk UltraAqua ultraaqua.com VCS Denmark vcsdenmark.com Wavin

wavin.com Aarhus Geophysics aarhusgeo.com Per Aarsleff aarsleff.com Research Institutes Danish Technological

Institute teknologisk.dk DHI dhigroup.com Geological Surveys of Denmark and Greenland geus.dk Water Utilities Greater

Copenhagen Utility hofor.dk Odense Water vandcenter.dk North Water nordvand.dk Aarhus Water aarhusvand.dk

Organisations related to water Copenhagen Cleantech Cluster cphcleantech.com Confederation of Danish Industry di.dk

Danish Export Association dk-water.dk Danish Water and Wastewater Association danva.dk Danish Water Forum

danishwaterforum.dk Danish Water Services danishwater.dk State of Green Consortium stateofgreen.com Water In Urban

Areas Network waterinurbanareas.dk Public authorities & Other sponsors City of Copenhagen kk.dk Capital Region of

Denmark regionh.dk Danish Trade Council um.dk Danish Ministry of the Environment mim.dk Danish Nature Agency

naturstyrelsen.dk The Branding Denmark Fund mfonden.dk

Welcome! We invites you to a talk on your water challenge with our skillled, Danish network of more

than

50 companies, research institutes, organisations and governmental bodies specialised in safe water

efficiency

Plus facebook

http://www.stateofgreen.com/Contact

Public Relations 2

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PR-værktøjer:

8-10 mindre ‘håndholdte’ tema/reportage-film

Interessevækkere

journalister, politikere,

sektorrådgivere på

ambassaderne

Mere levende

showroom

12-03-2013


PR-værktøjer

De gode fortællinger

Italesættelse af flere

historier end

spildevand/havnebadet

Historier alle husker og

dem som politikere,

sektorrådgivere, CEOs

vil bruge igen og igen

12-03-2013


PR-værktøjer:

Film-event:

Dato 22/3

Arbejdstitel ‘Vand i alliance

med andre danske

styrkepositioner”

I samarbejde med

12-03-2013


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For mere information:

danishwaterforum.dk/rethinkwater

facebook.com/rethinkwaterDK

Pia Klee

Marketing Director, Rethink Water

Danish Water Forum

Mobil: 40 21 12 64

[email protected]

Katrine Vejby

Head of PR, Rethink Water

Danish Water Forum

Mobil: 51 17 18 44

[email protected]

http://www.danishwaterforum.dk/rethinkwater

http://facebook.com/rethinkwaterDK

mailto:[email protected]

mailto:[email protected]

Rethink Water - atv-jord-grundvand.dk · Biokube biokube.com EcoBeta ecobeta.com Freewater freewater.dk Grundfos grundfos.com HOH BWT hoh.com I -GIS i-gis.dk LiqTech International

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